tweetable tips about #content and #contentmarketing
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Tweetable tips:#CONTENT and #CONTENTMARKETING
#Marketing tips from @j_a_scheer
Find a #content balance between “free” for #SEO and gated for #leadgen – both are important.
#Marketing tip from @j_a_scheer
No resources to create a full #infographic? 1-2 stats/charts can make a shareable graphic that tells a good story.
#Marketing tip from @j_a_scheer
#B2B writing doesn't have to be boring. Make it easy for your audience: be clear, be concise, and be human. #content
#Marketing tip from @j_a_scheer
Need to freshen up your #leadgen #content? Instead of a lengthy white paper, create a to-the-point tip sheet.
#Marketing tip from @j_a_scheer
Need new #content fast? Summarize an existing white paper and transform it into a handy checklist.
#Marketing tip from @j_a_scheer
Maximize your content's value: build a #content map to align your collateral w/the sales process (and ID holes).
#Marketing tip from @j_a_scheer
Don't let typos detract from your message. Proofreading out loud is the best way to catch errors. #content
#Marketing tip from @j_a_scheer
Chunk up your long-form #content and re-purpose it for email, #socialmedia, and other channels.
#Marketing tip from @j_a_scheer
Master the rules of #grammar and usage. Only then can you successfully break them for effect. #content
#Marketing tip from @j_a_scheer
If you removed the logo from your mktg materials, would people still know it’s your company? Be clear and specific.
#Marketing tip from @j_a_scheer
Want to improve the effectiveness of your #B2B #content instantly? Eliminate ALL jargon, buzzwords and corporate speak.
#Marketing tip from @j_a_scheer
Add #social sharing buttons on your #content to increase reach and engagement.
#Marketing tip from @j_a_scheer
Ditch the third-person voice – speak directly to your customers and prospects in your #content.
#Marketing tip from @j_a_scheer
Jargon and buzzwords don't make you sound smart or your offering seem compelling. Quite the opposite, in fact. #content
#Marketing tip from @j_a_scheer
Quality #content has to be useful, it has to be well written, and it has to be findable.
#Marketing tip from @j_a_scheer
Hosted a #webinar? Mine the Q&A for ideas for blogs and other #content.
#Marketing tip from @j_a_scheer
When it comes to #content, quality trumps quantity. Always.
#Marketing tip from @j_a_scheer
Hosted a successful #twitterchat? Package up the convo in an easy-to-follow PDF for new #content to share on other channels
#Marketing tip from @j_a_scheer
Are you making the most of your #content? Keep asking, "What else can we do with it?"
#Marketing tip from @j_a_scheer
Take a piece of #content that's old but has good stuff in it and reimagine it (updated copy, new format, etc.).
#Marketing tip from @j_a_scheer
#Socialmedia is just a vehicle. You still need good #content to make it effective.
#Marketing tip from @j_a_scheer
Not all #content needs to be "snackable." Mix it up with some good long-form pieces.
#Marketing tip from @j_a_scheer
Leveraging existing #content is great, but sometimes you just have to create something brand new.
#Marketing tip from @j_a_scheer
#Content is king, but only if it's relevant AND useful AND findable.
#Marketing tip from @j_a_scheer
Out of #content ideas? Ask the sales team what objections they hear most often.
#Marketing tip from @j_a_scheer
Got lots of case studies? Pull out results and combine into an infographic. #content
#Marketing tip from @j_a_scheer
Find the right voice for yr #content - It doesn't have to be funny/quirky but it shouldn't be boring
#Marketing tip from @j_a_scheer
Spring cleaning time! Review your #content – see what needs to be retired, refreshed or created.
#Marketing tip from @j_a_scheer
Want more? Follow me on Twitter @j_a_scheer for a new #marketing tip every week.