2k sports classic
DESCRIPTION
2011 Event SummaryTRANSCRIPT
2011 Event Summary
Regional RoundsNovember 7 & 9, 2011
St. John’s • Arizona Texas A&M • Mississippi State
Championship RoundsNovember 17 & 18, 2011
Madison Square GardenNew York, N.Y.
2K SPORTS CLASSIC
The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
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Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 7 - Results and Awards..............................................................................................8 - Demographics of College Basketball ................................................................. 17 - Event Demographics ...........................................................................................18 - Madison Square Garden ......................................................................................19
ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................21 - Samples of Advertisements and Ticket Inserts ............................................... 24
MEDIA EXPOSURE - In-Game Television Exposure ............................................................................ 33 - Commercial Units ..............................................................................................54 - Supplemental Exposure .....................................................................................60
ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ............................................................................61 - Center Hung Scoreboard Mentions ...................................................................62 - Arena Exposure ..................................................................................................63 - Customized Promotions ....................................................................................64 - Game Ball Deliveries ..........................................................................................68 - Post Game Awards Presentation and Sponsor Recognition ............................69
PRE-GAME HOSPITALITY - Photographs ........................................................................................................ 71
PRESS COVERAGE - Summary of Media Exposure ............................................................................ 75 - Press Releases - Samples of Newspaper & Website Articles
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Sponsorship Benefits
Sponsors can create a customized program using a “menu” approach. Our goal is to create a meaningful package that achieves your marketing objec-tives and adheres to your budget.
BRANDING- Category exclusivity- Use of logos associate with the event (Event, Wounded Warrior Project)- Company name will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court Decals - Courtside Signage - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event Merchandise
The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship
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Sponsorship Benefits
TELEVISION EXPOSURE- In-game commercial units- Unobstructed “in-game” television exposure on the courtside signage system- Opening and closing billboards- In-game enhancements- Court decals (center court, baseline, inside the three-point arc)- Entitlement of the television broadcast (including audio, video and promotional mentions)- Logo exposure on the backboard supports- Logo exposure on the bench chairbacks
2K Sports was incorporated into the Event logo which appeared on the ball and the court.
ADDITIONAL MEDIA EXPOSURE- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e. Sports Illustrated, e-mail blasts, press releases, etc.)- Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper and radio advertising, e-mail blasts, etc.)- Logo and link on the event website- Commercial units on high-profile sports talk radio stations in New York. Each commercial will be divided between :30 of content dedicated to the sponsor message and :30 dedicated to the event promotion.
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Sponsorship Benefits
ON-SITE EXPOSURE- “In-arena” exposure on the courtside signage system- Exposure on the marquees outside the arena (where applicable)- Public address announcements in each game- Scoreboard mentions in each game- On-site display area in a high traffic area inside the arena
PROMOTIONAL OPPORTUNITIES- Opportunity to make a presentation to a representative from Wounded Warrior Project.- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g., sweepstakes, retail promotions, sales incentive, etc.) This program will be mutually developed based upon your marketing strategy.- Opportunity to create a halftime or time-out on-court promotion.- The right to use game footage and photographs from the event for promotional purposes.- Opportunity for an employee or customer to deliver the “game ball” prior to tip-off of one game.- Presentation of a post-game award
Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
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OFFICIAL SOUVENIR PROGRAM- Name and logo on the front cover- Full-page, four color advertisement in the body of the program- Full-page, four color advertisement on the inside of the front cover- Full-page, four color advertisement on the back cover- Full-page, for “Welcome” and corporate message- Full-page, black and white advertisement in the body of the program- Logo on the team and roster center spread
TICKETS AND HOSPITALITY- Premium location tickets for each night- Invitations to the pre-game hospitality receptions (Championship Rounds)
The pre-game hospitality reception is held each night of the Championship Rounds at Madison Square Garden’s Club Bar & Grill.
Sponsorship Benefits
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ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.
Did You Know???
- All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.
- ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.
- The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.
- The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.
- From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.
- The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.
- In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.
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Tournament Bracket
Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65
Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80
Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET
William & Mary 65, Liberty 64
Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET
Valparaiso 62, Akron 59
Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48
Nov. 20 Valparaiso 84, Duquesne 68 4:30 ETUDC 87, Indiana-Kokomo 51
Nov. 12 Akron 95, Hiram 65 7:00 ET
No. 18 TEXAS A&M7:00 ET
MISSISSIPPI ST. 69-60
MISSISSIPPI STATEMISSISSIPPI STATE 67-57
ST. JOHN'S9:00 ET
No. 16 ARIZONA 81-72
No. 16 ARIZONAST. JOHN'S
No. 18 TEXAS A&M 58-57
No. 18 TEXAS A&M
St. John's 74, William & Mary 59
LYNCHBURG SUBREGIONAL
Vines Center - Lynchburg, Va.
St. John's 78, Lehigh 73
McKale Center - Tucson, Ariz.
20112K SPORTS CLASSIC
benefiting Coaches vs. CancerAll Times Eastern
Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com
CHAMPIONSHIP ROUNDSMadison Square Garden - New York, N.Y.
4:30 ET
NOVEMBER 17
SUBREGIONAL ROUNDS
Carnesecca Arena - Queens, N.Y.
TUCSON REGIONAL
REGIONAL ROUNDS
No. 16 Arizona 67, Duquesne 59No. 16 Arizona 73, Valparaiso 64
QUEENS REGIONAL
John A. Rhodes Arena - Akron, Ohio
VALPARAISO SUBREGIONAL
Humphrey Coliseum - Starkville, Miss.
COLLEGE STATION REGIONAL
Reed Arena - College Station, Texas
NOVEMBER 18
Athletics-Recreation Center - Valparaiso, Ind.
6:30 ET
CHAMPIONSHIP ROUNDS
Mississippi St. 76, Eastern Kentucky 66Akron 68, Mississippi State 58
STARKVILLE REGIONAL
No. 19 Texas A&M 81, Liberty 59
AKRON SUBREGIONAL
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Event History
2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59
Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64
College Station Regional November 9#19 Texas A&M 81, Liberty 59
Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66
November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57
2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) - MVP presented by American Airlines
Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)
Jesse Perry (Arizona)Dee Bost (Mississippi St.)
