18.diagramacion de revista before and after magazine ba0628 delorean

Before&After ®

Continued

XiBAmagazine.com U

A small newsletter that reads big 0628

A small

newsletterHalf-size page is easy to design and creates a strong impression.

Continued

that reads big· Take the Poll on Local Issues

· A New Community Center

· Bike Path Established

· Northward Bound

· Identity Theft

· Joint Use

Serving the People of Natomas for 10 YearsThe Natomas Journal

http://www.bamagazine.com

http://www.bamagazine.com/email/nu49tr



Before&After ® XiBAmagazine.com U

2 of 14 A small newsletter that reads big 0628

A small newsletter that reads bigHalf-size page is easy to design and creates a strong impression

For hard-working editors who want their news to be taken seriously, here’s an excellent small format. Turn a letter-size sheet sideways, and lay out its contents like a small book in two distinct fields repeated every spread. The result is a newsletter with the look of permanence and credibility! Here’s how to do it:

Cover Inside spread

Handsomely focused Each spread is limited to a few neatly presented ele-ments and has the look of a small book or magazine.

Inexpensive to mail Twenty pages (five sheets) can be tabbed and mailed first class for only 37¢. Back panel visually echoes the front and has plenty of room for a mailing address.

Back

· Take the Poll on Local Issues



· Northward Bound

· Identity Theft

· Joint Use



PLACE STAMP HERE





Before&After ® A small newsletter that reads big 3 of 14 XiBAmagazine.com U


Divide the spread into two fieldsEach spread is made of two fields—a bold inner and a light outer—each with its own information. The main narrative occupies the inner; supporting articles go outside.

August 2006 5

Texture and flasp net ask exating end mist ask of it snooling.

Spaff forl isn’t cubularas but quastic, leam restart that can’t

prebast. It’s tope, this to ask fluant chasible. Silk, shast, is lape

and behast the thin chack. “It has can larch to say fan.” Why?

Elesara and order is fay of alm. A is ask card whint not oogum

or bont. Pretty simple, glead and tarm. Texture ask and flasp

net exating end mist of it snooling. Spaff forl ask isn’t cubular

but quastic, leam is restart that it can’t prebast. It’s tope, is

this fluant chasible. Silk, shast, lape and behast the thin chack.

“It has larch to say fan.” Why? Elesara and order is fay of alm.

A card whint not oogum or bont. Pretty simple, glead and tarm.

Texture and flasp net exating end mist of it snooling. Spaff forl

isn’t cubular but quastic, leam restart that can’t prebast. It’s tope,


“It has larch to ask say fan.” Why? Elesara and order is fay of alm.


Texture and flasp net is exating end mist of it snooling. Spaff forl





Texture is and flasp net exating end mist of it snooling. Spaff

forl isn’t cubular but quastic, leam restart that to can’t prebast.

It’s tope, this fluant is chasible. Silk, ask hast, lape and behast the

thin chack. “It has larch to say fan.” Why is that? Elesara and

order is fay of alm. A can card whint not oogum or bont. Pretty

simple, glead and tarm end mist. Pretty is simple, glead and tarm.

Pretty simple, glead and tarm. Texture and flasp net exating

end mist of it snooling spaff forl isn’t cumbular too. Texture is

and flasp net exating end mist of it snooling. Spaff forl isn’t cu-

bular but quastic, leam as restart that to can’t prebast. It’s tope,

this fluant is chasible. Silk, to ask hast, lape and behast the thin

chack. “It has to aslarch to say fan.” Why is that? Elesara to is

and order is fay of alm. A can card whint not oogum or bont.

4 The Natomas Journal

Natomas Community Center

Golfers can help

Golfers who care about foster youth are invited to play in the 8th Annual Friends of the Independe





Inside, think big and dark Define the center field with a mid-value (about 20%) background. Set the main text in a clear, easy-to-read text typeface, color black.

Field 1: Place the main stories inside Field 2: Place secondary information outside

Outside, think small and light Outside columns are narrow, so for clarity use a complementary san-serif typeface set a bit smaller, color gray, align left, no indents.

August 2006 5




































Golfers can help

Golfers who care about foster youth are invited to play in the 8th Annual Friends of the Independent Living Program (ILP) Golf Tournament, a benefit to raise college and vocation-al grants for youth about to become emancipated from the foster care system. Registration deadline is Monday, Sept. 23. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular.


Transportation and air quality in Natomas

Transportation planning promises to be an impor-tant and pervasive issue in Natomas for a long time to come.

A card whint not oogum or bont. Pretty simple, glead and tarm.Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin.







August 2006 54 The Natomas Journal

Golfers can help









































A field within a fieldWhat makes this newsletter look big is that the center field bleeds to the inside (the gutter), and that elements atop the field can “bleed” to its edges just like a real magazine.

Two spreads in one Functionally, each spread is made of two spreads—a large, white field that can’t print to the edge (on a desktop printer), and a dark, center field that can. Make the most of this! Design each cen-ter so that its images touch its edges.



































Golfers can help







Photo and title “bleed” to the edges.

Field 1 can “bleed.”

Field 2 can’t.







Similarities connect the fieldsAlthough the two fields carry different kinds of information, you want them to work as one. Do this by creating similarities of color, shape, alignment and so on.

August 2006 7

















and order is fay of alm. A can too card whint not oogum or bont.

















Texture and flasp net is exating end mist of it snooling. Spaff

forl isn’t cubular but quastic, leam restart that can’t prebast.

It’s tope, this fluant chasible. Silk, shast, lape and is behast

the thin chack. “It has larech to say fan.” Why? Elesarat and

order is fay of alm. A card to whint not tic, leam restart that.



















