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    CONFIDENTIAL

    Document

    Date

    This report is solely for the use of client personnel. No part of it may be

    circulated, quoted, or reproduced for distribution outside the client

    organization without prior written approval f rom McKinsey & Company.This material was used by McKinsey & Company during an oral

    presentation; it is not a complete record of the discussion.

    Working DraftLast Modified 1/30/2007 6:54:40 AM Central Standard Time

    Printed 1/16/2007 11:23:06 AM Central Standard Time

    Customer Excellence:Ensuring the right number of people are focused on the highestvalue activities to improve customer and CCE performance

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    2

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    AGENDA: DAY 2

    20 min

    180 min

    10 min

    30 min

    30 min30 min

    10 min

    60 min

    90 min

    Recap from yesterday

    Change Agent Workshop

    Break

    Management Preparation Logistics

    LunchManagement Preparation: Content

    Closing

    Breakouts

    Merchandising Productivity Exercise

    Function-specific breakouts

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    RECAP FROM YESTERDAY

    What did you learn yesterday that will changehow you do things after ?

    How do you plan to support the success of

    Customer Excellence?

    How will today help you take CustomerExcellence back to your teams? What are your

    learning goals and objectives for todays

    sessions?

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    RECAP OF FREQUENTLY ASKED CUSTOMER

    QUESTIONS

    How are youimproving your order

    writing process?

    What determines how

    much merchandising

    service we will receive

    in a given week?

    How are you going to

    ensure your product

    will fit in existing

    back-room space?

    What is thedifference between

    replenishment and

    maintenance visits?

    Does this mean allof my stores will

    receive weekend

    order writing?

    You will receive FAQ handouts

    today for your reference

    RECAP OF FREQUENT Y ASKED CUSTOMER

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    RECAP OF FREQUENTLY ASKED CUSTOMER

    QUESTIONS

    If I have an issue

    whom do I contact?

    How can fewer

    deliveries help keep

    me in stock?

    How does receiving

    less frequent

    deliveries benefit

    me?

    How are you

    improving the quality

    of your

    merchandising?

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    In what ways are you improving your order writing process? Weekend order writing we are dedicated to writing orders when it is most valuable for you and

    to minimizing time between order generation and order delivery More robust processes, technology, and training with improved reporting capabilities and

    coordinated outlet volume improvement plans, we will ensure order writing accuracy and optimized

    inventory mix

    Does this mean every one of my stores will receive weekend order writing? We will conduct weekend order writing at stores that have the weekend demand to justify it

    Help me understand the difference between a replenishment visit and maintenance visit? We will determine merchandising hours for your stores based on how shopped your shelves will be

    each day. To align our hours to your shopper demand, we will make one of two types of visits: Replenishment visits, complete store restocking, are based on volume and ad activity. We ensure

    no out-of-stock emergencies, fill/face cold points and IC at beginning/end of visit, fill/face all warm

    points and maintain backroom Maintenance visits are based on ad activity and high-value immediate consumption volume. They

    occur between replenishment visits to ensure no out-of-stock emergencies and fill/ face cold points

    What determines how much merchandising service I am going to receive in a particular week? Hours will be based on weekly forecasted store level volume, promotional activity and in-store

    merchandising locations Key focus of merchandising will be to ensure most profitable Immediate Consumption packages are

    cold and in-stock

    RECAP OF FAQ ANSWERS

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    RECAP OF FAQ ANSWERS

    How are you going to ensure your product will fit in existing backroom space? With our improved order-writing capabilities, we will make sure that your Day Sales of Inventory is

    optimized and consistent across SKUs. You will require fewer deliveries to meet your stores demand Our longer replenishment visits and improved training will enable us to more effectively manage

    backroom space

    What improvements are you making to the quality of merchandising service I will receive? Our improved technology and training will help us ensure we are in your stores, on the right days,

    keeping you in-stock

    How does receiving less frequent deliveries benefit me? New targets allow system to eliminate unproductive deliveries, and allow more flexibility to increase

    productive deliveries as needed based on weekly volume and promotional activity

    How can fewer deliveries help keep me in stock? Reducing unproductive visits for delivery/merchandising functions will enable us to spend more time

    focused on replenishing shelves and keeping you in-stock

    If I have an issue whom do I contact? You can call me for selling and delivery issues and your merchandising manager for merchandising

    issues. In the future we will be moving to a having one centralized resource for all your service

    issues

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    Change Management Workshop

    Helping People To DeliverResults Through Change

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    How to make the most of the workshop

    How to Make Most of The Workshop

    Be open: Embrace change with enthusiasmand patience

    Participate 100%

    Work together: Today is all about interactingwith your peers to help each other learn

    Have fun!

