311214 ivox ua online panel profile_presentation
TRANSCRIPT
iVOX Ukraine
updated: December 2014
iVOX Ukraine: Online Panel Profile
and Sampling Approach
RFQ us: [email protected]
Ukraine: the East European emerging market
Population size: 42.9 M people (#31 in the world) Territory square size: 603.6 K sq.km (#44) GDP per annum (2013): 182.2 MM USD Local currency: Ukrainian Hrivna (UAH). 1 USD = 15.77 UAH (by Dec.2014) Internet penetration level - estimate end of 2014: 57% (general population
15+ y.o.)
UA
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There are still certain barriers for: Political studies Certain part of (complicate) pharmaceuticals The low-end (the cheapest) tiers of consumer
goods Public services
Consumers of majority of the markets/ categories are
covered with regular internet usage
Perfectly studied via internet in Ukraine: FMCG categories, especially mid-tier and
premium E-commerce! All consumer services Home appl. and electronics! OTC pharma
RFQ us: [email protected]
iVOX online consumer panel,
one of the quality leaders in Ukraine
The pioneer of the Ukrainian market, since 2008.
The panel members have been recruited gradually during 5 years, for market research purpose only.
No artificial acquisition (purchase of database or similar); all panelists were engaged consciously.
Double opt-in registration.
Fine profiled panel => good quality of targeting respondents.
Well balanced by sources of recruitment: 40+ online sources + 8% offline recruitment.
Very moderate deterioration of the panel. We conduct on average about 3.4 effective interviews per year / one panelist.
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Panel size: 70K panelists
reached in December 2014
11,7
22,1
37,5
47,4
54,5
62,8
70,1
2008 2009 2010 2011 2012 2013 2014
Net Panel Size, K people
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Variables available for pre-targeting
Registration data (all 100% of the panel available)
Additional profiling (40%-50% of the panel available)
•Gender
•Age
•Geographies (region, zip code)
•Urbanization (city size)
•Education
•Type of occupation
•Industry
•Business function (Profession)
•Company size
•Personal income
•Family income
•Family status
•Number, gender and age of children
•Responsibility for the main purchase types
•Type of internet connection
•Internet consumption intensity
•City name
•Current disposable income
•TV viewing intensity
•Frequency of consumption of the most popular foods
•Frequency of consumption of the most popular beverages
•Frequency of consumption of the most popular alcohols
•Smoking frequency
•Car possession and usage
•Home appliances possession
•Home multi-media possession
•Personal e-gadgets possession
•Telecom service usage (including provider name)
•Financial service consumption
•Consumption of other products and services
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7,3%
9,7%13,4%
19,3%
13,8%
8,2%6,6%
3,2%
18,4%
Respondents by Net Family Income / Month
Up to 999 UAH
1.000-1.999 UAH
2.000-2.999 UAH
3.000-4.999 UAH
5.000-7.499 UAH
7.500-9.999 UAH
10.000-19.999 UAH
20.000 +… UAH
No Answer
The panel profile: demographics
54%
46%
Respondents by Gender
male
female
21%
7%
4%
3%
16%
38%
6%5%
Respondents by Family Status
Staying with my parents (or other relatives)
Solitary, no children
Solitary, with child(ren)
Living with friends (community house)
Married/cohabitating, no children
Married/cohabitating, with child(ren) in the house
Married/cohabitating, all children have left the house
40% 43%
14%
3%
Respondents by Age
16-29
30-44
45-59
60 +
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The panel profile: geography
26%
10%
15%9%
13%
27%
Respondents by UA Region
Kyiv
North
West
Center
South
East
54%
24%
9%
13%
Respondents by Size of Residence
Residence with more than
500 thousand inhabitants
Residence with 101-500
thousand inhabitants
Residence with 50-100
thousand inhabitants
Residence with less than 50
thousand inhabitants
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RFQ us: [email protected]
The panel profile: occupations
3% 4%3%
4%
9%
3%
7%
3%
3%2%
4%4%6%
1%
11%
3%
18%
12%
By Function (Speciality) Administration / secretary / front desk General management/direction
Communication Engineering
Finance Human resources
IT Legal
Art Logistics
Marketing Medical or paramedical
Education & training Research
Production Technical
Sales Other
42%
5%6%
10%
8%
8%
1%
1% 9%
3% 1%6%
By Occupation Type Employed as a full time employee
Householder
I am not working, unemployed
Periodically work on contracts of employment, part-time employee
Private entrepreneur, businessman (including farmers)
Self-employed worker (small private entrepreneur)
The soldier in army, rank and sergeant staff in the police
Study at the day form at technical school, college
Study at university
Pensioner
Disabled
Other, please indicate
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RFQ us: [email protected]
The unique approach to motivation of respondents
by iVOX
Healthy mix of motivations of the respondents (to participate in surveys):
˖ curiosity +
˖ loyalty to the panel “community” +
˖ desire to feel influential +
˖ interesting feedback to respondent (where methodologically possible) +
˖ entertainment +
˖ material remuneration (prize raffle) +…
Material (incentive) part is not dominating!
Incentives: the prize raffle only; never guaranteed payment => to get rid of “professional respondents”.
Positive influence on the overall Client’s cost (especially for big samples).
This pattern of remuneration attracts middle class (rather than lower classes) = “marketing population”
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RFQ us: [email protected]
Key reasons for choosing iVOX
Ukraine online panel
Professional market research provider of access panel.
Big enough and high quality (well balanced) consumer panel.
Active response by respondents: 20%-50%+ , depending on particular target group and season of the year – within regular fieldwork timing (4-5 working days).
Attractive terms upon low-incidence Target Groups.
High quality of panel participants; very small share of “professional respondents”.
Local panel recruitment, control and project management staff in Ukraine.
European management principles and standards; regular participation in pan-European market research project held by leading agencies.
Leadership in cost efficiency = in line with current conditions of local UA market.
Outstanding sense of urgency and customer service.
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FMCG Hi-Tech / Finance Market Research Media & Advertising
Some references to our actual clients in Ukraine
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RFQ us: [email protected]
iVOX (group of companies) – independent
European research bureau
Established in Belgium in 2004 as start up project by professors and students of Leuven University.
Has developed into big international business (subsidiaries, joint ventures in more than 20 markets).
Private company. The founders conduct and control business of the company in all geographies and projects.
Active participant of ESOMAR association.
Partnership with IBOPE Inteligencia – the leading LatAm research agency: coverage of Latin America and USA markets.
iVOX is a founder and shareholder of Proximity Panels, the international network of leading local online access panels in 70+ countries.
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RFQ us: [email protected]
iVOX quality “pillars”
1. Big and well managed proprietary panel of
consumers
2. “Expert in surveys”: experience and
excellence in organization of interviews
3. Unique and state-of-art approach to
recruitment and motivation of respondents
4. Innovative capabilities of CAWI
questionnaires and other software applied
5. High speed and technological level of our
projects
6. Respect and care of our respondents: we build
long term relationship and they respond with
fare participation and loyalty.
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Contact details of iVOX Ukraine
iVOX Ukraine LLC
+38 044 587 60 78
+38 098 883 5909
+38 050 822 0529
www.ivox.com.ua
www.ivoxgolos.com.ua
www.ivox.eu
http://twitter.com/ivoxua
http://www.slideshare.net/ivoxua