November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72
Championship Rounds
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucy 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59
Akron SubregionalNovember 12Akron 95, Hiram 65
Mississippi State accepts the Championship Trophy after defeating Arizona at Madison
Square Garden.
Regional Rounds
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Event History
2010 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Pittsburgh Regional November 10#4 Pittsburgh 97, Illinois-Chicago 54November 8#4 Pittsburgh 83, Rhode Island 75
Austin RegionalNovember 10#25 Texas 89, Louisiana Tech 58November 8#25 Texas 83, Navy 52
College Park Regional November 10Maryland 75, Charleston 74November 8Maryland 105, Seattle 76
Champaign Regional November 10#16 Illinois 79, UC Irvine 63November 8#16 Illinois 84, Toledo 45
November 19Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76
2010 All-Tournament Team Presented by Toyota
Ashton Gibbs (Pittsburgh) - MVP presented by American AirlinesJordan Williams (Maryland)Demetri McCamey (Illinois)
Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)
November 18Semifinals #4 Pittsburgh 79, Maryland 70#22 Texas 90, #16 Illinois 84 (OT)
Championship Rounds
Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51
Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60
Tournament MVP Ashton Gibbs dunks over Maryland’s Jordan Williams during Championship Round game action.
Regional Rounds
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Event History
2009 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43
Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72
Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70
November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70
2009 All-Tournament Team Presented by Sports Illustrated
Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)
Evan Turner (Ohio State)Marcus Ginyard (North Carolina)
Andy Rautins (Syracuse)
November 19Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
Championship Rounds Regional Rounds
Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55
Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73
Tournament MVP Wes Johnson dunks during Championship Round game action.
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2008 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71
Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60
November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60
2008 All-Tournament Team Presented by Sports Illustrated
Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)
Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)
November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
Championship Rounds Regional Rounds
Tournament MVP Kyle Singler shoots during Championship Round game action.
Event History
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2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Lexington Regional November 7Gardner-Webb 84, #20 Kentucky 68Central Arkansas 69, Alabama A&M 59November 6#20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55
Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42
Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75
Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82
November 16Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55
2007 All-Tournament Team Presented by Sports Illustrated
Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
Championship Rounds Regional Rounds
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.
Event History
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2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34
New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75
November 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. John’s 76
2006 All-Tournament Team Presented by The Hartford
D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)
Drew Neitzel (Michigan State)Avery Patterson (St. John’s)
James Gist (Maryland)
November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
Championship Rounds Regional Rounds
Tournament MVP D.J. Strawberry dunks in the Championship Game.
Event History
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2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71
2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67
Players of the GameTaron Downey (Wake Forest)
Travis Diener (Marquette)Carl Krauser (Pittsburgh)
Jameer Nelson (Saint Joseph’s)
Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)
Dwyane Wade (Marquette)TJ Ford (Texas)
All-Tournament TeamJason Gardner (Arizona) - MVP
Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)
Juan Dixon (Maryland)
All-Tournament TeamHakim Warrick (Syracuse) - MVP
Gerry McNamara (Syracuse)Rodney Carney (Memphis)
Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)
2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58
Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T
Al Horford (Florida)Gerry McNamara (Syracuse)
Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse81, Texas Tech 46
Event History
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1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68
All-Tournament TeamJaron Collins (Stanford) - MVP
Jacob Jaacks (Iowa)Jason Collins (Stanford)
Kevin Freeman (Connecticut)Chris Carawell (Duke)
1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49
All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)
Corey Bradford (Illinois)Quincy Wadley (Temple)
Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56
All-Tournament TeamBrian Earl (Princeton) - MVP
Luke Axtell (Texas)Kenny Inge (NC State)
Steve Goodrich (Princeton)Ray Harrison (Georgia)
1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64
1995 - Atlantic City ShootoutAtlantic City Convention Center December 9, 1995Penn State 88, Penn 61LaSalle 68, Marquette 65
2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61
All-Tournament TeamKenny Gregory (Kansas) - MVP
Omar Cook (St. John’s)Keith Bogans (Kentucky)
Drew Gooden (Kansas)Earl Watson (UCLA)
Event History
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Basketball Demographics
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149
151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
CATEGORY PRODUCT INDEX
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Event Demographics
MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old
EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children
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Madison Square Garden
“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
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Advertising Impressions
USA Today (National)
Newark Star Ledger
Jersey Journal
Bergen Record (Mon-Sat)
Bergen Record (Sun)
Dime Magazine (National)
Bounce Magazine (National)
TOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092
223,037
22,020
156,425
179,905
115,000
40,000
2,548,479
3,300,000
444,074
55,050
344,135
395,791
675,000
300,000
5,514,050
1
5
8
3
1
1
1
20
1,812,092
1,115,185
176,160
469,275
179,905
115,000
40,000
3,907,617
