4 diagramacion de calendarios
TRANSCRIPT
Before&After ®
Small calendars 0610Continued
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Continued
small calendarsHow to design
Eye-catching calendar designs for wallet and desktop
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Before&After ® XiBAmagazine.com U
Small calendars 0610
How to design small calendarsEye-catching calendar designs for wallet and desktop
EElectronic organizers are a great way to manage your calendars when what interests you is data. But to tell a story, present a product or stir a memory, you’ll want a good, old-fashioned paper calendar—the kind with the beautiful picture and an appealing design. A good calendar will be kept and used. It’s a great way to bring people together.
What’s fun is that with modern desktop printers that render tiny type clearly, a calendar of your own is easier than ever to make and use.
What follows are two calendar sizes printable on letter-size paper: business-card size and postcard size. The business card is intended for wallet or purse; the postcard can be printed flat or folded into a stand-up desk calendar.
Making a beautiful calendar will require your artistic eye. Let’s get started. 2005
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august
Margo McBride Realtor916.721.8334
www.margomcbride.com
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R S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 316 4 1 6 SEPT OCT NOV DEC
Our monthly Brotherhood meetings are held over breakfast at the Pacific Street Cafe the first Saturday of every month, 7:45–9:30 a.m. Bring your Bible, your heart and your appetite.
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A word about type . . .You’ll be setting a lot of dates; the smaller they are, the plainer the typeface should be. Also, generally speaking, evenly spaced numbers look best.
Use right tabs, and space evenly all around . . .
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28 29 30 . . . no rows
. . . no columns
How plain is plain? Here’s what to look for:
“Open” shapes56Plain ends
Simple curves
Plain corners
One stroke width
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MARCH 05
session:
therapist:
caress spaPamper yourselfwith peace, tranquilityand relaxation
916.555.9416
The size of a business card, this attractive and functional reminder can easily go anywhere. It has plenty of room for both business and appointment information. On the back, pencil in your name, and circle those important dates. Print one calendar every quarter.
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MARCH 05
session:
therapist:
caress spaPamper yourselfwith peace, tranquilityand relaxation
916.555.9416
Front Back
Appointment calendarWork by appointment? Here’s a beautiful way to keep track of several in a row. Put a lovely reminder of a relaxing visit on the front and a three-month calendar on the back.
Business card: 3.5” x 2”
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D
A business card doesn’t offer many options for photo placement, but a simple move to the right adds tension to the design by turning passive space into active.
A) If you place the photo on the left, it divides the space in two—a photo area and a white area.
B) But move the photo in, and the design changes; our eyes now “con-nect” the two white areas, and we perceive a photo atop a white field.
C) Although we perceive two ele-ments (some viewers perceive only one: the photo), we actually see three from narrow to wide. And because our eyes follow sequence, the result is dynamic tension that really activates this card.
With the photo in its leftmost posi-tion, the card is attractive but static; it’s without the liveliness that the divisions of space contribute. (Com-pare to original on previous page.)
A
caress spaPamper yourselfwith peace, tranquilityand relaxation
916.555.9416
B
C
Small Medium Large
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This lively calendar has big numbers, a roomy space for notes and the month before and after the current month; the point is to make a calendar that’s attractive and useful. Mail one every month with your name and contact information; soon, your clients will look forward to seeing you coming!
Mail a new calendar every month; a change of color keeps it fresh with very little effort.
notes
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2005
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july
Margo McBride Realtor916.721.8334
www.margomcbride.com
Promotional calendarFor the enterprising businessperson, distributing a monthly calendar is a great way to keep your name in front of your audience.
Front Back
2005
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august
Margo McBride Realtor916.721.8334
www.margomcbride.com
2005
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september
Margo McBride Realtor916.721.8334
www.margomcbride.com
Business card: 2” x 3.5”
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Four kinds of depth—value (light-dark), scale (big-small), overlap (front-back) and dimension (round-flat)—make name and logo jump off the page, exactly what you want in your card!
One depthSolid background, neutral value
2005
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september
Margo McBride Realtor916.721.8334
www.margomcbride.com
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2005
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2005
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september
Margo McBride Realtor916.721.8334
www.margomcbride.com
Two depthsAtop the neutral field, small white dates recede.
Three depthsThe large year also recedes but not as far, because we perceive large objects as closer.
