2a. motivation

8/11/2019 2a. Motivation

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Entrepreneurial

Motivation• What make people responsive to

opportunity?

• What drive them to entrepreneurship?

• Answering these question entail the

examination of entrepreneurial motivation

• Motivation is defined as a drive that

cause a person to take some goal

oriented action.



• Motivational theories are based on the

idea that behavior is essentially

purposeful and directed towards the

attainment of certain goal.

• Thus entrepreneurial motivation is

viewed as the willingness of an

entrepreneur to sustain his or herentrepreneurial behavior.

Entrepreneurial

Motivation



Types of Motivation

• There are two types of motivation:

– Extrinsic Motivation

– Intrinsic Motivation



Extrinsic Motivation

• Behaviors that are

reinforced through the use

of rewards that are not

inherent in the activity• e.g., praise, money, stickers,

candy, etc…

• People have less interest in the

task itself• Motivation only lasts as long as

the reward does



Intrinsic Motivation

• Behaviors that occur for no

notable reason beyond the

task itself

• They do it for the“passion of the business”

• Doesn’t have to be one

or the other



• Motivation theorists have pointed out

that at least three general categories

of social motives as important

determinant of human behavior:

•The need for achievement (n Ach)

•The need for Power (n Pow)

•The need for affiliation (n Aff)

Entrepreneurial

Motivation



The need for achievement (n Ach)

• Achievement motive - drive to do well, strive for

excellence and overcome challenges and obstacles in

the pursuit of goal.The need for Power (n Pow)

• Power motive - drive to control, influence and to

have impact on others and change the situations.

The need for affiliation (n Aff)• Affiliation motive - drive to establish, maintain or

renew affective relationship with others.

Entrepreneurial

Motivation



• All three motives may exist together in aperson

•But one usually more dominant than theother motives for most of the individual’sactions.

Entrepreneurial

Motivation



High need for achievement

(high n Ach)

• High need for achievement(high n Ach) has beenidentified as the criticalmotive that influence formost of venture creation andentrepreneurship.

• Individual with high need forachievement found in mostgood business founder.

• Need for achievement alsoknown as urge to improve.



High need for power (high

n Pow)

• Individual with High

need for power (high n

Pow) normally seek

position of leadership.

• They potentially to be

good managers,

executive orsupervisors.



Need for affiliation (n Aff)

• High need for affiliation (n Aff) hasmostly been associated withindividual whose desire in life is toestablish, maintain or renewaffective relationship with others.

• They potentially to be good socialworkers

• As an entrepreneur the need foraffiliation to certain extent may

contribute to the drive formaintaining effective businessnetworking.



Let’s Take Another

Survey• This survey will help you understand your highest and

lowest motivations out of:

– Power, lifestyle, creativity, status, respect, stability,

compensation, location, intellectualism,

philanthropy, travel, recognition, family, self-

improvement, independence

• http://testyourself.psychtests.com/testid/

3153 • Answer questions – at the end select do

not want to answer for personal

questions

http://testyourself.psychtests.com/testid/3153




2a. motivation

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