3 things about the big @conceptbin | blogs.gre.ac.uk/media...
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3 Things About the Big Picture
Gauti Sigthorsson
University of Greenwich
@conceptbin | blogs.gre.ac.uk/media
The bigger picture of media use:
Large-scale survey data Medium/long term trends
Demographics + Infrastructure
"Next Generation"
Portability + Access through multiple devices
(OxIS 2011 Report, p. 6)
1/3 of the world is online (ca. 2.25 bil):
ITU, The World in 2011: ICT Facts & Figures
45% (ca. 1 bil) of internet users are under 25
ITU, The World in 2011: ICT Facts & Figures
And that's nothing compared to mobile...
ITU, The World in 2011
The "Next Generation" is worldwide
Source: UNESCO Information Society Observatory Newsletter no. 3 2011, p. 3
Interfaces
TV + laptop + mobile
Many, often simultaneous points of access:
Board + pad + tab
Mark Weiser, "The Computer for the 21st Century" (1991)
"The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it."
TV DisplayPrintRadio
Ye olde verticals (push-media)
TV DisplayPrintRadio
Platform-agnostic usage
Vision InstallationTextSound
Social usage
"Shareability"of content,
experiences,etc.
...and it's not just about
screens
Seeing SmellingTouchingHearing
Digital media are multi-sensory
Experiences
Embodied virtuality (Weiser, again)
The virtuality of computer-readable data is brought into the physical world.
Urban media journey
(...here's where the smell comes into play)
Screenshot: London Cyle Hire Live Android app.
Pocket data-capture
Screenshot: Google My Tracks for Android
Articulation of platforms
Infrastructure + data + mobile
Articulated together into media-experiences
Quick summary:
Demographics + InfrastructureThe "next generation" is portable, multiple, and global.
InterfacesAll businesses are now in the interactive media business. What is your user experience like?
ExperiencesThink journey, not platform.
The goods....Pew Internet & American Life OxIS (Oxford Internet Surveys) Ofcom reports (e.g., The Communications Market 2011) UNESCO, Communication & Information ITU ICT Statistics (International)