3 seo crimes that every nonprofit organization commits - #14ntc from nten
DESCRIPTION
Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal of this 14NTC presentation was to not to provide attendees with a complete understanding of SEO, but 3 concepts that every nonprofit website should (and can easily) incorporate to promote online discoverability and audience expansion.TRANSCRIPT
![Page 1: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/1.jpg)
SEO: Nailing the Basics and How to Build From There
#14NTCSEO
Andrew GarbersonEric Werner
![Page 2: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/2.jpg)
3 SEO CrimesThat Every Organization
Commits
![Page 3: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/3.jpg)
(Wrongly) Accused
![Page 4: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/4.jpg)
Mustache Envy
![Page 5: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/5.jpg)
Plea: Not Guilty
![Page 6: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/6.jpg)
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
![Page 7: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/7.jpg)
SEO is not a number.
![Page 8: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/8.jpg)
SEO is not traffic.
![Page 9: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/9.jpg)
Then what is SEO?
![Page 10: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/10.jpg)
Content Producers
+ Content
Consumers
![Page 11: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/11.jpg)
Google to the rescue!
![Page 12: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/12.jpg)
“Ok, Glass.”
![Page 13: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/13.jpg)
Help me, search engine!
![Page 14: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/14.jpg)
Yellow web pages?
![Page 15: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/15.jpg)
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
![Page 16: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/16.jpg)
![Page 17: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/17.jpg)
Suture RedistributionOrganization
![Page 18: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/18.jpg)
Education Equality
Ambassador
![Page 19: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/19.jpg)
Non-Branded Organic
Search Visits
![Page 20: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/20.jpg)
Non-Branded Organic Search Visits
![Page 21: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/21.jpg)
Non-Branded Organic Search Visits
![Page 22: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/22.jpg)
Non-Branded Organic Search Visits
![Page 23: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/23.jpg)
Non-Branded Organic Search Visits
$
![Page 24: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/24.jpg)
Non-Branded Organic Search Visits
$ Brand
![Page 25: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/25.jpg)
Should I use non-branded organic search visits? It is
the proper term.
But, on average, no one searches for it. Instead,
they say SEO traffic.
![Page 26: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/26.jpg)
“Drop the keyboard and put
your hands up!”
![Page 27: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/27.jpg)
Tell me a bit about yourself
![Page 28: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/28.jpg)
What does your title tag
say about you?
![Page 29: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/29.jpg)
Rinse and repeat
http://bit.ly/14ntcseoaudit
![Page 30: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/30.jpg)
Find your opportuni
ty
![Page 31: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/31.jpg)
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
![Page 32: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/32.jpg)
Well, links aren’t so
bad.
![Page 33: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/33.jpg)
But, not all links
are equal.
![Page 34: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/34.jpg)
“We are doing a better job of detecting when someone is sort of an authority in a specific space—it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly, if you are some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.”
- Google in May 2013
![Page 35: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/35.jpg)
• How Non-Profits Can Use a Blog• Energizing Volunteers with Social Media• Best Grassroots Campaigns of 2013• Tips for Working with a Young Board• Fundraising in the Digital World
![Page 36: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/36.jpg)
• How Non-Profits Can Use a Blog to Improve SEO
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board• Fundraising in the Digital World
![Page 37: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/37.jpg)
• How Non-Profits Can Use a Blog to Improve SEO
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board• Fundraising in the Digital World
![Page 38: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/38.jpg)
• How Non-Profits Can Use a Blog to Improve SEO
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board• Fundraising in the Digital World
Google Nonprofit management
![Page 39: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/39.jpg)
How Non-Profits Can Use a Blog to Improve SEO
Nonprofit management
www.example.com
Tips for Working with a Young Boardwww.example.com
Best Grassroots Campaigns of 2013www.example.com
![Page 40: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/40.jpg)
Nonprofit management
Tips for Working with a Young Boardwww.example.com
Best Grassroots Campaigns of 2013www.example.com
![Page 41: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/41.jpg)
Web Page
Authority on the Internet
Traditional SEO Modern SEO
®
![Page 42: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/42.jpg)
3 SEO CrimesThat Every Organization
Commits
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
![Page 43: 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN](https://reader038.vdocument.in/reader038/viewer/2022110115/54c1331c4a7959856d8b45b1/html5/thumbnails/43.jpg)
What did you think?
Evaluate this session!Or, search by session title at www.nten.org/ntc/eval
When you evaluate a session, you will be entered to win a prize!