    Todays questions and activities are not a test;they

    are designed to help us learn!

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    The Goals of this Workshop

    Understand the CCE Change Management

    Methodology, its importance and benefits

    Enabling change facilitators to implement

    the sequential steps of successful change

    management and the importance of your

    role in managing transition

    Establish the key levers for effectively

    managing change

    Provide you with the knowledge, skills, and

    tools needed to help you and your people

    deliver results through change and

    transition.

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    Drivers for Change

    It is not the strongest of

    the species that survives,

    nor the most intelligent,

    but the one most

    responsive to change.

    Charles Darwin

    Successful adaptation tochange is as crucial within an

    organization as it is in our

    everyday lives.

    Just like plants and animals,

    organizations and the

    individuals in them inevitably

    encounter changing conditions

    that they are powerless to

    control.

    The more effectively you deal

    with change, the more likely you

    are to thrive.

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    Kick Off Activity: Mini Cases

    Read through the Mini Scenario

    Sheet your table has been

    provided with

    Answer the questions on your Mini

    Scenario Sheet

    Be prepared to quickly introduce

    to your scenario

    Time: 10 minutes

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    Debrief Mini Cases

    What is change in your own terms?

    What are the reasons for change?

    How would you describe its urgency?

    What threatens this change to besuccessful?

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    14

    Why do Change Initiatives Fail?

    Time: 5 minutes

    Activity: Why do Change Initiatives fail?

    C f ?*

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    Why do Change Initiatives fail?*

    Pitfall #1 Not establishing a greatenough sense of urgency

    >50% of observed companies

    Underestimate how hard it is to drivepeople out of their comfort zone

    Pitfall #2 Not creating a powerfulenough guiding coalition

    Producing change is underestimated

    Pitfall #3 Lacking a vision Focus is on plans, directives, manualsand programs

    Pitfall #4 Under-communicating thevision by a factor of ten

    Communication is not credible, and notenough

    The hearts & minds of the troops are

    not captured

    *Source: Leading Change: Why Transformation Efforts Fail. ByJohn P. Kotter. Harvard Business Review. Jan 2007.

    Wh d Ch I iti ti f il?*

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    Why do Change Initiatives fail?*

    Pitfall #5 Not removing obstacles tothe new vision

    Organizational structures, narrow jobdescriptions, personal attitude keep

    change from happening

    Pitfall #6 Not systematically planningfor, and creating, short-termwins

    Not meeting and celebrating short-termgoals endangers momentum along thechange journey

    Pitfall #7 Declaring victory too soon Temptation to declare victory with thefirst signs of performance improvement

    BUT: Until changes sink in deeply intothe companys culture, new approachesare fragile

    Pitfall #8 Not anchoring changes inthe corporations culture

    No conscious attempt to show peoplehow new behaviours, approaches andattitudes have helped improveperformance

    *Source: Leading Change: Why Transformation Efforts Fail. ByJohn P. Kotter. Harvard Business Review. Jan 2007.

    Th P i M d l

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    The Prosci Model

    Where do you think CCE is on the Prosci Model?

    Wh Ch M t M th d l ?

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    Why a Change Management Methodology?

    If you dont know where you are going, you will

    definitely end upsomewhere else.

    Chinese proverb

    Wh a Change Management Methodolog ?

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    Why a Change Management Methodology?

    Today

    T

    heDestination

    Change Plan

    Our journey during this session is to

    Understand the Power of A Well Designed Change

    Approach and Change Management Methodology

    The EngageMap

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    The EngageMap

    Activity 1A: The Change Management Process

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    Activity 1A: The Change Management Process

    Team Guide, p. 3: Read through the Process Cards provided and

    arrange them in the correct sequence along thecentre of the EngageMap.

    Write them into your Team Guide.

