-

Four sections:• Chinese new year in London

• The mid Mid-Autumn Festival

• Dragon Boat Festival• Ming Festival

How did I have this idea?• Because I am a Chinese, I understand

Chinese traditional festivals.

• Many Westerners would be interested in these traditional Chinese festivals.

• Because of globalization, in some countries this can lead to their country’s own version of the festival.

Target audience:

• This theme is very popular. So I think it is relevant to a mass audience. Audiences of different social groups, either AB or CDE, can all interested in it. Both female and the male.

• The age of the target audience I think is over 25. They will more interested in going to have a look and taking their family.

Date and Time• The section I shall film

will be the first section. About Chinese new year. I think this documentary can play in the evening. About 8~9 o’clock, because it can attract more people to focus on it.

• In terms of the date, I think it should be screened shortly before the festival happens. Then it can attract people to go and have a look.