3.2 | Verbal Spin-Offs

STEP 1 - LEARN• View this presentation to learn about

direct and indirect verbal spin offs.– Theme development, both visual and verbal, is

used by advertising and marketing professionals.

– Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.

• Two types: • Direct: Feature key words pulled directly from the

theme statement.

• Conceptual: Relies on the concept introduced by the theme rather than on the words.

VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK

• Theme: “After All is Said and Done”

• Spin-offs:• You can say that again• Easier said than done• Been there, done that• Who says?• Goes without saying

• Direct Spin-offs are:• Parallel or repetitive • Easy to understand• Easy to over-use

SAMPLE DIRECT SPIN-OFFS

Dalton Middle School [GA]

DIRECT SPIN-OFF FRONT AND BACK COVER

TABLE OF CONTENTS

Dalton Middle School [GA]

DIRECT SPIN-OFF FRONT AND BACK COVER

Plano East Senior High [TX]

TABLE OF CONTENTS

Plano East Senior High [TX]

Glenbrook South High School [IL]

DIRECT SPIN-OFF FRONT AND BACK COVER

DIVIDERS

Glenbrook South High School [IL]

• Theme: “After All is Said & Done”

• Spin-offs• Anything & Everything• Questions & Answers• Work & Play• Sweat & Tears• You & Me• Dollars & Sense

SAMPLE CONCEPTUAL SPIN-OFFS

STEP 2 - PRACTICE• First

– Second• Third

Iowa City West High School [IA]

CONCEPTUAL SPIN-OFF FRONT AND BACK COVER

ENDSHEETS

Iowa City West High School [IA]

STEP 2 - PRACTICE• First

– Second• Third

Yukon High School [OK]

CONCEPTUAL SPIN-OFF FRONT AND BACK COVER

COVERAGE

Yukon High School [OK]

Yukon High School [OK]

COVERAGE

STEP 2 - PRACTICE• First

– Second• Third

Granite Bay High School [CA]

CONCEPTUAL SPIN-OFF FRONT AND BACK COVER

TABLE OF CONTENTS

Granite Bay High School [CA]

DIVIDER

Granite Bay High School [CA]

Granite Bay High School [CA]

DIVIDERS

STEP 2 - PRACTICE• Complete Start Right Activity 3.2 –

Spinning in all Directions to work on developing a verbal spin-off.