314 presentation

7/29/2019 314 Presentation

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How Chinese Fast Food

Restaurants use GIS in

selecting a Location?


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Names of the Group Members

Name ID

Barish Khandaker 072126030

Sajia Sohana Pinky 072096030M Mohibul Islam 072117030

M Tanzim Jahangir 072198030

Jimmy Jonathan 0930724030


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What is GIS?

GIS (Geographical Information System) is a system of computer software,

hardware and data that the firms personnel can use to manipulate,

analyze and present information relevant to a location decision.

GIS systems are easy to use, cost less than $5000 and can be operated ona normal PC

It is used to:

Store databases

Display maps

Create models


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Features of GIS

The GIS system enables consumers to gather

information about

Location of stores in a markets

How much sales to expect

Population characteristics

Third party information

Potential location of sites


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GIS Maps

GIS maps make non-geographicalinformation interactive in a

geographic context.

They can track changes in the

mood of a geographic area and

give insight into the effects of adisaster.

In addition to feature locations and

their attributes, the other technical

characteristics that define maps and

their use includes:

Map Scale

Map Accuracy

Map Extent Data Base Extent


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Chinese Restaurants

There is a growing

segmentation of the

Chinese market linked to

the emerging demand for

food quality.

Chinese food retailers

offer a wide range of food

and services that are not

available elsewhere.


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How Chinese Restaurants can use GIS?

Chinese restaurants can choose their locationsusing GIS by systematically utilizing the followingfactors

Market Research

Location

Driving Patterns

Transportation


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Changes in the market for Chinese

Restaurants

As changes in the market occurs GIS helps to

Analyze market penetration

Show primary trade areas

Identify under penetrated areas Highlight stores trading characteristics

Provide information on Local Store Marketing

Studies are being periodically reviewed due to changes in themarket. New areas of research need to be discovered and

data need to be updated accordingly. So vital findings are

obtained as the database grows.


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Demographics

When choosing a locationfor the restaurant the GISprovides a wide range ofinformation regarding the

population such as, Number of households in

the region

Age groups of the

population Per Capita Income

Sales data of other storesfrom U.S Census Bureau


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Market Study in choosing a location for a

Chinese restaurant

Transport used while coming to the restaurant

Where the customer was prior coming to the restaurant

Geographical location of the designated area

Travel path used whilst coming to the restaurant Where the destination will be after exiting the restaurant

Geographical location of the restaurant

Travel path used whilst going to the destination

Place of residence


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Driving Patterns in the new Location

GIS assists to determine how convenient it is for customers

to get to the proposed location from different directions.

Surveys have shown that 70 percent of customers come

from an area within three minutes of driving time.

GIS helps by identifying the major

roads around the restaurant

Also rush hours need to be avoided asin those times the restaurants do not

contribute to sales volume


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Location problems A primary consideration that limits the size of the trade

area is the location of any nearby restaurants

Natural boundaries may also restrict the size and shape of

a trade area

Man-made boundaries which

include expressways, cemeteries,

railroad tracks have the same effectupon the trade area size and shape

as natural boundaries


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Future and Benefits

It helps in sales assistance where no marketstudy has been conducted as they gain moreexperience in the field

Identifies gaps within the market Helps in Reinvestment decisions

When relocating GIS will provide adequate

data for selection Accurate real estate information rather than

relying on gut feeling


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Thank You

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