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Page 1: 22.dianamica en la diagramacion

Before&After ®

Continued

XiBAmagazine.com U

Make a theme 0635

Makea theme

Butterfly graphic brightens a gray brochureContinued

Page 2: 22.dianamica en la diagramacion

2 of 13

Before&After ® XiBAmagazine.com U

Make a theme 0635

Make a themeButterfly graphic creates a focal point, color and continuity and turns a gray before into a vibrant after

Mental illness is not the topic that springs brightly to mind when we

think of children. Giggles, love and happy play are more like

what we imagine. The goal of mental health care is to

make those images come true even for the ill child.

With that in mind, San Antonio’s Southwest Mental Heath Center gave us a low-budget request—lift the depressing grayness from its brochure, and give its difficult subject a sense of lightness and hope along with real clarity.

Key to the makeover was a little butter-fly that gave us the focal point, color and continuity we needed. Have a look.

About kids and mental health

M ental health is how we feel about ourselves and the world around us. While nearly everybody feels down

occasionally, a persistant “blue” mood might be the warning sign of diagnosable mental health problem. It’s not just adults who are affected by mental health problems. Children suffer too. That is especially tragic, because every young person deserves the right to feel good about themselves. To be happy. To feel a sense of self-worth. To be productive. Mental illness is a disease that can prevent this. Mental, emotional or behavioral problems that affect kids and their families include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive compulsive, and substance use disorders. No one is immune. Mental illness affects children of all backgrounds. How ev er, high risk factors include: physical problems, in tel lec tu al dis abil i ties, low birth weight, family history of mental and ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.

The need for services is growing

One in fi ve children is affected by a diagnosable mental health problem every year. Nearly ten percent

of young people have a serious emotional disturbance that severely disrupts their daily life. Two-thirds of the children who need help won’t get it. Without appropriate treatment, mental health problems can lead to school failure, family discord, alcohol and drug abuse, violence, jail and even suicide. Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness – and live a happy, productive life. Treatment is cost effective, too. One study showed that $1 invested in prevention and intervention saves $7 in juvenile justice and welfare costs. We know it is more diffi cult and more costly to resolve problems later. The early years represent our best chance to avert serious mental health and social problems down the road. We can help. If you’re concerned about a child’s behavior or mood, please call us at (210) 616-0300. Don’t let anything stand in the way of your child’s healthy future. You can help, too. Your support of Southwest Mental Health Center can help a child recover and succeed in life.

There is hope for chil dren and youth

S outhwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of

chil dren and adolescents, support the family through the patient’s recovery and work with the community to refer patients and their fam i lies to additional resources. Our confi dential and comprehensive treatment is tailored to meet each patient and family’s needs. Interdisci plinary treatment teams are directed by psychiatric physicians. Family involvement in treatment plan ning is an important part of overall care.Acute Care: 24-Hour, intensive inpatient hos pi tal iza tion for children and adolescents with se vere psychiatric disorders designed to stabilize a crisis situation.Residential Inpatient Care: A highly struc tured environment for patients with chronic or treatment-resistant disorders.Partial Hospital: A less restrictive day treat ment alternative to inpatient care for patients with severe behavioral disorders requiring more structure and intervention than outpatient care.Outpatient Services: Individual and family psy cho ther a py, medication management and com pre hen sive psychological assessment ser vic es to help diagnose and evaluate a child’s need for treatment.

Not quite designed Three-panel brochure is the office workhorse, but the problem with panels is that we tend to “design” simply by filling them up (right)!

One . . . two . . . done!

Before

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Before&After ®

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Problem: It all looks alikeThe before is a letterfold brochure that was designed by filling panels with text. Although every panel tells a different piece of the SMHC story, to the reader it all looks alike.

Inside

Colored subheads punctuate the gray. Although they’re bigger, bolder and even a different style from the text, the differences are not great enough; the page still looks gray. To punctuate effectively, differences must be very different.

Headlines and drop caps stand atop the panels like tombstones, clinically identifying each section but offering neither cheer nor welcome. Be careful when using more than one drop cap; readers are extremely good pattern seekers and will “con-nect” the caps instantly—which means they’ll want to know what they spell!

About kids and mental health

M ental health is how we feel about ourselves and the world around us. While nearly everybody feels down

occasionally, a persistant “blue” mood might be the warning sign of diagnosable mental health problem. It’s not just adults who are affected by mental health problems. Children suffer too. That is especially tragic, because every young person deserves the right to feel good about themselves. To be happy. To feel a sense of self-worth. To be productive. Mental illness is a disease that can prevent this. Mental, emotional or behavioral problems that affect kids and their families include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive compulsive, and substance use disorders. No one is immune. Mental illness affects children of all backgrounds. How ev er, high risk factors include: physical problems, in tel lec tu al dis abil i ties, low birth weight, family history of mental and ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.

The need for services is growing

One in fi ve children is affected by a diagnosable mental health problem every year. Nearly ten percent

of young people have a serious emotional disturbance that severely disrupts their daily life. Two-thirds of the children who need help won’t get it. Without appropriate treatment, mental health problems can lead to school failure, family discord, alcohol and drug abuse, violence, jail and even suicide. Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness – and live a happy, productive life. Treatment is cost effective, too. One study showed that $1 invested in prevention and intervention saves $7 in juvenile justice and welfare costs. We know it is more diffi cult and more costly to resolve problems later. The early years represent our best chance to avert serious mental health and social problems down the road. We can help. If you’re concerned about a child’s behavior or mood, please call us at (210) 616-0300. Don’t let anything stand in the way of your child’s healthy future. You can help, too. Your support of Southwest Mental Health Center can help a child recover and succeed in life.

There is hope for chil dren and youth

S outhwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of

chil dren and adolescents, support the family through the patient’s recovery and work with the community to refer patients and their fam i lies to additional resources. Our confi dential and comprehensive treatment is tailored to meet each patient and family’s needs. Interdisci plinary treatment teams are directed by psychiatric physicians. Family involvement in treatment plan ning is an important part of overall care.Acute Care: 24-Hour, intensive inpatient hos pi tal iza tion for children and adolescents with se vere psychiatric disorders designed to stabilize a crisis situation.Residential Inpatient Care: A highly struc tured environment for patients with chronic or treatment-resistant disorders.Partial Hospital: A less restrictive day treat ment alternative to inpatient care for patients with severe behavioral disorders requiring more structure and intervention than outpatient care.Outpatient Services: Individual and family psy cho ther a py, medication management and com pre hen sive psychological assessment ser vic es to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more structure and intervention than outpatient care.Outpatient Services: Individual and family psychotherapy, medication management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Horizontal bar creates panel-to-panel continuity but adds noth-ing to the design or the stories. And while blue is everyone’s favor-ite color, it’s chilly and therefore inappropriate for this project, which requires warmth, humanity and touchability.

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Before&After ®

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Problem: It’s all rectanglesThe color cover is a point of interest, but the boy is the only child in the brochure, and the hard-edged, rectangular layout tends to isolate him further.

It’s a rectangular world Generally speaking, when a subject needs softening you want to avoid rectangular elements. (A) Although he’s in a meadow, the rectan-gular frame acts as a corral, isolating and confining the boy inappropriately. (B) Note the photo, text blocks, blue bar, headlines and logo are all rectangles.

A legacy of service

O ver our 115 years of community service, Southwest Mental Health Center has grown from a downtown

orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.

Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.

Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them overcome the disabling effects of mental illness, and improve their ability to function successfully at home, at school, and in the community.

Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more liveable, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring community, we can ensure that every child who needs help gets it.

SOUTHWEST MENTAL HEALTH CENTER Serving children, adolescents & families since 1886.

SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Inpatient Acute Care• Sub-acute Care• Outpatient Services• Partial Hospital Program• Assessment and Evaluation ServicesFacilities: Campus includes a 40-bed Hospital, Partial program, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational AreasLicenses: Texas Department of Health,Texas Department of Mental Health and Mental RetardationAccreditation: Joint Commission on Accreditation of Healthcare OrganizationsAffiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private ContributionsIRS Status: Not-for-profit 501(c)(3)

Take your child’s mental health

seriously. We do.

SOUTHWEST MENTAL HEALTH CENTER8535 Tom Slick Dr., San Antonio, TX 78229

210-616-0300 www.smhc.org

B

Outside

A legacy of service

O ver our 115 years of community service, Southwest Mental Health Center has grown from a downtown

orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.

Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.

Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them overcome the disabling effects of mental illness, and improve their ability to function successfully at home, at school, and in the community.

Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more liveable, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring community, we can ensure that every child who needs help gets it.

SOUTHWEST MENTAL HEALTH CENTER Serving children, adolescents & families since 1886.

SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Inpatient Acute Care• Sub-acute Care• Outpatient Services• Partial Hospital Program• Assessment and Evaluation ServicesFacilities: Campus includes a 40-bed Hospital, Partial program, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational AreasLicenses: Texas Department of Health,Texas Department of Mental Health and Mental RetardationAccreditation: Joint Commission on Accreditation of Healthcare OrganizationsAffiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private ContributionsIRS Status: Not-for-profit 501(c)(3)

Take your child’s mental health

seriously. We do.

SOUTHWEST MENTAL HEALTH CENTER8535 Tom Slick Dr., San Antonio, TX 78229

210-616-0300 www.smhc.org

A

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There’s the story!Same information, same space, but the makeover brings the brochure new life. It now has a community of children, and stories that were invisible are clear and inviting.

What a change! A hierarchy of elements from big to small share space comfortably in this multi-faceted layout. Differ-ent column widths tell the South-west story with pace and inflec-tion, tying the elements together while keeping them apart. Butter-fly provides a point of focus as well as color and shape, which softens the natural rectangles of the page. Oranges and yellows are warm, happy colors, and green is the color of hope and new life. On the cover (far left), our young patient is not alone but getting the care she needs.

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

Take your child’s

mental health seriously.

We do.southwest mental health center

After

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Cover image is key The cover image is the key message-maker; it sets the tone and establishes the reader’s frame of reference. Image and headline are seen together and must work as one.

Take your child’s

mental health seriously.

We do.

SOUTHWEST MENTAL HEALTH CENTER

A LEGACY OF SERVICEOver our many years of community service, Southwest Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.

Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.

Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them over-come the disabling effects of mental ill-ness, and improve their ability to func-tion successfully at home, at school, and in the community.

Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more live-able, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring com-munity, we can ensure that every child who needs help gets it.

southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229

210-616-0300 • www.smhc.org

SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services

Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas

Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation

Accreditation: Joint Commission on Accreditation of Healthcare Organizations

Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.

Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions

southwest mental health center

Simple images are more powerful (Above) The self-absorbed boy in the meadow is not only alone—a problem of mental illness—but the photo is complex, with many competing lines and surfaces, and the point of the message is lost. In contrast is the clarity of the after. The girl is at peace in the nearness of a care-giver, a key concept in the brochure. Note the simplic-ity of the image; despite radical cropping, a few strong lines tell us everything we need to know—and provide a smooth backdrop for the headline.

OutsideBefore After

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Panels handle separate jobsThe three outside panels are seen independently, and each has a different job. The cover panel draws the reader in; the back panel provides key data at a glance.

Follow the panels, but differentiateTo visually differentiate the outside panels, each has been given a unique value: medium, white, dark. Because bullet points and choppy para-graphs (center panel) can be messy, they should be cushioned by wide, empty margins. Common typography (note the headline style) is a point of unity among the differences.

Take your child’s

mental health seriously.

We do.

SOUTHWEST MENTAL HEALTH CENTER

A LEGACY OF SERVICEOver our many years of community service, Southwest Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.

Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.

Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them over-come the disabling effects of mental ill-ness, and improve their ability to func-tion successfully at home, at school, and in the community.

Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more live-able, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring com-munity, we can ensure that every child who needs help gets it.

southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229

210-616-0300 • www.smhc.org

SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services

Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas

Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation

Accreditation: Joint Commission on Accreditation of Healthcare Organizations

Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.

Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions

southwest mental health center

Outside Back panel Cover panel

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THERE IS HOPE FORCHILDREN ANDYOUTH

A multi-faceted presentation Varying column widths, type sizes, values and colors express levels of conversation and give the reader many points of entry. Note the folds are disregarded.

A page anchored by hopeThe most important statement in the brochure anchors the design. Set in all caps on extremely tight leading (54/39) and carefully wrapped around three photos, the headline is an umbrella to which everything else will relate and leaves no doubt what the hospital stands for.

THERE IS HOPE FORCHILDREN ANDYOUTH

Inside Note the flat edges

The layout starts at the headline . . .

. . . and everything relates back to it.

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

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Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

Bi-level typography Careful typography creates stories within stories. Pull out key thoughts in a contrasting typeface and darker value; the reader can then browse lightly or read deeper.

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .A complex story has many facets The designer can make reading easier and more interesting by breaking a story into visual parts. Left, with no editorial input at all, a “browser level” was created for the reader simply by high-lighting key words in an ordinary galley of type. Note below the number of key thoughts that have been highlighted on the page; each labels and clarifies a different facet of its story.

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

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Butterfly makes a theme Fluttering across the heavy topic is a hopeful little butterfly. This was key to the makeover. The butterfly provided the color palette and visual continuity from section to section.

Color, continuity—and touchability A theme is a color or shape or image that ties the ele-ments of the brochure together by giving them a consis-tent—or repetitive—look and feel. In this case, the butter-fly was duplicated and placed intermittently throughout the brochure, and its simple color palette was picked up in the headlines. Just as important as its visual properties are its message-making qualities; the butterfly is light, non-threatening and touchable, and its presence repre-sents hope to those in the dungeons of mental illness.

Inside

Butterfly connects front to back.

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

Take your child’s

mental health seriously.

We do.

SOUTHWEST MENTAL HEALTH CENTER

A LEGACY OF SERVICEOver our many years of community service, South-west Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always re-mained the well-being of children.

Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.

Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them overcome the disabling effects of mental illness, and improve their ability to function successfully at home, at school, and in the com-munity.

Through our dedicated staff and individu-alized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more liveable, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring community, we can ensure that every child who needs help gets it.

southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229

210-616-0300 • www.smhc.org

SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services

Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas

Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation

Accreditation: Joint Commission on Accreditation of Healthcare Organizations

Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.

Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions

southwest mental health center

Page 11: 22.dianamica en la diagramacion

Before&After ®

11 of 13

XiBAmagazine.com U

Make a theme 0635

Make a theme 11 of 13

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

On a page of rectangles, a curvy counterpoint Finally, graphics carve esses atop the rectangular page, gracefully connecting top to bottom. Similar sizes make all seven objects work in unison.

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

Mechanical and organic The variety of column widths and type sizes keep the page engaging and the eye moving. Note above the page is first divided top to bottom, then each section is divided again; note especially the unusually narrow columns at the bottom. Left, overlaying the rectangular format are three butterflies from large to small and the chil-dren’s photos, which follow sweeping S curves and provide a softening counterpoint to the layout.

Inside

Wide/ light Narrow/dark

Page 12: 22.dianamica en la diagramacion

Before&After ®

12 of 13

XiBAmagazine.com U

Make a theme 0635

Make a theme 12 of 13

Take your child’s

mental health seriously.

