22@barcelona (english version). etre 2007
DESCRIPTION
The 22@Barcelona project, approved by the Barcelona City Council in 2000, involves the transformation of 200 hectares of industrial land in the center of Barcelona into an innovative productive district, aimed at concentrating and developing knowledge intensive activities.TRANSCRIPT
![Page 1: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/1.jpg)
22@BARCELONA, THE INNOVATION DISTRICT
![Page 2: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/2.jpg)
Barcelona’s Metropolitan Area
![Page 3: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/3.jpg)
22@BARCELONA: THE INNOVATION DISTRICT
An urban renovation strategy. A new model of making cityThe answer to a necessity: the knowledge economy
![Page 4: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/4.jpg)
The 22@ Plan, a new model of compact city
7@ Facilities
@ Activities
New mobility model
Advanced Infrastructures
Green space
Social Housing
Industrial Patrimony
Revitalization public spaces
![Page 5: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/5.jpg)
The urban planning process
2001…
Urban Planning
…2003…
Urban Management
…2004…
Infrastruc-tures
…2004/05…
Construction
2000
Industrial land, little used or in complete disuse, 100%
privately owned,
and part yet to be urbanised
Compact city, with publicly
owned land, fully
urbanised and offering
excellent infrastruc-
ture, providing
many more jobs in the
field of knowledge intensive activities
…2006……2004/05…
Corporate Projects, clusters
![Page 6: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/6.jpg)
Social Network Social NetworkHistorical Patrimony Industrial CultureIndustrial Network
CorporateEnvironmentProjects
Phase 2 PersonalEnvironmentRelationship space
Phase 3 Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure
Conceptual Model
Phase 1 CorporateEnvironmentProjects
Phase 2 PersonalEnvironmentRelationship space
Phase 3 PhysicalEnvironmentTown PlanningBuildingInfrastructure
![Page 7: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/7.jpg)
Indicators of the evolution of urban transformation
PersonalCorporatePhysical
JUNE 2007
*
PEI Investment (€)
Ceiling (m2)
Planning Planning Permissions PEI InvestmentManagement
![Page 8: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/8.jpg)
Infrastructures
PersonalCorporatePhysical
![Page 9: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/9.jpg)
Other activities
Cluster policy
Entrepreneurship TB
Services for companies
Internationalization
Community of professionals
Cluster strategies
Transversalprograms
Relation between clusters
Marketing
Corporate strategy
![Page 10: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/10.jpg)
Leadership of projects: Current situation and forecast
CorporatePersonal
Physical
Companies
Institutions
Specific spaces
Universities
Technological Centres
Entrepreneurs
Incubators
Residences
Dissemination
Other services
Clusters and 22@Barcelona activities
![Page 11: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/11.jpg)
Media: Barcelona Media Park
Companies Mediapro, Lavinia, RBAInstitutions RNE, CAC, Barcelona TV, CMTSpecific spaces Barcelona Media
Production CentreUniversities UPF, UB, UOCTechnological Centers Barcelona Media
Innovation CentreIncubators PBM IncubatorResidences Zamora-AlmogàversDissemination Media Factory
CorporatePersonal
Physical
![Page 12: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/12.jpg)
ICT: Network of R+D centres related to ICT
Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret Specific spaces Interface Building
MediaTIC Building Universities UB, UPC, La Salle Technological Centers Technological ICT Center Incubators MediaTIC Building Residences Zamora-Almogàvers Dissemination ICT House
CorporatePersonal
Physical
![Page 13: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/13.jpg)
Energy: Interuniversity Campus of Besòs
Companies Endesa, Ecotècnia
Institutions ITER, Cambra de Comerç
Specific spaces Campus Offices
Universities UB, UPC
Technological Centers RC Energy, TC Energy
Incubators b_TEC Incubator
Residences b_TEC Residence
Dissemination Campus services
CorporatePersonal
Physical
![Page 14: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/14.jpg)
Medical Technologies-MedTech
Companies Sanofi Aventis, Semillas Fitó… Institutions IBEC Specific spaces BIO Enterprise Park Universities UB, UPF, UPC Technological Centers IBEC Incubators Post-Incubator Bio Residences Zamora-Almogàvers Dissemination Enterprise Park
PersonalCorporatePhysical
![Page 15: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/15.jpg)
Agreement with Universities and enterprise institutions
CorporatePersonal
Physical
![Page 16: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/16.jpg)
22@ Spaces. Engines of transformation
![Page 17: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/17.jpg)
New companies & new jobs registered in 22@Barcelona district
New jobs found in 22@Barcelona(Accumulated data at 06.30.2007 in number of employers)
(June of 2007)
CorporatePersonal
Physical
New companies located(Accumulated data at 06.30.2007 in number of companies)
(June of 2007)
Comparing sectors of the new companies located in 22@Barcelona (Accumulated data at 06.30.2007, in %)
ICT31%
Other sectors 46%
MediaMedTechEnergy23%
Comparing sectors of the new jobs generated in 22@Barcelona (Accumulated data at 06.30.2007, in %)
ICT47%
Other sectors40%
MediaMedTechEnergy13%
Total
Information & Communication Technologies
Media - MedTech - Energy
14.325
3.931
12.036Other
30.292
Total
Information & Communication Technologies
Media - MedTech - Energy
129
96
186Other
411
![Page 18: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/18.jpg)
Space of personal relation
Space ofPersonal Relation
22@
For the professionals For the neighbours
• Digital District Program• Actions of direct communication• Support to initiatives of the district • Educative Project
• Àgora Program• Networking• Relationship spaces• 22@Network
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@
CorporatePersonal
Physical
![Page 19: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/19.jpg)
Professional Services
SYMPOSIUMON “URBAN CLUSTERS”
22@NETWORK
22@ CHANNEL
INTERNATIONALPROJECTION
22@UPDATE BREAKFAST
AGORA PROGRAM
QUALITY OF LIFE
PROFESSIONAL
PLATFORM
PhysicalCorporativePersonal
BARCELONA WI-FI
![Page 20: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/20.jpg)
Citizens Projects
PhysicalCorporative
Personal
•Virtual Memory of the Sant Martí District’s elders
•New multimedia classrooms
•Computer recycling network
•Families on line
•Teleworking
•Discovering Sant Martí
•In-22@companies practice program
•Professional Education
Center focused on Media
and ICT areas
Sponsorship and participation in the neighbourhood activitiesDirect communication actions
Neighbour needs analysis
![Page 21: 22@Barcelona (english version). ETRE 2007](https://reader034.vdocument.in/reader034/viewer/2022051412/548bfc37b479599f408b4939/html5/thumbnails/21.jpg)
www.22barcelona.com