3,300,000
2,220,370
440,400
1,032,405
395,791
675,000
300,000
8,363,966
ESPN.com
NorthJersey.com
Comcast.com
NJ.com
WFAN.com
TOTALS
Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14
11/2 - 11/14
11/2 - 11/19
11/1 - 11/19
11/4 - 11/21
Run of Site
Run of Site
Sports Page
Sports Page
Run of Site
367,443
335,961
136,891
1,050,387
448,798
2,339,480
Total online advertising impressions: 2,339,480
Total print advertising impressions: 8,393,966
ESPN 1050
ESPN 1050 (Live Reads)
WFAN 660 AM (NY)
WFAN 660 AM (NY)
TOTALS
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact
11/1 - 11/16
11/1 - 11/16
11/1 - 11/16
11/1 - 11/16
60
8
23
15
106
235,000
235,000
535,200
535,200
1,540,400
18,400
18,400
41,900
41,900
120,600
Total radio advertising impressions: 2,843,400
:60
:10
:30
:15
1,104,000
147,200
963,700
628,500
2,843,400
28,265
25,843
7,605
55,284
24,933
141,930
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Advertising Impressions
TOTAL ADVERTISING IMPRESSIONS: 141,029,626
Time Warner Cable
(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)
Comcast Cable
(:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)
Cablevision
(:30 second commercials ran on ESPN, ESPN2)
MSG Network
MSG+
TOTALS
Television Network Households Dates # of Units Viewers Gross Impact2,399,150
382,462
1,300,959
10,909,198
10,909,198
25,900,967
11/1 - 11/20
10/28 - 11/19
11/8-11/18
55
13
10
91
88
257
10,462
4,178
5,204
8,812
3,273
31,929
Total television advertising impressions: 1,771,680
7th Avenue Marquees
8th Avenue Marquees
Box Office Duratrans
7th Avenue Arcade Banner
Bar/Restaurant Posters
TOTALS
Out of Home Dates Impressions/Day Total Impressions
9/15 - 11/18
9/15- 11/18
10/26 - 11/18
10/26 - 11/18
10/9 - 11/18
1,000,000
700,000
13,350
600,000
14,000
2,327,350
Total out of home advertising impressions: 125,681,100
575,410
54,314
52,040
801,892
288,024
1,771,680
65,000,000
45,500,000
347,100
14,400,000
434,000
125,681,100
23 2KSportsClassic.com
Direct Marketing
Out of Home Dates Impressions/Day Total Impressions
Ticketmaster Alert2 e-mails to over 1 million subscribers
Plum Benefits1 discount e-mail sent to over 20,000
corporations in NYC
Dime Magazine1 e-mail to over 48,000 subscribers
New York Knicks2 e-mails to 7,000 plus subscribers
New York Liberty2 e-mails to 5,100 subscribers
New York Rangers2 e-mails to over 6,000 subscribers
Madison Square Garden Sports3 e-mails to over 30,000 subscribers
Radio City Entertainment1 e-mail to over 250,000 subscribers
American Express1 e-mail to over 1 million customers
Gazelle Database5 e-mails to over 12,000 subscribers
Travelzoo.com2 e-mails to over 100,000 subscribers
St. John’s University Database3 e-mails to 50,000 subscribers
Texas A&M 12th Man Foundation1 e-mail to 75,000 members
University of Arizona Database2 e-mails to 68,000 subscribers
Mississippi State University Database2 e-mails to 53,000 subscribers
OVER 4.1 MILLION IMPRESSIONS
24 2KSportsClassic.com
Advertisements
www.dimemag.com / #66 / NOVEMBER 2011
RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
Stars In
THE BREAKOUT ISSUE
JOHNWALL BREAKOUT
PLAYERS & TEAMS
TO WATCH
THE TOP
WE
REMINISCE
THE FAB
5by JA LE N ROS E
WE
REMINISCE
THE FAB
5by JA LE N ROS E
TOBIAS HARRIS THE EASY SCORER
BEANTOWN LEGENDMIKE “SPORTY RICH” BIVINS
LA’S JAY “BOOGIE”
BRANTLEY
WWW.BOUNCEMAG.COM
ISSUE #27 / SUMMER 2011
2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.
*Additional television coverage to be announced.All television schedules subject to change.
proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.
tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.
November 7-9 regional rounds at Host SitesSt. John’s | arizona | texas a&M | Miss. St.
11/7 William & Mary at St. John’s 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. John’s vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.
all times Eastern*
11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.
all times Eastern*
November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia
11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.
all times Eastern*
November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.
Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.
25 2KSportsClassic.com
Advertisements
2K Sports ClassicNovember 17-18, 2011 • Madison Square GardenThursday, November 17#19 Texas A&M vs. Mississippi State – 7 p.m. St. John’s vs. #16 Arizona – 9 p.m.
benefiting Coaches vs. Cancer
all times Eastern
Friday, November 18Consolation Game – 4:30 p.m. Championship Game – 6:30 p.m.
Live Coverage on
Ticketmaster.com • 2KSportsClassic.com
TicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
Tickets on Sale Now!
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Tickets On Sale Now!Ticketmaster.com
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TicketCity Legends ClassicNov. 19 & 21 • IZOD Center
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Madison Square GardenSt. John’s • Arizona • Texas A&M • Mississippi State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
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Print advertisement that ran in USA Today.
Print advertisements that ran in the Jersey Journal.
26 2KSportsClassic.com
Advertisements
TicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
TickeTs onsale now!
follow us on @LegendsBBall
Ticketmaster.com
November 17-18, 2011Madison Square Garden • New York, N.Y.
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TiCKeTS ONSAle NOw!
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BasketBall is Back in the new York area!
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TicketCity Legends ClassicNovember 19 & 21, 2011
2K Sports ClassicNovember 17 & 18, 2011
St. John’s • Arizona • Texas A&M • Miss. State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
LegendsClassic.com follow us on@LegendsBBall
Madison Square Garden • New York, N.Y.
IZOD Center • East Rutherford, N.J.
TicketCity Legends ClassicTexas h Vanderbilt h NC State h Oregon Stateh h h h h h h h h h h h h
follow us on @LegendsBBall
TickeTs on sale now!Ticketmaster.com • LegendsClassic.com
IZOD Center • East Rutherford, N.J.November 19 & 21, 2011
2K Sports ClassicSt. John’s • Arizona • Texas A&M • Mississippi St.
November 17-18, 2011Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!Ticketmaster.com • 2KSportsClassic.com
BasketBall is Back in the new York area!
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ticKetMaSter.coM
2K Sports classic ticketcity legends classicnov. 17 & 18 • Madison Square Garden nov. 19 & 21 • iZoD center
St. John’s • arizona • texas a&M • Mississippi State texas • Vanderbilt • nc State • oregon State
legendsclassic.comfollow us on @2KSportsClassic follow us on @LegendsBBall
Print advertisements that ran in The Star-Ledger in the weeks leading up to the event.
Special discount offer advertised in The Star-Ledger.
27 2KSportsClassic.com
Advertisements
St. John’S texaS a&M
arizona MiSSiSSippi St.
Madison Square Garden Box Office Ticketmaster.com
November 17-18, 2011Madison Square Garden
2K SpOrTS ClaSSiCChampionship rounds
2KSportsClassic.com
TiCKeTS ON Sale NOw!
