oGIPMake it happen together!

Group 1

• 15-30 Realization / year

Group 2

• 5-15 Realization / year

Group 3

• 0-5 Realization / year

Divide into groups according to oGIP scale

What is the vision of your LC?

How does your focus program help you move closer to your vision?

Your focus program is the biggest channel you have to ensure your LC

moves towards the LC vision

The CEO – Product Relationship

Value proposition Employees/Members Customers

Employee-customer Engagement Bridge

Impact Competition

Finance

Evaluate your program and activities in each of these area in the current

state of oGIP in your LC

The CEO – Product Relationship

Value proposition Employees/Members Customers

Employee-customer Engagement Bridge

Impact Competition

Finance

What is oGIP?

168

128

5246 44

3326 25 24 20 19 18

12 11 103 3 2 1 1

179

88

43

20

35 37

1224

34

168

34

9 9 5 0 3 2 0 0

REALIZATION GROWTH IN OGIP JAN. TO OCT.2014 2013

168 12852 46 44 33 26 25 24 20 19 18 12 11 10 3 3 2 1 1

1927

763

316

72

229335

81225

154 209127 85 68

13650 20 21 23 9 1

CONVERSION RATE 2014: REALIZED VS. RAISED

JAN. TO OCT.

Realized Raised

100.00%

63.89%

32.10%

21.18%20.00%19.21%17.65%16.78%16.46%15.58%15.00%14.96%14.29%11.11%11.11%9.85%9.57%8.72%8.70%8.09%

CONVERSION RATE 2014 JAN. TO OCT.conversion rate

What is oGIP?

Cross-

cultural

professional

Entrepreneur

ial and

responsible

leadership

AIESEC

value-based

Share your feelings and thoughts after reading these data and documents

– from a CEO perspective

How can we sell it hard enough to make people know about AIESEC Global Talent

Program?

How can we deliver our promises to our customers?

How do we make sure we are delivering the AIESEC value-based GIP experience that we

want to our youth?

THE 2 TIPPING POINTS FOR

AP GIP GROWTH

Marketing & AP GIP collaboration,

1. Marketing

Marketing

More people Right

people

MessageChannel• Online

• Offline

• Official

• Not official

Value

Product Info

S&D

Marketing - How do you

communicate your message into

your market

As the CEO of my company,What matters for me in marketing is…

Am I selling my product value

everywhere and be the image of it?

• How do I coordinate the synergy in my LC between marketing department and product department?

• And how do I ensure my vision of the product is embedded into the product development and marketing strategy?

2. AP GIP Collaboration

Internal:

AIESEC entities

External: Economic

growth

Possibility of

AP GIP Collaboration– 10mins, 7 ppl / group

• Internal possibility

– The potential of growing partnerships within AP

• External trends

– The economic trends (with data if possible) that

can support AP GIP collaborations

• How can we collaborate together?

As president…We need to constantly communicate and facilitate discussion about vision

oGIP – let’s rethink about it

What should we do if we want to achieve 10 times more in oGIP

than what we planned before?