Elesara and order is fay of alm Natomas

Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling spaff forl. Leam restart that too.


Texture and flasp net

Pretty simple, glead and tarm. Texture and flasp net exating end mist of it sno-oling spaff forl. Card whint not oogum or bont. Pretty simple, glead and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast.

Color and alignment keep the small photo “connected” to the big one.

Create connections What keeps the small photo on the far right active in the design? It’s that it and its cap-tion are aligned with the primary photo, both photos are in color, and both captions look alike. Our eyes connect such similarities.

Photo slides to the outside, spanning the two fields.

10-Mile Bike Path Established

August 2006 7





































































Crossovers connect the fieldsWhere there are few or no natural alignments, you can use graphics to make physical connections. Your goal is to keep the fields visually together.

Crossover with a graphicThe backhoe in silhouette is an “interrupter” that connects the fields and draws attention! Nearby it is an excellent place to put a key bit of information.

Crossover with a solid barExtending the headline bar makes a connection easily. Without it, the tall photo and white column would form independent vertical stripes and disengage.

A card whint not oogum flasp net exating tope

Transportation planning promises to be an impor-tant and pervasive issue in Natomas for a long time to come. A card whint not oogum or bont. Pretty simple, glead and tarm.Texture and flasp net exat-ing end mist of it snool.




























Pretty simple, glead and tarm and flasp card was tope.







Northward Bound In Natomas







A card whint not oogum flasp net exating tope

Transportation planning promises to be an impor-tant and pervasive issue in Natomas for a long time to come. A card whint not oogum or bont. Pretty simple, glead and tarm.Texture and flasp net exat-ing end mist of it snool.




























Pretty simple, glead and tarm and flasp card was tope.







Northward Bound In Natomas

August 2006 7































































August 2006 5




































Golfers can help






A full page

Design simplyThe three spreads carry different material yet clearly belong together. Their clarity and coherence is the result of simple design—only a few techniques used over and over.

(3) Every spread has a clear focal point that says “start here.”

(4) The photos have high scale contrast (big-small). High contrasts are always unambiguous and full of energy.

(5) The design is repetitive—only two layout zones (inner and outer), three

(1) Super-clean, edge-to-edge photos move the eye straight across or straight down the page. Note they never stop mid-column, nor does text wrap.

(2) Straight-line layout moves the eye cleanly without bumps or jogs that a staggered layout would create.

A full “spread” Top to bottom

3

5

46

1

type sizes (head, text, caption), limited color palette (black, gold, gray), two image sizes (big and small ; “interrupter” is an attention-getting exception).

(6) The inner zone can be one continuous article or many short ones.

(7) Works beautifully as a PDF booklet.

2







A small newsletter that reads big 8 of 14

Newsy alternative goes together fastA layout of short stories under news-style headlines is easy to assemble. Keep the zones separate. Fill the inner with articles and photos one after another. Tidbits go outside.

Spread out your images to draw your reader around the entire page.

Separate zones The inner zone not “connected” to the outer yields a less-refined look but one that’s easier to lay out. Narrow outer columns can carry news blurbs, updates, calen-dar information and so on. Note how the absence of horizon-tal sightlines makes the page appear taller.

White type stands apart On a neutral-value background, type can be both black and white, a handsome way to dis-tinguish the table of contents.

Mankato Area Public Schools Volume 6, Issue 4

Back to School News

Page 2 School supply drive

Page 3 Hands-on history

Page 4 Astronomy Club shines bright

Page 6 Right to an education

Winners for their words

Page 9 Health services starts school year off right

Page 10 Run for education

Page 12 School board meetings

Enhancing experiences of group workBy Jennifer Rose, Public Information

Texture and flasp net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic, leam restart that

can’t prebast. It’s tope, this is an fluant chasible. Silk,

shast, lape and behast the thin chack. “It has larch

to say fan.” Why? Elesara and order is fay of alm. A

card whint not oogum or bont. Pretty simple, glead

and tarm. Texture is and flasp net exating end mist

of it snooling. Spaff forl isn’t cubular but an quastic,

leam restart that can’t prebast. It’s tope, this fluant

chasible. Silk, shast, lape and behast the is thin chack.

“It has larch to say fan.” Why? Elesara and order

is fay of alm. Also is to card whint not oogum or

bont. Pretty simple, glead and tarm. Texture and

Inside spreadCover

WHAT’S

INSIDE








Template for the outside covers

Front Back

81/2”

3p0

3p0

3p0 3p0

51/2”

Serving the People of N

atomas for 10 Y

earsT

he Natom

as JournalPL

AC

E

STA

MP

HE

RE

InDesignIn the New Document dialog, specify your number of pages (must be divisible by 4), then:Check Facing PagesPage Size: Letter-HalfWidth: 51⁄2” (33 picas)Height: 81⁄2” (51 picas)Columns: 1Gutter: 0 picasMargins: All 3 picasClick OK




· Northward Bound

· Identity Theft

· Joint Use









Template for the inside pages

InDesignTo make asymmetrical columns, select the Master Spread (on the Pages pal-ette), then in the Margins and Columns dialog, specify:

Top: 3 picasBottom: 3 picasInside: 1p11Outside: 3 picasColumns: 2Gutter: 3 picasClick OK (1).

On the Master spread . . .

(2) Drag both gutters out as shown.

(3) Place ruler guides as shown.

Apply the Master to all pages except the outside.

1. Create half inch margins around both the inside spread and covers (far right). 2. (Above) Repeat the margins and guidelines to the other side.

51/2”

81/2”





Golfers can help





































Inside spread Note: The inside margin is narrower.