Advertisement displayed in sports bars and restaurants in the New York City area.
28 2KSportsClassic.com
Advertisements
St. John’S texaS a&M
arizona MiSSiSSippiState
november 17-18, 2011
2K SportS ClaSSiC
tiCKetS on Sale now!
Championship rounds Madison Square Garden
Madison Square Garden Box OfficeTicketmaster.com 2KSportsClassic.com
Advertisement displayed on the plasma screens and duratrans in the mall area of
Madison Square Garden.
29 2KSportsClassic.com
Advertisements
30 2KSportsClassic.com
Advertisements
10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.
31 2KSportsClassic.com
Advertisements
Endpage on commercial unit that ran in the New York metropolitan area on ESPN (Sports Center), MSG Network and MSG Plus.
33 2KSportsClassic.com
Television ExposureChampionship Rounds - NYC
Sponsor
Texas A&Mvs.
Mississippi St.
St. John’svs.
Arizona
St. John’svs.
Texas A&M
Arizona vs.
Mississippi St. Totals
2K Sports Decals 41:13 42:17 39:01 39:13 2:41:44
2K Sports Chairbacks 1:04 0:57 1:01 0:44 2:46
2K Sports Backboards 1:02 1:04 1:01 1:51 4:48
GEICO Basket Arm Signage
35:09 39:16 37:24 39:04 2:30:53
Reese’s Decals 46:49 45:26 40:05 44:14 2:56:34
TOTALS 2:05:17 2:09:00 1:58:32 2:05:06 8:17:55
Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage
Minutes of unobstructed exposure on the courtside signage
Sponsor
Texas A&Mvs.
Mississippi St.
St. John’svs.
Arizona
St. John’svs.
Texas A&M
Arizona vs.
Mississippi St. Totals
2K Sports 7:32 8:35 8:28 6:46 31:21
O'Reilly Auto Parts 2:31 4:16 3:05 2:20 12:12
GEICO 2:14 3:50 2:42 2:31 11:17
Reese’s 4:01 4:42 5:02 5:31 19:16
Toyota 3:14 4:28 3:55 3:17 14:54
Adidas 2:07 3:22 2:32 2:27 10:28
Progressive 2:40 2:33 3:09 2:23 10:45
Verizon 3:51 4:52 5:12 5:03 18:58
American Airlines 5:32 5:08 5:44 5:06 21:30
TOTALS 33:42 41:46 39:49 35:24 2:30:41
34 2KSportsClassic.com
Television Exposure
Date Game Network Verbal Graphic
11/17/2011 Texas A&M vs. Mississippi State ESPN2 10 29
11/17/2011 St. John’s vs. Arizona ESPN2 9 24
11/18/2011 St. John’s vs. Texas A&M ESPN2 14 40
11/18/2011 Arizona vs. Mississippi State ESPN2 11 14
Number of Graphic and Verbal Mentions During Broadcast
Totals: 44 107
All four games of the 2K Sports Classic Championship Rounds were broadcast on ESPN2.
35 2KSportsClassic.com
Television Exposure
2K Sports Courtside LED Signage.
O’Reilly Auto Parts Courtside LED Signage.
36 2KSportsClassic.com
Television Exposure
Adidas Courtside LED Signage.
American Airlines
Courtside LED Signage.
37 2KSportsClassic.com
Television Exposure
Toyota Courtside LED Signage.
GEICO Basketarm signage and Courtside LED Signage.
38 2KSportsClassic.com
Television Exposure
2K Sports Floor Decal (above), Event Baseline Decal (below), Backboard
support (right).
Backboard support signage (above).
2K Sports Chairbacks (above).
39 2KSportsClassic.com
Television Exposure
Center court Event Decal and Event Twitter LED Signage.
Reese’s Floor Decal and Courtside LED Signage.
40 2KSportsClassic.com
Television Exposure
2K Sports and Verizon opening and closing billboards.
BILLBOARDS
41 2KSportsClassic.com
Television Exposure
ENHANCEMENTS
Reese’s FIrst Half State In-Game Enhancement (above).
2K Sports Player of the Game In-Game Enhancement (above).
42 2KSportsClassic.com
Television Exposure
IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS
Graphic mentions during the broadcast on ESPN.
43 2KSportsClassic.com
Regional Round ExposureQueens, N.Y.
Sponsor
St. John’svs.
William & Mary(ESPNU)
St. John’s vs.
Lehigh(ESPN2) Totals
2K Sports 34:11 33:04 1:07:15
MCU 27:44 29:08 56:52
TOTALS 1:01:55 1:02:12 2:04:07
Minutes of unobstructed courtside signage
Sponsor
St. John’svs.
William & Mary(ESPNU)
St. John’s vs.
Lehigh(ESPN2) Totals
2K Sports Decals 32:05 31:43 1:03:48
2K Sports Chairbacks 3:09 3:40 6:49
2K Sports Backboards 4:45 4:29 9:14
TOTALS 39:59 39:52 1:19:51
Minutes of exposure for floor decals and chairbacks
44 2KSportsClassic.com
Regional Round ExposureQueens, N.Y.
Courtside Banner and 2K Sports Floor Decal (left).
Municipal Credit Union appeared on the center-hung scoreboard during
their PA Announcements (right).
45 2KSportsClassic.com
Regional Round ExposureQueens, N.Y.
2K Sports Backboard Support signage (left).
Municipal Credit Union’s display area in the con-
course of Carnesecca Arena (right).
46 2KSportsClassic.com
Regional Round ExposureTucson, Ariz.
Sponsor
Arizonavs.
Valporaiso
Arizonavs.
Duquesne Totals
2K Sports 8:46 6:39 15:25
Foot Locker 3:18 2:01 5:19
TOTALS 12:04 8:40 20:44
Minutes of unobstructed courtside signage
Sponsor
Arizonavs.
Valporaiso
Arizonavs.