Four depthsName and logo are the only dark objects on the card and practically jump off the page. Overlap contributes to the effect. Photographic realism contrasts with the flat field to become a powerful yet low-key focal point.
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S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
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Oakridge Hills Book Club
Schedule JAN APR JULY OCT
..– .., Hillspire Library, Oakridge
Oakridge name can be this small because the book carries the theme visually; dates stand out clearly against the high-key (predominantly light) image. Note the dates are also highlighted on the back. Classic, book-style typeface (Adobe Caslon Expert) supplements the handsome, literary look.
Reminder calendarGreat for clubs and groups, big dates remind members of meetings, and on the back an annual calendar ensures that the card will be kept in use.
Front Back
Highlighteddates
Business card: 3.5” x 2”
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835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
MAY 05 S M T W T F S
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AUGUST 05
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
Promotional calendarA 6”x 4”postcard has plenty of room for calendar, product images and contact information. It’s easy to print, inexpensive to mail and sticks to a bulletin board or refrigerator door.
Generic background shots are easy to find and combine naturally with real product shots, a good way to stretch your photo dollar. Business name is central—literally in the middle—and the calendar is colored to match the image. Give your customers one a month—just put a stack next to the cash register—and they’ll soon be on ’fridge doors everywhere!
Postcard: 6” x 4”
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A regular series of postcards will keep customers’ enthusiasm high. The key to a successful campaign is a consistent look—same sizes, styles and layout month after month.
Top half is an establishing image of general sports action.
Centered product spans halves. Note that its photographic depth creates an arresting focal point.
Company information aligns right down the center.
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
July
25
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Start with one big focal point (note that on both cards it’s off to the side); place your calendar in an open area, and make your ending date BIG. Left, postcards can be vertical, too; in this case, the motorcycle is presented the way it’s ridden.
Countdown calendarFun for an event, a new product rollout, a special sale or whatever, a countdown calendar starts with today and ends with the day in big numerals easy to see and remember.
Isleton Fishing Derby NOVEMBER 05
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December15
Postcard: 4” x 6”
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40 days and counting until the BMW K1200S is here!
10
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Send memento calendars of the kids to grandpa and grandma (and highlight those birthdays!), make calendars of that recent club event to pass out to members, and so on. Everyone likes to remember great times, and a calendar is a classy way to make that happen. Folding format stands easily on your desk, or just print it flat and pin it to the bulletin board.
Don’t have 12 shots? Triple up! Three months in a row are handy. Highlight special dates.
Memento calendarLife isn’t all business, so pick 12 of your favorite shots, and re-live your great vacation all year! Add the month to each photo, and you’ll have a desktop calendar you cherish.
Postcard: 6” x 4”
SEPTEMBER 2005
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2005
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Real life is bumpy! Some photos have smooth backgrounds well suited for small type. For all others, a translucent panel smooths the background without obscuring the photo.
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MAy S M T W T F S
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2005
A white field easily solves the problem but obscures the image.
Lighten the opacity (here, 75%), which allows the image to show through.
Light sky, dark stripes and coarse grass are too much for the small type.
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Template, postcard tentSheet size (81/2” x 11”)Trim size (6” x 11”)
To stand your calendar on your desk, print on heavy paper, and trim off the left and right margins.
SEPTEMBER 2005
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Fold the sheet along the top of the image, fold the flaps under and affix with tape. Note the back panel stands upright.
SEPTEMBER 2005
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6”
11”
4”
33/4”
2”
11/4”
81/2”
Fold
Fold
Fold
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Article resources
C60 M35 Y0 K0
C4 M4 Y7 K0
12
Typefaces
1 (a–b) Adobe Caslon Regular a) 60 pt, b) 8.25/12 pt
2 Adobe Caslon Semibold | 11.5 pt
3 (a–c) Helvetica Neue Light Ext a) 15 pt, b) 8.75/9 pt, c) 6 pt
4 Helvetica Neue Medium Ext | 4.25 pt
5 Helvetica Medium | 4.25/6.75 pt
6 (a–b) Adobe Caslon Semibold a) 8.5 pt, b) 3.75/5.5 pt
7 (a–b) Adobe Caslon Regular a) 12/13 pt, b) 9 pt
8 (a–b) Adobe Caslon Expert a) 43.75 pt, b) 9 pt
9 Adobe Caslon Bold | a) 4.25 pt
Images
10 Digital Vision/Veer.com
11 Image Source Photography/Veer.com
12 (a–b) Photos.com | a b
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Oakridge Hills Book Club
Schedule JAN APR JULY OCT
..– .., Hillspire Library, Oakridge
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98b 7b 6b
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Continued
small calendarsHow to design
Eye-catching calendar designs for wallet and desktop 6 4 1 6 SEPT OCT NOV DEC
Our monthly Brotherhood meetings are held over breakfast at the Pacific Street Cafe the first Saturday of every month, 7:45–9:30 a.m. Bring your Bible, your heart and your appetite.
