MICHAEL NUCIFORO

Mobile Consultant, Innovator and Futurist

Developing a Mobile Proposition

Section 3: Leveraging the functionality and capabilities of mobile

Leveraging the functionality and capabilities of mobile

• Attendees will split into small groups, with each group examining a different set

of mobile capabilities, before discussing the potential applications of each

capability and how they can be leveraged in different financial organisations.

Wrap up from breakout session

• Presentations and feedback

• Key takeaway lessons from each group discussed

2

Section 3 – 11:35 to 12:10

• Please split into three groups

• 20 minutes to prepare

• Brainstorm opportunities to use mobile capabilities:

• What new user journeys can be delivered?

• What existing journeys can be augmented?

• How can you improve the experience?

• 5 minutes each to present

3

Guidelines

4

Mobile capabilities…

Example proposition…

Jack, aged 56 Teacher - $40,000

“My friends and I all use Mobile banking but I can’t wait until I can do more…”

Jack opens his new Mobile app and takes a photo of the TV he wants to purchase.

The app tells Jack the price of the TV and the current balance of his bank accounts.

Jack buys the TV using her debit card. He shares the buy with his friends.

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Framework…

Customer Objective

SCENARIO DISCOVER EXPLORE BUY/USE ENGAGE

Buying a TV Jack would like to buy a new

TV for his house.

Jack uses AR to find his nearest

electronics outlet.

Jack takes a

photo of the TV he wants, or scans a QR

code.

Jack reviews the price of the TV and can also compare with similar TV’s.

Jack buys the TV using his

mobile wallet.

He gets a push notification just before he pays to advise him

he is eligible for free delivery.

Jack takes a photo of the TV and shares the purchase with

his friends online.

If his friends

take advantage of the offer he gets a discount

next time he shops.