Duquesne Totals
2K Sports Decals 40:16 41:04 1:21:20
2K Sports Chairbacks 1:27 1:54 2:21
2K Sports Backboards 0:41 0:38 1:19
TOTALS 42:24 43:36 1:25:00
Minutes of exposure for floor decals and chairbacks
Minutes of exposure for floor decals and chairbacks
47 2KSportsClassic.com
Regional Round ExposureTucson, Ariz.
2K Sports Courtside LED Signage and Event Court Decal (left)
2K Sports Court Decal (above) and 2K Sports backboard support
signage (right).
48 2KSportsClassic.com
Regional Round ExposureTucson, Ariz.
U.S. Marine Corps display (left) and 2K Sports
videoboard mention during PA Announcements and
Promotions (below).
Whataburger Dress and Dribble on-court promotion
during halftime (above, right).
49 2KSportsClassic.com
Regional Round ExposureCollege Station, Texas
Sponsor
Texas A&Mvs.
Liberty
2K Sports 6:20
TicketCity 2:00
TOTALS 8:20
Minutes of unobstructed courtside signage
Sponsor
Texas A&Mvs.
Liberty
2K Sports Decals 39:20
2K Sports Backboards 0:49
2K Sports Chairbacks 1:23
TOTALS 42:32
Minutes of exposure for floor decals and chairbacks
50 2KSportsClassic.com
Regional Round ExposureCollege Station, Texas
2K Sports LED Signage (above) and 2K Sports Chairbacks (below).
51 2KSportsClassic.com
Regional Round ExposureCollege Station, Texas
Anaconda Sports Logo mention of the centerhung videoboard during PA Announcements (above).
The loudest fans in the arena received t-shirt from the 2K Sports T-Shirt Toss (above left). Official Souvenir Event Programs were sold in the concourse
(above right).
52 2KSportsClassic.com
Regional Round ExposureStarkville, Miss.
Sponsor
Mississippi State vs.
Akron
2K Sports 4:17
Minutes of unobstructed courtside signage
Sponsor
Mississippi State vs.
Akron
2K Sports Decals 46:03
Minutes of exposure for floor decals
53 2KSportsClassic.com
Regional Round ExposureStarkville, Miss.
Event Court Decal (left).
Post Game Press Conference (above).
54 2KSportsClassic.com
Commercial Units
Date Game Network Airtime (EST) Sponsor11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:10 pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:10 pm Reese’s
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:29 pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:36 pm Verizon Wireless
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:36 pm Zebra Pen
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:41 pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:49 pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:56 pm Verizon Wireless
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 7:59 pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 8:09 pm Reese’s
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 8:16pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 8:21 pm Legends Classic
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 8:32 pm 2K Sports
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 8:33 pm Verizon Wireless
11/07/11 St. John’s vs. WIlliam & Mary ESPNU 8:43 pm 2K Sports
Regional Rounds - St. John’s University
Commercial Spots: 15
Date Game Network Airtime (EST) Sponsor11/09/11 Mississippi State vs. Akron ESPNU 7:09 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 7:10 pm Reese’s
11/09/11 Mississippi State vs. Akron ESPNU 7:19 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 7:27 pm Verizon Wireless
11/09/11 Mississippi State vs. Akron ESPNU 7:36 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 7:36 pm Zebra Pen
11/09/11 Mississippi State vs. Akron ESPNU 7:53 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 7:58 pm Verizon Wireless
11/09/11 Mississippi State vs. Akron ESPNU 8:01 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 8:01 pm Reese’s
11/09/11 Mississippi State vs. Akron ESPNU 8:10 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 8:14 pm Legends Classic
11/09/11 Mississippi State vs. Akron ESPNU 8:36 pm 2K Sports
11/09/11 Mississippi State vs. Akron ESPNU 8:44 pm Verizon Wireless
11/09/11 Mississippi State vs. Akron ESPNU 8:55 pm 2K Sports
Regional Rounds - Mississippi State University
Commercial Spots: 15
55 2KSportsClassic.com
Commercial Units
Date Game Network Airtime (EST) Sponsor11/07/11 Arizona vs. Valparaiso ESPNU 9:13 pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 9:13 pm Reese’s
11/07/11 Arizona vs. Valparaiso ESPNU 9:22pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 9:32 pm Verizon Wireless
11/07/11 Arizona vs. Valparaiso ESPNU 9:42 pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 9:43 pm Zebra Pen
11/07/11 Arizona vs. Valparaiso ESPNU 9:59 pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 10:02 pm Verizon Wireless
11/07/11 Arizona vs. Valparaiso ESPNU 10:06 pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 10:17 pm Reese’s
11/07/11 Arizona vs. Valparaiso ESPNU 10:17 pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 10:21 pm Legends Classic
11/07/11 Arizona vs. Valparaiso ESPNU 10:29 pm 2K Sports
11/07/11 Arizona vs. Valparaiso ESPNU 10:39 pm Verizon Wireless
11/07/11 Arizona vs. Valparaiso ESPNU 10:49 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 9:27 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 9:28 pm Verizon Wireless
11/09/11 Arizona vs. Duquesne ESPN2 9:40 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 9:40 pm Reese’s
11/09/11 Arizona vs. Duquesne ESPN2 9:40 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 9:49 pm Zebra Pen
11/09/11 Arizona vs. Duquesne ESPN2 9:49 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 9:50 pm Verizon Wireless
11/09/11 Arizona vs. Duquesne ESPN2 10:27 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 10:27 pm Reese’s
11/09/11 Arizona vs. Duquesne ESPN2 10:36 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 10:36 pm Legends Classic
11/09/11 Arizona vs. Duquesne ESPN2 10:39 pm 2K Sports
11/09/11 Arizona vs. Duquesne ESPN2 10:51 pm Verizon Wireless
11/09/11 Arizona vs. Duquesne ESPN2 10:51 pm 2K Sports
Regional Rounds - University of Arizona
Commercial Spots: 30
56 2KSportsClassic.com
Commercial Units
Date Game Network Airtime (EST) Sponsor11/17/11 Texas A&M vs. Mississippi State ESPN2 7:13 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 7:13 pm Reese’s