1p1

9p9 18p4

1p11 1p11

0

0

09p9 56p3

55p210p10

2

1

3

3p0

3p0

3p0








(It’s a good idea to first Save As a duplicate document.) Rearrange your pages into printer spreads in the sequence shown below. ( In InDesign’s Pages palette, drag to reposition.) Take your time; it’s easy to get lost.

2

Page imposition for correct printingTo have your newsletter pages read in the correct order, you must print them out of order! Here’s how to figure that out.

1

4 5 6 7

8 9 10 11

2 3

12

Design reader spreads in the order you read them—pages 1, 2–3, 4–5 and so on. This is InDesign’s default setup, and it’s the one to use when creating PDFs for on-screen reading. Do not use automatic page numbering.

1

58

310

12 1

Print two-sided, fold, collate, staple. 3

2 11

8 5 6 7

3 4 910

112

For newsletters of any length . . .Your newsletter may have any number of pages divisible by 4. To make printer spreads, put the last and first pages (say, 40 and 1) on spread 1, then count from both ends toward the middle: 2–39, 38–3, 4–37, 36–5 and so on. Odd-number pages are always on the right. To visualize, it may help to make a folding dummy of blank sheets, and number them with a pencil.

140








August 2006 54 The Natomas Journal3b

Article resources

Typefaces

1 (a–c) Sabon Roman | a) 32.5 pt b) 11/18 pt, c) 8.2/13 pt

2 Sabon Italic | 14.5 pt

3 (a–b) Sabon Bold | a) 16 pt, b) 9 pt

4 Optima Bold | 12 pt

5 Optima Roman | 7/10 pt

6 Optima Black | 7/10 pt

Images

7 (a–i) iStockphoto.com | a b c d e f g h i

Colors

C40 M70 Y100 K55

C0 M15 Y100 K50

C20 M15 Y35 K15

C12 M10 Y35 K0

C20 M15 Y35 K0

C0 M0 Y0 K60

C0 M0 Y0 K45

8

9

10

11

12

13

14

8

9

10




· Northward Bound

· Identity Theft

· Joint Use


11

8

9

13

14

12



































Golfers can help






7h

3a

1c

5

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41b

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7i

7b

7e

5

6

http://store.adobe.com/type/browser/F/SABO/F_SABO-10005000.html



http://store.adobe.com/type/browser/F/OPTI/F_OPTI-10012000.html



http://www.istockphoto.com/file_closeup.php?id=000000084554
















Typefaces

1 (a–b) Adobe Caslon Bold | a) 29 pt b) 16/16 pt

2 (a–b) Adobe Caslon Regular | a) 13 pt b) 8.2/13 pt

3 Adobe Caslon Italic | 8.2 pt

4 ITC Stone Sans Semibold | 8.2 pt

5 (a–c) ITC Stone Sans Bold | a) 7.5 pt b) 6.5 pt, c) 8 pt

6 (a–b) ITC Stone Sans Med | a) 7.5/9 pt b) 6.5/10 pt

7 ITC Stone Sans Italic | 6.5/10 pt

8 Felt Tip Roman Regular | 13/12 pt

Images

9 (a–e) iStockphoto.com | a b c d e

10 Photos.com

Article resources

Colors

C70 M80 Y10 K30

C23 M25 Y11 K0

C11 M10 Y24 K0

C4 M4 Y9 K0

C0 M0 Y0 K75

C0 M0 Y0 K50

11

12

13

14

15

16

15

14

16

Mankato Area Public Schools Volume 6, Issue 4

Page 2 School supply drive

Page 3 Hands-on history

Page 4 Astronomy Club shines bright

Page 6 Right to an education

Page 8 Winners for their words

Page 9 Health services starts school year off right

Page 10 Run for education

Page 12 School board meetings

Enhancing experiences of group workBy Jennifer Rose, Public Information

Texture and flasp net exating end mist of it snooling.




to say fan.” Why? Elesara and order is fay of alm. A

card whint not oogum or bont. Pretty simple, glead

and tarm. Texture is and flasp net exating end mist




“It has larch to say fan.” Why? Elesara and order

is fay of alm. Also is to card whint not oogum or

bont. Pretty simple, glead and tarm. Texture and

Back to School News

UPCOMING SHOWS

Cetus the Sea

Monster & Fall

Constellations

Sunday, January 7, 2007

Showtimes: 5 p.m.,

6 p.m., and 7 p.m.

The Winter Solstice


Showtimes: 5 p.m.,

6 p.m., and 7 p.m.

Orion and His Friends

Friday, January 19, 2007

Showtimes: 6:30 p.m.,

7:30 p.m., and 8:30 p.m.

Astronomy Club shines bright as it brings universe to lifeBy Eric Mahoney, Public Information

Texture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast. It’s tope, this is

an fluant chasible. Silk, shast, lape and behast the thin chack. “It

has larch to say fan.” Why? Elesara and order is fay of alm. A card

whint not oogum to nor bont. Pretty simple, glead and tarm. Tex-

ture is and flasp net exating end mist of it is snooling. Spaff forl

isn’t cubular but an quastic, leam restart that can’t prebast. It’s tope,

this fluant chasible. Silk, shast, lape and behast the is thin is chack.

Texture and flasp net exating end mist of it snooling. Spaff

forl isn’t cubular but quastic, leam restart that can’t prebast. It’s

tope, this is an fluant chasible. Silk, shast, lape and behast the thin

chack. “It has larch to say fan.” Why? Elesara and order is fay of alm.


Texture is and flasp net exating end mist of it snooling. Spaff forl


this fluant chasible. Silk, shast, lape and behast the is thin chack.


