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Where Which type of Event Presentation works for different meetings and championships? Janne Åkerblom, SWE

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Page 1: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Where Which type of Event Presentation

works for different meetings and championships?

Janne Åkerblom, SWE

Page 2: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Questions 1. Announcer?

2. OB-van visit?

3. DJ/music?

Page 3: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Where?

Page 4: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Which type of Event Presentation

works for different meetings

and championships?

Page 5: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Today: Different competitions

The importance of entertainment

Page 6: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

European Championships Cross country races Road races / mountain races

European Cup 10 000m European Team Championships Winter throwing

Race Walking Youth/Junior Championships Indoor competitions

Page 7: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

First of all: Event presentation can make any competition better, more interesting

and more understandable

Page 8: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Janne Åkerblom Event presentation

Manager

Consultant and lecturer in event presentation

Announcer

Agency leader and part-owner in an ad agency

Page 9: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

9

Experience DN Galan Diamond League

(1997–2011)

XL-galan (indoor, 1997–2012)

SWE–FIN (1997–2012)

European Team Championships

2011

European Championships 2006

European Indoor Championships 2013

Swedish Championships

European Athletics

IAAF

Diamond League

World Championships in Osaka 2007

DN Galan Diamond League

(1997–2011)

XL-galan (indoor, 1997–2012)

SWE–FIN (1997–2012)

European Team Championships

2011

European Championships 2006

European Indoor Championships 2013

Swedish Championships

European Athletics

IAAF

Diamond League

World Championships in Osaka 2007

Page 10: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

My aim is to make athletics

into the most entertaining sport – whatsoever

Page 11: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

9 different competitions

Page 12: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 13: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Every competition

is unique

Page 14: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 15: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

European Indoor Championships

Type: Championship

Arena: Indoor

EP-area: Under the roof

Days: 1+3

Announcers: 3+1

Languages: English + Swedish

Screens: 1x4+3

Music: Custum made music and sound effects

Mascot: -

Victory Ceremonies: Yes – in special VC-slots – in the Göteborg Exhibition Hall

TV: Yes

Own camera: Yes

Com. radios: 12 channels

Opening/closing: Yes

Pre show: Yes

Per Crona, Katharine Merry, Christian Olsson Announcer position Håkan Lidbo Victory Ceremonies in a special area

Page 16: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 17: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Swedish Championships

Page 18: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Swedish Championships

Type: Championship

Arena: half filled

EP-area: At the stand

Days: 1+2,5

Announcers: 2+1

Languages: Swedish

Screens: 1

Music: Rock-theme

Mascot: Yes

Victory Ceremonies: Yes – at the arena

TV: Yes

Own camera: No

Com. radios: 6 channels / 23 com. radios

Opening/closing: Yes (opening)

Pre show: Yes, 15–20 minutes

Page 19: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 20: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

IAAF Diamond League

Page 21: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

IAAF Diamond League Doha

Type: 1 day gala

Arena: Fully packed

EP-area On the stand

Days: 1

Announcers: 2

Languages: English and Arabic

Screens: 1

Music: Arabic (event introductions), International (athlete’s introduction)

Mascot: –

Victory Ceremonies: No

TV: Yes

Own camera: No

Com. radios: 3 channels / 10 com. radios

Opening/closing: Yes (opening)

Pre show: No

Page 22: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The largest cross country race in the world

Page 23: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Lidingöloppet

Type: Cross country

Arena/EP-area: 30 km / at the finish-area

Days: 3

Announcers: 15

Languages: Swedish (English)

Screens: 4

Music: Different (target groups)

Mascot: Yes

Victory Ceremonies: Yes

TV: Yes, web

Own camera: 5+2

Com. radios: 3 channels/ 15 com. radios

Opening/closing: No

Pre show: No

LIDINGOLOPPET

Page 24: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The School Olympics

Page 25: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The Lidingö Olympics

Type: School competition

Arena/spectators: Class mates and familiys

EP-area: Close to the photo-finish camera

Days: 1

Announcers: 2

Languages: Swedish

Screens: 0

Music: For the kids – plus the use of school bells

Mascot: Yes

Victory Ceremonies: Yes

TV: No

Own camera: -

Com. radios: 1 channel. 2 comradios

Opening/closing: Yes opening

Pre show: No

Page 26: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 27: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The Discipline of the Week

Page 28: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The Discipline of the Week

Type: Club Competition

EP-area: Close to the photo-finish camera

Days: 1–2 hours

Announcers: 1

Languages: Swedish

Screens: 0

Music: Yes (start of the competition, introduction, during races, back ground)

Mascot: No

Victory Ceremonies: No

TV: No

Own camera: -

Com. radios: 2

Opening/closing: No

Pre show: No

Page 29: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 30: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The Summer Smile

Type: Youth Competition

EP-area: Close to the photo-finish camera

Days: 1

Announcers: 2

Languages: Swedish

Screens: 0

Music: Yes (theme: Summer songs)

Mascot: Yes

Victory Ceremonies: Yes

TV: No

Own camera: -

Com. radios: 4

Opening/closing: No

Pre show: No

Henrik Hjelt, Swedish comedian

Page 31: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 32: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Malmö Games

Type: Indoor Gala

Arena/EP-area: Indoor/?

Days: 1

Announcers: 2+1

Languages: Swedish and English

Screens: Yes

Music: Yes (theme: Fairytale?)

Mascot: No

Victory Ceremonies: Yes

TV: Yes

Own camera: Yes

Com. radios: ?

Opening/closing: No

Pre show: ?

Page 33: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 34: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The European Junior Championships

Type: Championship

Arena/EP-area: At the stands

Days: 4

Announcers: 4

Languages: English and Swedish

Screens: 1

Music: Yes (theme: ?????)

Mascot: Yes

Victory Ceremonies: Yes

TV: YEs

Own camera: Probably

Com. radios: ???

Opening/closing: Yes

Pre show: Probably

Page 35: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The European Junior Championships

European music

Swedish music

Eskilstuna music

Sounds of Eskilstuna

Sounds of Eskilstuna Zoo

Page 36: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Every competition

is unique

Page 37: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

The kind of event The shape

of the arena The budget

Your ambition The host

broadcaster’s demands

The kind of emotions you want

The numbers of spectators

How innovate you want to be

How familiar the spectators are to

event presentation

Page 38: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Test new ideas in smaller competition

Page 39: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Event presentation: Athletics and Entertainment

Page 40: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Athletics

Athletes Competitions Stadiums

Rules and regulations Tradition Results

Figures and stats Records Medals

Page 41: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Entertainment

Show Emotions Happiness

Excitement Atmosphere Market share

TV-ratings TV-times Sponsors

Page 42: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

And once again: Event presentation can make any competition better, more interesting

and more understandable

Page 43: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 44: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

00000.

Janne Åkerblom

Athletainment

Almvagen 3

181 60 Lidingö SWEDEN

[email protected]

+46 703 71 69 22

Skype: janneakerblomswe

Twitter:

@JanneAkerblom

LinkedIn:

linkedin.com/pub/janne

akerblom/5/a09/543

FB:

facebook.com/janne.aker

blom

That’s all!

Page 45: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

? & !

Page 46: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Hej-hej!

Page 47: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships
Page 48: 3. DJ/music? · European Championships Cross country races Road races / mountain races European Cup 10 000m European Team Championships Winter throwing Race Walking Youth/Junior Championships

Per Crona, Katharine Merry, Christian Olsson