2houses business plan on mymicroinvest
DESCRIPTION
2houses is a Co-parenting facilitator platform online on MyMicroInvest.comTRANSCRIPT
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Co-parenting facilitatorPresentation - September 2012
2 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
The history
Personal story
2houses was created by Gill Ruidant in May 2011.
He has himself lived a separation in 2004 and he looked for a tool, an interface which could have helped him, his son and his ex-companion, to communicate and get organized about custody and the well-being of their son, Noé. The existent tools were not optimized for divorced parents. Gill decided, few years later, to build his own platform : 2houses.
Gill is an entrepreneur through and through. His international and management experiences linked to his personal experience helped him to build 2houses. www.2houses.com
3 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Concept
“Divorced parents still have to communicate, Face to face and phone conversations often generate conflicts. Having a web interface removes the emotional element and improves the communication.”
In such situations, access to the same information is key. It helps reducing the conflicts and allows the parents to keep track of the information.
4 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Product (1/2)
Calendar
Manage custody, events and changes without any conflict.
Finance
Add the share expenses and keep an eye on the balance.
Journal
Share the moments of everyday life with your ex and also with other members of the family and family circle.
Next page...
5 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Product (2/2)
Albums
Capture moments and save them in a secure familial environment.
Info bank
A common source of practical information about your children.
Messages
Threads are stored and secured.
+ email & SMS notifications calendar synchronized with smartphone
6 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Pricing and revenues
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7 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Project evolution since its launchMarch 2011: Founder’s Institute
2houses won the first price.
April 2011: Start of development of the Alpha version
End of June: Alpha version ready (private)
August: Seed funding by Inventures and start of development of the Beta version
31st of October: Launch of public Beta: exciting!
8 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Project evolution since its launchFebruary 2012: Start of development of Version 1
based on more than 1000 feedback from users
June 2012: Launch of 2houses Version 1 including 150 improvements
July 2012: 5000th family account created
September 2012: Start of billing & crowdfunding – start of iPhone mobile app development
9 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Achievements to date
Unique visitors on www.2houses.com: 48,241
Family accounts created: 5,565
1,000+ feedbacks received
February 2012: 150 improvements made
15th of June 2012: version 1 online
11 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Press coverage
Impressive press coverage in Belgium, France and the rest of the world
12 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Unique visitors vs. sign ups
Nov. 2011
Dec. 2011
Jan. 2012
Feb. 2012
Mar. 2012
Apr. 2012
May 2012
Jun. 2012
Jul. 2012
Aug 2012
0
2000
4000
6000
8000
10000
12000
14000
16000
Unique visitorsSign ups
Unique visitors: 48.510Sign ups: 5.405Conversion rate: 11,14%
13 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
Demographics
45%
30%
10%
5%
4% 1% 1% 1%3%
Users per country
FranceBelgiumUSCanadaSwitzerlandIndiaUKSpainROW
14 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
The market
“There are 40,000,000 divorced or separated parents in Europe and 1.6 million new divorces or separations involving children every year”
A couple divorces every 30 seconds in Europe - this affects millions of children. Over the last 27 years, America has witnessed a 279% increase in the divorce rate. Because consumers use online services every day (to communicate and interact with their bank, administration, etc.) It is the right moment to introduce 2houses as an online communication tool for divorced parents. The European market is untapped and will allow 2houses to have a strong market position thanks to the "first mover advantage".
15 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
The competition
“ There is a handful number of similar services in the US but no major competition here in Europe”
How are we different?
Available in 4 languages and 3 more by Jan 2013User friendly interface / everyone can use it without guidanceMobile: SMS notifications, calendar synchronization with smartphone“Customer development” strategy (eg. Beta -> Version 1)
Today, 15% of our users are from North America
16 of [email protected]/2houses@2houses_com
Co-parenting facilitatorwww.2houses.com
2 houses acquisition strategy
SEO SEA Interme-diaries Members Offline
guidesOnline guides Marketing
www.2houses.com
Sign-up test account (the use is free for 2 months)50% - no renewal 15% - switch to pay 35% - switch to free
10%conversion
10% 50% 20% 50% 25% 25%
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