3 steps to growing your business with a blog
DESCRIPTION
If you're a business owner and thinking of starting a blog to market your business ... then just do it ... in these three easy stepsTRANSCRIPT
Step 1: Get a blog
Get a blog: My 5 top tips
• Be the driver of your own marketing message and profile
• Keep blog branding consistent with existing branding
• Add on a blog to existing website OR• Use a blogging platform for your entire website• Use the Wordpress blogging platform• Pay for self-hosting of your site from as little as
$2.95 a month (Recommended provider: Little Hero Hosting)
Get a blog: Why Wordpress?
• Easy to use• Easily customised through the use of
plugins (these are like apps)• Huge range of themes (templates)
available to use or customise• Stable• When self-hosted, you own your
publishing platform, not Google (as is the case with Blogger)
Get a blog: examples
Jive Design
Incorporated into website:
Website is a blog:
Reflected Image PRoductions
Step 2: Content
Content: is king!• Inform• Inspire
• Add value• Solve problems• Be consistent
• Use words, photos, videos, audio
Yes! Even as a business blog!
Content: examples
Declutter Home
The Australian Businesswomen’s Network Blog
Content: credibility
• Shape your own message• Be the first with news in your
industry• Comment on events that affect your
industry and/or your customers• Build your credibility as an expert
Step 3: Connect
Connect: embrace social media
• Facebook: a must – if a customer is on any social media network they are here
• Twitter: excellent for national/industry networking
• Pinterest: if you business is visual get on it
• Instagram: again great for visual businesses
• Linkedin: a professional must
Connect: engage
• Yes, use social media to broadcast but not at the expense of engaging with your existing and potential customers.
• Link back to the blog/website wherever possible.• Respond to comments on the blog or any of your
social media networks• Comment on other people’s blogs – particularly
in your niche• Manage your time. If short on time during work
hours, after 8pm at night will yield highest ROI
5 key takeaways
• DO blog for your business• Blog in the same online space as
where you have information about your business
• Content is king• Be consistent in the frequency and
amount of content you add• Connect with your customers/readers
Recommended resources
(Click on images to connect to each site)
Follow Styling You
• www.stylingyou.com.au• Twitter: @stylingyou
• Facebook• Instagram: stylingyou• Pinterest: stylingyou
• Linkedin: Nikki Parkinson
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