24724062 hrm in mcdonalds pakistan
TRANSCRIPT
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Human Resource Management
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Human Resource Management
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TABLE OF CONTENTS
• Introduction• Recruiting Goals Factors that affect recruiting efforts Constraints on recruiting efforts• Recruiting: a global perspective• Recruiting sources Internal search External search• Recruitment alternatives
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RECRUITMENT
It refers to the process of screening and selecting qualified people for a job at an organization or firm. It is a linking activity that brings together those with jobs to fill and those seeking jobs.
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Human Resource Management
HISTORY OF MCDONALDS
• The business began in 1940, with a restaurant opened by brother Dick and Mac McDonald in San Bernardino California.
•Their introduction of the “speedy service system” in 1948.
•McDonalds restaurants are found in 119 countries and serve nearly 47 million customers each day.
•McDonalds operates over 31000 restaurants worldwide, employing more than 1.5 million people.
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Human Resource Management
WELCOME TO MCDONALD’S PAKISTAN
• September 1998, Lahore• Operating in 6 major cities• Network of 20 restaurants
“when you are green you are growing”
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Human Resource Management
McDonald's Pakistan
• McDonald’s Pakistan is part of the Lakson Group of Companies, a leading business house in Pakistan.
• With a head office in Karachi and regional office in Lahore.
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Human Resource Management
…to be our customers favorite place and way to eat with inspired people who delight each customer with unmatched quality service, cleanliness and value every time…
McDonald's Mission
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Human Resource Management
Recruiting goals
• Significant pool of candidates• Diversity• Encourage qualified candidates• Discourage unqualified candidates• Minimize the cost
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…In McDonalds
• Quality recruitment • Employees with core-competencies• Addressing diversity in organization
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Diversity
The varied personal characteristics that makes the workplace heterogeneous. This can be along the dimensions of race, ethnicity, gender and sexual orientation.
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…In McDonalds
• 100% diversity is followed in McDonalds (ratio depends on market)
• No discrimination• Worker diversity resulting in higher profits
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Factors affecting recruiting efforts
• Size• Employment conditions• Working conditions• Salary and benefit packages• Skill shortages
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…In McDonalds
• Culture (flexibility, opportunity, equality and diversity)
• Its demographics and norms
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Constraints on recruiting efforts
The factors that can limit recruiting outcomes. Lets focus on five specific constraints:
• Organization image• Job attractiveness• Internal organizational policies• Government employees• Recruiting costs
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Organizational image
Poor image may limit its attraction to applicants. Engaging in practices that result in polluted environment, poor quality products and unsafe working conditions
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…In McDonalds
Their overall image and local reputation as an employer is shaped daily by many factors:
• Benefits programs• Compensation packages• Fun working place• Employee development programs
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Job attractiveness
Jobs should not be • Boring• Hazardous• Anxiety creating• Low paying• Lacking in promotion
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…In McDonalds
• Respect and recognition• Value and leadership behaviour• Total compensation• Learning, development and personal
growth• Resources to get the job done
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Internal organizational policies
“promote from within where ever possible”
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…In McDonalds
McDonalds form policies according to the
fluctuations in market and availability of applications.
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Government influence
An employee can no longer seek out preferred, individuals based on non-job related factors such as physical appearance, sex or religious background.
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…In McDonalds
As per other MNC’S McDonalds is also greatly affected by government intervention. Thus it also follows minimum wage law.
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Recruiting cost
• Expensive• Budget restrictions
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…In McDonalds
Being a MNC McDonalds does not face recruiting cost as a constraint
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Recruiting: a global perspective
• Home-country nationals• Host-country nationals• expatriates
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…In McDonalds
There are currently no expatriates and home-country nationals working in McDonalds. But there are many host-country nationals serving McDonalds.
• McDonalds hire employees within the country it is working in.
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Recruiting sources
Some employers find it necessary to use several recruiting sources in order to generate a sufficient number of qualified applicants.
• Internal search• External search
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…continue
…internal search:It is when the business looks to fill the
vacancy from within its existing workforce.• Employee referralA recommendation from a current employee
regarding job applicant
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…In McDonalds
Employee referrals lower level
Professional acquaintance higher level
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…continue
…external searchIt is when the business looks to fill the vacancy
from any suitable applicant outside the business• Advertisements• Employment agencies• Schools, colleges and universities• Professional organization• Unsolicited applicants• Cyberspace recruiting
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Advertisement
To attract employees advertisements must arouse hope or desire, they should have
• Prominent display• Motivating content• Proven outcomes
Blind box-ads
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Employment Agencies
It is an organization which matches employers to employees. Three types of agencies come under this heading:
1. Public or state employment agency2. Private employment agency3. Head hunters
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Schools, Colleges and Universities
May provide entry-level or experience workers through their placement services. May also help companies establish co-operative education assignments and internships.
