MOTOROLA sOLuTiOns PRE-PACKAGED PROGRAMMEs TELEMARKETING SERVICES

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TelemarKeTing ServiCeS

MOTOROLA sOLuTiOns PRE-PACKAGED PROGRAMMEs TELEMARKETING SERVICES

Success of one product or service in a specific industry sector will not necessarily guarantee the success of another. VHO is experienced in supporting organisations who seek to explore newmarkets or sectors. We can obtain the information needed to enable accurate risk assessment before investing heavily in a new sales campaign. Whether you wish to run a small pilot first or have a more extensive information gathering requirement, VHO has vast experience in investigating and researching new markets.

DaTabaSe QUalifiCaTionEvery marketing campaign is based around your contact data, even the most perfectly planned campaign will result in failure and possibly loss in revenue and credibility when the wrong contacts are mailed, telephoned. typical no. calls: 350/400 per week 70/80 per day.

mainTaining exiSTing ConTaCT DaTaVHO can enhance the value of your existing customer and prospect data by ensuring that it contains accurate and up to date information. For example, we can check that the following details are still correct, and populate incomplete or absent felds. Contact names - Phonenumbers - Job Title - Email addresses - Addresses - Number of employees - Company Turnover.

CreaTing new ConTaCT DaTaWe can also create a new contact database by purchasing contact lists from commercial suppliers and validating that the contact information is correct and enhancing it with specfic additional information that you require. Typical No. Calls 60/70 per day 300/350 per week.

marKeT reSearChConducting telephone based research on your existing customer base or conducting telephone surveys aimed at new prospects to help you identify buying trends.Typical No. Calls 30/40 per day 150/200 per week.

evenT marKeTingThe holding and planning of a seminar or similar event can be a costly but key part of your marketing strategy. How do you justify this expense and ensure a positive ROI? VHO can help you get the best return from your

investment through targeted telemarketing before and after the event. Typical No. Calls 80/100 per day400/500 per week.

Driving aTTenDanCeOf prime importance is attracting the right delegates to attend, and then ensuring that they then turn up. This is best achieved by a telephone campaign, which VHO can plan and co-ordinate.

geTTing people To yoUr STanDFor large events where you are only one of a number of exhibitors, it is of paramount importance to ensure delegates visit your stand rather than your competitors. Calling the delegate list to raise awareness andannounce incentives is an effective way to advertise your stand.

evenT follow-UpThe most important information from the event is the contact list of those delegates who visited you during the event. It is imperative that these contacts are followed up quickly whilst you and your offerings arestill at the forefront of their minds.

leaD DeTeCTionThe provision of well qualified, high quality leads and appointments is a core VHO competency. It goes without saying that lead and appointment generation as part of a carefully thought out and targeted strategic Business Development Plan is critical to any organisation’s success. This philosophy is always at the forefront ofeach VHO team member’s mind.

The DeTail

MOTOROLA sOLuTiOns PRE-PACKAGED PROGRAMMEs TELEMARKETING SERVICES

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registeredtrademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks arethe property of their respective owners. ©2011 Motorola, Inc. All rights reserved.

aCTionS• Contact your Motorola Solutions Channel Account Manager or agency directly• Can be funded by MDF or Co-op for those who are eligible, subject to agreement with Motorola Solutions• Gain sign-off / agreement to proceedConTaCT• VHO, www.vhorg.co.uk Fiona Hocken fiona.hocken@vhorg.co.uk Tel. +44 (0) 1793 602510

CoST• Data (exc. VAT) base Qualfication: £225.00 per day; £1,125 per week• Market Research: £225.00 per day; £1,125 per week• Event Marketing: £225.00 per day; £1,125 per week• Lead Detection: £225.00 per day; £1,125 per week

* Please note that the prices and numbers called above are indicative. Quotes can be made available on a briefing document to give the best price - depending on the criteria of the job.

The DeTailleaD DeTeCTion ConTinUeD We are driven by knowing that our success is each client’s success and perpetually think out of the box. VHO exploit all avenues to maximise the number of well qualified leads and appointments for our clients, no matter what the size of campaign and quality of data. It’s far from a numbers game to us and we feel our lead and appointment generation suc-cess lies in our intelligent, open-ended discussion approach. We pride ourselves on an enviable track record of results, which we know is reflected in our clientele as they do come back time and time again. Typical No. Calls 70/80 per day, 350/400 per week.

DaTa profiling & leaD DeTeCTion:• Building a profile of a company (including both calling & web research)• The collection of contact names & emails for key decision makers

Web research to determine company structure (parent/subsidiary), turnover, number of employees, key decision maker names and emails. Includes multiple attempts to contact the key decision makers across multiple departments to fact find and conduct solution selling (for example to ascertain whether there are any current/future requirementsfor the client’s products and services, and more generally to determine the current issues that the client can address.A job in this amount of depth may mean that we build profiles on 4/5 companies a day. This particular job is better done over a longer period of time, this increases the chance of contacting the decision maker and therefore of developing a lead.

whaT’S nexT

52 Basepoint Business CentreRivermead DriveWestleaSwindonWiltsSN5 7EXWeb: www.vhorg.co.uk/