3 easy ways to get life insurance leads
TRANSCRIPT
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3 EasyWays toGet LifeInsuranceLeads
2016 | SIRENLTD.COM
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1. Social MediaThis is where your customers are researching and asking about life cover.
YOU NEED TO TAP INTO THE CONVERSATION
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LinkedInAnswer the most popular queries you got from
existing clients and publish this content on LinkedIn
alongside other thought leaders. By doing this you
elevate yourself to a higher level of expert status.
Do an advanced search to find prospects and then
save the search. Once saved, LinkedIn continues to
find people who fit your saved search and sends you
an email with a list. It’s an immensely underused lead
generation tool
PUBLISH
SAVED SEARCHES
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SlideShareLinkedIn acquired Slideshare and integrated it into the site and over 70% of traffic
comes from targeted search by users looking for your content. Create compelling
slides and publish with a direct call-to-action.
GET ON SLIDESHARE
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TwitterUse Followerwonk to analyze aspects such as; bio
description of followers, what time your follower’s
tweet, etc., so that you can reach the audience that is
associated with your niche.
SOURCE LEADS
IMAGES & HASHTAGS
Include images with your Tweets, they will stand out
and get more engagement. Use hashtags so your
content is easier to find. The more often you are
found, the more leads you will get.
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Facebook Live VideosUse live video from Facebook - it’s fully interactive enabling you to engage with
the commenters and respond to any questions. People comment 10x more on
Facebook Live videos than on normal videos. This is a powerful way to connect
with your followers and create new ones.
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GET LIFE INSURANCELEADS
Register for a 30-day trial today.
Get access to outstanding LeadConversion Rate: up to 30% our leads
converts into a sale.
GET LIFE INSURANCE LEADS
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2. Create, Share &Engage with Content
People want to do business with experts. By creating unique content and sharing thishighlights you as the expert.
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Webinars
Skype, Google+ Hangouts and Facebook Live videos
are perfectly formatted to allow you to have an open
discussion in real-time. Allow for question-and-
answer sessions which are considered ‘very useful’ by
92% of webinar attendees.
HOST A 20 MINUTE WEBINAR THAT SOLVES APROBLEM FOR YOUR TARGET AUDIENCE
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Infographics are the bestway to share information.
You can easily createthem using platforms like
Piktochart. Sharinginformation is a great
way to generate leads.
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Guest PostingThere are many bloggers and newsletter providers who welcome expert content.Contact these sites and offer your insights into trending topics. You can also registerwith ‘Help a Reporter Out’ and provide your expertise, great for exposure and workswell for increasing your reach.
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COMMENT ON OTHERBLOGS.
GET ENGAGED BY COMMENTING, ASKING AND ANSWERING.BE HELPFUL AND GENEROUS WITH YOUR COMMENTS AND PEOPLE
WILL WANT TO SEE WHAT YOU HAVE TO OFFER.
ANSWER OR ASK AQUESTION ON QUORA.COM.
POST AND COMMENTON NICHE SOCIAL
NETWORKING SITES.
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The most important tip here is toask yourself – are you listening
across all social media channels towhat people are saying about life
insurance? If not, you could bemissing out on easy leads.
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3. Referral Automation
Setting up a referral program is labor intensive and relies heavily on talent and thesales team to be committed to keeping it running.
REFERRAL LEADS ARE THE GREATEST TYPE OF CONVERTING LEADS.
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AutomatedReferralSystems
Available from many companies, an automated referral
system moves your contacts through a referral program
for you, with continuous funnels going out to existing
clients using a phased selling approach.
GO BEYOND AUTOMATED PERSONAL MARKETING ANDTAKE THE NEXT STEP TO AUTOMATE YOUR REFERRALPROCESS.
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ReferralTrackingSystem Automatically reward your customers, employees,
and partners who referred new customers. Track your
ROI per campaign.
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If you want to learnhow one Brokerachieved a 32% growthin policies issued injust 2 years.
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