3 24 jcc presentation master4
DESCRIPTION
A presentation to a not for profit membership organization on "jumping into the soup" of social mediaTRANSCRIPT
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Social MediaJumping into the Soup
Presentation to the Kaplen JCC on The Palisades
March 24, 2009
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Social Media Intro
• An Overviewo LinkedIno Facebooko Twitter
• 3 SocMed Tools for the Kaplen JCCOTP
• Your Questions and Answers
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What We Expected
http://zamchicktheblog.blogspot.com/2009_02_01_archive.html
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What We Got
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Using Social MediaThe Old Way
• Connect with friends
• Connect with family
• Connect with current and former co-workers
The New Way• Form business networks
• Reach stakeholders
• Raise awareness to the JCCOTP and its programs
• Develop interactive relationships
• Drive traffic to the website
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Websites and Blogs
• Website: An online presence of an organization whose primary purpose is to inform its audience.
• Blog: An online diary often included in a website or on its own with regular entries of commentary with an interactive component
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Website
Website Uses• Outreach• Member Information• Calendar• Profiles• Online Catalog• Charitable Giving• Training and Education• Announcements
JCCOTP Home Page
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Blogs
Why Have A Blog?• A less formal voice
• Dynamic updating
• Website interactivity
• Thought leader
DCJCC Blog Entry
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Social Media Definitions• LinkedIn is an online network of 30 million designed for
professional interaction
• Facebook is a social utility of 30 million users that connects people with friends and colleagues
• Twitter is a microblogging service in which 15 million users answer "What are you doing?" with messages of 140 characters in length
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LinkedIn’s U.S. unique visitors shot up 22 percent to 7.7 million, up from 6.3 million in December. www.techcrunch.com/
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What is LinkedIn
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What LinkedIn Can Do for You
• Reach and interact with qualified professionals
• Direct access through trusted personal introductions
• Increase reach of fundraising
• Exchange information with like-minded professionals
• Increase membership
• Drive website traffic
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JCCs on LinkedIn
• JCC of Greater Kansas City
• JCC of Western Monmouth
• Sid Jacobson JCC - Roslyn, NY
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Group Engagement on LinkedIn
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What is Facebook?
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Who’s on Facebook?
• 25 million users 25 and under, median age 26
• 5 million middle school+
• Fastest-growing groups: 55+ up 156% since 2008
• 45% of Google users have Facebook homepage
http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html
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Benefits of Facebook
• Access to the social world, i.e. it’s cool
• The viral effect
• Multi media Interaction
• Social engagement with members
• Web traffic generation
• New member acquisition and retention
http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html
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JCCs on Facebook
• JCC Teens, NY
• JCC Generation R, NY
• Shoshana JCC Manhattan Rudnick, NY
• JCC Club
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Using Facebook for Outreach
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http://geekandpoke.smugmug.com/Cartoon
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In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before.http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/
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Tweet
Preparing presentation for Kaplen JCC on the Palisades: “Social Media – Jumping into the Soup” http://www.jccotp.org/
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TinyURL Makes it Fit
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JCCs on Twitter
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LET’S TRY IT OUT
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2009 Rubin Run
• Website
• Blog
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Core Message
2009 Mom’s Day Rubin Run –Fitness & Fun for the entire Family –
Starts Thursday 5/7 www.jccotp.org
Total count: 93 characters
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Blog: 2009 Rubin Run
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Linkedin: Rubin Run
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Facebook: 2009 Rubin Run
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Twitter: 2009 Rubin Run
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Social Media Recap
• An Overviewo LinkedIno Facebooko Twitter
• 3 SocMed Tools for the 2009 Mom’s Day Rubin Run
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Ready to Jump Into The Soup?
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Q & A
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Thank you!
www.sperlingreene.comKaren Sperling, Chief Conversation Officer
Steven Greene, Chairman of The Conversation
(201) 871-0605
The currency of marketing is powerful conversation.