B2C Content Marketing Programmes

Keith Feighery

B2C Content Programmes

• Provide valuable information, content, entertainment to your prospects and customers

• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your

product/service does• Give them what they want i.e. deals/discounts/extended service,

engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company

information etc..• Actively seek network effects and customer validations

Business to Consumer

Case Studies

GAP

Dazzledust

The Good Mood Food Blog

Kogi BBQ

Hairybaby

Superquinn

BlendTec

Pat The Baker

Diet Coke and Mentos

WestCoast Cooler

Starbucks

Zappos

Skittles

Best Buy

Mayo Clinic

Dell Case Study

Johnson & Johnson