11/17/11 Texas A&M vs. Mississippi State ESPN2 7:22 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 7:43 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 7:43 pm Verizon Wireless
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:00 pm Zebra Pen
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:09 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:19 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:20 pm Reese’s
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:22 pm Verizon Wireless
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:30 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:43 pm Legends Classic
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:44 pm 2K Sports
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:54 pm Verizon Wireless
11/17/11 Texas A&M vs. Mississippi State ESPN2 8:55 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 9:42 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 9:43 pm Reese’s
11/17/11 St. John’s vs. Arizona ESPN2 9:52 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 10:02 pm Verizon Wireless
11/17/11 St. John’s vs. Arizona ESPN2 10:16 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 10:35 pm Zebra Pen
11/17/11 St. John’s vs. Arizona ESPN2 10:42 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 10:46 pm Verizon Wireless
11/17/11 St. John’s vs. Arizona ESPN2 10:55 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 10:56 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 10:59 pm Reese’s
11/17/11 St. John’s vs. Arizona ESPN2 10:59 pm Legends Classic
11/17/11 St. John’s vs. Arizona ESPN2 11:18 pm 2K Sports
11/17/11 St. John’s vs. Arizona ESPN2 11:31 pm Verizon Wireless
11/17/11 St. John’s vs. Arizona ESPN2 11:32 pm 2K Sports
Championship Rounds - Semifinals, New York City
Commercial Spots: 30
57 2KSportsClassic.com
Commercial Units
Date Game Network Airtime (EST) Sponsor11/18/11 St. John’s vs. Texas A&M ESPN2 4:43 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 4:43 pm Reese’s
11/18/11 St. John’s vs. Texas A&M ESPN2 4:51 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 4:51 pm Verizon Wireless
11/18/11 St. John’s vs. Texas A&M ESPN2 5:00 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 5:10 pm Zebra Pen
11/18/11 St. John’s vs. Texas A&M ESPN2 5:10 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 5:21 pm Verizon Wireless
11/18/11 St. John’s vs. Texas A&M ESPN2 5:39 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 5:39 pm Reese’s
11/18/11 St. John’s vs. Texas A&M ESPN2 5:45 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 5:46 pm Legends Classic
11/18/11 St. John’s vs. Texas A&M ESPN2 5:55 pm 2K Sports
11/18/11 St. John’s vs. Texas A&M ESPN2 6:05 pm Verizon Wireless
11/18/11 St. John’s vs. Texas A&M ESPN2 6:16 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 7:11 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 7:12 pm Reese’s
11/18/11 Mississippi State vs. Arizona ESPN2 7:22 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 7:31 pm Verizon Wireless
11/18/11 Mississippi State vs. Arizona ESPN2 7:41 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 7:41 pm Zebra Pen
11/18/11 Mississippi State vs. Arizona ESPN2 7:52 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 7:53 pm Verizon Wireless
11/18/11 Mississippi State vs. Arizona ESPN2 8:22 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 8:22 pm Reese’s
11/18/11 Mississippi State vs. Arizona ESPN2 8:25 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 8:34 pm Legends Classic
11/18/11 Mississippi State vs. Arizona ESPN2 8:35 pm 2K Sports
11/18/11 Mississippi State vs. Arizona ESPN2 8:46 pm Verizon Wireless
11/18/11 Mississippi State vs. Arizona ESPN2 8:54 pm 2K Sports
Championship Rounds - Consolation & Championship Game, New York City
Commercial Spots: 30
58 2KSportsClassic.com
Commercial Units
Date Length Station Airtime (EST) Qty11/07/11 :60 1050 ESPN 6:56 am, 11:12 am, 6:36 pm, 9:28 pm 4
11/08/11 :60 1050 ESPN 11:15 am, 5:13 pm, 9:28 pm 3
11/09/11 :60 1050 ESPN 8:44 am 1
11/10/11 :60 1050 ESPN 1:14 pm 1
11/11/11 :60 1050 ESPN 6:27 am, 1:44 pm 2
11/13/11 :60 1050 ESPN 9:15 am 1
11/14/11 :60 1050 ESPN 1:13 pm, 8:26 pm 2
11/15/11 :60 1050 ESPN 10:58 am, 11:44 am, 1:11 pm 3
11/16/11 :60 1050 ESPN 10:26 am, 5:35 pm, 11:28 pm 3
11/17/11 :60 1050 ESPN 6:57 am, 12:12 pm 2
11/18/11 :60 1050 ESPN 12:58pm 1 Total Radio Spots: 23
2K Sports Radio Commercial Units on 1050 ESPN
Date Length Station Airtime (EST) Qty11/07/11 :60 1050 ESPN 1:27 pm, 11:36 pm 2
11/08/11 :60 1050 ESPN 6:32 pm 1
11/09/11 :60 1050 ESPN 4:32 pm 1
11/11/11 :60 1050 ESPN 10:58 am 1
11/13/11 :60 1050 ESPN 6:28 pm 1
11/14/11 :60 1050 ESPN 10:41 pm 1
11/15/11 :60 1050 ESPN 5:13 pm 1
11/16/11 :60 1050 ESPN 10:15 pm 1
11/17/11 :60 1050 ESPN 2:28 pm 1
11/18/11 :60 1050 ESPN 11:15 pm 1 Total Radio Spots: 11
American Airlines Radio Commercial Units on 1050 ESPN
59 2KSportsClassic.com
Commercial Units
Date Length Station Airtime (EST) Qty11/07/11 :60 1050 ESPN 10:13 am, 12:28 pm, 8:39 pm, 10:43 pm 4
11/08/11 :60 1050 ESPN 2:45 pm, 6:14 pm, 11:37 pm 3
11/09/11 :60 1050 ESPN 12:44 pm 1
11/10/11 :60 1050 ESPN 11:29 pm 1
11/11/11 :60 1050 ESPN 7:54 am, 2:47 pm 2
11/13/11 :60 1050 ESPN 3:16 pm 1
11/14/11 :60 1050 ESPN 2:45 pm, 9:44 pm 2
11/15/11 :60 1050 ESPN 11:14 am, 12:44 pm, 4:14 pm 3
11/16/11 :60 1050 ESPN 1:44 pm, 7:15 pm, 11:45 pm 3
11/17/11 :60 1050 ESPN 11:44 am, 12:45 pm 2
11/18/11 :60 1050 ESPN 4:13 pm, 9:28 pm 2 Total Radio Spots: 24
Continuum Radio Commercial Units on 1050 ESPN
Date Length Station Airtime (EST) Qty11/7/2011 :60 1050 ESPN 3:28 pm 1
11/8/2011 :60 1050 ESPN 9:57 am, 8:18 pm 2
11/10/2011 :60 1050 ESPN 11:44 am 1
11/11/11 :60 1050 ESPN 11:58 am 1
11/14/11 :60 1050 ESPN 10:12 am, 11:39 pm 2
11/15/11 :60 1050 ESPN 10:30 pm 1
11/16/11 :60 1050 ESPN 10:44 pm 1
11/18/11 :60 1050 ESPN 11:57 am, 11:44 pm 2 Total Radio Spots: 11
Empire BlueCross BlueShield Radio Commercial Units on 1050 ESPN
60 2KSportsClassic.com
Supplemental Exposure
TELEVISION- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.