    Learning Objective:

    Explore the CCE 5-stepchange management process

    Time: 10 minutes

    Debrief Activity 1A

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    Debrief Activity 1A

    4. Execute the plan; report status,

    milestones, and issues; and revise

    the plan when necessary

    3. Comprehensively consider all elementsthat must be planned to include

    resources, communication, prioritized

    actions, potential mid-course

    corrections, and measurement strategy

    and tactics

    2. Ensure commitment of influential

    and impacted stakeholders by

    effectively communicating why

    there is a need to change,

    explaining how were going to

    change, and what is expected in

    the future

    1. Document current and future state and

    identify the gap between the two; build a

    Case Study / project platform with factual

    internal and external data that supports theneed to close the gap; summarize this

    information into a high-impact message

    5. Align the people, processes,

    and technology to support the

    change; Reinforce new

    behaviors with the right

    measurements; and Integrate

    project into management

    routines

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    CCE Methodology CHANGE Model Kotters 8 steps Lewins 3steps

    Ulrichs 7 steps Evans andSchaffers 10

    tasks

    1.Build The BurningPlatform

    1.Challenge thecurrent state

    1.Establish a senseof urgency

    Unfreeze

    1.Lead change 1.Appreciate thesituation

    2.Harmonise andalign leadership

    2.Create the guidingcoalition

    3.Develop a visionand a strategy

    2.Create a sharedneed

    3.Shape a vision

    2.Develop strategicalignment

    3.Evoke Changeleadership

    2.Ensure Awareness andUnderstanding

    3.Activatecommitment

    4.Communicate thechange vision

    Movement

    4.Mobilise acommitment

    4.Expandunderstanding and

    commitment

    5.Analise processes

    3.Plan For the Change

    4.Nurture andformalise design

    5.Empower broadbased action

    5.Change systemsand structures

    6.Design processwork and boundaries

    7.Planimplementation

    8.Establish metrics

    4.Implement the Change 5.Guideimplementation

    6.Gerate short termwins

    Refreeze

    6.Monitor progress 9.Manage transitions

    5.Ensure Commitmentand Sustainability

    6.Evaluate and

    institutionalisechange

    7.Consolidate gains

    and produce morechange

    7.Make change last 10.Contiuouslearning and

    The Operating Framework

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    The Operating Framework

    All change initiatives must be anchored in the

    Operating Framework to ensure alignment with

    CCE strategy.

    The S-Curve

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    The S-Curve

    Activity 1B&C: Companies in Change

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    Activity 1B&C: Companies in Change

    Team Guide, p. 5:

    Learning Objectives: Understand a corporations life-cycle (s-curve) and

    the importance of change in the continuous effort todrive growth

    Understand CCEs current state in the life-cycle and

    create a sense of urgency around the need forchange

    Time: 15 minutes

    Debrief Activity 1: Companies in Change

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    Debrief Activity 1: Companies in Change

    What are the reasons for the changes affecting ourb i ?

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    Discuss with your team and explore the 5 areas that affectour business. Also, assess how important each one of them is

    a) in general and

    b) on your specific project.

    Distinguish between opportunities and threats or between

    aspects under or out-of-control of CCE.

    Company (CCE)

    Consumer

    Customer

    Competition

    Country (Political/Economical/Social/Technology).

    Time: 5 minutes

    business?

    Activity 2: Perceptions of change

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    Activity 2: Perceptions of change

    Team Guide, p. 6.

    A. Pick one specific character from the clip andobserve it. Describe the characters perception

    of change. Take notes.

    Learning Objectives: Explore different mindsets towards change and be

    able to identify these

    Understand your own mindset towards change

    Discuss ways to overcome individual barrierstowards change

    Activity 2: Perceptions of change

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    y p g

    Team Guide, p. 6:

    B. Some people see change as positive. Others viewit as negative. In your team identify four additionalcharacteristics for each view.

    C. In your team identify the main factors influencingpeoples mindsets in times of change.

    D. What are your barriers to change and which ways

    can you identify to overcome them?

    Time: 20 minutes

    Debrief Activity 2: Perceptions of Change

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    y p g

    How do you perceive change? Give examples.

    What are the main factors influencing peoples

    mindsets in times of change.