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S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JANUARY 05
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
FEBRUARY 05
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
MARCH 05
session:
therapist:
caress spaPamper yourselfwith peace, tranquilityand relaxation
916.555.9416
3b 3c 4 5
12b
Colors
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Article resources
C25 M30 Y12 K0
C0 M19 Y50 K0
C25 M0 Y33 K10
C80 M40 Y100 K20
C80 M40 Y100 K10
C20 M100 Y100 K10
C20 M90 Y100 K50
C20 M90 Y100 K10
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Typefaces
1 (a–e) Helvetica Black | a) 16 pt,
b) 7.5 pt, c) 6 pt, d) 36 pt, e) 3 pt
2 (a–c) Helvetica Medium | a) 7.5/12 pt, b) 6/7 pt, c) 3/4.75 pt
3 (a–d) Interstate Light Comp a) 14 pt, b) 24 pt, c) 10 pt, d) 10/11 pt
4 (a–b) Interstate Black Comp a) 14 pt, b) 24 pt
5 Interstate Regular Comp | 10/13 pt
Images
6 (a–d) Photos.com | a b c d
S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
MAY 054a S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
AUGUST 05
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
3a
4b3b 5121110
13
14
6a
3c
6b
3d
6c 6d
notes
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
AUGUST
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
JUNE
7
2005
S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
july
Margo McBride Realtor916.721.8334
www.margomcbride.com
9
81a1b
1c
2a
2b
1d
1e
2c2005
S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
september
Margo McBride Realtor916.721.8334
www.margomcbride.com
2005
S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
august
Margo McBride Realtor916.721.8334
www.margomcbride.com
7
8
9
Colors
July
25
Before&After ® Small calendars 17 of 18 XiBAmagazine.com U
17 of 18 Small calendars 0610
Small calendars 17 of 18
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1
2 3
4 5
6 7
8
9
40 days and
co
unting
until the BM
W
K1200S
is here!
10
Article resources
Isleton Fishing Derby NOVEMBER 05
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6 7 8 9 10 11 12
13 14 15 16 17 18 19
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DECEMBER 05
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December1532 4b
4a
56 7
13
11 12a
SEPTEMBER 2005
s m t w t f s
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MAy S M T W T F S
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2005
8a 8b 14
9a
9b
1615
10
12b
C100 M90 Y10 K0
C50 M55 Y40 K50
C40 M20 Y10 K45
C25 M35 Y55 K2516
Typefaces
1 (a–b) Helvetica Neue Bold a) 78.25, pt b) 12/10 pt
2 Helvetica Neue Medium | 8/18 pt
3 Helvetica Neue Light | 12/10 pt
4 (a–b) ITC Century Handtooled Bold Italic | a) 25 pt, b) 15 pt
5 ITC Century Handtooled Bold | 43 pt
6 ITC Century Bold | 7/20 pt
7 ITC Century Book | 7/20 pt
8 (a–b) Magnesium Grime a) 9 pt, b) 7/9.5 pt
9 (a–b) Lithos Black | a) 9 pt, b) 8 pt
10 Myriad Bold | 6.5/9.5 pt
Images
11 BMW of North America, LLC
12 (a–d) Photos.com | a b
13
14
15
Colors
1a 1b
July
25
Before&After
18 of 18 | Printing formats
® Small calendars 18 of 18 XiBAmagazine.com U
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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2005 Before & After magazine, ISSN 1049-0035. All rights reserved
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Be
fore
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fter | w
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1 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
small
calendarsHow
to designEye-catch
ing calen
dar d
esigns for w
allet and
desktop
EE
lectron
ic organ
izers are a great way to
man
age yo
ur calen
dars w
hen
wh
at interests yo
u is d
ata. B
ut to
tell a story, p
resent a p
rod
uct o
r stir a m
emo
ry, you
’ll wan
t a goo
d, o
ld-fash
ion
ed p
aper
calend
ar—th
e kind
with
the b
eautifu
l pictu
re and
an
app
ealing d
esign. A
goo
d calen
dar w
ill be kep
t an
d u
sed. It’s a great w
ay to b
ring p
eop
le togeth
er. W
hat’s fu
n is th
at with
mo
dern
deskto
p
prin
ters that ren
der tin
y type clearly, a calen
dar
of yo
ur ow
n is easier th
an ever to
make an
d u
se.W
hat fo
llows are tw
o calen
dar sizes p
rintab
le o
n letter-size p
aper: b
usin
ess-card size an
d
po
stcard size. T
he b
usin
ess card is in
tend
ed fo
r w
allet or p
urse; th
e po
stcard can
be p
rinted
flat
or fo
lded
into
a stand
-up
desk calen
dar.
