3 steps to telemarketing in a "do not call" world
DESCRIPTION
The Federal Communications Commission (FCC) is cracking down harder on businesses involved in telemarketing. The new rules are meant to protect consumers from those unwanted sales calls on both their cell and landlines. So, as a small business owner, do you know the new rules and how they affect you? James Angel, with www.dialyourleads.com will join us on the Small Business Marketing 101 webinar to break down the new FCC rules and what they mean. During the half hour webinar, he'll also offer three tips for you to stay compliant with these new rules.TRANSCRIPT
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Lora UllerichDigital Media Specialist
Cole Information
Session Framework
James AngelCo-founder
DialYourLeads.com
Session Framework
•History of telemarketing laws.
•Impact for small businesses.
•Dialing to find new customers.
•Three action points.
Session Framework
•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:
•Telemarketing•Debt collection •Law enforcement
•Today, web-based lead generation for businesses.
Background
Jack Cole
Features:• Webinars• Playbook
download• Articles• Buddy’s Blog• Resources
•49.7% •209,722,924•1991 Telephone Consumer Protection Act (TCPA)
•2003 Do Not Call Registry created
•2007 Do Not Call Improvement Act
Dialing Crack Down
http://FTC.gov
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•Robo Dialer (robocall)- Recorded message sent out to phone lines as a voice broadcast with prompts.
•Predictive Dialer- Dials numbers and predicts when agent is available to connect calls.
•Progressive Dialer- Dials one numbers automatically without the agent hanging up the phone. The agent is given a specific amount of time to perform this review before dialing next contact number.
•Multi-Line Dialer- Gives agent the ability to dial up to multiple numbers at one time. One line connects the other have msg or hangs up with contacts.
Types of Dialers
Telemarketing Rules Established in 2003
•Make calls between 8 A.M. and 9 P.M. •Maintain a "do not call list.“ •Honor any consumer’s request not be called again.•Disclose name, company’s name, nature of call andcontact information. •No artificial or voice recordings allowed.•Calls cannot be made to cell phones.
Compliance:
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New FCC Rules in 2012
•Further restricts B-2-C calls.
•Cracks down on “telemarketing robocalls” or auto-
dialers to consumers.
•Affects both landlines & cell phones.
Compliance
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New FCC Rules in 2012•Requires prior written consent:
•Paper•E-signature•Phone opt-in•Website submission
•Eliminates the “established business relationship.”•Requires an interactive opt-out option.•3% Abandoned/”dead-air” calls.
Compliance
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Break Down of Calls
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Exemptions
Live Telemarketing Calls to Landlines
•Established business relationships.
•Prior written permission.
•Non-commercial/unsolicited advertisements.
•Non-profit organizations & political organizations.
•Surveys.
•Business to Business calls.
SAN Savvy
•Subscription Account Number: •16 digit number.
•Free to register up to five area codes.
•Annual renewal.
SAN Savvy
•https://telemarketing.donotcall.gov•Click Register New Users.
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•Get organized with your data and current
subscriptions.
•Have the proper telemarketing communication
forms.
•Maintain a compliant technology & sales force.
Bottom Line
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•State-by-State Do Not Call information: http://www.the-dma.org/government/donotcalllists.shtml
•Register for a SAN (Subscription Account Number)https://telemarketing.donotcall.gov/
Resources
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