22@barcelona 2009 english
DESCRIPTION
Corporate presentation.TRANSCRIPT
![Page 1: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/1.jpg)
22@Barcelona, the innovation district
![Page 2: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/2.jpg)
Index
Framework
22@Barcelona: Where
22@Barcelona: History
22@Barcelona: The Innovation District
22@Barcelona: Urbanism
22@Barcelona: Economics
22@Barcelona: Social
Q&A
0
1
2
3
4
5
6
7
![Page 3: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/3.jpg)
Framework0
![Page 4: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/4.jpg)
Source: Loet Leydesdorff & Martin Meyer. 2003.
Knowledge-based
Economy
Knowledge
KnowledgeInfrastructure
GeographyPolitical
Economy
Economy
Innovation
![Page 5: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/5.jpg)
University
Government
Industry
Source: Henry Etzkowitz & Loet Leydesdorff, 2000.
TRIPLE HELIX. Local & Global Innovation System
![Page 6: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/6.jpg)
Global
National
Regional
Local
Science Technology Industry Market
Innovation
Inte
rnatio
nal
I+I
Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
![Page 7: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/7.jpg)
Born Global Companies
University
Industry
Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
![Page 8: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/8.jpg)
T-Economy
Source: Tom Cannon. 2007
![Page 9: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/9.jpg)
22@Barcelona: Where1
![Page 10: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/10.jpg)
Among the main European capitals
![Page 11: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/11.jpg)
Barcelona’s Metropolitan Area
![Page 12: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/12.jpg)
Sagrera AVE
Forum 2004
22@Barcelona
The Barcelona’s eastern transformation
![Page 13: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/13.jpg)
22@Barcelona: History2
![Page 14: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/14.jpg)
22@Barcelona, included in the Ensanche’s plan (1859)
![Page 15: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/15.jpg)
1986 - 1992: the opening of the waterfront
![Page 16: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/16.jpg)
1996 - 1999: the opening of Diagonal Avenue
February 1999February 1996
![Page 17: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/17.jpg)
1860 - 1960: the “Catalan Manchester”
![Page 18: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/18.jpg)
1960 - 1990: obsolescence and degradation
![Page 19: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/19.jpg)
22@Barcelona: the innovation
district
3
![Page 20: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/20.jpg)
1998: the debate about the future of the industrial areas
An urban renovation strategy. A new model of making city
The answer to a necessity: the Knowledge Economy
![Page 21: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/21.jpg)
CLUSTERS & BUSINESS DEVELOPMENT
TALENTINFRASTRUCTURES
URBAN
INTERNATIONAL
DISTRICT
PROMOTION
DEMAND
22@INNOVATION
ICT
22@
BCN
INT
CAT
3459 Plan
MEDIA
ENEBIO DIS
URB
ECO
SOC
![Page 22: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/22.jpg)
Value chain
Talent Attraction Retention Development Creation
Company Promotion Location Monitoring Growth
Innovation Science Technology Company Market
Urbanism Planning Management Infrastruct. Construction
![Page 23: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/23.jpg)
Phase 2 CorporateEnvironmentProjects
Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure
Conceptual model
Phase 3 PersonalEnvironmentRelationship space
![Page 24: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/24.jpg)
The 22@ Plan, a new model of compact city
Subsidized housing
@ activities
7@ facilities
Green spaces Industrial heritageAvanced infrastructures
New mobility model
Revitalization public spaces
![Page 25: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/25.jpg)
22@ Barcelona: Urbanism4
![Page 26: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/26.jpg)
The scale of 22@Barcelona
• Rearrangement of 69% of the territory• Almost 1.500 firms and institutions recently established
Update execution 1 S 2009:
Urban Plan and new economic ceiling
Infrastructures Plan and investment• 42% of reurbanization works finished or in process• Investment until 1 S 2009: 108 million euros
• Productive Activities• Housing, facilities and services
The scale of the project:
Territory
New gross floor space
Increase in green spaces
Increase in facilities
Investment in infrastructures
3.200.000m2
800.000 m2
198,26 Ha (115 city blocks)
4.000.000 m²
114.000 m²
145.000 m²
180 million €
![Page 27: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/27.jpg)
