3 Attributes of a Great Explainer Video

Explainer videos have become a hit in the last few years. With new and exciting technologies and

services requiring explanation, these short videos have done wonders to educate viewers and address

any concerns or questions they might have.

An explainer video has the power to educate your audience and explain a process or service in a short

and easy to understand way. Unfortunately, it also has the power to make things even more confusing if

the video is not done well. Here are some attributes that help define an effective explainer video:

Simplicity

The purpose of an explainer video is to explain a complex concept, product, or service. If you have

something that you need an audience to understand better, an explainer video can make the learning

process quick, easy, and fun. Animation often makes ideas or stories easier to communicate. A good

explainer video is simple and concise, as viewers tend to lose concentration if a video is too lengthy.

A Well-Written Script

A simple explainer video is nice, but if it doesn't have an interesting and informative script, your video

will not be successful. The purpose of an explainer video is to teach your viewer about your service or

answer questions they might have. For example, how does it work? Who is it designed for? How will it

make life easier? Depending on your service, you will have many questions that need to be addressed,

and only a short time to do so. A good script keeps the target audience in mind and is clear and concise.

Professional Animation

Many explainer videos are animated because animation provides an opportunity for simplicity, creativity

and most importantly, effective communication. While having a great script is essential, having a good

style is just as important. A professional production company will be able to take your service and script

and make it come alive in the video. Professional animation is colorful and vibrant and will grab viewers'

attention with a video that is both engaging and informative.

Studies have shown that explainer videos bring a higher

conversion rate, which means that viewers of an explainer

video are more likely to buy the product or service than

those who did not watch one. However, that certainly does

not mean that any explainer video will do. It will take the

right script and animation in order to effectively

communicate your concept to an appropriate audience.

About the Author:

Powerhouse Animation is a traditional 2d animation studio

based in Austin, Texas. Since 2001, Powerhouse has been making ideas come to life through animation,

illustration, and motion graphics. With a staff of 35 in-house artists, animators, videographers and

designers, Powerhouse works on a wide variety of projects and has created animation for companies

including Disney, Sony, Marvel, DC, Old Spice, Coca Cola, Miramax, the USO and more.