237031834 internship report pharma company

8/16/2019 237031834 Internship Report Pharma Company

1/19

Marketing Management MBA Medipure Pharmaceuticals

Marketing Practices (Direct Marketing,Web Marketing)

At

Medipure Pharmaceuticals Hyderabad

A SUMM! "#$!#SH"P !P%!$

Submitted in partial &ul&illment &'r the aard '& the degree

%&

MASTER OF BUSINESS ADMINISTRATION

By

D*%USH"* +HA"$HA#A

!%--#%./01.2

Under the guidance '&

Mr*iran,Manager

Medipure Pharmaeuticals

S+H%%- %3 MA#A4M#$,#"$

An "nstitute '& #ati'nal "mp'rtance

Warangal – 256557 (AP)


2/19


ACKNOWLEDGEMENT

8"nspirati'n and M'ti9ati'n alays plays a key r'le in the success '& any pr':ect;

"am 'ne '& th'se &'rtunate student h'se path is enlightened by e


3/19


EXECUTIVE SUMMAR Y

$he internship Pr'gram in MBA is 9ery bene&icial t' ha9e practical

e


4/19


%B@+$"S

O*,e't"-e. $' implement the'retical c'ncepts int' +'rp'rate by d'ing

marketing research and pr'm'ti'nal acti9ities &'r Medipure Pharmaceutical

"ndia -td/

S'$e. $' study ab'ut c'mpetit'rs pr'duct, price, pack siCe and salesthereby pr'9iding signi&icant in&'rmati'n t' the c'mpany

0(r$se. $' learn as much as " can &r'm Market e


5/19


COM0ANY 0ROFILE

Medipure Pharmaceuticals brings n'9el prescripti'n medicines t' market,

pr'9iding patients ith seri'us c'nditi'ns, 9aluable s'luti'ns making a real

di&&erence t' their uality '& li&e $hr'ugh rapid c'stEe&&ecti9e pr'duct

de9el'pment, addressing market needs, and establishing strategic partnerships,

e seek t' ma


6/19


A-US

Creat"-"ty leads t' inn'9ati'n hich lays the &'undati'n &'r success

"nn'9ati9e and updated techn'l'gy t' pr'duce the best 1(a)"ty pr'ducts

Utm'st 'are &'r empl'yees, cust'mers and the s'ciety e li9e in

Res$e't the empl'yees and their c'ntributi'ns at 'rkplace

+'mmitted t' the highest standards '& ethics and "#tegr"ty/

Tea&!r2 is the li&ebl''d '& the 'rganiCati'n

Tr(st in the relati'nships ith clients


7/19


COM0ANY3S BUSINESS DIVISIONS

Medipure Pharmaceuticals "ndia ltd 4ea5 ff"'e is at 4y5era*a5 here

pr'ducti'n is d'ne &'r


8/19


COM0ANY3S MARKETING 6 DISTRIBUTION.

Medipure &'ll's $(s% strategy ith r'bust distributi'n systemas &'ll'sF

$he sale generated by c'mpany t' distribut'r is termed as 0r"&ary

sa)es/

Medipure d'esnt belie9e in ad9ertisement "t has aggressi9e and9ibrant &ield &'rce t' pr'm'te their pr'ducts in the market especiallyt' st'ckiest, retailers as &'ll'sF

$he sale generated 9ia this channel is termed as Se'#5ary sa)es/


9/19


COM0ANY3S FINANCIAL STRUCTURE.

+'mpany has n't b'rr'ed &unds &r'm anyhere it has its 'n&unds +'mpany is n't listed in the market s' it has n't issuedshares, debentures, etc

C&$a#y3s 're5"t $)"'y.

Net 45-60 days for its distributors

C(st&ers.

I#ter#a) '(st&ers. &'r an H! +'mpanys empl'yees are its

internal cust'mersMedipure has appr'


10/19


7E8ter#a) '(st&ers.

D'mestic market ("ndian st'ckists, retailers)

C&$et"trs.

Cipla

Cadilla

Mankind Lupin

Ind-swift

Intas

Zenlab

G)"&$se f Te'%#)gy.