Also is to card whint not oogum or bont. Pretty simple, glead and

texture and tarm. Texture and flasp net exating end mist of it snool-

ing. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-

bast. It’s tope, this is an fluant chasible. Silk, shast, lape is and behast

the is thin chack. “It has larch to is to say fan.” Why? Elesara an and

order is fay of alm. A card whint not is to be also not oogum or bont.

Pretty simple, glead and tarm. Texture isto and flasp net exating

end mist of it snooling. Spaff forl isn’t cubular but an quastic, leam

restart that can’t prebast. “It has larch to say fan.” Why? Elesara and

order is fay of alm. Also is to card whint quastic restart to fluant.

Back to School News | January 2007Back to School News | January 2007 5

Artists help students think outside of the boxBy Sherlin Sanchez, Public Information



an fluant chasible. Silk, shast, lape and behast the thin chack. “It has

larch to say fan.” Why? Elesara and order is fay of alm. A card whint

not oogum to nor bont. Pretty simple, glead and tarm. Texture no is

and flasp net exating end mist of it is snooling. Spaff forl isn’t cubu-

lar but an quastic, leam restart that can’t is prebast isn’t cubular but.

New method better measures early literacy developmentBy Justin Jenkins, Assessment Coordinator




has larch to say fan.” Why? Elesara and order is fay of alm. A card

whint not oogum to nor bont. Pretty simple, glead and tarm. Tex-





isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this

is an fluant chasible. Silk, shast, lape and behast the thin chack.

KEEP UP WITH THE

LATEST NEWS

Texture and flasp net exat-

ing end mist of it snooling.

Spaff forl isn’t cubular but

quastic, leam restart that

can’t prebast. It’s tope, this

is an fluant chasible. Silk,

shast, lape and behast the

thin chack. “It has larch to.

Why? Elesara and order is

fay of alm. A card whint not

oogum to nor bont. Pretty

simple, glead and tarm.

Texture is and flasp net.

SCHOOL SUPPLY DRIVE




quastic, leam restart that

can’t prebast. It’s tope, this

is an fluant chasible.

4

11

12

13

WHAT’S

INSIDE

5a

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6a

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9d

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http://store.adobe.com/type/browser/F/CASF/F_CASF-10012000.html



http://store.adobe.com/type/browser/F/STON/F_STON-10010000.html


http://www.linotype.com/59592/felttiproman-family.html



http://www.photos.com/en/search/close-up?oid=3170461&hoid=644e847fba2d57820cbd9224b70d8c2e&from_pd=Y






14 of 14 | Printing formats A small newsletter that reads big 0628


Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer

Design advisor Gwen Amos Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2005 Before & After magazine, ISSN 1049-0035. All rights reserved

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that reads big· Take the Poll on L

ocal Issues

· A N

ew C

omm

unity Center

· Bike Path E

stablished

· Northw

ard Bound

· Identity Theft

· Joint Use


atomas for 10 Y

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every spread

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Co

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Insid

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rea

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Ha

nd

som

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cuse

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Each spread is limited to

a few neatly presented ele-

ments and has the look of

a small book or m

agazine.

Ine

xp

en

sive to

ma

il Twenty pages (five

sheets) can be tabbed and mailed first class for

only 37¢. Back panel visually echoes the front

and has plenty of room for a m

ailing address.

Ba

ck


· A N

ew C

omm

unity Center

· Bike Path E

stablished

· Northw

ard Bound

· Identity Theft

· Joint Use


atomas for 10 Y

earsT

he Natom

as Journal


atomas for 10 Y

earsT

he Natom

as JournalPL

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August 2006 5

4 The N

atomas Journal

Go

lfers can h

elp

Golfers w

ho care about foster youth are invited to play in the 8th A

nnual Friends of the Independent Living Program

(ILP) Golf

Tournament, a benefit to

raise college and vocation -al grants for youth about to becom

e emancipated from

the foster care system

. R

egistration deadline is M

onday, Sept. 23 . Texture and flasp net exating end m

ist of it snooling. Spaff forl isn’t cubular .

Transp

ortatio

n an

d air

qu

ality in N

atom

as

Transportation planning prom

ises to be an impor-

tant and pervasive issue in N

atomas for a long tim

e to com

e.

A card w

hint not oogum

or bont. Pretty simple,

glead and tarm.Texture

and flasp net exating end m

ist of it snooling. Spaff forl isn’t cubular but quastic, leam

restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin.

August 2006 5

4 The N

atomas Journal





Elesara and order is fay of alm

. A is ask card w

hint not oogum

or bont. Pretty simple, glead and tarm

. Texture ask and flasp




“It has larch to say fan.” W

hy? Elesara and order is fay of alm

.

A card w

hint not oogum or bont. Pretty sim

ple, glead and tarm.




“It has larch to ask say fan.” Why? E

lesara and order is fay of alm.

A card w






“It has larch to say fan.” Why? E


A card w



Texture is and flasp net exating end m

ist of it snooling. Spaff



thin chack. “It has larch to say fan.” Why is that? E

lesara and

order is fay of alm. A

can card whint not oogum

or bont. Pretty

simple, glead and tarm

end mist. Pretty is sim


Pretty sim

ple, glead and tarm. Texture and flasp net exating

end mist of it snooling spaff forl isn’t cum

bular too. Texture is




chack. “It has to aslarch to say fan.” Why is that? E

lesara to is

and order is fay of alm. A


or bont.

Natom

as Com

munity C

enter

A fi

eld

with

in a fi

eld

Wh

at makes th

is new

sletter loo

k big is th

at the cen

ter field

bleed

s to th

e insid

e (the gu

tter), an

d th

at elemen

ts atop

the fi

eld can

“bleed

” to its ed

ges just like a real m

agazine.