    Debrief Perceptions of change

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    p g

    Normal and expected People grow and organizations grow naturally Change will occur, change happens all the time

    New and exciting

    Change means growth and new beginnings Change is an adventure and opportunity-rich

    Difficult and worthwhile It is not easy to change but no pain, no gain Things are better for change

    Daunting but necessary It will be hard work to change Change is still required if people want to change

    What is Transition?

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    Its not the changes that do you in its the

    transitions William Bridges

    The Transition Model and Behaviors towards change

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    * Source: Developed based on William Bridges:Mana in Transitions: Makin the Most of Chan e.

    Why Transition?

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    Research has shown that 70% of all

    Change Projects fail to realize there

    project objectives because they fail to

    win the hearts and minds of the people

    Of those that were successful 90% state

    that their success can be attributed to

    how they managed the transition ofpeople

    What is Transition?

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    To make the form, nature, content, future course something

    different from what it is or from what it would be if left alone.

    Change happens when something moves from one situation,

    to another. Change has a project timeline

    Change Definitions..

    Change

    Event

    Something as

    was

    Something as

    new

    What is Transition?

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    Change

    Event

    Something as

    was

    Individual Internal Journey

    Something as new

    An internal, three-phase psychological re-orientationthat people go through as they come to terms with a

    change

    Transition Definition

    Three Phases of Transition

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    Endings

    Loss

    Letting Go

    Closure Saying Goodbye

    Neutral Zone

    In between

    Chaos

    Confusion Limbo

    New Beginnings

    Renewal

    New competence

    Experimentation Behaving in a new

    way

    The Marathon Effect

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    The higher the level of management or the

    closer an individual is to the change, the

    sooner their journey starts and ends.

    The 4 Behavioral Types during the Transition Journey*

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    Denial A defense mechanism whereby we avoid

    acknowledging the change.

    Resistance We have acknowledged the change, but we have

    not accepted it.

    Exploration

    We begin to find ways to accomplish the change.

    Commitment We are fully aligned with the change.

    * Source: Developed based on Elisabeth Kbler-Ross: On Grief and

    Grieving: Finding the Meaning of Grief Through the Five Stages of

    Loss. 1969.

    Activity 3: The Journey of Transition

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    Team Guide, p. 7:A. Match the diagnose cards to the appropriate phase

    in the Transition Model. Use the blanks to entermore quotations you come up with yourself.

    B. Discuss the questions provided in the guide.

    Learning Objectives: Explore the transition model and how it helps

    understanding human reaction during change

    Identify key players in change and their individualagendas/priorities throughout the change process

    Time: 20 minutes

    Debrief Activity 3: The Journey of Transition (1/3)

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    Denial Wish it was like in the good old days! (Nostalgia) It will never happen. (Ignoring the change) Why do we need to do this! (questioning the assumptions)

    Resistance

    They dont know what they are doing. (Lack of trust)

    My role has changed and I miss the flexibility in decision-making Ihad. (Grief)

    Exploration

    Now I understand. (Acceptance) I need more information on this. (Curiosity)

    Commitment I did it! (Satisfaction) I want to help others understand. (Desire to Share) This really is better. (Pride)

    Debrief Activity 3: The Journey of Transition (2/3)

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    Denial

    Resistance

    Exploration

    Commitment

    Debrief Activity 3: The Journey of Transition (3/3)

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    Whatelse have you got? (These are some samples from the testing phase)

    Denial There isnt a problem! What a dumb idea! Weve tried it before and it didnt work.

    Resistance What if I cant do this? But we are different! I dont have time for this. Been there, done that.

    Why do we need to do this! (Lack of understanding)

    Exploration

    I want to know more about it. Lets try it!

    Commitment Lets do it together! I will do this the best way I can.

    The 3 Ls help analyze perceptions of change

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    Looks and Listens appear throughout the journey oftransition. Look

    Behaviors people exhibit

    What you can see and observe

    Listen

    Chat, rumors and gossip people tell each others

    Things you hear

    Losses are what people feel they have to let go Things people can Lose following the change

    They can be perceived or real

    They are losses for the individual

    Reactions to Change

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    Innovators make up 2.5% and are the first to embrace change. They are adventurousand proud of it.

    Early Adopters make up 13.5% and like to take on new challenges. They are trendsetters who like to stay informed and are generally influential members of organisations.