RADIO- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.
NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.
ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.
61 2KSportsClassic.com
On-Site Exposure
7TH AND 8TH AVENUE MARQUEES AND BANNER
Beginning one month prior to the Event, sponsor mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day,
totalling approximately 1,700,000 daily impressions.
62 2KSportsClassic.com
On-Site Exposure
SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
Sponsor messages and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.
63 2KSportsClassic.com
On-Site Exposure
OFFICIAL SOUVENIR PROGRAM
Sponsors’ advertisements appear in the Official Event Program, sold at each site.
November 17-18, 2011Madison Square GardenChampionship Rounds
2KSportsClassic.com
Queens RegionalNovember 7 & 9, 2011
St. John’s • William & Mary • Lehigh
College Station RegionalNovember 9, 2011
Texas A&M • Liberty
Tucson RegionalNovember 7 & 9, 2011
Arizona • Valparaiso • Duquesne
Starkville RegionalNovember 7 & 9, 2011
Mississippi State • Eastern Kentucky • Akron
2K SpoRTS ClaSSiC
KD&E Inc.129 West 27th St. 11 floorNew York, NY 10001212.686.0006
Ad Title:
KD&E Approvals
Date:
Comments:
Job #:
Pub:
Creative Sheet: ____ Creative Assignment: ____ Copyright: ____ Phone number (National Ad Only): ____
Website: ____ Region Address (Regional Ads Only): ____ Cities Listed: ____ HW Logo: ____
Co-Op Log (For Co-Op Ads Only): ____ Headline (Newspaper Ads Only): ____ Product Description (Newspaper Only): ____
OK for Release: ________________ Date: ___________
Insertion:
Bleed:
Live:
Misc:
Color:
Trim:
Page:NBA 2K12 - End the Debate 9/14/11
1108-212KS
Sports Classic CvC - PG
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END THE DEBATE.
#NBA2KDEBATE NBA2KDEBATE.COM OUT NOW
© 2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifi cations used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2011 NBA Properties, Inc. All rights reserved. “PlayStation” and the “PS” Family logo are registered trademarks and the PlayStation Network logo is a trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.
AVAILABLE AT
15 LEGENDARY TEAMS. ALL OF TODAY’S SQUADS. ONE BIG QUESTION:
WHICH IS THE GREATEST TEAM OF ALL TIME?
NBA2K12_SportsClassicCVC.indd 1 10/20/11 2:30 PM
American Airlines proudly sponsors the 2K Sports Classic,
benefiting Coaches vs. Cancer, and supports their service
and commitment to the community.
d
AmericanAirlines and AA.com are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC.
© 2011 American Airlines, Inc. All rights reserved.
JOB #: M9956
TITLE: SALUTE AD UPDATE – TRAVELING
PRINT PRODUCER: NORITA JONES
PROJECT MANAGER: JACOBS / JACKSON
ART DIRECTOR: BERNARD PARK
SHIP: 9/30/11
PUBLICATION & INSERTION DATE:
2K Sports Classic – Coaches vs Cancer, 11/17/11
Agency Approvals: INITIALS
DATE
Proofreader
_______ _______
Copywriter
_______ _______
Art Director
_______ _______
Creative Director _______ _______
Account Exec.
_______ _______
Supervisors:
INITIALS DATE
Project Mgr.
_______ _______
Acct. Sup.
_______ _______
Prod. Mgr.
_______ _______
Client Approval:
INITIALS DATE
_______ _______
M9956-34 • American Airlines
Duped from M9103-2 by: jm
Path: Production 3:American Airlines:Jobs:SaluteAds:M9956_
Proof #2
Trim: 7.5"w x 10"h
Bleed: None
Live: N/A
Page 1 of 1
Date: 9/27/11
Inks: 4/C
Revised by: cg
CPS CheckOut: _________
M9956-34_7.5x10_4C_Traveling.indd 1
9/28/11 1:19 PM
KD&E Inc.129 West 27th St. 11 floorNew York, NY 10001212.686.0006
Ad Title:
KD&E Approvals
Date:
Comments:
Job #:
Pub:
Creative Sheet: ____ Creative Assignment: ____ Copyright: ____ Phone number (National Ad Only): ____
Website: ____ Region Address (Regional Ads Only): ____ Cities Listed: ____ HW Logo: ____
Co-Op Log (For Co-Op Ads Only): ____ Headline (Newspaper Ads Only): ____ Product Description (Newspaper Only): ____
OK for Release: ________________ Date: ___________
Insertion:
Bleed:
Live:
Misc:
Color:
Trim:
Page:NBA 2K12 - End the Debate 9/14/11
1108-212KS
Sports Classic CvC - PG
.25
.25
4C
8.5 x 11
END THE DEBATE.
#NBA2KDEBATE NBA2KDEBATE.COM OUT NOW
© 2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifi cations used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2011 NBA Properties, Inc. All rights reserved. “PlayStation” and the “PS” Family logo are registered trademarks and the PlayStation Network logo is a trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.
