Do now

• Open up garageband and test it.

The pre-feminist era.• ‘Mad Men’.• Watch this clip and think about women’s role in

society.

• Note down 3 responses you have to the clip.

Gender and the effects ofpost- feminism.

Aims

To discuss the significance of feminism and post-feminism in the media and to apply post-

feminist thought to TV drama.

Feminism – a reminder

• The feminist movement of the late 1960’s liberated many women away from being housewives and mothers.

• Women began to gain places at university and therefore aspire to once male dominated professions.

Is HERMIONE a post-feminist icon?

http://www.youtube.com/watch?v=LWGYKrh2YEo&safe=active

Post Feminism – what is it?

• Read the sheet on post-feminism with the person next you and we’ll feedback

• Watch this video: What makes it post-feminist?• http://www.youtube.com/watch?v=gJLIiF15wjQ&ob=av2e

Post-feminism in Television

• Into the 90s shows like ‘Absolutely Fabulous’, ‘Ally McBeal’ and ‘Sex in the City’ represented women as being responsible for their own destiny and being able to do many of the traditional things that men did.

• However these women are a ‘construct’. What does that mean?

Applying the theory to TV Drama

• Task: In your groups think of a female TV character that you think has all the attributes of a post-feminism.

• Now find a clip of her on Youtube that illustrates these post-feminist attributes and how they are constructed by the makers of the show.

• Make notes on the sheet to prepare for a presentation.

To Finish

• Now record your analysis.

• a revision resource!

What makes these men post-feminist ?

Starter: The consequences for Men?

• In pairs discuss.• What have been the consequences for men as

result of post feminism? How have men had to change?

• Men taking greater care in their appearance.

• More domesticated.

• Sharing of power.• No longer gender based jobs.• Men can express their feelings openly.

Modern Post Feminist Woman- recap

• Task: in pairs discuss and define what you think are the attributes of modern post feminist woman. Make notes on the sheet.

• Some points:

• Be feminine and attractive to the opposite sex.• Do anything a man can.• Be educated.• Go to uni and have a career.• Have a family (but on her terms when she is ready!)

Analysis of Women in TV Drama

• Main task:

• Watch the scene from ‘Mistresses’ and analyse the gender representation of the men and women.

• Consider the following:• What behaviour / representations could be said to be stereotypical ?• What representations fit in with a post feminist viewpoint?

• Answer the following question from your notes:• To what extent do the characters in the scene subvert or

conform to post-feminist representations of men and women?

Post-feminist icons

Who do you consider as contemporary post-feminist icons and why?

Madonna- Wife, mother, singer, actress, writer and self made business woman.

Madonna has always done it on her own terms and without the support of a man!

Task: on the sheet list any other media personalities you feel are post -feminist

Post-feminism in Music• In music, Madonna, The Spice Girls, Destiny’s

Child and Missy Elliot became popular, preaching ideas of ‘girl power’.

Post Feminism –a conclusion

• Post-Feminism has had a huge impact on gender politics in the last 30 years.

• Men, in turn have had to change as women’s role in society has changed (the new man). The Patriarchal system has broken down.

• The media has constantly reflected the changing place of women in society.

• Remember the ‘fluidity of representation’.

The changing face of man

• Are men still the same as the traditional stereotypes?

• Men’s place in society and their roles changed following post feminism.

Analysis of Men in TV Drama

• Main task: Watch the clip from Hollyoaks and analyse the gender representation of the men. What behaviour could be said to represent a traditional stereotypical role? What behaviour / which men could be said to be new man or metrosexual representations?