Makin
g a beau
tiful calen
dar w
ill requ
ire you
r artistic eye. Let’s get started
.2005
S
M
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W
T
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1 2
3 4
5 6
7
8 9
10 11
12 13
14
15 16
17 18
19 20
21
22 23
24 25
26 27
28
29 30
31 august
Marg
o M
cB
ride R
ealto
r916.721.8334
ww
w.m
argomcbride.com
S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
APRIL
S
M
T
W
T
F
S
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3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
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22 23
24 25
26 27
28 29
30 31
MARCH
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13 14
15 16
17 18
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23 24
25 26
27 28
29 30
31
AUGUST S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
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22 23
24 25
26 27
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30 31
DECEMBER
S
M
T
W
T
F
S
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3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
NOVEMBER
S
M
T
W
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F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28
FEBRUARY S
M
T
W
T
F
S
1
2 3
4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
JUNE
S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
SEP TEMBER
S
M
T
W
T
F
S
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3 4
5 6
7
8 9
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12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
MAY JANUARY S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15 16
17 18
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23 24
25 26
27 28
29 30
31JULY
S M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
O CTOB ER S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
6 4 1 6
SEP
T
OC
T
NO
V
D
EC
Our m
onthly Brotherhood m
eetings are held over breakfast at the Pacific Street C
afe the first Saturday of every month,
7:45–9:30 a.m. B
ring your Bible, your heart and your appetite.
Be
fore
&A
fter | w
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.bamagazine.com
2 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
A w
ord
abo
ut typ
e . . .
You
’ll be settin
g a lot o
f dates; th
e smaller th
ey are, the p
lainer th
e typeface sh
ou
ld b
e. A
lso, generally sp
eaking, even
ly spaced
nu
mb
ers loo
k best.
Use
righ
t tab
s, an
d sp
ace
eve
nly a
ll aro
un
d . . .
1 2
3 4
5 6
7
8 9
10 11
12 13
14
15 16
17 18
19 20
21
22 23
24 25
26 27
28
29 30
. . . no
row
s
. . . no
colu
mn
s
Ho
w p
lain
is pla
in? H
ere
’s wh
at to
loo
k fo
r:
“Open” shapes
56P
lain ends
Simple curves
Plain corners
One stroke w
idth
1 2
3 4
5 6
7 8
9 10
11 12
13
14
15 16
17 18
19 20
21 22
23 24
25 26
27
28
29 30
1 2
3 4
5 6
7
8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9
10 11
12 13
14 15
16
17 18
19 20
21 22
23
24 25
26 27
28 29
30
31
JA
NU
AR
Y 0
5
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13
14 15
16 17
18 19
20
21 22
23 24
25 26
27
28
FE
BR
UA
RY
05
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13
14 15
16 17
18 19
20
21 22
23 24
25 26
27
28 29
30 31
MA
RC
H 0
5
sessio
n:
the
rap
ist:
ca
ress sp
aP
am
pe
r you
rself
with
pe
ac
e, tra
nq
uility
an
d re
laxa
tion
916
.55
5.9
416
The
size o
f a b
usin
ess ca
rd, th
is attra
ctive a
nd
fun
ction
al re
min
de
r ca
n e
asily g
o a
nyw
he
re. It ha
s ple
nty o
f roo
m fo
r bo
th b
usin
ess a
nd
a
pp
oin
tme
nt in
form
atio
n. O
n th
e b
ack
, pe
ncil in
you
r na
me, a
nd
circle
tho
se im
po
rtan
t da
tes. P
rint o
ne
cale
nd
ar e
very q
ua
rter.