    Early Majority 34% of all individuals , are thoughtful about change initially and becomepositive based on observation. They become deliberate acceptors of the change.

    Late Majority 34% of population who are sceptical about change. They may change dueto peer pressure.

    Laggers includes the 16% of all individuals who hold onto the past and resist change.This becomes a problem if they reject the change completely. These are the CAVE

    dwellers Colleagues Against Virtually Everything!

    Change Acceptance

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    2.5%

    16%

    50%

    84%

    100%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Innovators Early Adopters Early Major i ty Late Major ity Laggers

    Time

    %ofP

    eop

    l e

    The Many Moods of Transformation

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    Source: June 2006 McKinsey Quarterlyglobal survey of business executives, p. 8.

    Activity 4: Managing Transition

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    Team Guide, p. 8: Place each of the transition navigator cards in the

    Transition model to indicate where you think thisbest practice is most effective.

    Identify specific actions for how to support eachborder crossing from one stage of the Transition

    Model into the next

    Learning Objectives: Navigating people through transition Identify best practices and actions to support

    people to come from 1 to another stage in transition

    Time: 20 minutes

    Debrief Activity 4: Managing transition

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    Denial to Resistance Communicate honestly and openly to build trust; dont

    make promises you cant keep. Share information so people know what is expected of

    them; be visible and respond to questions.

    Resistance to Exploration Listen actively, build support, and address concerns in the

    moment. Recognize and acknowledge that resistance is normal and

    may be coming from a fear of failure or a feeling ofpersonal loss.

    Exploration to Commitment Plan for success; set short-term SMART goals. Encourage people to improve their skills and build (or

    rebuild) teams.

    Debrief Activity 4: Managing transition

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    What are additional actions?

    Discuss in your team some more actions youcan implement in order to lead people throughtransition.

    Take notes in your group.

    Time: 10 minutes

    Communication Golden Rules

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    Repeat the message

    Vary the medium

    Ensure two- way

    communication

    Consider timing

    Ensure consistency

    People trust behaviour over

    words

    Understanding is more

    important than

    agreement

    Listening is twice asimportant as talking

    Tell them the truth - good

    news and bad

    People usually complainbefore they create

    e certainty of misery is better than the misery of uncertainty.Dr. Alan Zimmerman

    Communication basics

    Introduction to the Change Management Toolkit

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    Purpose of the Change Management Toolkit:

    Providing change facilitators with a practical toolkit

    to effectively managing change

    Establish structure and standards to the planning,

    communication and implementation approaches to

    change management

    Activity 7: Call to Action

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    Team guide, p. 14:

    Learning objectives: Transfer the learning of the CCE change methodology

    and the Change Management Toolkit to business reality

    Review an existing change project (small or large) withregards to applying the change concepts and toolkit in

    order to improve the effectiveness of managing thechange

    Time: 15 minutes

    Your Two Take-Aways

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    12

    Activity 8: Ensure commitment and sustainability

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    Team guide, p. 15: Apply the Debrief tool from the Change

    Management Toolkit to the workshop experience

    Learning objectives: Explore the structure and benefits of the Debrief

    tool

    Capture the lessons learned from the workshop

    Provide feedback for improving the workshop

    Time: 15 minutes

    Wrap Up Discussion

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    Your Questions and Remarks

    Unit of measure

    AGENDA: DAY 2

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    20 min

    180 min

    10 min

    30 min

    30 min

    30 min

    10 min

    60 min

    90 min

    Recap from yesterday

    Change Agent Workshop

    Break

    Management Preparation Logistics

    Lunch

    Management Preparation: Content

    Closing

    Breakouts

    Merchandising Productivity Exercise

    Function-specific breakouts

    Unit of measure

    PREPARING FOR NEXT WEEK: LOGISTICSPLANNING SESSION

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    Role you will playManage administrative preparation (Logistics

    handout for this activity)

    Invite training participants to attend

    Facilitate Merchandiser/Driver sessions

    Facilitate training for all new hires (AMs,ADM/BDMs, Merchandisers, Drivers)

    Tools you will needFacilitator Guide for sessions

    EngageMaps and supplemental materials

    Customer Excellence DVD ( CE Video,

    Presentation slides, Forms)

