MOBILE GAMES

20º MOBILEMONDAY SP MAIO 2011

Reality is Broken – Jane McGonigal @avantgame

100 milhões de downloads

Criado 1994 16 anos

*Angry Birds has seen its 100 millionth download, according to Rovio marketing exec Peter Vesterbacka

By 2014, a gamified service for consumer

goods marketing and customer retention will become as important as Facebook, eBay or

Amazon, and more than 70 percent of Global 2000 organizations will have at least one

gamified application.

http://www.gartner.com/it/page.jsp?id=1629214

http://www.youtube.com/watch?v=fC5V3ZO9Wuo

FIM DANIELA PORTO

DANIELA.PORTO@MOMOSP.COM.BR MAIO 2011