We do.

SOUTHWEST MENTAL HEALTH CENTER

A LEGACY OF SERVICEOver our many years of community service, Southwest Mental Health Center has grown from a downtown orphanage into a regional provider of specialized mental health services for children and adolescents. Our name and work have changed over the years, but our emphasis has always remained the well-being of children.

Today, Southwest Mental Health Center is the only nonprofit specialty hospital of its kind in South Texas—and the last hope for many children and families struggling with mental illness.

Southwest Mental Health Center is dedicated to providing effective mental health services to children, adolescents and their families to help them over-come the disabling effects of mental ill-ness, and improve their ability to func-tion successfully at home, at school, and in the community.

Through our dedicated staff and individualized treatment programs, we are giving troubled children a better chance in life to develop to their full potential. Ultimately, we are making our communities safer and more live-able, as fewer children will experience the downward spiral of serious mental disturbance in their adolescent and adult years. Together with a caring com-munity, we can ensure that every child who needs help gets it.

southwest mental health center8535 Tom Slick Drive, San Antonio, TX 78229

210-616-0300 • www.smhc.org

SMHC at a glanceEstablished: 1886Location: South Texas Medical CenterChild & Adolescent Programs:• Acute Care• Residential Inpatient Care• Partial (Day) Hospital• Outpatient Treatment Services• Psychological Evaluation Services

Facilities: Secure, family-friendly campus includes a 40-bed Hospital, Outpatient Clinic, Activity and Education Building, Dining Hall, Swimming Pool & Recreational Areas

Licenses: Texas Department of Health, Texas Department of Mental Health and Mental Retardation

Accreditation: Joint Commission on Accreditation of Healthcare Organizations

Affiliations: University of Texas Health Science Center at San Antonio, Trinity University, St. Mary’s University, Our Lady of the Lake University, Northside I.S.D.

Funding: Medicaid, Commercial Insurance, Mental Health Authorities, United Way and Private Contributions

southwest mental health center

Mental health is how we feel about ourselves and the world around us. While nearly every-body feels it’s easy for parents to recognize when a child has a high fever, a child’s mental health may be more difficult to identify. Mental health problems can’t always be seen. But many symptoms can be recognized.

Mental health problems affect one in every five young people at any given time. Some mental health problems are severe enough to disrupt daily life and a child’s ability to function. Such serious disturbances affect one in every 20 young people.

Tragically, an estimated two-thirds of all children with mental health problems are not getting the help they need.

Without help, serious mental health problems can lead to school failure, alcohol or other drug abuse, family discord, violence, or even suicide.

Help is available. Effective interventions and drug treatments exist. And with help, a child can learn to cope with his or her illness —and feel productive, worthwhile and happy.

If you’re concerned about the life and health of a child, seek help immediately. Talk to your doctor, school counselor, or other mental health professional who is trained to assess whether or not your child has a mental health problem.

Don’t let anything stand in the way of your child’s healthy future.

Important words about kids and mental health . . .

Acute Care: 24-hour, intensive inpatient hospital-ization for children and adolescents with severe psychiatric disorders designed to stabilize a crisis situation.

Residential Inpatient Care:A highly structured environment for patients with chronic or treatment-resistant disorders.

Outpatient Services:Individual and family psychotherapy, medi-cation management and comprehensive psychological assessment services to help diagnose and evaluate a child’s need for treatment.

Partial Hospital: A less restrictive day treatment alternative to inpatient care for patients with severe behavioral disorders requiring more struc-ture and intervention than outpatient care.

Southwest Mental Health Center offers a wide range of specialized mental health care services to improve the health of children and adolescents, support the family through their child’s recovery and work with the community to refer patients and their families to additional resources. Our confidential,

comprehensive treatment is tailored to meet each patient and family’s needs. Psychiatric physicians direct interdisciplinary treatment teams. Family involvement in treatment planning is an important part of overall care.

THERE IS HOPE FORCHILDREN ANDYOUTH

Article resources

Typefaces

1 (a–c) ITC Goudy Sans Book a) 9/14 pt, b) 9/11 pt, c) 12/14 pt

2 (a–h) ITC Goudy Sans Bold a) 18/14 pt, b) 9/11 pt, c) 36/30 pt –25 letterspacing, d) 54/39 pt –50 letterspacing, e) 12/14 pt, f) 20/14 pt, g) 11/14 pt, h) 12/12.5 pt

3 (a–c) ITC Stone Serif Medium a) 10/14 pt, b) 8/10 pt, c) 8.5/11.5 pt

4 Trajan Regular | 8/9.5 pt

Southwest Mental Health Center 8535 Tom Slick Drive San Antonio, Texas 78229 www.smhc.org

Colors

C10 M9 Y12 K4

C0 M60 Y80 K0

C27 M0 Y72 K18

C0 M0 Y0 K40

C0 M0 Y0 K60

C0 M0 Y0 K70

5

6

7

8

9

9

10

1a

2a

9

9

10

10

3a

2b 2a 1b

2c

2c

4 3b

2f

2g

3a

2h

3c

2d

2e1c

10

4

Page 13: 22.dianamica en la diagramacion

Before&After

13 of 13 | Printing formats

® XiBAmagazine.com U

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Make a theme 13 of 13

Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2006 Before & After magazine, ISSN 1049-0035. All rights reserved

You may pass this article around, but you may not alter it, and you may not charge for it. You may quote brief sections for review. If you do this, please credit Before & After magazine, and let us know. To feature free Before & After articles on your Web site, please contact us. For permission to include all or part of this article in another work, please contact us.

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Back | Paper-saver format

XiBAmagazine.com UBefore&After ®

For paper-saver format Print: (Specify pages 15–21)

Before & After is made to fit your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

Print Format: Landscape

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For presentation format Print: (Specify pages 1–13)

Page 15: 22.dianamica en la diagramacion

Make

a theme

Bu

tterfly grap

hic b

righten

s a gray broch

ure

Be

fore

&A

fter | w

ww

.bamagazine.com

1 of 7

Ma

ke

a th

em

e 0635

0635 M

ak

e a

the

me

Men

tal illness is n

ot th

e top

ic that

sprin

gs brigh

tly to m

ind

wh

en w

e th

ink o

f child

ren. G

iggles, love an

d h

app

y play are m

ore like

wh

at we im

agine. T

he go

al o

f men

tal health

care is to

make th

ose im

ages com

e tru

e even fo

r the ill ch

ild.

With

that in

min

d, San

An

ton

io’s So

uth

west M

ental H

eath C

enter gave u

s a low

-bu

dget req

uest—

lift the d

epressin

g grayn

ess from

its bro

chu

re, and

give its d

ifficu

lt sub

ject a sense o

f lightn

ess and

h

op

e alon

g with

real clarity.K

ey to th

e makeover w

as a little bu

tter-fl

y that gave u

s the fo

cal po

int, co

lor an

d

con

tinu

ity we n

eeded

. Have a lo

ok.

About kids and

mental health

Mental health is how

we feel about

ourselves and the world around us.

While nearly everybody feels dow

n occasionally, a persistant “blue” m

ood might be

the warning sign of diagnosable m

ental health problem

. It’s not just adults w

ho are affected by mental

health problems. C

hildren suffer too. That

is especially tragic, because every young person deserves the right to feel good about them

selves. To be happy. To feel a sense of self-w

o rth. To be productive. M

ental illness is a disease that can prevent this. M

ental, emotional or behavioral problem

s that affect kids and their fam

ilies include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive com

pulsive, and substance use disorders. N

o one is imm

une. Mental illness affects children

of all backgrounds. How

ev er, high risk factors include: physical problem

s, in tel lec tu al dis abil i ties, low

birth weight, fam

ily history of mental and

ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.