    Unit of measure

    Train the trainer program

    Facilitated centrally at facility or off-site

    Mem/LR TRAINING TIMELINE

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    Monday Thursday FridayTuesday

    Merchandiser/DriverTraining

    Location: Facilities Time: (choice) Facilitators: SCM, MM, MS

    ADM, BDM, KADMTraining

    Location: Jackson Hilton Time: 8am-5pm Facilitators: BUVPOP,

    MUOPSM, SM

    Wednesday

    Merchandiser/Driver Training Location: Facilities Time: (choice) Facilitators: SCM, MM, MS

    ADM, BDM, KADMTraining

    Location: Location A Time: 8am-5pm Facilitators: BUVPOP,

    MUOPSM, SM

    Merchandiser/Driver Training Location: Facilities Time: (choice) Facilitators: SCM, DM, DS

    AM/ADM/BDM/KADM

    Training Location: Location A Time: 8am-3pm Facilitators: SOVP, MUVP,

    SCM

    Management training (DSM,MS, DS, SM, DM, MM, etc.)

    Location: Location A Time: 8am-5pm

    Train the trainer programfor SCMs, MUVP, etc.

    Location: Jackson SalesCenter

    Time: 8:30am-4:30pm Facilitators: CE team

    Management training(DSM, MS, DS, SM, DM,

    MM, etc.)

    Location: Regency Hotel Time: 8am-5pm

    Merchandiser/DriverTraining

    Location: Facilities Time: (choice) Facilitators: SCM, DM,

    DS

    Facilitated centrally at facility or off site

    Facilitated at sales center

    AM/ADM/BDM/KADM

    Training Location: Location A Time: 8am-5pm Facilitators: SOVP, MUVP,

    SCM

    Merchandiser/DriverTraining

    Location: Facilities Time: (choice) Facilitators: SCM, DM,

    DS

    Unit of measure

    SAMPLE INVITATION

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    Unit of measure

    DETAILS FOR MERCH AND DRIVER TRAINING

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    Each driver and merchandiser will go through two 1.5 hour sessions (3 hrs total) over the

    course of 2 days, OR one 3 hour session on 1 day If you choose to break the materials into two days, each day will include 2 identicalsessions, 1 in the morning and 1 in the afternoon

    You will need to ensure that each merchandiser attends training and record theirparticipation: one 3 hr session or 2 sessions

    You will need to ensure that each driver attends training and record their participation:one 3 hr session or 2 sessions

    Critical Logistics for each session

    Materials to secure: Facilitator Guide Customer Excellence EngageMaps and

    supplemental materials

    Customer Excellence DVD video andPresentation slides

    Evaluation / feedback forms Skill-Building Participant Roster Reorder Instructions (materials)

    Room setup:

    Setup large round tables or side-by-siderectangular tables to create tables of 8

    (see following pages for examples)

    Arrange for adequate food / drink (e.g.coffee and donuts for morning sessions,

    snacks and soft drinks for afternoons)

    Ensure / acquire necessary equipment(laptop, projector, screen, speakers)

    Unit of measure

    How To Retrieve the Training from the DVD!

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    DEMO

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    Unit of measure

    MEDIUM FACILITY LAYOUT

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    X X

    X X

    X

    X

    X

    X

    X X

    X X

    X

    X

    X

    X

    X X

    X X

    X

    X

    X

    X

    X X

    X X

    X

    X

    X

    X

    Screen

    Computer

    Projector

    Unit of measure

    SMALL FACILITY LAYOUT

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    X X

    X X

    X

    X

    X

    X

    X X

    X X

    X

    X

    X

    X

    Screen

    Computer

    Projector

    Unit of measure

    AGENDA FOR MERCHANDISER AND DRIVERSESSIONS

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    20 min

    15 min

    20 min

    35 min

    25 min

    25 min

    15 min

    10 min

    5 min

    Introduction: video and case for change

    Activity 1: Operating income

    Activity 2: Improvement opportunities

    Activity 3: Executing with excellence

    (Break for 10 minutes or Break until Day Two)

    Activity 4: Playing to win

    Activity 5: Tools for the trade

    Activity 6: Our winning destination

    Activity 7: Role Play

    Wrap-up and call for action

    Unit of measure

    ACTIVITY: LOGISTICS GAME PLAN

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    1. Plan how your Sales Center training dayswill run and record on the Logistics

    worksheet

    Will you use the two-day format or oneday?

