3 Ways Blockchain will Revolutionize the

Digital Marketing Landscape

Blockchain is making significant strides in almost all industries. Though

the technology was previously responsible for powering cryptocurrency

exchanges, currently, the technology is making rapid inroads in almost

all other sectors of the economy. Thanks to the incredible benefits it

promises to offer such as security, reliability and tamper-proof way of

recording transactions and exchanging data. Now, the question is: How

will this new-age technology revolutionize the digital marketing

landscape?

Here I walk you through three ways this technology is going to

revolutionize the digital marketing sector.

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# Blockchain’s BAT Model Pays Users for Viewing Ads

It’s a known thing. Google and Facebook lord over the online

advertising space. However, it’s advertisers who bear the brunt as they

have to literally pay through their nose to get their ads published on

these sites.

Users, on the other end, are not happy as well, because they find these

ads intrusive and annoying. And, more than anything else, it drains the

power of their mobile batteries.

With blockchain, this situation can be turned around.

The Brave blockchain browser combined with the Basic Attention

Tokens (BAT) will help break the existing monopoly. Advertisers can buy

targeted ads using a BAT; while the end user gets paid a portion of the

advertiser’s spend in BAT for viewing the ads.

Sure enough, Blockchain’s BAT model puts the consumer in the driver’s

seat. In contrast, the present method involves capturing user info

online and then bombarding the users with targeted ads.

Further, BAT ensures that users only see the ads of their choice without

marketers monitoring their viewing habits.

The best part? The advertisers can be sure of the fact that ads are

reaching the right target audience, and that their marketing funds are

being utilized appropriately.

Even publishers stand to gain from both the advertisers and users. In

fact, publishers tend to gain more than users from the total ad spend.

They can even charge BAT for displaying premium content.

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Bottom line: Users, advertisers, and publishers will benefit from this

evolving technology. To know the latest in digital marketing tactics

trends, check out GoodFirms research report.

# Decentralized Apps to Prevent Creation of Fake

accounts

Facebook has been very busy these days: Digging and deleting false

accounts. If Facebook were using the Blockchain ledger system, this

kind of fraud could have been prevented in the first place.

The pioneering technology could help you verify all sorts of digitally

posted information and data. For instance, the Oxcert protocol’s

framework enables developers to build decentralized apps (dapps) that

help verify and manage the online and offline assets including ID,

university degrees, original content and more on the blockchain.

# Absolute User Control over Data

Social media platforms are known to accumulate huge amounts of

personal data. Anything that’s posted, shared, or liked by the user

makes its way to the home page of that particular social media

platform. But then, what do these platforms exactly do with all that

information? It’s still a mystery. However, Facebook’s recent data leak

incident might serve as an example as to what social media channels

could actually do with all that data of yours in their pockets.

Blockchain application platforms like Skycoin can help prevent such

data leaks, as all data will be encrypted and protected. Meaning, no

social platform will be able to take advantage of user data without their

permission. And, it’s users who will be deciding as to who gets access to

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their information. What’s more, the users can even directly deal with

the advertisers and charge fees for providing them with your personal

data.

To know the latest trends that are storming the social media landscape,

read GoodFirms’ Research report: Social Media Usage and Trends 2018.

# Social-Media Platform Based Crowdfunding

There’s no denying that crowdfunding helps startups grow. However,

block-chained powered crowdfunding offers numerous benefits to

startups, especially in terms of privacy and transparency.

Blockchain-powered platforms used for raising funds are built to

protect investor’s private details. More importantly, the information

that’s run on blockchain ledgers is inevitably reliable because the

transactions entered in these records are completely verified by all the

participants.

In fact, startups have raised 1.3 billion dollars via initial coin offerings,

which, in a way, testifies the potential of blockchain as a crowdfunding

platform.

Wrapping Up

Blockchain technology is still in its ripening phase. People still have got

their fingers crossed wondering whether the technology will actually

prove to be a big wonder that technologists are claiming it to be, given

that cryptocurrencies are still to find acceptance in the wider world.

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But then, all hopes are not lost. Even if a couple of blockchain

applications click, it will give a big boost to the digital marketing sector,

in particular, and the overall industry, at large.

Author Bio:

This is Jennifer Warren, staff writer at GoodFirms – a review and

research platform for top digital marketing companies, app

development companies among others. A bookworm at heart, I have

successfully guest blogged for top sites such as Crazyegg, Semrush,

Searchenginepeople, Sitepronews, Volusion.com, Socialnomics,

jeffbullas, mediapost among others.

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