The need for services is grow

ing

One in fi ve children is affected by a diagnosable m

ental health problem

every year. Nearly ten percent

of young people have a serious emotional

disturbance that severely disrupts their daily life. Tw

o-thirds of the children who need help

won’t get it.

Without appropriate treatm

ent, mental health

problems can lead to school failure, fam

ily discord, alcohol and drug abuse, violence, jail and even suicide . H

elp is available. Effective interventions and drug treatm

ents exist. And w

ith help, a child can learn to cope w

ith his or her illness – and live a happy, productive life. Treatm

ent is cost effective, too. One study

sho wed that $1 invested in prevention and

inter vention saves $7 in juvenile justice and w

elfare costs. We know

it is more diffi cult and

more costly to resolve problem

s later. The

early years represent our best chance to avert serious m

ental health and social problems

down the road.

We can help. If you’re concerned about a

child’s behavior or mood, please call us at

(21

0) 6

16

-03

00

. Don’t let anything stand in

the way of your child’s healthy future .

You can help, too. Your support of Southwest

Mental H

ealth Center can help a child reco ver

and succeed in life.

There is hope for chil dren and youth

Southw

est Mental H

ealth Center offers a

wide range of specialized m

ental health care services to im

prove the health of chil dren and adolescents, support the fam

ily through the patient’s recovery and w

ork w

ith the comm

unity to refer patients and their fam

i lies to additional resources. Our

confi dential and comprehensive treatm

ent is tailored to m

eet each patient and family’s needs.

Interdisci plinary treatment team

s are directed by psychiatr ic physicians. Fam

ily involvement

in treatment plan ning is an im

portant part of overall care .A

cute Care: 24-Hour, intensive inpatient

hos pi tal iza tion for children and adolescents with

se vere psychiatric disorders designed to stabilize a crisis situation.R

esidential Inpatient Care: A highly

str uc tured environment for patients w

ith chronic or treatm

ent-resistant disorders.Partial H

ospital: A less restrictive day

treat ment alternative to inpatient care for

patients with severe behavioral disorders

requiring more structure and inter vention than

outpatient care .O

utpatient Services: Individual and family

psy cho ther a py, medication m

anagement and

com pre hen sive psychological assessm

ent ser vic es to help diagnose and evaluate a child’s need for treatm

ent.

No

t qu

ite d

esig

ne

d

Three-panel brochure is the office w

orkhorse, but the problem w

ith panels is that w

e tend to “design” sim

ply by filling them up (right)!

One . . . tw

o . . . done!

Be

fore

Page 16: 22.dianamica en la diagramacion

Be

fore

&A

fter | w

ww

.bamagazine.com

2 of 7

Ma

ke

a th

em

e 0635

0635 M

ak

e a

the

me

Pro

ble

m: It all lo

ok

s alike

Th

e befo

re is a letterfold

bro

chu

re that w

as design

ed b

y fillin

g pan

els with

text. Alth

ou

gh

every pan

el tells a differen

t piece o

f the SM

HC

story, to

the read

er it all loo

ks alike.

Insid

e

Co

lore

d su

bh

ea

ds punctuate the gray. A

lthough they’re bigger, bolder and even a different style from

the text, the differences are not great enough; the page still looks gray. To punctuate effectively, differences m

ust be very different.

He

ad

line

s an

d d

rop

cap

s stand atop the panels like tom

bstones, clinically identifying each section but offering neither cheer nor w

elcome.

Be careful w

hen using more than

one drop cap; readers are extremely

good pattern seekers and will “con-

nect” the caps instantly—w

hich m

eans they’ll want to know

what

they spell!

About kids and

mental health

Mental health is how

we feel about

ourselves and the world around us.

While nearly everybody feels dow

n occasionally, a persistant “blue” m

ood might be

the warning sign of diagnosable m

ental health problem

. It’s not just adults w

ho are affected by mental

health problems. C

hildren suffer too. That

is especially tragic, because every young person deserves the right to feel good about them

selves. To be happy. To feel a sense of self-w

orth. To be productive. M

ental illness is a disease that can prevent this. M

ental, emotional or behavioral problem

s that affect kids and their fam

ilies include depression, anxiety, and disorders such as bipolar, conduct, eating, attention defi cit-hyperactivity, obsessive com

pulsive, and substance use disorders. N

o one is imm

une. Mental illness affects children

of all backgrounds. How

ev er, high risk factors include: physical problem

s, in tel lec tu al dis abil i ties, low

birth weight, fam

ily history of mental and

ad dic tive dis or ders, pov er ty, sep a ra tion, and caregiver abuse and neglect.

The need for services is grow

ing

One in fi ve children is affected by a diagnosable m

ental health problem

every year. Nearly ten percent

of young people have a serious emotional

disturbance that severely disrupts their daily life. Tw

o-thirds of the children who need help

won’t get it.

Without appropriate treatm

ent, mental health

problems can lead to school failure, fam

ily discord, alcohol and drug abuse, violence, jail and even suicide. H

elp is available. Effective interventions and drug treatm

ents exist. And w

ith help, a child can learn to cope w

ith his or her illness – and live a happy, productive life. Treatm

ent is cost effective, too. One study

showed that $1 invested in prevention and

intervention saves $7 in juvenile justice and w

elfare costs. We know

it is more diffi cult and

more costly to resolve problem

s later. The

early years represent our best chance to avert serious m

ental health and social problems

down the road.

We can help. If you’re concerned about a

child’s behavior or mood, please call us at

(210) 6

16-0

300. D

on’t let anything stand in the w

ay of your child’s healthy future . You can help, too. Your support of Southw

est M

ental Health C

enter can help a child reco ver and succeed in life.

There is hope for chil dren and youth

Southw

est Mental H

ealth Center offers a

wide range of specialized m

ental health care services to im

prove the health of chil dren and adolescents, support the fam

ily through the patient’s recovery and w

ork w

ith the comm

unity to refer patients and their fam

i lies to additional resources. Our

confi dential and comprehensive treatm

ent is tailored to m

eet each patient and family’s needs.

Interdisci plinary treatment team

s are directed by psychiatric physicians. Fam

ily involvement

in treatment plan ning is an im

portant part of overall care.A

cute Care: 24-Hour, intensive inpatient

hos pi tal iza tion for children and adolescents with

se vere psychiatric disorders designed to stabilize a crisis situation.Residential Inpatient Care: A

highly str uc tured environm

ent for patients with chronic

or treatment-resistant disorders.

Partial Hospital: A

less restrictive day treat m

ent alternative to inpatient care for patients w

ith severe behavioral disorders requiring m

ore structure and intervention than outpatient care.O

utpatient Services: Individual and family

psy cho ther a py, medication m

anagement and

com pre hen sive psychological assessm

ent ser vic es to help diagnose and evaluate a child’s need for treatm

ent.

Partial Hospital: A

less restrictive day treatm

ent alternative to inpatient care for patients w

ith severe behavioral disorders requiring m

ore structure and intervention than outpatient care.O

utpatient Services: Individual and family

psychotherapy, medication m

anagement and

comprehensive psychological assessm

ent services to help diagnose and evaluate a child’s need for treatm

ent.

Ho

rizon

tal b

ar

creates panel-to-panel continuity but adds noth-ing to the design or the stories. A

nd while blue is

everyone’s favor-ite color, it’s chilly and therefore inappropriate for this project, w

hich requires w

armth,

humanity and

touchability.

Pro

ble

m: It’s all re

ctang

les

Th

e colo

r cover is a po

int o

f interest, b

ut th

e boy is th

e on

ly child

in th

e bro

chu

re, an

d th

e hard

-edged

, rectangu

lar layou

t tend

s to iso

late him

furth

er.