Two

spre

ad

s in o

ne

Functionally, each spread is m

ade of two spreads—

a large, w

hite field that can’t print to the edge (on a desktop printer), and a dark, center field that can. M

ake the most of this! D

esign each cen-ter so that its im

ages touch its edges.






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.

Go

lfers can h

elp

Golfers w



(ILP) Golf



e emancipated from


. R




Natom

as Com

munity C

enter

Transp

ortatio

n an

d air

qu

ality in N

atom

as





e to com

e.

A card w

hint not oogum






August 2006 5

4 The N

atomas Journal

Photo and title “bleed” to the edges.

Field 1 can “bleed.”

Field 2 can’t.

Divid

e th

e sp

read

into

two

fie

lds

Each

spread

is mad

e of tw

o fi

elds—

a bo

ld in

ner an

d a ligh

t ou

ter—each

with

its own

in

form

ation

. Th

e main

narrative o

ccup

ies the in

ner; su

pp

ortin

g articles go o

utsid

e.

August 2006 5






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.

4 The N

atomas Journal

Natom

as Com

munity C

enter

Go

lfers can h

elp

Golfers w


nnual Friends of the Independe





Insid

e, thin

k b

ig a

nd

da

rk

Define the center field w

ith a mid-

value (about 20%) background. Set

the main text in a clear, easy-to-

read text typeface, color black.

Fie

ld 1: P

lace

the

ma

in sto

ries in

side

Fie

ld 2: P

lace

seco

nd

ary in

form

atio

n o

utsid

e

Ou

tside, th

ink

sma

ll an

d lig

ht

Outside colum

ns are narrow, so

for clarity use a complem

entary san-serif typeface set a bit sm

aller, color gray, align left, no indents.

August 2006 5






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.

4 The N

atomas Journal

Go

lfers can h

elp

Golfers w



(ILP) Golf



e emancipated from


. R




Natom

as Com

munity C

enter

Transp

ortatio

n an

d air

qu

ality in N

atom

as





e to com

e.

A card w

hint not oogum






Be

fore

&A

fter | w

ww

.bamagazine.com

3 of 7

A sm

all n

ew

slette

r tha

t rea

ds b

ig 0628

0628 A

sma

ll ne

wsle

tter th

at re

ad

s big

Sim

ilarities co

nn

ect th

e fi

eld

sA

ltho

ugh

the tw

o fi

elds carry d

ifferent kin

ds o

f info

rmatio

n, yo

u w

ant th

em to

wo

rk as o

ne. D

o th

is by creatin

g similarities o

f colo

r, shap

e, alignm

ent an

d so

on

.

August 2006 7





A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is


can too card whint not oogum

or bont.

Texture and flasp net ask exating end m

ist ask of it snooling.





. A is ask card w

hint not oogum








.

A card w








A card w






the thin chack. “It has larech to say fan.” Why? E

lesarat and


card to whint not tic, leam

restart that.

6 The N

atomas Journal






. A is ask card w

hint not oogum








.

A card w








A card w




Elesara and

ord

er is fay o

f alm N

atom

as

Pretty simple, glead and

tarm. Texture and flasp

net exating end mist of it

snooling spaff forl. Leam

restart that too.

A card w

hint not oogum






Texture an

d fl

asp n

et


tarm. Texture and flasp net

exating end mist of it sno-

oling spaff forl. Card w

hint not oogum

or bont. Pretty sim


Spaff forl isn’t cubular but quastic, leam

restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast.

Color and alignm

ent keep the small photo “connected” to the big one.

Cre

ate

con

ne

ction

s W

hat keeps the small photo on the far right

active in the design? It’s that it and its cap-tion are aligned w

ith the primary photo, both

photos are in color, and both captions look alike. O

ur eyes connect such similarities.

Photo slides to the outside, spanning the tw

o fields.

10-Mile B

ike Path Established

August 2006 7





A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.







. A is ask card w

hint not oogum








.

A card w








A card w







lesarat and



restart that.

6 The N

atomas Journal

10-Mile B







. A is ask card w

hint not oogum








.

A card w








A card w




Elesara and

ord

er is fay o

f alm N

atom

as





restart that too.

A card w

hint not oogum






Texture an

d fl

asp n

et





hint not oogum

or bont. Pretty sim




Cro

ssove

rs con

ne

ct the

fie

lds

Wh

ere there are few

or n

o n

atural align

men

ts, you

can u

se graph

ics to m

ake ph

ysical co

nn

ection

s. You

r goal is to

keep th

e field

s visually to

gether.

Cro

ssove

r with

a g

rap

hic

The backhoe in silhouette is an “interrupter” that connects the fields and draw

s attention! N

earby it is an excellent place to put a key bit of inform

ation.

Cro

ssove

r with

a so

lid b

ar

Extending the headline bar makes

a connection easily. Without it,

the tall photo and white colum

n w

ould form independent vertical

stripes and disengage.

A card

wh

int n

ot o

ogu

m

flasp

net exatin

g top

e





e to com

e. A card w

hint not oogum

or bont. Pretty sim


Texture and flasp net exat-ing end m

ist of it snool.






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty simple, glead and tarm

and flasp card was tope.

Elesara and

ord

er is fay o

f alm N

atom

as





restart that too.

A card w

hint not oogum






August 2006 9

8 The Natom

as Journal

Texture an

d fl

asp n

et





hint not oogum

or bont. Pretty sim




Northw

ard Bound In N

atomas

Be

fore

&A

fter | w

ww

.bamagazine.com

4 of 7

A sm

all n

ew

slette

r tha

t rea

ds b

ig 0628

0628 A

sma

ll ne

wsle

tter th

at re

ad

s big

A card

wh

int n

ot o

ogu

m

flasp

net exatin

g top

e





e to com

e. A card w

hint not oogum

or bont. Pretty sim


Texture and flasp net exat-ing end m

ist of it snool.