AVAILABLE AT
15 LEGENDARY TEAMS. ALL OF TODAY’S SQUADS. ONE BIG QUESTION:
WHICH IS THE GREATEST TEAM OF ALL TIME?
NBA2K12_SportsClassicCVC.indd 1 10/7/11 9:08 AM
DO NOT PRINTSpace:
Size:
Pubs:
Issue:
Client:
Product:
Campaign:
Job #:
Legal
Proofreader
Print Production
Copy Writer
Creative Director
Art Director
Account Supervisor
Account Executive
Client
Traffic
Type Director
QC.1 QC.2
This advertisement prepared by Saatchi & Saatchi
Publication Note: Guideline for general identification only . Do not use as insertion order.
P4CB
TOYOTA
Toyota
TDA_GNY_P12282Coaches vs Cancer
9” x 11.5”
Coaches vs Cancer Program
2011
Filename:
Location:
Created:
Artist:
Revised:
Artist:
Collected:
Artist:
10-17-2011 3:06 PM
Daryl C
10-17-2011 3:49 PM
None
10/17/2011
Bleed:
Trim:
Safety:
Mech Scale:
9” x 11.5”
8.5” x 11”
7.5” x 10”
1 : 1
TDA_GNY_P12282.indd
Studio_Files:Volumes:Studio_Files:375_HUDSON:Toyota:MECHANICALS:TDA_GNY_P12282:COLLECT:TDA_GNY_P12282 Folder:TDA_GNY_P12282.
Studio #:
Proof:
Spellchecked:
Flagged Words:1
162494.1
Yes
Daryl C
Motorintelligence.com, CY
Creative Director:
Copy Writer:
Art Director:
Traffic:
Print Production Contact:
Art Buyer Contact:
N. Foard
Jack Schier - 212-463-2306
K. Newman - 212-463-2317
N/AA. Maslatzides
K. Newman - 212-463-2317
162494_2_V1
INTRODUCING THE REINVENTED
2012 TOYOTA CAMRY.
THIS IS DEFINITELY A GAME-CHANGER.
You can’t go wrong when you choose Camry. Whether you want dependability,
fuel-
effi ciency or just a great-looking sedan, Camry has exactly what you need. Maybe that’s
why the Toyota Camry has been the best-selling car in America for the last 9 years1.
So come see what all the cheering is about.
Toyota is the offi cial vehicle
of the 2K Sports Classic
toyota.com
Visit your local Toyota Dealer today and test-drive the all-new 2012 Camry.
Prototype vehicle shown with options. Production model may vary. 1 MotorIntelligence.com, CY 2002-2010 sales.
162494_2_V1.indd 1
10/18/11 10:30 AM
64 2KSportsClassic.com
Customized PromotionsON-COURT PROMOTIONS
Fans are chosen from the crowd to participate in exciting promotions such as the 2K Sports Videogame Competition and the American Airlines “Around the World”
shooting contest in addition to many others throughout the Event.
American Airlines’ “Around the World” shooting contest (above)
Toyota’s Drive and Dribble Promotion (above, right).
65 2KSportsClassic.com
Customized Promotions
The loudest fans in the arena received Reese’s T-shirts thrown to the crowd during time-outs.
The New York Pass “Lucky Seat” Promotion (right, below).
66 2KSportsClassic.com
Customized Promotions
NBA 2K12 videogame competition appeared on the center hung scoreboard.
67 2KSportsClassic.com
Customized Promotions
Continuum Health Partners recognizes a doctor on-court (above).
Empire BlueCross BlueShield presents a plaque on-court to the Disabled Sports USA (above).
68 2KSportsClassic.com
Customized Promotions
GAME BALL DELIVERY
Sponsors are given the opportunity to deliver the game ball prior to the start of a game. 2K Sports (above) and Continuum Health Partners (below) had representatives
participate in delivering the game balls.
69 2KSportsClassic.com
Customized Promotions
SPONSOR RECOGNITION CEREMONY
Sponsor Representatives were recognized for their support of the 2011 2K Sports Classic benefiting Coaches vs. Cancer (L-R):
Empire BlueCrossBlueShield - Patrickc O’Keefe2K Sports - Mark Goodrich
Continuum Health Partners - Dr. Michael GrossbardAmerican Airlines - Emil Sokol
Toyota - John DursoMunicipal Credit Union - Ken Currey
Zebra Pen - Ron Schobert
70 2KSportsClassic.com
Customized Promotions
AWARDS PRESENTATION
2K Sports presented the Championship trophy to Mississippi State University.
Toyota’s John Durso presented an All-Tournament Team trophy to Jesse Perry of
the University of Arizona (below).
American Airlines’ Emil Sokol presents the Most Valuable Player Award to Mississippi State’s Arnett
Moutrie (above).
71 2KSportsClassic.com
Pre-Game Hospitality
PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
72 2KSportsClassic.com
Pre-Game Hospitality
Sponsors utilize the opportunity for display areas in the Pre-Game Hospitality.NBA 2K12 kiosks (above); Wounded Warrior Project display (below).
73 2KSportsClassic.com
Pre-Game Hospitality
American Airlines roll-up screen.
Sponsor “Thank You” placard displayed at the entrance of the
Club Bar and Grill (right).
NBA 2K12 banner (above).
75 2KSportsClassic.com
Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.
In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media:
- USA Today - New York Times - Pittsburgh Post-Gazette
- SI.com - New York Daily News - Pittsburgh Tribune-Review
- ESPN.com - New York Post - San Antonio Express-News
- ESPN, The Magazine - Newsday - Akron Beacon Journal
- FoxSports.com - Newark Star-Ledger - Jackson (Miss.) Clarion Ledger
- CBSSports.com - ESPNNY.com - Northwest Times (Indiana)
- NBCSports.com - Arizona Daily Star - Tucson Citizen
- The Sporting News - Cleveland Plain Dealer - Virginia Gazette
- Yahoo.com - Dallas Morning News - SNY.com
- AOLFanhouse.com - Louisville Courier Journal
In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in
the media room at Madison Square Garden.