Where Which type of Event Presentation
works for different meetings and championships?
Janne Åkerblom, SWE
Questions 1. Announcer?
2. OB-van visit?
3. DJ/music?
Where?
Which type of Event Presentation
works for different meetings
and championships?
Today: Different competitions
The importance of entertainment
European Championships Cross country races Road races / mountain races
European Cup 10 000m European Team Championships Winter throwing
Race Walking Youth/Junior Championships Indoor competitions
First of all: Event presentation can make any competition better, more interesting
and more understandable
Janne Åkerblom Event presentation
Manager
Consultant and lecturer in event presentation
Announcer
Agency leader and part-owner in an ad agency
9
Experience DN Galan Diamond League
(1997–2011)
XL-galan (indoor, 1997–2012)
SWE–FIN (1997–2012)
European Team Championships
2011
European Championships 2006
European Indoor Championships 2013
Swedish Championships
European Athletics
IAAF
Diamond League
World Championships in Osaka 2007
DN Galan Diamond League
(1997–2011)
XL-galan (indoor, 1997–2012)
SWE–FIN (1997–2012)
European Team Championships
2011
European Championships 2006
European Indoor Championships 2013
Swedish Championships
European Athletics
IAAF
Diamond League
World Championships in Osaka 2007
My aim is to make athletics
into the most entertaining sport – whatsoever
9 different competitions
Every competition
is unique
European Indoor Championships
Type: Championship
Arena: Indoor
EP-area: Under the roof
Days: 1+3
Announcers: 3+1
Languages: English + Swedish
Screens: 1x4+3
Music: Custum made music and sound effects
Mascot: -
Victory Ceremonies: Yes – in special VC-slots – in the Göteborg Exhibition Hall
TV: Yes
Own camera: Yes
Com. radios: 12 channels
Opening/closing: Yes
Pre show: Yes
Per Crona, Katharine Merry, Christian Olsson Announcer position Håkan Lidbo Victory Ceremonies in a special area
Swedish Championships
Swedish Championships
Type: Championship
Arena: half filled
EP-area: At the stand
Days: 1+2,5
Announcers: 2+1
Languages: Swedish
Screens: 1
Music: Rock-theme
Mascot: Yes
Victory Ceremonies: Yes – at the arena
TV: Yes
Own camera: No
Com. radios: 6 channels / 23 com. radios
Opening/closing: Yes (opening)
Pre show: Yes, 15–20 minutes
IAAF Diamond League
IAAF Diamond League Doha
Type: 1 day gala
Arena: Fully packed
EP-area On the stand
Days: 1
Announcers: 2
Languages: English and Arabic
Screens: 1
Music: Arabic (event introductions), International (athlete’s introduction)
Mascot: –
Victory Ceremonies: No
TV: Yes
Own camera: No
Com. radios: 3 channels / 10 com. radios
Opening/closing: Yes (opening)
Pre show: No
The largest cross country race in the world
Lidingöloppet
Type: Cross country
Arena/EP-area: 30 km / at the finish-area
Days: 3
Announcers: 15
Languages: Swedish (English)
Screens: 4
Music: Different (target groups)
Mascot: Yes
Victory Ceremonies: Yes
TV: Yes, web
Own camera: 5+2
Com. radios: 3 channels/ 15 com. radios
Opening/closing: No
Pre show: No
LIDINGOLOPPET
The School Olympics
The Lidingö Olympics
Type: School competition
Arena/spectators: Class mates and familiys
EP-area: Close to the photo-finish camera
Days: 1
Announcers: 2
Languages: Swedish
Screens: 0
Music: For the kids – plus the use of school bells
Mascot: Yes
Victory Ceremonies: Yes
TV: No
Own camera: -
Com. radios: 1 channel. 2 comradios
Opening/closing: Yes opening
Pre show: No
The Discipline of the Week
The Discipline of the Week
Type: Club Competition
EP-area: Close to the photo-finish camera
Days: 1–2 hours
Announcers: 1
Languages: Swedish
Screens: 0
Music: Yes (start of the competition, introduction, during races, back ground)
Mascot: No
Victory Ceremonies: No
TV: No
Own camera: -
Com. radios: 2
Opening/closing: No
Pre show: No
The Summer Smile
Type: Youth Competition
EP-area: Close to the photo-finish camera
Days: 1
Announcers: 2
Languages: Swedish
Screens: 0
Music: Yes (theme: Summer songs)
Mascot: Yes
Victory Ceremonies: Yes
TV: No
Own camera: -
Com. radios: 4
Opening/closing: No
Pre show: No
Henrik Hjelt, Swedish comedian
Malmö Games
Type: Indoor Gala
Arena/EP-area: Indoor/?
Days: 1
Announcers: 2+1
Languages: Swedish and English
Screens: Yes
Music: Yes (theme: Fairytale?)
Mascot: No
Victory Ceremonies: Yes
TV: Yes
Own camera: Yes
Com. radios: ?
Opening/closing: No
Pre show: ?
The European Junior Championships
Type: Championship
Arena/EP-area: At the stands
Days: 4
Announcers: 4
Languages: English and Swedish
Screens: 1
Music: Yes (theme: ?????)
Mascot: Yes
Victory Ceremonies: Yes
TV: YEs
Own camera: Probably
Com. radios: ???
Opening/closing: Yes
Pre show: Probably
The European Junior Championships
European music
Swedish music
Eskilstuna music
Sounds of Eskilstuna
Sounds of Eskilstuna Zoo
Every competition
is unique
The kind of event The shape
of the arena The budget
Your ambition The host
broadcaster’s demands
The kind of emotions you want
The numbers of spectators
How innovate you want to be
How familiar the spectators are to
event presentation
Test new ideas in smaller competition
Event presentation: Athletics and Entertainment
Athletics
Athletes Competitions Stadiums
Rules and regulations Tradition Results
Figures and stats Records Medals
Entertainment
Show Emotions Happiness
Excitement Atmosphere Market share
TV-ratings TV-times Sponsors
And once again: Event presentation can make any competition better, more interesting
and more understandable
00000.
Janne Åkerblom
Athletainment
Almvagen 3
181 60 Lidingö SWEDEN
+46 703 71 69 22
Skype: janneakerblomswe
Twitter:
@JanneAkerblom
LinkedIn:
linkedin.com/pub/janne
akerblom/5/a09/543
FB:
facebook.com/janne.aker
blom
That’s all!
? & !
Hej-hej!
Per Crona, Katharine Merry, Christian Olsson