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty simple, glead and tarm

and flasp card was tope.

Elesara and

ord

er is fay o

f alm N

atom

as





restart that too.

A card w

hint not oogum






August 2006 9

8 The Natom

as Journal

Texture an

d fl

asp n

et





hint not oogum

or bont. Pretty sim




Northw

ard Bound In N

atomas

August 2006 7





A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.







. A is ask card w

hint not oogum








.

A card w








A card w







lesarat and



restart that.

6 The Natom

as Journal






. A is ask card w

hint not oogum








.

A card w








A card w




Elesara and

ord

er is fay o

f alm N

atom

as





restart that too.

A card w

hint not oogum






Texture an

d fl

asp n

et





hint not oogum

or bont. Pretty sim




10-Mile B


August 2006 5






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.

4 The N

atomas Journal

Go

lfers can h

elp

Golfers w



(ILP) Golf



e emancipated from


. R


onday, Sept. 23. Texture and flasp net exating end m

ist of it snooling. Spaff forl isn’t cubular.

Natom

as Com

munity C

enter

Transp

ortatio

n an

d air

qu

ality in N

atom

as





e to com

e.

A card w

hint not oogum






A full page

De

sign

simp

lyT

he th

ree spread

s carry differen

t material yet clearly b

elon

g togeth

er. Th

eir clarity and

co

heren

ce is the resu

lt of sim

ple d

esign—

on

ly a few tech

niq

ues u

sed over an

d over.

(3) Every spread has a clear foca

l po

int

that says “start here.”

(4) The photos have high scale

con

trast

(big-small). H

igh contrasts are always

unambiguous and full of energy.

(5) The de

sign

is rep

etitive

—only tw

o layout zones (inner and outer), three

(1) Super-clean, ed

ge

-to-e

dg

e p

ho

tos

move the eye straight across or straight

down the page. N

ote they never stop m

id-column, nor does text w

rap.

(2) Stra

igh

t-line

layo

ut m

oves the eye cleanly w

ithout bumps or jogs that a

staggered layout would create.

A full “spread”

Top to bottom

3

5

46

1

type sizes (head, text, caption), limited

color palette (black, gold, gray), two im

age sizes (big and sm

all; “interrupter” is an attention-getting exception).

(6) The inner zone can be one continuous article or m

any short ones.

(7) Works beautifully as a P

DF booklet.

2

Ne

wsy alte

rnative

go

es to

ge

the

r fastA

layou

t of sh

ort sto

ries un

der n

ews-style h

eadlin

es is easy to assem

ble. K

eep th

e zon

es sep

arate. Fill the in

ner w

ith articles an

d p

ho

tos o

ne after an

oth

er. Tid

bits go

ou

tside.

Sp

rea

d o

ut yo

ur im

ag

es

to draw your reader around the

entire page.

Se

pa

rate

zon

es

The inner zone not “connected” to the outer yields a less-refined look but one that’s easier to lay out. N

arrow outer colum

ns can carry news blurbs, updates, calen-

dar information and so on. N

ote how the absence of horizon-

tal sightlines makes the page appear taller.

Wh

ite typ

e sta

nd

s ap

art

On a neutral-value background,

type can be both black and w

hite, a handsome w

ay to dis-tinguish the table of contents.

Mankato A

rea Public Schools V

olum

e 6, Issue 4

Back to School N

ews

Pag

e 2

School supp

ly drive

Pag

e 3

Hands-on history

Pag

e 4

Astronom

y Club

shines bright

Pag

e 6

Right to an education

Pag

e 8

Winners for their w

ords

Pag

e 9

Health services starts

school year off right

Pag

e 10

Run for education

Pag

e 12

School board m

eetings

Enhancing experiences

of group work

By Jennifer R

ose, Public Inform

ation

Texture and flasp net exating end m

ist of it snooling.




to say fan.” Why? E

lesara and order is fay of alm. A

card whint not oogum

or bont. Pretty simple, glead

and tarm. T

exture is and flasp net exating end mist





hy? Elesara and order

is fay of alm. A

lso is to card whint not oogum

or

bont. Pretty simple, glead and tarm

. Texture and

Insid

e sp

rea

dC

ove

rWHAT

’S

INS

IDE

Be

fore

&A

fter | w

ww

.bamagazine.com

5 of 7

A sm

all n

ew

slette

r tha

t rea

ds b

ig 0628

0628 A

sma

ll ne

wsle

tter th

at re

ad

s big

Fro

nt

Ba

ck

81/2 ”

3p0

3p0

3p0

3p0

51/2 ”

Serving the People of Natomas for 10 Years The Natomas JournalPLACE STAMP HERE

InD

esig

nIn the N

ew D

ocument dialog,

specify your number of pages

(must be divisible by 4), then:

Check Facing Pages

Page Size: Letter-Half

Width: 5

1⁄2” (33 picas)H

eight: 81⁄2” (51 picas)

Colum

ns: 1G

utter: 0 picasM

argins: All 3 picas

Click O

K

Tem

plate

for th

e o

utsid

e co

vers

InD

esig

nTo m

ake asymm

etrical colum

ns, select the Master

Spread (on the Pages pal-ette), then in the M

argins and C

olumns dialog, specify:

Top: 3 picasB

ottom: 3 picas

Inside: 1p11

Outside: 3 picas

Colum

ns: 2G

utter: 3 picasC

lick OK

(1).

On the M

aster spread . . .

(2) D

rag both gutters out as show

n.

(3) P

lace ruler guides as show

n.