It’s a re

ctan

gu

lar w

orld

Generally

speaking, when a subject needs softening

you want to avoid rectangular elem

ents. (A

) Although he’s in a m

eadow, the rectan-

gular frame acts as a corral, isolating and

confining the boy inappropriately. (B) N

ote the photo, text blocks, blue bar, headlines and logo are all rectangles.

A legacy of service

Over our 115 years of com

munity

service, Southwest M

ental Health

Center has grow

n from a dow

ntown

orphanage into a regional provider of specialized m

ental health services for children and adolescents. O

ur name and w

ork have changed over the years, but our em

phasis has always

remained the w

ell-being of children.Today, Southw

est Mental H

ealth Center is

the only nonprofit specialty hospital of its kind in South Texas—

and the last hope for many

children and families struggling w

ith mental

illness.Southw

est Mental H

ealth Center is

dedicated to providing effective mental health

services to children, adolescents and their fam

ilies to help them overcom

e the disabling effects of m

ental illness, and improve their ability

to function successfully at home, at school, and

in the comm

unity.T

hrough our dedicated staff and individualized treatm

ent programs, w

e are giving troubled children a better chance in life to develop to their full potential. U

ltimately, w

e are m

aking our comm

unities safer and more

liveable, as fewer children w

ill experience the dow

nward spiral of serious m

ental disturbance in their adolescent and adult years. Together w

ith a caring comm

unity, we can ensure that

every child who needs help gets it.

SOU

TH

WEST

MEN

TAL H

EALT

H C

ENT

ER Serving children, adolescents &

families since 1

886.

SMH

C at a glanceEstablished: 1886Location: South Texas M

edical Center

Child & A

dolescent Programs:

• Inpatient A

cute Care

• Sub-acute C

are•

Outpatient Services

• Partial H

ospital Program•

Assessm

ent and Evaluation ServicesFacilities: C

ampus includes a 40-bed H

ospital, Partial program

, Outpatient C

linic, Activity and

Education Building, Dining H

all, Swim

ming Pool &

R

ecreational Areas

Licenses: Texas Departm

ent of Health,

Texas Departm

ent of Mental H

ealth and Mental

Retardation

Accreditation: Joint C

omm

ission on A

ccreditation of Healthcare O

rganizationsA

ffiliations: U

niversity of Texas Health

Science Center at San A

ntonio, Trinity University,

St. Mary’s U

niversity, Our Lady of the Lake

University, N

orthside I.S.D.

Funding: Medicaid, C

omm

ercial Insurance, M

ental Health A

uthorities, United W

ay and Private C

ontributionsIR

S Status: Not-for-profit 501(c)(3)

Take your child’s m

ental health seriously. W

e do.

SOU

TH

WEST

MEN

TAL H

EALT

H C

ENT

ER8535 Tom

Slick Dr., San A

ntonio, TX

78229210-616-0300

ww

w.sm

hc.org

B

Ou

tside

A legacy of service

Over our 115 years of com

munity

service, Southwest M

ental Health

Center has grow

n from a dow

ntown

orphanage into a regional provider of specialized m

ental health services for children and adolescents. O

ur name and w

ork have changed over the years, but our em

phasis has always

remained the w

ell-being of children.Today, Southw

est Mental H

ealth Center is

the only nonprofit specialty hospital of its kind in South Texas—

and the last hope for many

children and families struggling w

ith mental

illness.Southw

est Mental H

ealth Center is

dedicated to providing effective mental health

services to children, adolescents and their fam

ilies to help them overcom

e the disabling effects of m

ental illness, and improve their ability

to function successfully at home, at school, and

in the comm

unity.T

hrough our dedicated staff and individualized treatm

ent programs, w

e are giving troubled children a better chance in life to develop to their full potential. U

ltimately, w

e are m

aking our comm

unities safer and more

liveable, as fewer children w

ill experience the dow

nward spiral of serious m

ental disturbance in their adolescent and adult years. Together w

ith a caring comm

unity, we can ensure that

every child who needs help gets it.

SOU

TH

WEST

MEN

TAL H

EALT

H C

ENT

ER Serving children, adolescents &

families since 1

88

6.

SMH

C at a glanceEstablished: 1886Location: South Texas M

edical Center

Child & A

dolescent Programs:

• Inpatient A

cute Care

• Sub-acute C

are•

Outpatient Services

• Partial H

ospital Program•

Assessm

ent and Evaluation ServicesFacilities: C

ampus includes a 40-bed H

ospital, Partial program

, Outpatient C

linic, Activity and

Education Building, Dining H

all, Swim

ming Pool &

R

ecreational Areas

Licenses: Texas Departm

ent of Health,

Texas Departm

ent of Mental H

ealth and Mental

Retardation

Accreditation: Joint C

omm

ission on A

ccreditation of Healthcare O

rganizationsA

ffiliations: U

niversity of Texas Health

Science Center at San A

ntonio, Trinity University,

St. Mary’s U

niversity, Our Lady of the Lake

University, N

orthside I.S.D.

Funding: Medicaid, C

omm

ercial Insurance, M

ental Health A

uthorities, United W

ay and Private C

ontributionsIR

S Status: Not-for-profit 501(c)(3)

Take your child’s m

ental health seriously. W

e do.

SOU

TH

WEST

MEN

TAL H

EALT

H C

ENT

ER8535 Tom

Slick Dr., San A

ntonio, TX

78229210-616-0300

ww

w.sm

hc.org

A

Page 17: 22.dianamica en la diagramacion

Be

fore

&A

fter | w

ww

.bamagazine.com

3 of 7

Ma

ke

a th

em

e 0635

0635 M

ak

e a

the

me

The

re’s th

e sto

ry!Sam

e info

rmatio

n, sam

e space, b

ut th

e makeover b

rings th

e bro

chu

re new

life. It now

h

as a com

mu

nity o

f child

ren, an

d sto

ries that w

ere invisib

le are clear and

invitin

g.

Wh

at a

cha

ng

e!

A hierarchy of elem

ents from big

to small share space com

fortably in this m

ulti-faceted layout. Differ-

ent column w

idths tell the South-w

est story with pace and inflec-

tion, tying the elements together

while keeping them

apart. Butter-

fly provides a point of focus as w

ell as color and shape, which

softens the natural rectangles of the page. O

ranges and yellows are

warm

, happy colors, and green is the color of hope and new

life. O

n the cover (far left), our young patient is not alone but getting the care she needs.

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital-

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Residential

Inpatient Care:

A h

ighly stru

ctured

environ

men

t for pa-

tients w

ith ch

ronic or

treatmen

t-resistant

disorders.Partial H

ospi-tal: A

less restrictive

Southwest M

ental Health C

enter offers a wide range of

specialized mental health care services to im

prove the health of children and adolescents, support the fam

ily through their child’s recovery and w

ork with the com

munity to refer patients

and their families to additional resources. O

ur confidential, com

prehensive treatment is tailored to

meet each patient and fam

ily’s needs. Psychiatric physicians direct inter-disciplinary treatm

ent teams. Fam

ily involvem

ent in treatment planning is an

important part of overall care.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Take your child’s

mental health seriously.

We do.

sou

th

west

men

ta

l hea

lth

cen

ter

Afte

r

Co

ver im

age

is ke

y T

he cover im

age is the key m

essage-maker; it sets th

e ton

e and

establish

es the read

er’s fram

e of referen

ce. Image an

d h

eadlin

e are seen to

gether an

d m

ust w

ork as o

ne.

Take your child’s

mental health seriously.

We do.

