»»»»»» Inclusion and Diversity Management in Higher Education

CROSS-CULTURAL BUSINESS CONFERENCE

1 th – 1 th May 20School of Management, Campus

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Call for Papers

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CROSS-CULTURAL BUSINESS C

Session A:

Intercultural or International Perspectives in

Global Business and Export Management

This session will focus on Global Business and Export Management issues in various business situations. We welcome papers concerning the following topics:

» Business in Emerging Markets and TransitionalCountries

» Sustainable Business Management: EffectiveManagement, Ethical Leadership and CSR

» Socio-Economic Backgrounds and their Impacton International Business Operations

» Cross-Cultural and International Negotiations» Global Market Entry Strategies» Intercultural Communication in Global

Business» Intercultural Leadership» Executive Intercultural Coaching» Intercultural Effectiveness as a Competitive

Advantage» Intercultural Business Networks

Session B:

Intercultural or International Perspectives in

Marketing, Sales and Service Management

This session will focus on Marketing, Sales and Service Management issues in various business situations. We welcome papers concerning the following topics:

» International Channel Marketing» Value Based Selling» International Negotiations» Sales Organization and Sales Structure» International Price Management» International Key Account Management» Services in International Business» International Selling» Cross-Cultural Marketing Research» Value-Principles, Tools and easures

» Customer Centric Business Management» Global Organizational Buying Behaviour» Cross-Cultural Marketing» Word of Mouth, Customer Referrals &

Reputation Value» Emotion and Cognition in Buyer-Seller

Relationships» Digital Marketing, Sales and Service

Management» Relationship Marketing» Performance Measurement

Sessions

3

INTERCULTURAL OR INTERNATIONAL PERSPECTIVES IN: NFERENCE

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» Gamification»»»»

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Session C:

Intercultural or International Perspectives in

Higher Education Research, Teaching and

Learning

Session D:

Intercultural International Perspectives in

Innovatio Entrepreneurship

Session E:

Intercultural or International Perspectives in Human

Resource Management

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» Session A: Global Business and Export Management» Session B: Marketing, Sales and Service Management» Session C: Higher Education Research, Teaching and

Learning» Session D: Innovation and Entrepreneurship

» Session E: Human Resource Management

» Session F: Inclusion & Diversity Management in HigherThe Business and Education

programme Global Sales cultural and international environment. Authors are encouraged to prepare and submit papers for the following sessions:

Session F:Intercultural or International Perspectives in Inclusion and Diversity Management in Higher EducationThis special session which serves as closing event of the EnhanceIDM-project focuses on cross-cultural issues on the topic of Diversity ManagementWe welcome papers on: Inclusive practice Opportunities and barriers of diversity management in Higher Education

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Conference Participation without Paper

Registration Fee

380 €340 €240 €

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Author Guidelines & Submission

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Important Dates & Deadlines

Abstract Submission

Full Paper Upload

Full Paper Review Notification

Registration & Payment Presenters / Authors

International Teaching Days

Cross-Cultural Business Conference

10 January 20

For further information regarding the Inter-

national Teaching Days please check the

website: www.fh-ooe.at/int-week-steyr

__________________ 10 Januray 20

Venue & Accommodation

For detailed information about

accommodation, please check our website:

www.fh-ooe.at/ccbc2

Social Programme & Misc.

opening meeting

day trip

International Fair

official onference inner

farewell snacks and drinks

Young Researchers & Students

daily networking

lunches during the whole week

students

CONTACTCross-Cultural Business Conference

International Teaching Days

Dipl. Päd. Marlies Schmidthaler

FURTHER INFORMATION

Access all information and required files at www.fh-ooe.at/ccbc2020 or contact our team concerning the CCBC 2020 (see above).

HAGENBERG | LINZ | STEYR | WELS

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Steyr

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University of Applied Sciences Upper AustriaSchool of Management

Wehrgrabengasse 1-34400 Steyr | Austria Phone: +43 5 0804 30Fax: +43 5 0804 33099office@fh-steyr.atwww.fh-ooe.at/campus-steyr