storytelling en conversie - contentmarketing #wwv14 keynote patrick petersen
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Post on 07-Nov-2014
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Presentatie-keynote Patrick Petersen tijdens WebWinkelvakdagen 2014 - "Storytelling met conversie"TRANSCRIPT
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Online conversie met contentmarketing
en storytelling 14.00-14.30 uur #WWV14
Ik ben Patrick Petersen
(@onlinemarketeer)
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De situatie 2014!#conversie #content#storytelling
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7
What’s your story?
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Inhoud Freelunch
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Succesvoorbeeldencontentmarketing en conversie!
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Maar wat vooral níetdoen met online en storytelling?
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Specialisten over digital
storytelling! Wat te vermijden?
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Dus? Storytelling.. Content..?
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Social media is een containerbegrip; te
breed, te vaag
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Bron: Marketingprofs research
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SOCCER-model!
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web
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KaderKader
[Video] http://www.youtube.com/watch?v=tNVlx6Z_QdA
Curated contentBranded content
User generated
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KaderKader
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…dus…..
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Leads!
Credits!
Fans, volgers!
Traffic
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@Onlinemarketeer