    Who has what responsibilities (e.g.,

    obtaining equipment)?

    1. Plan how you will facilitate thepresentation and record on Logistics

    worksheet

    What parts of the presentation contentwill each co-facilitator own?

    Unit of measure

    AGENDA: DAY 2

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    20 min

    180 min

    10 min

    30 min

    30 min

    30 min10 min

    60 min

    90 min

    Recap from yesterday

    Change Agent Workshop

    Break

    Management Preparation Logistics

    Lunch

    Management Preparation: Content

    Closing

    Breakouts

    Merchandising Productivity Exercise

    Function-specific breakouts

    Unit of measure

    PREPARING FOR NEXT WEEK: CONTENTPLANNING SESSION

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    What are the objectives for the session?

    Create alignment throughout the organization regarding the need for astandardized process for serving our customers needs more

    effectively and efficiently

    Clarify new roles and responsibilities and the changes in behaviour

    required to realize the benefits for the company and our customers

    Create a sense of excitement and ownership around this new model

    How will I achieve those objectives? Make the session fun for participants! They will learn more

    Maintain the pace, make eye contact as you present, and encourage

    participants to speak up. They will stay more engaged

    Reinforce the purpose of the sessions: Participants do not have tocomplete a set of tasks. They are to understand and discuss CCE and

    their role in CCE

    Unit of measure

    ACTIVITY: TRAINING DAY TRIAL RUN

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    30 min

    30 min

    10 min

    10 min

    1. As a group, prepare a Facilitator worksheet for eachsection of Training Day. Group members should ownthe worksheet for their specific activities: record the

    plans the group discusses and hold on to the worksheet

    for use on Training Day

    2. Review Facilitator Guide and make any modifications toyour personal facilitator outline

    3. Review the overall flow of the training session as a teamof co-facilitators

    Review high-level points in each section and ensure

    key messages are clear Discuss best way to transition between co-facilitators

    1. Anticipate questions you may receive and discuss/practice your responses

    Unit of measure

    DEBRIEF: TRAINING DAY TRIAL RUN

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    What key message should participants walkaway with for each activity?

    What sections will be new for participants?

    Which build on prior skills?

    What questions do you anticipate participantsto have? What questions will you ask them to

    foster discussion?

    Unit of measure

    AGENDA: DAY 2

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    20 min

    180 min

    10 min

    30 min

    30 min

    30 min10 min

    60 min

    90 min

    Recap from yesterday

    Change Agent Workshop

    Break

    Management Preparation Logistics

    Lunch

    Management Preparation: ContentClosing

    Breakouts

    Merchandising Productivity Exercise

    Function-specific breakouts

    Unit of measure

    MERCHANDISING PRODUCTIVITY EXERCISE

    OBJECTIVES

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    Understand how many cases can bemerchandised in a controlled test

    environment and illustrate the cases per hour

    potential against 3 specific SKUs

    Compare potential against your BU sales

    center historic performance

    Understanding that the activity was done in avery controlled environment, discuss how we

    can make our performance in the field more

    like our performance today

    Unit of measure

    EXERCISE DEBRIEF

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    Were you surprised by cases merchandised per hour fordifferent packaging? How does your sales center

    perform against this standard?

    In which inactive-time activities can we find the greatestefficiencies?

    What learnings should you emphasize when conductingthis activity with your teams?

    How can you change the way your team operates tobetter meet the goals for your Sales Center?

    Unit of measure

    GOAL OF MERCHANDISING PRODUCTIVITY

    EXERCISE

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    Where wewant to go!

    Commitment

    Courageous

    Leaders

    Compliance

    Discovery

    Anger

    Denial

    Unit of measure

    AGENDA: DAY 2

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    8:00 8:20

    8:20 10:50

    10:50 11:00

    11:00 11:30

    11:30 12:00

    12:00 1:201:20 2:20

    2:20 3:50

    3:50 4:00

    Recap from yesterday

    Change Agent Workshop

    Break

    Management Preparation Logistics

    Lunch

    Management Preparation: ContentMerchandising Productivity Exercise

    Function-specific breakouts

    Closing