SOU

THW

EST MEN

TAL H

EALTH

CEN

TER

A LEG

ACY O

F SERVIC

EO

ver our m

any years of com

mu

nity

service, South

west M

ental H

ealth C

enter

has grow

n from

a down

town

orph

anage

into a region

al provider of sp

ecialized m

ental h

ealth services for ch

ildren

and adolescen

ts. Ou

r nam

e and w

ork h

ave chan

ged over the years, bu

t our

emp

hasis h

as always rem

ained th

e well-

being of ch

ildren.

Today, South

west M

ental H

ealth

Cen

ter is the on

ly non

profi

t specialty

hosp

ital of its kind in

South

Texas—an

d th

e last hop

e for man

y children

and

families stru

ggling w

ith m

ental illn

ess.Sou

thw

est Men

tal Health

Cen

ter is dedicated to p

roviding effective m

ental

health

services to children

, adolescents

and th

eir families to h

elp th

em over-

come th

e disabling effects of m

ental ill -

ness, an

d imp

rove their ability to fu

nc-

tion su

ccessfully at h

ome, at sch

ool, an

d in th

e comm

un

ity.T

hrou

gh ou

r dedicated staff and

individu

alized treatmen

t program

s, we

are giving trou

bled children

a better ch

ance in

life to develop to th

eir full

poten

tial. Ultim

ately, we are m

aking

our com

mu

nities safer an

d more live-

able, as fewer ch

ildren w

ill experien

ce th

e down

ward sp

iral of serious m

ental

disturban

ce in th

eir adolescent an

d adu

lt years. Together w

ith a carin

g com-

mu

nity, w

e can en

sure th

at every child

wh

o needs h

elp gets it.

sou

th

west

men

ta

l hea

lth

cen

ter

8535 Tom Slick D

rive, San A

nton

io, TX

78229210

-616-0300 • w

ww

.smh

c.org

SMH

C at a glance

Established: 1886Location: South Texas M

edical Center

Child &

Adolescent Program

s:•

Acute C

are•

Residential Inpatient Care

• Partial (D

ay) Hospital

• O

utpatient Treatment Services

• Psychological Evaluation Services

Facilities: Secure, family-friendly cam

pus includes a 40-bed H

ospital, Outpatient C

linic, Activity and

Education Building, Dining H

all, Swim

ming Pool &

Recreational A

reas

Licenses: Texas Departm

ent of Health, Texas

Departm

ent of Mental H

ealth and Mental Retardation

Accreditation: Joint C

omm

ission on Accreditation of

Healthcare O

rganizations

Affi

liations: University of Texas H

ealth Science Center

at San Antonio, Trinity U

niversity, St. Mary’s U

niversity, O

ur Lady of the Lake University, N

orthside I.S.D.

Funding: Medicaid, C

omm

ercial Insurance, Mental

Health A

uthorities, United W

ay and Private Contributions

sou

th

west

men

ta

l hea

lth

cen

ter

Sim

ple

ima

ge

s are

mo

re p

ow

erfu

l (A

bove) The self-absorbed boy in the meadow

is not only alone—

a problem of m

ental illness—but the photo is

complex, w

ith many com

peting lines and surfaces, and the point of the m

essage is lost. In contrast is the clarity of the after. The girl is at peace in the nearness of a care-giver, a key concept in the brochure. N

ote the simplic-

ity of the image; despite radical cropping, a few

strong lines tell us everything w

e need to know—

and provide a sm

ooth backdrop for the headline.

Ou

tside

Be

fore

Afte

r

Page 18: 22.dianamica en la diagramacion

Be

fore

&A

fter | w

ww

.bamagazine.com

4 of 7

Ma

ke

a th

em

e 0635

0635 M

ak

e a

the

me

Pan

els h

and

le se

parate

job

sT

he th

ree ou

tside p

anels are seen

ind

epen

den

tly, and

each h

as a differen

t job. T

he

cover pan

el draw

s the read

er in; th

e back p

anel p

rovides key d

ata at a glance.

Fo

llow

the

pa

ne

ls, bu

t diffe

ren

tiate

To visually differentiate the outside panels, each has been given a unique value: m

edium, w

hite, dark. B

ecause bullet points and choppy para-graphs (center panel) can be m

essy, they should be cushioned by w

ide, empty m

argins. Com

mon

typography (note the headline style) is a point of unity am

ong the differences.

Take your child’s

mental health seriously.

We do.

SOU

THW

EST MEN

TAL H

EALTH

CEN

TER

A LEG

ACY O

F SERVIC

EO

ver our m

any years of com

mu

nity

service, South

west M

ental H

ealth C

enter

has grow

n from

a down

town

orph

anage

into a region

al provider of sp

ecialized m

ental h

ealth services for ch

ildren

and adolescen

ts. Ou

r nam

e and w

ork h

ave chan

ged over the years, bu

t our

emp

hasis h

as always rem

ained th

e well-

being of ch

ildren.

Today, South

west M

ental H

ealth

Cen

ter is the on

ly non

profi

t specialty

hosp

ital of its kind in

South

Texas—an

d th

e last hop

e for man

y children

and

families stru

ggling w

ith m

ental illn

ess.Sou

thw

est Men

tal Health

Cen

ter is dedicated to p

roviding effective m

ental

health

services to children

, adolescents

and th

eir families to h

elp th

em over-

come th

e disabling effects of m

ental ill-

ness, an

d imp

rove their ability to fu

nc-

tion su

ccessfully at h

ome, at sch

ool, an

d in th

e comm

un

ity.T

hrou

gh ou

r dedicated staff and

individu

alized treatmen

t program

s, we

are giving trou

bled children

a better ch

ance in

life to develop to th

eir full

poten

tial. Ultim

ately, we are m

aking

our com

mu

nities safer an

d more live-

able, as fewer ch

ildren w

ill experien

ce th

e down

ward sp

iral of serious m

ental

disturban

ce in th

eir adolescent an

d adu

lt years. Together w

ith a carin

g com-

mu

nity, w

e can en

sure th

at every child

wh

o needs h

elp gets it.

sou

th

west

men

ta

l hea

lth

cen

ter

8535 Tom Slick D

rive, San A

nton

io, TX

7822921 0

-616-0300 • w

ww

.smh

c.org

SMH

C at a glance

Established: 1886Location: South Texas M

edical Center

Child &

Adolescent Program

s:•

Acute C

are•

Residential Inpatient Care

• Partial (D

ay) Hospital

• O

utpatient Treatment Services

• Psychological Evaluation Services

Facilities: Secure, family-friendly cam

pus includes a 40-bed H

ospital, Outpatient C

linic, Activity and

Education Building, Dining H

all, Swim

ming Pool &

Recreational A

reas

Licenses: Texas Departm

ent of Health, Texas

Departm

ent of Mental H

ealth and Mental Retardation

Accreditation: Joint C

omm

ission on Accreditation of

Healthcare O

rganizations

Affi

liations: University of Texas H

ealth Science Center

at San Antonio, Trinity U

niversity, St. Mary’s U

niversity, O

ur Lady of the Lake University, N

orthside I.S.D.

Funding: Medicaid, C

omm

ercial Insurance, Mental

Health A

uthorities, United W

ay and Private Contributions

sou

th

west

men

ta

l hea

lth

cen

ter

Ou

tside

Ba

ck p

an

el

Co

ver p

an

el

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

A m

ulti-face

ted

pre

sen

tation

V

arying co

lum

n w

idth

s, type sizes, valu

es and

colo

rs express levels o

f con

versation

an

d give th

e reader m

any p

oin

ts of en

try. No

te the fo

lds are d

isregarded

.