S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9
10 11
12 13
14 15
16
17 18
19 20
21 22
23
24 25
26 27
28 29
30
31
JA
NU
AR
Y 0
5
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13
14 15
16 17
18 19
20
21 22
23 24
25 26
27
28
FE
BR
UA
RY
05
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13
14 15
16 17
18 19
20
21 22
23 24
25 26
27
28 29
30 31
MA
RC
H 0
5
sessio
n:
the
rap
ist:
ca
ress sp
aP
am
pe
r you
rself
with
pe
ac
e, tra
nq
uility
an
d re
laxa
tion
916
.55
5.9
416
Fro
nt
Ba
ck
Ap
po
intm
en
t calen
dar
Wo
rk by ap
po
intm
ent? H
ere’s a beau
tiful w
ay to keep
track of several in
a row. P
ut a lovely
remin
der o
f a relaxing visit o
n th
e fron
t and
a three-m
on
th calen
dar o
n th
e back.
Business card: 3.5” x 2”
Be
fore
&A
fter | w
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.bamagazine.com
3 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
D
A b
usin
ess card d
oesn’t o
ffer man
y op
tion
s for p
ho
to p
lacemen
t, bu
t a simp
le move
to th
e right ad
ds ten
sion
to th
e design
by tu
rnin
g passive sp
ace into
active.
A) If you place the photo on the left,
it divides the space in two
—a photo
area and a white area.
B) B
ut move the photo in, and the
design changes; our eyes now “con
-nect” the tw
o white areas, and w
e perceive a photo atop a w
hite field.
C) A
lthough we perceive tw
o ele-m
ents (some view
ers perceive only one: the photo), w
e actually see three from
narrow to w
ide. And
because our eyes follow seq
uen
ce, the result is dynam
ic ten
sion
that really activates this card.
With the photo in its leftm
ost posi-tion, the card is attractive but static; it’s w
ithout the liveliness that the divisions of space contribute. (C
om-
pare to original on previous page.)
A
ca
ress sp
aP
am
pe
r you
rself
with
pe
ac
e, tra
nq
uility
an
d re
laxa
tion
916
.55
5.9
416
B
C
Small
Medium
Large
This live
ly cale
nd
ar h
as b
ig n
um
be
rs, a ro
om
y sp
ace
for n
ote
s an
d th
e m
on
th b
efo
re a
nd
a
fter th
e cu
rren
t mo
nth
; the
po
int is to
ma
ke
a
cale
nd
ar th
at’s a
ttractive
an
d u
sefu
l. Ma
il o
ne
eve
ry mo
nth
with
you
r na
me
an
d co
nta
ct in
form
atio
n; so
on
, you
r clien
ts will lo
ok
forw
ard
to
see
ing
you
com
ing
!
Mail a new
calendar every month; a change
of color keeps it fresh with very little effort.
notes S
M
T W
T
F S
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3 4
5 6
7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
AU
GU
ST
S
M
T W
T
F S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
JU
NE
2005
S
M
T
W
T
F
S
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3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
july
Marg
o M
cB
ride R
ealto
r916.721.8334
www.margom
cbride.com
Pro
mo
tion
al calen
dar
For th
e enterp
rising b
usin
essperso
n, d
istribu
ting a m
on
thly calen
dar is a great w
ay to
keep yo
ur n
ame in
fron
t of yo
ur au
dien
ce.
Fro
nt
Ba
ck
2005
S
M
T
W
T
F
S
1 2
3 4
5 6
7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31 a
ugust
Marg
o M
cB
ride R
ealto
r916.721.8334
www.margom
cbride.com
2005
S
M
T
W
T
F
S
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2 3
4
5 6
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11 12
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15 16
17 18
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23 24
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27 28
29 30
septe
mber
Marg
o M
cB
ride R
ealto
r916.721.8334
www.margom
cbride.com
Business card: 2” x 3.5”
Be
fore
&A
fter | w
ww
.bamagazine.com
4 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
Fou
r kind
s of d
epth
—valu
e (light-d
ark), scale (big-sm
all), overlap (fro
nt-b
ack) and
dim
ensio
n
(rou
nd
-flat)—
make n
ame an
d lo
go ju
mp
off th
e page, exactly w
hat yo
u w
ant in
you
r card!
