24 reasons you should stop spending money on social media
DESCRIPTION
Milo Yiannopoulos on why brands and institutions are only embarrassing themselves and inviting ridicule by attempting to "engage" with young people.TRANSCRIPT
![Page 1: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/1.jpg)
24 reasons you should stop spending money on social media
![Page 2: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/2.jpg)
![Page 3: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/3.jpg)
Thousands of journalists are waiting for you to screw up.
![Page 4: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/4.jpg)
![Page 5: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/5.jpg)
So are your customers.
![Page 6: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/6.jpg)
… and your competitors.
![Page 7: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/7.jpg)
![Page 8: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/8.jpg)
Some people will pay money just to moan about you.
![Page 9: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/9.jpg)
(Though most will do it out of malice, spite or boredom.)
![Page 10: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/10.jpg)
Especially if you’re an airline.
![Page 11: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/11.jpg)
![Page 12: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/12.jpg)
Social networking companies don’t have your back.
![Page 13: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/13.jpg)
![Page 14: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/14.jpg)
You can’t predict — or even keep up with — the news.
![Page 15: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/15.jpg)
![Page 16: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/16.jpg)
You will get hacked.
![Page 17: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/17.jpg)
![Page 18: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/18.jpg)
At least one of your employees hates you.
![Page 19: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/19.jpg)
![Page 20: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/20.jpg)
And if they don’t now, they will if you ever fire them.
![Page 21: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/21.jpg)
![Page 22: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/22.jpg)
You’re a try-hard.
![Page 23: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/23.jpg)
![Page 24: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/24.jpg)
You’re out of touch.
![Page 25: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/25.jpg)
![Page 26: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/26.jpg)
Basically you care too much.
![Page 27: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/27.jpg)
People are assholes. And they don’t want to be friends.
![Page 28: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/28.jpg)
![Page 29: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/29.jpg)
You will get accused of horrible things.
![Page 30: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/30.jpg)
![Page 31: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/31.jpg)
![Page 32: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/32.jpg)
![Page 33: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/33.jpg)
You may even accidentally do horrible things.
![Page 34: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/34.jpg)
![Page 35: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/35.jpg)
“Viral marketing” is a hoax.
![Page 36: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/36.jpg)
![Page 37: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/37.jpg)
Social media is an invitation to public ridicule.
![Page 38: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/38.jpg)
#Hashtags are good for just one thing…
![Page 39: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/39.jpg)
#McDStories
![Page 40: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/40.jpg)
… damaging your reputation.
![Page 41: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/41.jpg)
![Page 42: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/42.jpg)
Things get even worse when you apologize.
![Page 43: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/43.jpg)
![Page 44: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/44.jpg)
There’s no evidence whatsoever that social media
drives sales.
![Page 45: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/45.jpg)
![Page 46: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/46.jpg)
You should resolve queries quickly and privately.
![Page 47: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/47.jpg)
• 100,000 a month talking mention tesco • 50,000 @-mentions a month • 25,000 • before general chatter • all public
Figures provided by
![Page 48: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/48.jpg)
Keep social media for customer service.
² Crisis management ² PR ² Marketing ² Selling ² “Engaging” with customers ² Brand awareness ² Creating content ² Distributing content
² Pro-active monitoring ² Customer service
![Page 49: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/49.jpg)
![Page 50: 24 reasons you should stop spending money on social media](https://reader034.vdocument.in/reader034/viewer/2022052521/53f987bb8d7f7253318b4e97/html5/thumbnails/50.jpg)
So turn off the computer.