A p

ag

e a

nch

ore

d b

y ho

pe

The most im

portant statement in the brochure anchors

the design. Set in all caps on extremely tight leading

(54/39) and carefully wrapped around three photos, the

headline is an umbrella to w

hich everything else will

relate and leaves no doubt what the hospital stands for.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Insid

eN

ote the flat edges

The layout starts at the headline . . .

. . . and everything relates back to it.

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital-

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Residential

Inpatient Care:

A h

ighly stru

ctured

environ

men

t for pa-

tients w

ith ch

ronic or

treatmen

t-resistant

disorders.Partial H

ospi-tal: A

less restrictive

Southwest M

ental Health C

enter offers a wide range of

specialized mental health care services to im

prove the health of children and adolescents, support the fam

ily through their child’s recovery and w

ork with the com

munity to refer patients

and their families to additional resources. O

ur confidential, com

prehensive treatment is tailored to

meet each patient and fam

ily’s needs. Psychiatric physicians direct inter-disciplinary treatm

ent teams. Fam

ily involvem

ent in treatment planning is an

important part of overall care.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Page 19: 22.dianamica en la diagramacion

Be

fore

&A

fter | w

ww

.bamagazine.com

5 of 7

Ma

ke

a th

em

e 0635

0635 M

ak

e a

the

me

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital-

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Resi-

dential Southw

est Mental H

ealth Center offers a w

ide range of specialized m

ental health care services to improve the health

of children and adolescents, support the family through their

child’s recovery and work w

ith the comm

unity to refer patients and their fam

ilies to additional resources. Our confidential,

comprehensive treatm

ent is tailored to m

eet each patient and family’s

needs. Psychiatric physicians direct interdisciplinary treatm

ent teams.

Family involvem

ent in treatment

planning is an important part of

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Bi-le

vel typ

og

raph

y C

areful typ

ograp

hy creates sto

ries with

in sto

ries. Pu

ll ou

t key tho

ugh

ts in a co

ntrastin

g typ

eface and

darker valu

e; the read

er can th

en b

rowse ligh

tly or read

deep

er.

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

A co

mp

lex

story h

as m

an

y face

ts The designer can m

ake reading easier and more interesting by

breaking a story into visual parts. Left, with no editorial input at

all, a “browser level” w

as created for the reader simply by high

-lighting key w

ords in an ordinary galley of type. Note below

the num

ber of key thoughts that have been highlighted on the page;

each labels and clarifies a different facet of its story.

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital-

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Resi-

dential Southw

est Mental H

ealth Center offers a w

ide range of specialized m

ental health care services to improve the health

of children and adolescents, support the family through their

child’s recovery and work w

ith the comm

unity to refer patients and their fam

ilies to additional resources. Our confidential,

comprehensive treatm

ent is tailored to m

eet each patient and family’s

needs. Psychiatric physicians direct interdisciplinary treatm

ent teams.

Family involvem

ent in treatment

planning is an important part of

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Bu

tterfl

y mak

es a th

em

e

Flutterin

g across th

e heavy to

pic is a h

op

eful little b

utterfl

y. Th

is was key to

the m

akeover. T

he b

utterfl

y provid

ed th

e colo

r palette an

d visu

al con

tinu

ity from

section

to sectio

n.

Co

lor, co

ntin

uity—

an

d to

uch

ab

ility A

theme is a color or shape or im

age that ties the ele-m

ents of the brochure together by giving them a consis-

tent—or repetitive—

look and feel. In this case, the butter-fly w

as duplicated and placed intermittently throughout

the brochure, and its simple color palette w

as picked up in the headlines. Just as im

portant as its visual properties are its m

essage-making qualities; the butterfly is light,

non-threatening and touchable, and its presence repre-sents hope to those in the dungeons of m

ental illness.

Insid

e

Butterfly connects front to back.

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital-

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Residential

Inpatient Care:

A h

ighly stru

ctured

environ

men

t for pa-

tients w

ith ch

ronic or

treatmen

t-resistant

disorders.Partial H

ospi-tal: A

less restrictive

Southwest M

ental Health C

enter offers a wide range of

specialized mental health care services to im

prove the health of children and adolescents, support the fam

ily through their child’s recovery and w

ork with the com

munity to refer patients

and their families to additional resources. O

ur confidential, com

prehensive treatment is tailored to

meet each patient and fam

ily’s needs. Psychiatric physicians direct inter-disciplinary treatm

ent teams. Fam

ily involvem

ent in treatment planning is an

important part of overall care.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Take your child’s

mental health seriously.

We do.

SOU

THW

EST MEN

TAL H

EALTH

CEN

TER

A LEG

ACY O

F SERVIC

EO

ver our m

any years of com

mu

nity service, Sou

th-

west M

ental H

ealth C

enter h

as grown

from a

down

town

orph

anage in

to a regional p

rovider of sp

ecialized men

tal health

services for children

and

adolescents. O

ur n

ame an

d work h

ave chan

ged over th

e years, but ou

r emp

hasis h

as always re-

main

ed the w

ell-being of ch

ildren.

Today, South

west M

ental H

ealth C

enter is

the on

ly non

profi

t specialty h

ospital of its kin

d in

South

Texas—an

d the last h

ope for m

any ch

ildren

and fam

ilies strugglin

g with

men

tal illness.

South

west M

ental H

ealth C

enter is dedicated

to providin

g effective men

tal health

services to ch

ildren, adolescen

ts and th

eir families to h

elp

them

overcome th

e disabling effects of m

ental

illness, an

d imp

rove their ability to fu

nction

su

ccessfully at h

ome, at sch

ool, and in

the com

-m

un

ity.T

hrou

gh ou

r dedicated staff and in

dividu-

alized treatmen

t program

s, we are givin

g troubled

children

a better chan

ce in life to develop

to their

full p

otential. U

ltimately, w

e are makin

g our

comm

un

ities safer and m

ore liveable, as fewer

children

will exp

erience th

e down

ward sp

iral of seriou

s men

tal disturban

ce in th

eir adolescent an

d adu

lt years. Together w

ith a carin

g comm

un

ity, w

e can en

sure th

at every child w

ho n

eeds help

gets it.

sou

th

west

men

ta

l hea

lth

cen

ter

8535 Tom Slick D

rive, San A

nton

io, TX

78229210

-616-0300 • w

ww

.smh

c.org

SMH

C at a glance

Established: 1886Location: South Texas M

edical Center

Child &

Adolescent Program

s:•

Acute C

are•

Residential Inpatient Care

• Partial (D

ay) Hospital

• O

utpatient Treatment Services

• Psychological Evaluation Services

Facilities: Secure, family-friendly cam

pus includes a 40-bed H

ospital, Outpatient C

linic, Activity and Education Building,

Dining H

all, Swim

ming Pool &

Recreational Areas

Licenses: Texas Departm

ent of Health, Texas D

epartment of M

ental H

ealth and Mental Retardation

Accreditation: Joint C

omm

ission on Accreditation of H

ealthcare O

rganizations

Affi

liations: University of Texas H

ealth Science Center at San A

ntonio, Trinity U

niversity, St. Mary’s U

niversity, Our Lady of the Lake U

niversity, N

orthside I.S.D.