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Professional Organization
• Publish list of people for vacancies• Placement services at meetings• Control the supply of prospective applicant
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Unsolicited Applicants
When the company has no current openings, the applications can be kept on file for later needs. The number of unsolicited applicants depends on:
• Economic conditions• The job seeker’s perception
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Cyberspace Recruiting
By adding a recruitment section to their website to recruit new employees which carries typical information such as:
• Employment advertisement• Qualification sought• Experience required• Benefits provided• Organization products• Organization services• Corporate philosophy• Mission statement
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…In McDonalds
External recruitment totally depends on demand of the organization
• Advertisement• Cyberspace recruiting• Schools, colleges and universities
70-75% employee hiring is done through online search
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Recruiting alternatives
• Temporary help services• Employee leasing• Independent contractors
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…in McDonalds
The part time and temporary workers are do hired by McDonalds as it saves money and increase the worker flexibility.
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Human Resource Management
Mission Statement:
“We value you, your growth and your contributions.”
McDonald's People Promise
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Human Resource Management
GMReal Estate
DOCEO
CountryHRManager
GMFinance
CountryProduction Manager
GMOperations
GMEquipment
GMMarketing
TrainingConsultant
HR MKarachi
HR MLahore
HRCoordinator
HR Coordinator
Op.Manager
Op.Manager
1st Asst
2nd Asst
2nd Asst
FM
FM
FM
FM
Op.Consultant
Op.Consultant
Res.Manager
TrainingCoordinator
Asst.HR M
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SWOT ANALYSIS
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Strengths
•Strongest International Presence•120 Countries
•Brand Recognition
•Leader in Quick Service Food Industry•World’s Largest Burger Chain•Over 30,000 Stores, $41 billion in sales
•Real-Estate Holdings•Prime time high-traffic locations•Have control over what to do with the land•Easily Recognizable Product•Big-Mac as Trademark
•Variety Sources of Income•Franchise – Rent and %-of-Sales•Company-owned Restaurants•Brand Portfolio of Restaurants
•Franchise Business Model
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Weaknesses•Customer Service Level
•Poor Marketing
•Not attentive to customer’s needs•Failed of healthy menu/low fat products•High Employee Turnover•Nature of Industry at 300%•Higher than Rivals•Believed to be One of the Factors for Poor Service Rankings
•No Flexible Timings for employees•Time hours•Working environment
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Opportunities
•Initial Public Offerings in Other Countries•Success in US and Japan•120 countries
•Growth in Global Food Service Industry•International Expansion•Grow more than 200 billion
•Acquisition of Other Restaurants•Diversifying Brand Portfolio
•Retail Sales of Merchandises•McDonald’s family characters•License Agreements
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Threats
•Health Conscious Consumer Trend•increased consumption of fried food, junk food, and red meat
•Increased Competition from Various Industries•Quick Service Restaurants Industries
•Non-Traditional outlets
•Value-Conscious Consumer Trend•Demand Quality for Good Value for Price
•Saturation of fast-food Market•Aggressive Expansion no longer an option
•Price War Business Practices•Weak Economy – attract value conscious consumers•Hurt Profitability
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Human Resource Management
Benefits
When employee joins the McDonald's management team, he will receive the following:
Profit Sharing: Fully funded by McDonald's. Share in the profits of the most successful quick service restaurant in the world.
Vacation:Increased vacation time per years of service.
Mission Statement:“We know we can’t afford everything for every one but neither do we deny to any one.”
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Human Resource Management
BenefitsLeaves: McDonald's employees can also apply and obtain a leave of up to two months for personal reasons or to study for examinations or school projects.
Company Car:Restaurant managers are eligible for a company vehicle after only three years of service.
Educational Assistance:McDonald's offers an educational assistance program for its employees.
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Human Resource Management
BenefitsSocial Activities: Enjoy a variety of activities with his team which could include an annual Convention, summer picnic or outing, Eid Party etc.
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SUGGESTIONS AND RECCOMENDATIONS
• Provision for part-time employees• One female manager must be in every branch• Recruitment must be conducted for higher posts• Selection process should be clear and transperant• There should be more than one feedback session for
improvement of performance of employees
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COUNTRY HR EXECUTIVE SHUMAILA HAMEED’S
MESSAGE“People are hired on the basis of their
personality traits (i.e. education, family, social class, style, experience, etc), but are fired due to character traits (i.e. dishonest, cheater, untruthful, corrupt, etc.)”
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THANKYOU……