WH% 4MP certi&ied c'mpany

*n'ledge Dri9en %rganiCati'n

!ec'gniCed


11/19


S!t A#a)ys"s f I#5"a# 0%ar&a'e(t"'a) I#5(stry

Stre#gt% Wea2#ess

-' c'st '& ra material

(AP") &'r pr'ducti'n)

-arge p''l '& installed

capacities ith skilled

manp'er

&&icient techn'l'gies &'r

large number '& 4enerics

-arge p''l '& increasing

liberaliCati'n '& g'9ernment

ery l' !=D &acilities3ragmentati'n '& installed

capacities

-' techn'l'gy le9el '& +apital

4''ds '& this secti'n

#'nEa9ailability '& ma:'r

intermediaries &'r bulk drugs

-ack '& e


12/19


.2


13/19


TASKS STRATEGY AC4IEVEMENTS

$' kn' ab'ut c'mpany

and its pr'ducts th'r'ughly

#either &'rmal inducti'n

pr'gram n'r c'mpany ebsiteas in 'perati'n s' " c'llected

the in&'rmati'n &r'm di&&erentmpl'yees '& di&& departments

Success&ully learnt

ab'ut c'mpany andits pr'ducts

&inding 'ut -eading market

players and c'mpetit'rs '&

Medipure pharmaceuticals

in 4enerics

+'llected data &r'm b'th internal

s'urces (mpl'yees) and


14/19


CONSTRAINTSF

. 3'und a little bit di&&iculty initially in meeting ith the c'mpany guide t'

get the assignments due t' his busy schedule

> +'mpany didnt ant t' in9'l9e trainees in their business directly

/ M'st '& the chemist s d'esnt pr'9ide their Sales in&'rmati'n easily

Strategy a5$te5F

. Strictly &'ll' 'rkEtimings &r'm 1F55 a m t' 6F55 pm

> Ieal t' learn &r'm e


15/19


CRITICAL ANALYSIS

%n the peri'd '& internship " 'bser9ed @'b Descripti'ns and !esp'nsibilities '& the

empl'yees ere MultiEtasking $he en9ir'nment '& the 'rkplace is entirely di&&erent

&r'm the c'ncepts hich " studied in b''ks S' " &'und that t' sur9i9e in the cutEthr'at

c'mpetiti9e era e need t' de9el'p multiEtasking skills al'ng ith dynamic

pers'nality and str'ng c'mmunicati'n skills


16/19


CONCLUSION

.) +'mpany sh'uld discard the idea '& C#tra'e$t"-e $"))s and Sa#"tary#a$2"#s

>) +'mpany sh'uld g' &'r Aut'matic 9ending machines &'r sa&ety uses at leadingchemist st'res, Bus stand, !ailay stati'n, etc despite '& the &act that it in9'l9es

c'mparati9ely higher capital in9'l9ement initially

/) itamin pr'duct m'stly (15J) runs 'n Drs prescripti'n hereas %$+ sale is

negligible (.E> b'


17/19


Re'&&e#5at"#s.

$here are &e rec'mmendati'ns &r'm my side hich can be bene&icial &'r the

c'mpany areFE

mpl'yees sh'uld be trained acc'rding t' the changing standards '& the

'rganiCati'n

+'mpany sh'uld c'nduct sur9ey &r'm time t' time acc'rding t' hich changes can

be intr'duced in the 'rganiCati'n t' stay updated in the market

$hey sh'uld intr'duce creati9ity int' the 'rk, s' that the empl'yees can d'

their 'rk passi'nately

mpl'yees sh'uld be m're in9'l9ed in decisi'n making t' bec'me

m're di&&erentiated


18/19


L ear #" #g s f r & I0 .

-earning bey'nd classr''m

Plat&'rm &'r implementing the'retical c'ncepts


19/19


+%#+-US"%# MA!*$"#4 MA#A4M#$

Marketing management is a business discipline that &'cuses 'n practically,

applying marketing techniues and managing a &irmKs marketing res'urces and

acti9ities "n 'rder t' create an e&&ecti9e marketing managementstrategy, a

&irm needs t' ha9e a str'ng understanding '& their 'n business and the

market in hich they 'perate

$he key 'b:ecti9e '& marketing management is t' determine h' t'

appr'priately all'cate the res'urces '& the 'rganiCati'n t'ards marketing

related acti9ities "& s'me'ne has the :'b title '& a Kmarketing managerK, they

ill tend t' be the pers'n h'se resp'nsibility it is t' c'ntr'l and direct the

e

237031834 internship report pharma company

Documents