Compact city, with publicly owned land,
fully urbanised and
offering excellent
infrastructure, providing
many more jobs in the
field of knowledge intensive activities
… 2008 …2000
Industrial land, little used or in complete
disuse, 100% privately
owned, and part yet to be
urbanised
The urban planning process (2001-2008)
2001 …
Urban Planning
… 2003 …
Urban Management
… 2004 …
Infrastructures
… 2004/06…
Construction
… 2004 …
Corporate Projects, clusters
![Page 28: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/28.jpg)
Balance public and private benefits:
0
3
CLAVE 22a CLAVE 22@
INDUSTRIALACTIVITIES
URBANPRODUCTIVEACTIVITIES
@ ACTIVITIES
SUBSIDIZED HOUSING
2’7 -
2 -
2’2 -
B
uild
abi
lity:
m²
of c
eilin
g/m
² of
la
nd
CODE 22a CODE 22@
Urban planning. Density
Increase density:
PRIVATE BENEFITS PUBLIC BENEFITS More productive uses:
22a 22@ Higher density:
2 2,2 / 2,7
Leadind edge infrastructures
Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas Eventual opening of streets Financing a part of the Special
Infrastructure Plan
![Page 29: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/29.jpg)
Special infrastructures plan
Public space renewal
New heating and cooling system
New energy networks
Underground galleries
New mobility plan
Selective pneumatic waste collection
![Page 30: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/30.jpg)
22@ Barcelona: Economics5
![Page 31: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/31.jpg)
MEDIA
Entrepreneurship
Services for companies
Internationalization
Community of professionals
Cluster strategies
Transversalprograms
Relation between clusters
Marketing
ENERGY MEDTECH ICT DESIGN
Urban clusters
Clusters policy
![Page 32: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/32.jpg)
Technological centers
22@Barcelona: Clusters & activities
Leadership of projects: current situation and forecast
Companies
Institutions
Universities
IncubatorsResidences
Other services
Specific spaces
Dissemination spaces
Entrepreneurs
![Page 33: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/33.jpg)
Media: Barcelona Media Park
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UPF, UB, UOC
Media-TIC Building
RNE, CAC, Barcelona TV…
Audiovisual Production Centre (PBM)
Barcelona Media-Innovation Centre
Melon District / Ciutadella
Media Factory
MediaPro, Lavinia, Cromosoma…
![Page 34: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/34.jpg)
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, La Salle
Media-TIC building
CMT, FBD, Localret
Interface building, Media-TIC building
Technological ICT Center
Melon District
ICT House
T-Systems, Indra, Telefónica
ICT: Network of R+D centres related to ICT
![Page 35: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/35.jpg)
Media & ICT Cluster: 2006 - 2010
VILA CASAS MUSEUMOF CONTEMPORARY ART
AUDIOVISUAL PRODUCTION CENTRE
BARCELONA ACTIVA
IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…
T-SYSTEMS HQ. &BARCELONA DIGITAL
COMMUNICATION FACULTY (UPF)
BARCELONA TV
MEDIA-TIC BUILDINGSUBSIDIZED HOUSING
INTERFACE BUILDING:IMI, Indra & ACC
AGBAR TOWER
RNEINDRA
GREEN AREAS
RBA HQ.
![Page 36: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/36.jpg)
Energy: Interuniversity Campus of Besòs
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC
b_TEC Incubator
ITER, BCN Chamber of Commerce
Campus Offices
IREC
b_TEC Residence
Campus services
Endesa, Ecotècnia, Agbar
Incubators
![Page 37: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/37.jpg)
Medical Technologies - MedTech
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, Official Nursing College
Health Building
CatSalut, Blood and Tissues Bank
Health Building, BIO Enterprise Park
22@MedTech Laboratory
Nido
Health Building
Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
Incubators
![Page 38: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/38.jpg)
Design
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
University of Vic, UPC, IAAC
Media-TIC, “Projecte Bressol” (textile)
BCD
Palo Alto, PBM, Hub Design
Centre d’Innovació, Barcelona Media
Melon District / Ciutadella
Hub Design
G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
Incubators
![Page 39: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/39.jpg)
22@ Spaces. Engines of transformation
Media
MedTech
ICT
Energy
![Page 40: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/40.jpg)
Cluster’s leader agents
![Page 41: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/41.jpg)
B_TEC, UPC UNIVERSITY
HEALTH BUILDING
SAE INSTITUTE
UPF COMUNICATION
IL·3
BAU
EMAV
UPF CIUTADELLA
UOC
PASADENA, ART CENTER COLLEGE OF DESIGN
10 universities: 25,000 students
SCHOOL OF PROFESSIONAL & EXECUTIVE
DEVELOPMENT (UPC)
![Page 42: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/42.jpg)
