3.02 marketing channels and distribution decisions in the sport industry
TRANSCRIPT
Distribution Defined• Distribution is the process of getting
the product to the consumer.
• A Distribution system is the methods and channels used in delivering products from producer to consumer.
• An Intermediary is an individual or organization through which products move from producer to consumer.
Distribution of Products in Sports
• Tangible products are physical objects.
• Intangible products are not physical objects such as services, places, and ideas.
Place
Where ticket outlets can be found is an example of a place decision in
sports and entertainment marketing.
Types of Distribution Intermediaries• Wholesaler—a company that buys
goods in large quantities specifically to resell to retailers
• Retailer—a company that buys goods to resell to consumers
• Agent—a person or a company who facilitates the sale by taking orders for a buyer and placing the order with the producer
• Distributor—a wholesale intermediary
Directv televises NFL Games on Sunday Ticket throughout the country is distributing the sports product.
Expanded bandwidth is changing the face of in-home entertainment by
allowing for delivery of the Internet through television sets.