On
e d
ep
thSolid background, neutral value
2005
S
M
T
W
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S
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2 3
4
5 6
7 8
9 10
11
12 13
14 15
16 17
18
19 20
21 22
23 24
25
26 27
28 29
30
septe
mber
Marg
o M
cB
ride R
ealto
r916.721.8334
ww
w.m
argomcbride.com
S
M
T
W
T
F
S
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2 3
4
5 6
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30
septe
mber2005
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M
T
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T
F
S
1
2 3
4
5 6
7 8
9 10
11
12 13
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18
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25
26 27
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30
septe
mber2005
S
M
T
W
T
F
S
1
2 3
4
5 6
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9 10
11
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16 17
18
19 20
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23 24
25
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30
septe
mber
Marg
o M
cB
ride R
ealto
r916.721.8334
ww
w.m
argomcbride.com
Two
de
pth
sA
top the neutral field, sm
all white dates recede.
Thre
e d
ep
ths
The large year also recedes but not as far, because w
e perceive large objects as closer.
Fo
ur d
ep
ths
Nam
e and logo are the only dark objects on the card and practically jum
p off the page. Overlap contributes
to the effect. Photographic realism
contrasts w
ith the flat field to become
a powerful yet low
-key focal point.
S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
A P RIL
S
M
T
W
T
F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
MA RCH
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
AU GUST S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
DECEMBER
S
M
T
W
T
F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
NOVEMBER
S
M
T
W
T
F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28
FEBRUA RY S
M
T
W
T
F
S
1
2 3
4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
JUNE
S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
SEP TEMBER
S
M
T
W
T
F
S
1 2
3 4
5 6
7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
M AY J ANUA RY S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
J ULY
O CTOBER S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
Oakridge H
ills B
ook Club
Schedule
JA
N
AP
R
JULY
OC
T
..–
.., H
illspire Library, O
akridge
Oa
krid
ge
na
me
can
be
this sm
all b
eca
use
the
bo
ok
carrie
s the
th
em
e visu
ally; d
ate
s stan
d o
ut cle
arly a
ga
inst th
e h
igh
-ke
y (p
red
om
ina
ntly lig
ht) im
ag
e. No
te th
e d
ate
s are
also
hig
hlig
hte
d
on
the
ba
ck. C
lassic, b
oo
k-style
type
face
(Ad
ob
e C
aslo
n E
xp
ert)
sup
ple
me
nts th
e h
an
dso
me, lite
rary lo
ok
.
Re
min
de
r calen
dar
Great fo
r club
s and
grou
ps, b
ig dates rem
ind
mem
bers o
f meetin
gs, and
on
the b
ack an
ann
ual calen
dar en
sures th
at the card
will b
e kept in
use.
Fro
nt
Ba
ck
Highlighted
dates
Business card: 3.5” x 2”
S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
APRI L
S
M
T
W
T
F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
MARCH
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
AUGUST S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
DECEMBER
S
M
T
W
T
F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
NOVEMBER
S
M
T
W
T
F
S
1 2
3 4
5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28
FEB RUARY S
M
T
W
T
F
S
1
2 3
4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
JUNE
S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30
SEP TEMBER
S
M
T
W
T
F
S
1 2
3 4
5 6
7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
24 25
26 27
28 29
30 31
MAY JAN UARY S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
JULY S
M
T
W
T
F
S
1
2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
O C TO BER S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
27 28
29 30
31
Be
fore
&A
fter | w
ww
.bamagazine.com
5 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
S
M T
W T
F S
1
2 3
4 5
6 7
8
9 10
11 12
13 14
15
16 17
18 19
20 21
22
23 24
25 26
27 28
29
30 31
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
MAY 05
S M
T W
T F
S
1 2
3 4
5 6
7
8 9
10 11
12 13
14 15
16 17
18 19
20
21
22 23
24 25
26 27
28
29 30
31
AUGUST 05
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
Pro
mo
tion
al calen
dar
A 6”x 4”p
ostcard
has p
lenty o
f roo
m fo
r calend
ar, pro
du
ct images an
d co
ntact in
form
ation
. It’s easy to
prin
t, inexp
ensive to
mail an
d sticks to
a bu
lletin b
oard
or refrigerato
r do
or.