NIDO RESIDENCE
CIUTADELLA RESIDENCE
b_TEC RESIDENCE
MELON DISTRICTRESIDENCE
4 residences: more than 800 beds
![Page 43: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/43.jpg)
ORANGE R+D
BIOMEDICAL RESEARCH PARK
IREC
KIM BCN
HEALTH BUILDING
ALSTOM R+DTELEFONICA R+D
LEITAT TECHNOLOGICALCENTER
BARCELONA MEDIA INNOVATION CENTER
ICT TECHNOLOGICAL CENTER
9 R+D+i & technological centres
![Page 44: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/44.jpg)
New companies and new jobs at 22@Barcelona
+ 50%
New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2008 in number of employers)
(December 2008)
Employees of companies already located or in process to be installed
42.000
No clusters31%
Clusters69%
44’6% newly created
New companies installed in the district since 2000
(December 2008)
Companies already located or in process to be installed 1.441
(Accumulated data at 12.31.2008 in number of companies)
![Page 45: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/45.jpg)
Public Financing
Talent
Innovation and Technology
Clusters and Market access
22@Capital
Networking
Promotion
Spaces and Infrastructures
22@ PLUS Bussines Services
![Page 46: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/46.jpg)
Spaces and advanced infrastructures
available
1. Space search
2. 22@Barcelona landing platforma. Weekly and Monthly Spaces
3. Information and advice on infrastructuresa. Telecommunications
b. Selective pneumatic waste collection
c. Centralized climate system
d. New power grid
22@ PLUS: Spaces and Infrastructures
![Page 47: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/47.jpg)
22@ PLUS: Networking
Services, sharing and consolidating the
district
1. 22@Network, Association of Businesses and
Institutions of 22@Barcelonaa. Welcome plan, for new companies and institutions that
move to the district.
b. Work commissions, which work as networking
opportunities and project generators.
c. Network workshops
2. 22@Update Breakfast
3. Symposium on Urban Clusters
4. IN22@
![Page 48: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/48.jpg)
Attracting and developing talent
1. 22@Staying in company:a. 22@MÁSTER / 22@DEGREE
b. 22@BECAT
c. 22@FP
d. MIT-SPAIN
e. 22@MBA
2. Dissonances
22@ PLUS: Talent
![Page 49: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/49.jpg)
Supporting innovation and access to technology
1. Technology Valorization Program: KimBCN Foundation
2. Urban Lab:22@Barcelona offers a large number of opportunities for technology companies that decide to move to the district, like spaces to run pilot programs to test new technology.22@Barcelona = Urban Lab
3. 22@Innovation:Through this program 22@Barcelona fosters innovation with specific projects to generate sophisticated demand through both private and public initiatives. This allows small and medium-sized companies to access new clients and markets.
22@ PLUS: Innovation and technology
![Page 50: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/50.jpg)
22@ PLUS: Innovation and technology
Supporting innovation and access to technology
• 4. 22@Synergys
Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.
• Easy access to new emerging technologies to create synergies and more competitive business environment.
• Helping to generate new business opportunities.
• Talent’s attraction and retention in the city of Barcelona.
![Page 51: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/51.jpg)
22@ PLUS: Public and Private financing
Public Financing Personalized information, advice and management
The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.
22@Capital Private and venture capital investment networks
Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.
![Page 52: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/52.jpg)
22@ Barcelona: Social6
![Page 53: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/53.jpg)
22@ Space ofPersonal Relation
22@Talent
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@
Space of personal relation
• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company
For the professionals For the neighbours
![Page 54: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/54.jpg)
Q & A7
![Page 55: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/55.jpg)
Citizens Projects
Sponsorship and participation in the neighborhood activitiesDirect communication actions
Citizens needs analysis
• Virtual Memory of the Sant Martí District’s elders
• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District
• 22@FP• 22@Becat• MITSpain• 22@MBA• 22@Master/22@Degree
22@Staying in company22@Districte Digital
![Page 56: 22@Barcelona 2009 English](https://reader031.vdocument.in/reader031/viewer/2022012922/54b94cee4a7959ea0b8b4639/html5/thumbnails/56.jpg)
www.22barcelona.com