26th october 2012
TRANSCRIPT
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Todays lesson
1. Re-cap of Online vs. Print
1. To look at Fanzine magazine
1. How do they differ from the mainstreammusic press and what kinds of threats do
they pose to it?
2. A group task
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Advantages of Print press
Popular in reaching its target audience veryuseful for advertisers as it will have a loyal
readership
Magazines and newspapers are constantly in
view of the public
Free gifts are available
Its embedded into our memory and has morevalue
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Disadvantages of Print press
It is not always accessible when you want it.
The price of the magazine maybe to costly forthe target audience.
You are not able to listen or watch full music
videos
After reading the magazine, you have to throwit away
Information you wanted to know about aparticular artist might be outdated by the timeit appears in the magazine.
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Advantages of Online press
Have access to music press anywhere i.e.social media (Twitter, Facebook, etc), YouTube,through your phone etc.
Everyone from around the world can have
access to the music press website. Fans/readers can post their thoughts about a
particular subject posted in the music press.
So a sense of a community (this includesbloggers as well).
Technology is always changing so there arenew ways to follow the music press i.e. an app
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Disadvantages of Online press
It is a content-led format and depends verymuch on results from search engines
Anyone can copy a piece of press from the
Internet! Advertisements on the music press website
could be seen as clutter.
There are too many music press websites tochoose from
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What is a Fanzine?
Short for fan magazines (non-professionaland non-official) which are produced by fans.
Home-made, typed by hand, photocopied &
distributed at concerts or throughsubscriptions via post.
Pride themselves on their home-spun image.
Power to influence mainstream publishing. It is a cultural phenomenon
Writers thought it was not through choice but
through necessity
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Brief History
Music fanzines were established in 1976 &
was the result of the Punk music and culture.
The Punk ethic for fanzines was D.I.Y. Do It
Yourself which exists in todays fanzine as
well.
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Examples
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Codes & Conventions
Drawings, line drawings & cartoon strips
Dont have a glossy look a very different look
Size of an exercise book
Photocopied sheets stapled together inside
the cover sheet
Do not feature interviews with big music stars
Contain information that you wont find
anywhere else for real music fans
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Photographs (online) but when photocopying,
the quality isnt very good
Feature unknown bands/artists who are not
famous
Articles are very opinionated real music, real
topics related to music
Very personal
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Industry Usually an independent publishing company
Sold outside gigs where a band or an artist is
playing or theyre sold in vintage/unusual
record shops
The writers who write for Fanzines are not
earning from it them as it is difficult to
persuade businesses to pay for advertisement
& have a small circulation. However established fanzines have advertising
from record companies or the music venues
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Writers hear about music bands/artists before
they hit the big time!
Mainstream press is influenced by fanzines.
As public taste changes, the mainstream
magazines adapt the ideas of the fanzines so
their readers will stay loyal to the magazine.
In the 70s & 80s, different music styles were
covered (punk, rock, dance).
Local gig reviews and articles were featured
that were below the radar of the mainstream
music press.
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They are produced using the technology of the
time.
With the Internet being at everyones
disposal, the paper fanzine has been turned
into the webzine. However printed fanzines
are still produced.
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Representation
Basic message behind any Fanzine is that
anyone join the editorial team by taking your
own pictures, writing articles or drawing
pictures.
Fanzines represent an underground club a
community who have a passion and
enthusiasm for music
New and different ideas
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Audience
Fanzines usually cover their own local musicarea
Enthusiastic and passionate people who have
a love for music
Does not really have an audience
Uses & gratifications Information & Personal
Relationships Psychographics Individualists, C2, D & E,
tend to either be an explorer & reformer
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How do they differ from the
mainstream music press and whatkinds of threats do they pose to it?
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1. Fanzines ethic is that anyone can do itregardless of lack of training &professionalism. All you need is theenthusiasm
2. Working class language & a DIY format lookat the codes and conventions andrepresentation
3. Have an influence on the music press andencourages them
4. Views of the unrepresented known andprovide a voice of expression for thoseoutside of the establishment - Unknown
5. Looks at topics ignored by the mainstream press
Differences
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6. Professionalism mainstream music press
are paid and told what to write and do not
have an interest in music.
7. Mainstream press is a lot closer the
artist/band than they are common fan
D F i h l h i i
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Does Fanzines help the music press it
or is it a threat?
1. Writers for fanzine use this as training to gaincommercial success to hopefully be part of
mainstream music press.
2. Writers say that the music press is out there
to make money at whatever cost (ethics &
contents is secondary).
3. If all the funding were taken out of
mainstream press (online or print) and were
told they could write whatever they please, it
would essentially be a Fanzine.
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4. Fanzine writer is writing from the outside,
and gaining a new perspective on his or her
subject matter from this standpointsomething mainstream are not able to do.
5. Fanzines are not taken seriously compared to
mainstream writers of Fanzines areconsidered professional
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Blog vs. Fanzine
Blog Fanzine
Cost nothing
Easy to produce
Distribution is infinite
Constantly updatedMore interactive links to
other peer groups,
conversation & arguments
develop!
They are still around
Audiences who do not
have access to the Internet
Its visible & touchableCreative & quirky
You get to see the faces of
your audience
Sentimental valueSimple way of sharing
information
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Task
Create on your own Fanzine based on one of
the key concepts given to you.
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Further Reading http://www.guardian.co.uk/music/2009/feb/02/f
anzine-simon-reynolds-blog
http://www.lundwood.u-net.com/fandissy/fdhist.html
http://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.html
London Zine Symposium festival dedicated toFanzines
http://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.lundwood.u-net.com/fandissy/fdhist.htmlhttp://www.lundwood.u-net.com/fandissy/fdhist.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.independent.co.uk/arts-entertainment/music/features/fanzines--the-scene-that-smells-of-zine-spirit-1792675.htmlhttp://www.lundwood.u-net.com/fandissy/fdhist.htmlhttp://www.lundwood.u-net.com/fandissy/fdhist.htmlhttp://www.lundwood.u-net.com/fandissy/fdhist.htmlhttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-bloghttp://www.guardian.co.uk/music/2009/feb/02/fanzine-simon-reynolds-blog