3 monkeys and pr moment present: how brands are creating engagement using humour - hoot comedy

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Ben Thompson Managing Partner Hoot Comedy In partnership with:

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Ben Thompson Managing Partner

Hoot Comedy

In partnership with:

"The secret is respecting the consumer. You’re

interrupting their life. All advertising is unwanted,

so if you're going to crash the party, bring some

champagne with you.”

Bob Thacker

"The secret is respecting the

consumer. You’re interrupting their

life. All advertising is unwanted, so

if you're going to crash the party,

bring some champagne with you.” Bob Thacker

Global language of humour

Humour: Summary Slide

The

Shock-

Value

The Put-

Down

The Clever

Wit

The

Innocent

Smile

The

Everyday

Laugh

The

Childish

Prank

Reactive Video Reactive Video

Paddy Power

Nick den Boer - Conan

Social Writing Social Writing

THANK YOU

www.hootcomedy.com

@hootcomedy