Apply the M

aster to all pages except the outside.

1. Create half inch m

argins around both the inside spread and covers (far right). 2. (A

bove) Repeat the m

argins and guidelines to the other side.

51/2 ”

81/2 ”

August 2006 5

4 The N

atomas Journal

Transp

ortatio

n an

d air

qu

ality in N

atom

as





e to com

e.

A card w

hint not oogum






Go

lfers can h

elp

Golfers w



(ILP) Golf


raise college and vocation-al grants for youth about to becom

e emancipated from


. R









. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty sim




and flasp net exating end mist of it snooling. Spaff forl isn’t cu -




lesara to is



or bont.

Natom

as Com

munity C

enter

Insid

e sp

rea

dN

ote: The inside margin is narrow

er.

1p1

9p9

18p4

1p11

1p11

0009p9

56p3

55p210p10

2 13

3p0

3p0

3p0

Tem

plate

for th

e in

side

pag

es


· A N

ew C

omm

unity Center

· Bike Path E

stablished

· Northw

ard Bound

· Identity Theft

· Joint Use


atomas for 10 Y

earsT

he Natom

as Journal

Be

fore

&A

fter | w

ww

.bamagazine.com

6 of 7

A sm

all n

ew

slette

r tha

t rea

ds b

ig 0628

0628 A

sma

ll ne

wsle

tter th

at re

ad

s big

Article

reso

urce

s

Type

face

s

1 (a–c) Sabon R

oman | a) 32.5 pt

b) 11/18 pt, c) 8.2/13 pt

2 Sabon Italic | 14.5 pt

3 (a–b

) Sabon Bold | a) 16 pt, b) 9 pt

4 Optim

a Bold | 12 pt

5 Optim

a Rom

an | 7/10 pt

6 Optim

a Black | 7/10 pt

Ima

ge

s

7 (a–i) iStockphoto.com

| a b c d

e f g h i

Co

lors

C40

M70

Y100

K55

C0

M15

Y100

K50

C20

M15

Y35

K15

C12

M10

Y35

K0

C20

M15

Y35

K0

C0

M0

Y0

K60

C0

M0

Y0

K45

891011

121314

8910


· A N

ew C

omm

unity Center

· Bike Path E

stablished

· Northw

ard Bound

· Identity Theft

· Joint Use


atomas for 10 Y

earsT

he Natom

as Journal

11891314 12






. A is ask card w

hint not oogum








.

A card w








A card w








A card w








lesara and



or bont. Pretty




Pretty sim








lesara to is



or bont.

Go

lfers can h

elp

Golfers w



(ILP) Golf


raise college and vocation-al grants for youth about to becom

e emancipated from


. R




Natom

as Com

munity C

enter

Transp

ortatio

n an

d air

qu

ality in N

atom

as





e to com

e.

A card w

hint not oogum






7h3a1c5

7g

41b7f

1a2

7a7c

7d

7i

7b

7e5 6

(It’s a good idea to first Save As a

duplicate document.) R

earrange your pages into p

rinte

r spre

ad

s in the sequence show

n below. (In InD

esign’s Pages palette, drag to reposition.) Take your tim

e; it’s easy to get lost.

2

Pag

e im

po

sition

for co

rrect p

rintin

gTo

have yo

ur n

ewsletter p

ages read in

the co

rrect ord

er, you

mu

st prin

t them

ou

t of

ord

er! Here’s h

ow to

figu

re that o

ut.

1

45

67

89

1011

23

12

Design re

ad

er sp

rea

ds in the order

you read them—

pages 1, 2–3, 4–5 and so on. This is InD

esign’s default setup, and it’s the one to use w

hen creating P

DFs for on-screen reading. D

o not use autom

atic page numbering.

1

58

310

121

Print tw

o-sided, fold, collate, staple. 3

211

85

67

34

910

112

Fo

r ne

wsle

tters o

f an

y len

gth

. . .Your new

sletter may have any num

ber of pages divisible by 4. To m

ake printer spreads, put the last and first pages (say, 40 and 1) on spread 1, then count from

both ends tow

ard the middle: 2–39, 38–3,

4–37, 36–5 and so on. Odd-num

ber pages are alw

ays on the right. To visualize, it may

help to make a folding dum

my of blank

sheets, and number them

with a pencil.

140

Be

fore

&A

fter | w

ww

.bamagazine.com

7 of 7

A sm

all n

ew

slette

r tha

t rea

ds b

ig 0628

0628 A

sma

ll ne

wsle

tter th

at re

ad

s big

Be

fore

& A

fter m

ag

azin

e

Befo

re & A

fter has b

een sh

aring its p

ractical app

roach

to

graph

ic design

since 1990. B

ecause o

ur m

od

ern w

orld

h

as mad

e design

ers of u

s all (ready o

r no

t), Befo

re &

After is d

edicated

to m

aking grap

hic d

esign u

nd

erstand

-ab

le, usefu

l and

even fu

n fo

r everyon

e.

