22 tweetable takeaways from modern marketing experience 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

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22 Tweetable Takeaways from Modern Marketing Experience

2014


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2

Marilyn Cox

@MarilynECox

[email protected]

If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE


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#MME14 Takeaway 1: Every industry is fighting to be customer centric, but not every industry travels the same journey to get there.

https://hootsuite.com/dashboard


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#MME14 Takeaway 2: Companies must evolve from an “engagement” approach to a customer relationship mindset.



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#MME14 Takeaway 3: Move away from transaction marketing. Don’t pass your internal dysfunction onto the customer.



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#MME14 Takeaway 4: Companies fight over what sales wants vs marketing vs IT. But can these companies define what the customer wants?



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#MME14 Takeaway 5: segmentation and first names does not equal personalization. Personalization must rely on the behavior of individuals.



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#MME14 Takeaway 6: 50% of your audience’s time is spent on social and mobile. Have your marketing allocations been adjusted for that shift?



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#MME14 Takeaway 7: lesson from Formula1. Clearly define what you’re providing. They don’t sell auto racing, the provide an experience.



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#MME14 Takeaway 8: Extend data across your business and industry. @F1 utilized crash data to improve safety across the entire auto industry.




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#MME14 Takeaway 9: @F1 is constantly testing, adjusting, and improving based on data. Implement the same practices into your business.




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#MME14 Takeaway 10: Design tools with the customer and industry in mind. @F1 drives can’t hit ctrl+alt+dlt while driving, they need a switch




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#MME14 Takeaway 11: In @F1 racing, consistency is what matters. true in marketing. Strategy and consistency trumps “dunking in dark” moments




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#MME14 Takeaway 12: Technology capabilities are endless. Your only limitations are internal silos and what you believe is possible.



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#MME14 Takeaway 13: Digital trickery, algorithm gaming, volume traffic focus are so 2006. Via @MarkPlant




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#MME14 Takeaway 14: interruption marketing does not build relationships. Strong content marketing does. Via @MarkPlant




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#MME14 Takeaway 15: with all the channels used, don’t neglect your website. Website performance matters. ow.ly/i/7ecvR @MarkPlant


http://t.co/EQaNjbasoR





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#MME14 Takeaway 16: Companies must take marketing jargon and translate it into the actionable language of your industry.



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#MME14 Takeaway 17: Use data to guide strategy. Data drove @Dow to increase investment in sampling programs and decrease trade shows.




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#MME14 Takeaway 18: Use technology and process to simplify the marketing approach via @forrester





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#MME14 Takeaway 19: invest in a comprehensive data strategy via @forrester




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#MME14 Takeaway 20: Sharpen your attribution acumen. Via @forrester




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#MME14 Takeaway 21: combine content strategy with automation to scale delivery via @forrester




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#MME14 Takeaway 22: own the customer’s digital experience. Via @forrester



22 tweetable takeaways from modern marketing experience 2014

Marketing

oracle andor

mme14 takeaway

industry inmind

f1 racing

use data

canthese companies definewhat

auto racing

fromtransaction marketing