Funding: Medicaid, C

omm

ercial Insurance, M

ental Health A

uthorities, United W

ay and Private C

ontributions

sou

th

west

men

ta

l hea

lth

cen

ter

Page 20: 22.dianamica en la diagramacion

Be

fore

&A

fter | w

ww

.bamagazine.com

6 of 7

Ma

ke

a th

em

e 0635

0635 M

ak

e a

the

me

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital -

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Res-

Inpatient Care:

A h

ighly stru

ctured

environ

men

t for p

atients w

ith ch

ronic

or treatmen

t-resistant

disorders.Partial H

ospi-tal:

A less restrictive

day treat-m

ent altern

ative to

idential

Southwest M

ental Health C

enter offers a wide range of

specialized mental health care services to im

prove the health of children and adolescents, support the fam

ily through their child’s recovery and w

ork with the com

munity to refer patients

and their families to additional resources. O

ur confidential, com

prehensive treatment is tailored to

meet each patient and fam

ily’s needs. Psychiatric physicians direct inter-disciplinary treatm

ent teams. Fam

ily involvem

ent in treatment planning is an

important part of overall care.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

On

a pag

e o

f rectan

gle

s, a curvy co

un

terp

oin

t F

inally, grap

hics carve esses ato

p th

e rectangu

lar page, gracefu

lly con

nectin

g top

to

bo

ttom

. Similar sizes m

ake all seven o

bjects w

ork in

un

ison

.

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s health

y futu

re.

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital -

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Res-

idential Inpatient C

are:A

high

ly structu

red en

vironm

ent for

patien

ts with

chron

ic or treatm

ent-resis -

tant disorders.

Partial Hospi-

tal: A

less restrictive

Southwest M

ental Health C

enter offers a wide range of

specialized mental health care services to im

prove the health of children and adolescents, support the fam

ily through their child’s recovery and w

ork with the com

munity to refer patients

and their families to additional resources. O

ur confidential, com

prehensive treatment is tailored to

meet each patient and fam

ily’s needs. Psychiatric physicians direct inter-disciplinary treatm

ent teams. Fam

ily involvem

ent in treatment planning is an

important part of overall care.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

TH

Me

cha

nica

l an

d o

rga

nic The variety of colum

n w

idths and type sizes keep the page engaging and the eye m

oving. Note above the page is first divided

top to bottom, then each section is divided again

; note especially the unusually narrow

columns at the

bottom. Left, overlaying the rectangular form

at are three butterflies from

large to small and the chil-

dren’s photos, which follow

sweeping S

curves and provide a softening counterpoint to the layout.

Insid

e

Wide

/lightN

arrow/dark

Take your child’s

mental health seriously.

We do.

SOU

THW

EST MEN

TAL H

EALTH

CEN

TER

A LEG

ACY O

F SERVIC

EO

ver our m

any years of com

mu

nity

service, South

west M

ental H

ealth C

enter

has grow

n from

a down

town

orph

anage

into a region

al provider of sp

ecialized m

ental h

ealth services for ch

ildren

and adolescen

ts. Ou

r nam

e and w

ork h

ave chan

ged over the years, bu

t our

emp

hasis h

as always rem

ained th

e well-

being of ch

ildren.

Today, South

west M

ental H

ealth

Cen

ter is the on

ly non

profi

t specialty

hosp

ital of its kind in

South

Texas—an

d th

e last hop

e for man

y children

and

families stru

ggling w

ith m

ental illn

ess.Sou

thw

est Men

tal Health

Cen

ter is dedicated to p

roviding effective m

ental

health

services to children

, adolescents

and th

eir families to h

elp th

em over -

come th

e disabling effects of m

ental ill -

ness, an

d imp

rove their ability to fu

nc-

tion su

ccessfully at h

ome, at sch

ool, an

d in th

e comm

un

ity.T

hrou

gh ou

r dedicated staff and

individu

alized treatmen

t program

s, we

are giving trou

bled children

a better ch

ance in

life to develop to th

eir full

poten

tial. Ultim

ately, we are m

aking

our com

mu

nities safer an

d more live -

able, as fewer ch

ildren w

ill experien

ce th

e down

ward sp

iral of serious m

ental

disturban

ce in th

eir adolescent an

d adu

lt years. Together w

ith a carin

g com-

mu

nity, w

e can en

sure th

at every child

wh

o needs h

elp gets it.

sou

th

west

men

ta

l hea

lth

cen

ter

8535 Tom Slick D

rive, San A

nton

io, TX

7822921 0

-616-0300 • w

ww

.smh

c.org

SMH

C at a glance

Established: 1886Location: South Texas M

edical Center

Child &

Adolescent Program

s:•

Acute C

are•

Residential Inpatient Care

• Partial (D

ay) Hospital

• O

utpatient Treatment Services

• Psychological Evaluation Services

Facilities: Secure, family-friendly cam

pus includes a 40-bed H

ospital, Outpatient C

linic, Activity and

Education Building, Dining H

all, Swim

ming Pool &

Recreational A

reas

Licenses: Texas Departm

ent of Health, Texas

Departm

ent of Mental H

ealth and Mental Retardation

Accreditation: Joint C

omm

ission on Accreditation of

Healthcare O

rganizations

Affi

liations: University of Texas H

ealth Science Center

at San Antonio, Trinity U

niversity, St. Mary’s U

niversity, O

ur Lady of the Lake University, N

orthside I.S.D.

Funding: Medicaid, C

omm

ercial Insurance, Mental

Health A

uthorities, United W

ay and Private Contributions

sou

th

west

men

ta

l hea

lth

cen

ter

Men

tal health

is how w

e feel about ourselves an

d the w

orld aroun

d us. W

hile n

early every-body feels it’s easy for p

arents to recogn

ize w

hen

a child h

as a high

fever, a child’s m

ental

health

may be m

ore difficu

lt to identify.

Men

tal health

problem

s can’t alw

ays be seen.

Bu

t man

y symp

toms can

be recognized.

Men

tal health

problem

s affect one in every fi

ve youn

g peop

le at any given

time.

Some m

ental h

ealth p

roblems are severe

enou

gh to disru

pt daily life an

d a child’s

ability to fun

ction. Su

ch seriou

s disturban

ces affect on

e in every 20 you

ng p

eople.

Tragically, an estim

ated two-th

irds of all ch

ildren w

ith m

ental h

ealth p

roblems are n

ot gettin

g the h

elp th

ey need.

With

out h

elp, seriou

s men

tal health

p

roblems can

lead to school failu

re, alcohol

or other dru

g abuse, fam

ily discord, violence,

or even su

icide.H

elp is available. Effective interven

tions

and dru

g treatmen

ts exist. An

d with

help

, a ch

ild can learn to cope w

ith h

is or her illn

ess —

and feel p

roductive, w

orthw

hile an

d hap

py.

If you’re con

cerned abou

t the life an

d h

ealth of a ch

ild, seek help

imm

ediately. Talk to you

r doctor, school cou

nselor, or oth

er m

ental h

ealth p

rofessional w

ho is train

ed to assess w

heth

er or not you

r child h

as a men

tal h

ealth p

roblem.

Don’t let anything stan

d in th

e way of

your ch

ild’s

Important w

ords about kids and mental health . . .

Acute C

are: 24-h

our, in

tensive

inp

atient h

ospital -

ization for ch

ildren

and adolescen

ts with

severe p

sychiatric

disorders designed

to stabilize a crisis situ

ation.

Resi-

den-tial

Inpatient C

are:A

high

ly stru

ctured

envi -

ronm

ent

for pa-

tients

with

Southwest M

ental Health C

enter offers a wide range of

specialized mental health care services to im

prove the health of children and adolescents, support the fam

ily through their child’s recovery and w

ork with the com

munity to refer patients

and their families to additional resources. O

ur confidential, com

prehensive treatment is tailored to

meet each patient and fam

ily’s needs. Psychiatric physicians direct inter-disciplinary treatm

ent teams. Fam

ily involvem

ent in treatment planning is an

important part of overall care.

THERE

IS

H

OPE

FO

RCH

ILDREN

A

ND

YOU

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Southwest M

ental Health C

enter 8535 Tom

Slick Drive

San Antonio, Texas 78229

ww

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