Joh

n M

cWa

de

Pu

blish

er and

creative directo

rG

ay

e M

cWa

de

Asso

ciate pu

blish

erV

ince

nt P

ascu

al Staff d

esigner

De

xte

r Ma

rk A

be

llera

Staff design

er

Design

adviso

r Gw

en

Am

os

Be

fore

& A

fter m

ag

azin

e323 Lin

coln

Street, Ro

seville, CA

95678 Te

lep

ho

ne

916-784-3880 Fax 916-784-3995E

-mail m

ailbo

x@b

amagazin

e.com

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://ww

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amagazin

e.com

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py

righ

t ©2005 B

efo

re &

Afte

r ma

ga

zine, IS

SN

1049-0035. A

ll righ

ts rese

rve

d

You

may p

ass this article aro

un

d, b

ut yo

u m

ay no

t alter it, an

d yo

u m

ay no

t charge fo

r it. You

may q

uo

te brief

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s for review

. If you

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this, p

lease credit B

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fter magazin

e, and

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re free B

efore &

After articles o

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ur W

eb site, p

lease con

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ermissio

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Type

face

s

1 (a–b

) Adobe C

aslon Bold | a) 29 pt

b) 16/16 pt

2 (a–b

) Adobe C

aslon Regular | a) 13 pt

b) 8.2/13 pt

3 Adobe C

aslon Italic | 8.2 pt

4 ITC Stone Sans Sem

ibold | 8.2 pt

5 (a–c) ITC

Stone Sans Bold | a) 7.5 pt

b) 6.5 pt, c) 8 pt

6 (a–b

) ITC Stone Sans M

ed | a) 7.5/9 pt b) 6.5/10 pt

7 ITC Stone Sans Italic | 6.5/10 pt

8 Felt Tip Rom

an Regular | 13/12 pt

Ima

ge

s

9 (a–e

) iStockphoto.com |

a b c d e

10 Photos.com

Article

reso

urce

s

Co

lors

C70

M80

Y10

K30

C23

M25

Y11

K0

C11

M10

Y24

K0

C4

M4

Y9

K0

C0

M0

Y0

K75

C0

M0

Y0

K50

11

1213141516

15 1416

Mankato A

rea Public Schools V

olum

e 6, Issue 4

Pag

e 2

School supp

ly drive

Pag

e 3

Hands-on history

Pag

e 4

Astronom

y Club

shines bright

Pag

e 6

Right to an education

Pag

e 8

Winners for their w

ords

Pag

e 9

Health services starts

school year off right

Pag

e 10

Run for education

Pag

e 12

School board m

eetings

Enhancing experiences

of group work

By Jennifer R

ose, Public Inform

ation


ist of it snooling.




to say fan.” Why? E


card whint not oogum

or bont. Pretty simple, glead

and tarm. T

exture is and flasp net exating end mist





hy? Elesara and order

is fay of alm. A

lso is to card whint not oogum

or

bont. Pretty simple, glead and tarm

. Texture and

Back to School N

ews

UP

CO

MIN

G SH

OW

S

Cetu

s the Sea

Mo

nster &

Fall

Co

nstellatio

ns


Showtim

es: 5 p.m

.,

6 p.m

., and 7 p.m

.

Th

e Win

ter Solstice


Showtim

es: 5 p.m

.,

6 p.m

., and 7 p.m

.

Orio

n an

d H

is Friend

s

Friday, January 19, 2007

Showtim

es: 6:30 p.m

.,

7:30 p.m

., and 8:30 p.m

.

Astronom

y Club shines bright

as it brings universe to lifeB

y Eric M

ahoney, Public Inform

ation


ist of it snooling. Spaff forl isn’t



has larch to say fan.” Why? E


card

whint not oogum

to nor bont. Pretty simple, glead and tarm

. Tex-




T

exture and flasp net exating end mist of it snooling. Spaff

forl isn’t cubular but quastic, leam restart that can’t prebast. It’s

tope, this is an fluant chasible. Silk, shast, lape and behast the thin

chack. “It has larch to say fan.” Why? E


A card w




ist of it snooling. Spaff forl


this fluant chasible. Silk, shast, lape and behast the is thin chack.



.

Also is to card w


ple, glead and

texture and tarm. T

exture and flasp net exating end mist of it snool -

ing. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-

bast. It’s tope, this is an fluant chasible. Silk, shast, lape is and behast

the is thin chack. “It has larch to is to say fan.” Why? E

lesara an and


card whint not is to be also not oogum

or bont.

Pretty sim

ple, glead and tarm. T

exture isto and flasp net exating

end mist of it snooling. Spaff forl isn’t cubular but an quastic, leam

restart that can’t prebast. “It has larch to say fan.” Why? E

lesara and


lso is to card whint quastic restart to fluant.

Back to School New

s | January 2007Back to School N

ews | January 2007

5

Artists help students think

outside of the boxB

y Sherlin Sanchez, Public Inform

ation




an fluant chasible. Silk, shast, lape and behast the thin chack. “It has

larch to say fan.” Why? E


card whint

not oogum to nor bont. Pretty sim

ple, glead and tarm. T

exture no is

and flasp net exating end mist of it is snooling. Spaff forl isn’t cubu-

lar but an quastic, leam restart that can’t is prebast isn’t cubular but.

New

method better m

easures early literacy developm

entB

y Justin Jenkins, Assessm

ent Coordinator





has larch to say fan.” Why? E


card

whint not oogum

to nor bont. Pretty simple, glead and tarm

. Tex-




T

exture and flasp net exating end mist of it snooling. Spaff forl

isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this

is an fluant chasible. Silk, shast, lape and behast the thin chack.

KEEP

UP

WIT

H T

HE

LAT

EST N

EWS




quastic, leam

restart that

can’t prebast. It’s top

e, this

is an fluant chasible. Silk,

shast, lape and behast the

thin chack. “It has larch to.

Why? Elesara and order is

fay of alm. A card w

hint not

oogum to nor bont. Pretty


.

Texture is and flasp net.

SCH

OO

L SUP

PLY

DR

IVE




quastic, leam

restart that

can’t prebast. It’s top

e, this

is an fluant chasible.

4

11

1213

WHAT

’S

INS

IDE

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Design

asp net exating end

tarm end mist

uant chasible

spaff forl isnt cubularas

card whint

spaff forl isnt cu bular

people of natomas

small book