Ge
ne
ric ba
ckg
rou
nd
sho
ts are
ea
sy to fi
nd
an
d co
mb
ine
na
tura
lly with
rea
l pro
du
ct sho
ts, a
go
od
wa
y to stre
tch yo
ur p
ho
to d
olla
r. Bu
sine
ss na
me
is cen
tral—
litera
lly in th
e m
idd
le—
an
d
the
cale
nd
ar is co
lore
d to
ma
tch th
e im
ag
e. Give
you
r custo
me
rs on
e a
mo
nth
—ju
st pu
t a
stack
ne
xt to
the
cash
reg
ister—
an
d th
ey’ll so
on
be
on
’fridg
e d
oo
rs eve
rywh
ere
!
Postcard: 6” x 4”
A regu
lar series of p
ostcard
s will keep
custo
mers’ en
thu
siasm h
igh. T
he key to
a successfu
l cam
paign
is a con
sistent lo
ok—
same sizes, styles an
d layo
ut m
on
th after m
on
th.
Top
ha
lf is an
esta
blish
ing
ima
ge
o
f ge
ne
ral sp
orts a
ction
.C
en
tere
d p
rod
uct sp
an
s ha
lves.
No
te th
at its p
ho
tog
rap
hic d
ep
th
crea
tes a
n a
rrestin
g fo
cal p
oin
t.
Co
mp
an
y info
rma
tion
alig
ns rig
ht
do
wn
the
cen
ter.
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
Be
fore
&A
fter | w
ww
.bamagazine.com
6 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
Sta
rt with
on
e b
ig fo
cal p
oin
t (no
te th
at o
n b
oth
card
s it’s off
to th
e sid
e); p
lace
you
r cale
nd
ar in
an
op
en
are
a, a
nd
ma
ke
you
r e
nd
ing
da
te B
IG. Le
ft, po
stcard
s can
be
vertica
l, too
; in th
is case,
the
mo
torcycle
is pre
sen
ted
the
wa
y it’s ridd
en
.
Co
un
tdo
wn
calen
dar
Fun
for an
event, a n
ew p
rod
uct ro
llou
t, a special sale o
r wh
atever, a cou
ntd
own
calend
ar starts w
ith tod
ay and
end
s with
the d
ay in b
ig nu
merals easy to
see and
remem
ber.
Isleton F
ishin
g Derby
NO
VE
MB
ER
05
S
M
T
W
T
F
S
1
2 3
4 5
6
7 8
9 10
11 12
13
14 15
16 17
18 19
20
21 22
23 24
25 26
27
28 29
30
DE
CE
MB
ER
05
S
M
T
W
T
F
S
1
2 3
4
5 6
7 8
9 10
11
12 13
14
Decem
ber15
Postcard: 4” x 6”
S
M
T
W
T
F
S
1 2
3
4 5
6 7
8 9
10
11 12
13 14
15 16
17
18 19
20 21
22 23
24
25 26
27 28
29 30
S
M
T
W
T
F
S
1
2 3
4 5
6 7
8
9
40 days and
co
unting
until the BM
W
K1200S
is here!
10
Se
nd
me
me
nto
cale
nd
ars o
f the
kid
s to g
ran
dp
a a
nd
gra
nd
ma
(an
d h
igh
ligh
t th
ose
birth
da
ys!), ma
ke
cale
nd
ars o
f tha
t rece
nt clu
b e
ven
t to p
ass o
ut to
m
em
be
rs, an
d so
on
. Eve
ryon
e lik
es to
rem
em
be
r gre
at tim
es, a
nd
a ca
len
da
r is a
classy w
ay to
ma
ke
tha
t ha
pp
en
. Fo
ldin
g fo
rma
t stan
ds e
asily o
n yo
ur d
esk
, o
r just p
rint it fl
at a
nd
pin
it to th
e b
ulle
tin b
oa
rd.
Don’t have 12 shots?
Triple up! Three months
in a row are handy.
Highlight special dates.
Me
me
nto
calen
dar
Life isn’t all bu
siness, so
pick 12 o
f you
r favorite sh
ots, an
d re-live yo
ur great vacatio
n all
year! Ad
d th
e mo
nth
to each
ph
oto, an
d yo
u’ll h
ave a deskto
p calen
dar yo
u ch
erish.
