25 facts about ambassador marketing
TRANSCRIPT
25 FACTS about AMBASSSADOR MARKETING
REFERRALTRUST
VALUEREACH
EMPLOYEES VARIOUS
Marketingland.com
90%
of consumers admit thattheir purchase decisionsare influenced byratings and reviews
Offers shared by trustedambassadors convert at
higher rate than offers sent by brands
4x - 10xBranderati
A recommendation from a trusted friend conveying a relevant message is
likely to trigger a purchase
up to 50x more
Branderati
Social Media Examiner
83% of consumers trust recommendations from people they know
33% of buyers trust the brand
whilst only
Nielsen Global Trust in Advertising
Deloitte, Forrester and Zuberance
20%
50%
Word of mouth is the primary factor in
purchasing decisionsof all
McKinseyMcKinsey
of consumers are influenced by their friends’ social media posts
81 % Referring customers refer on average
leads each
3.5
Journal of strategic marketing& Wharton School of Business
Journal of strategic marketing& Wharton School of Business
Referred leads convert
30% better leads than regular
Branderati
37 %Customers referred by other customers have a
higher retention rate
Wharton School of Business
16%
Referredleadshave a
life-time valuehigher
Brand messages are shared
24 times more frequentlywhen distributed by employees
MSL Group
Cisco
of employees’Twitter followersare new to a brand
further when shared by employees versus the same message share via the official channels of a brand
of reach fromtoday’s marketing campaigns comes from amplification through advocacy
Brand advocates create and curate more than twice as many
communications about brands as the average web user
Brand messages reached
561%
80%
MSL Group
Leads developed through employee social marketing convert
7 timesmore frequently than other leads
IBM
twitter.com/ambassifyfacebook.com/ambassifywww.ambassify.com slideshare.net/ambassifylinkedin.com/company/ambassify
Content shared by employees receives
8 timesmore engagement than content shared
through the brands channel
When it comes to community size
54% of ambassadorsagree that the smaller the community,
the greater the influence
Social Media Today
BranderatiR&G Technologies
Universityof Chicago
Non-cashincentivesare at boosting
performance than cashincentives
24%more effective
Branderati
of people choose to engage with brands because of their desire to join a community of brand fans
83 % are willing to
talk about a product / service,
yet only 27 % does it
because of a lack of tools
25 %
Brand ambassadors
reach 150 peoplein social media every time they advocate
for a product or service
10xmore
Employeeshave on average
social connectionsthan a brand does
Social Chorus
Business 2 Community
They spend at least
2 times as much as an average customer
BarnRaisers
5 timesmore valuable
than
Brandambassadorsare
average customers
BarnRaisers
till
92%