3 techniques to get your community on site selectors' shortlist
TRANSCRIPT
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Smarter Software for Communities
December 7, 2016
3 TECHNIQUES TO GET YOUR COMMUNITY
ON SITE SELECTORS’ SHORTLIST
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1. Introductions
2. How Technology is Changing the Way McGuireWoods Creates and Researches Communities for its Shortlists
3. 3 Tips that Can Help Your Community Make McGuireWoods’ Shortlists
4. How These Tips and Trends are Defining a New Skill Set: Digital Economic Development
5. How Economic Developers can Develop and Stay Current With These Skills
6. Q&A
Questions we will answer today:
3Your Hosts:
Ben WrightCEOCommunity Systems
Polo WillmanAccount SupervisorCommunity [email protected]
Chris Lloyd Senior Vice President, Infrastructure and Economic DevelopmentMcGuireWoods Consulting
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Smarter Software for Communities
Introducing Community Systems
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Community Systems at a Glance
Key Facts: • Founded 2013• 17 employees• 285+ active customers
Products Include:• Geographic Information
Systems• Content Management Systems• Marketing Automation
Systems • Customer funded development• Digital Economic Development
University
2016 Product Priorities: • GIS UX Re-design 3.0• Data Visualization• Lead IQ and Matching• Salesforce/ CRM Integration• Introducing WordPress
6Our purpose:
Community Systems accelerates information exchange about places, using software, data, and services.
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Content Management System Web Analytics Prospect Response System
Lead Conversion
Geographic Information Systems
Product Overview: The AtlasOne Suite. The most Integrated Suite of Tools to Drive Digital Economic Development:
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We provide world class software, services, and data to the economic development industry
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Current Customers (275+)
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Data, technology, and agency partners this requires:
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• Continue the Conversation: – Follow us on Twitter: www.twitter.com/CommunitySys
• View and share the video with your colleagues:– http://communitysys.com/Training/Past-Webinars.aspx
Download the slides, listen to the video, continue the dialogue
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Smarter Software for Communities
Chris Lloyd Senior Vice President, Infrastructure and Economic DevelopmentMcGuireWoods Consulting
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Smarter Software for Communities
How Technology is Changing the Way McGuireWoods Creates and Researches
Communities For its Shortlists
14Impact of Technology
• Democratization and commoditization of site selection (at least initially)
• We expect everything to be online, so when it isn’t, you can get eliminated quickly
• We expect information to be current and relevant
• We expect your website to help us do our jobs faster
• It’s harder to hide your warts – so be honest about them
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Smarter Software for Communities
3 Tips That Can Help Get Your Community Make McGuireWoods’ Shortlist
16Getting on the Shortlist
1. Make your data actionable – put it in a format easy to use, manipulate, graph, present
17Getting on the Shortlist
2. Take the data to the next level with detailed, localized analysis and anecdotal information
18Getting on the Shortlist
3. Even data has limits, so use data as part of the broader effort to tell the story of your community
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Smarter Software for Communities
What Skills Should Organizations Develop to Better Compete Digitally?
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Essential skills organizations should develop to compete
Website AnalyticsCRM, Prospect
Responses
GIS and Data Management
BusinessRetention
All OrganizationsLinkedIn for business development
Website content management
Email marketing management
Property data management
Email surveys
Digital analytics
CRM for recruitment and retention
Inbound marketing management
Demographic data management
Labor market data management
Business data management
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Smarter Software for Communities
If you would like more information about how to develop these skills, at no cost to Community Systems’ customers, type “Digital EDU” in the
chat box
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Smarter Software for Communities
How Can You Gain Greater Visibility into Who is Evaluating Your Community
Using Technology?
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The State of Digital Lead Generation 2016
What part of Digital Marketing do you think your EDO needs the most help with?
• Lead Generation: 57%• Search Engine Marketing: 15%• Content Marketing: 12%• Website Tips and tricks: 8%• Understanding Digital Analytics: 8%
Source: Atlas Advertising Survey
24What is the LeadIQ Service?
Community Systems LeadIQ is a combined service and product offering that includes a lead generation software plugin that tells you, for 10% to 15 % of your website users:
• Which company came to your website• What they did• What they searched for• What properties they looked at (if integrated with GIS)• And how to contact their company• And optionally, who the person is who visited your website
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Smarter Software for Communities
If you would like to learn more about the website visitors you currently have, type
“free trial” in the chat box.
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Smarter Software for Communities
Questions & Answers
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Contact: Ben Wrightt: 720.420.3800 x [email protected]
1860 Blake Street, Suite B101Denver, CO 80202
Thank you and stay in touch!
Smarter Software for Communities