Postcard: 6” x 4”
SE
PT
EM
BE
R 2
00
5
s
m
t
w
t
f
s
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
2
0
21
22
2
3
24
2
5
26
2
7
28
2
9
30
AP
RIL
S
M
T W
T
F S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
1
7
18
1
9
20
2
1
22
2
3
2
4
25
2
6
27
2
8
29
3
0
MA
y
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
1
5
16
1
7
18
1
9
20
2
1
2
2
23
2
4
25
2
6
27
2
8
2
9
30
3
1
JUN
E
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
17
1
8
1
9
20
2
1
22
2
3
24
2
5
2
6
27
2
8
29
3
0
20
05
Be
fore
&A
fter | w
ww
.bamagazine.com
7 of 9
Ho
w to
de
sign
sma
ll cale
nd
ars 0610
0610 H
ow
to d
esig
n sm
all ca
len
da
rs
Real life is b
um
py! So
me p
ho
tos h
ave smo
oth
backgro
un
ds w
ell suited
for sm
all type.
For all o
thers, a tran
slucen
t pan
el smo
oth
s the b
ackgrou
nd
with
ou
t ob
scurin
g the p
ho
to.
AP
RIL
S
M
T W
T
F S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
1
7
18
1
9
20
2
1
22
2
3
2
4
25
2
6
27
2
8
29
3
0
MA
y
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
1
5
16
1
7
18
1
9
20
2
1
2
2
23
2
4
25
2
6
27
2
8
2
9
30
3
1
JUN
E
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
17
1
8
1
9
20
2
1
22
2
3
24
2
5
2
6
27
2
8
29
3
0
20
05
AP
RIL
S
M
T W
T
F S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
1
7
18
1
9
20
2
1
22
2
3
2
4
25
2
6
27
2
8
29
3
0
MA
y
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
1
5
16
1
7
18
1
9
20
2
1
2
2
23
2
4
25
2
6
27
2
8
2
9
30
3
1
JUN
E
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
17
1
8
1
9
20
2
1
22
2
3
24
2
5
2
6
27
2
8
29
3
0
20
05
AP
RIL
S
M
T W
T
F S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
1
7
18
1
9
20
2
1
22
2
3
2
4
25
2
6
27
2
8
29
3
0
MA
y
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
1
5
16
1
7
18
1
9
20
2
1
2
2
23
2
4
25
2
6
27
2
8
2
9
30
3
1
JUN
E
S M
T
W
T F
S
1
2
3
4
5
6
7
8
9
1
0
11
1
2
13
1
4
15
1
6
17
1
8
1
9
20
2
1
22
2
3
24
2
5
2
6
27
2
8
29
3
0
20
05
A w
hite
fie
ld e
asily so
lves th
e
pro
ble
m b
ut o
bscu
res th
e im
ag
e. Lig
hte
n th
e o
pa
city (he
re, 75%), w
hich
a
llow
s the
ima
ge
to sh
ow
thro
ug
h.
Ligh
t sky, d
ark
stripe
s an
d co
arse
g
rass a
re to
o m
uch
for th
e sm
all typ
e.
Tem
plate, p
ostcard
ten
tS
he
et size
(81/2” x
11”)
Trim size
(6” x 11”
)
To sta
nd
you
r cale
nd
ar o
n
you
r de
sk, p
rint o
n h
ea
vy p
ap
er, a
nd
trim o
ff the
left
an
d rig
ht m
arg
ins.
SE
PT
EM
BE
R 2
00
5
s
m
t
w
t
f
s
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
2
0
21
22
2
3
24
2
5
26
2
7
28
2
9
30
Fo
ld th
e sh
ee
t alo
ng
the
to
p o
f the
ima
ge, fo
ld th
e
fla
ps u
nd
er a
nd
affi
x w
ith
tap
e. No
te th
e b
ack
pa
ne
l sta
nd
s up
righ
t.
SE
PT
EM
BE
R 2
00
5
s
m
t
w
t
f
s
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
2
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JULY
OC
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akridge
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835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
OVERTIME SPORTS OUTLETWe Buy and Sell Used Equipment
MAY 054a
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AUGUST 05
835 East Kettleman LaneRedwood City, CA 94059
650.418.7172www.overtimesports.com
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septe
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