33 million - second harvest foodbank of southern wisconsin · 2019. 5. 23. · finale check...

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33 MILLIO N MEALS 2016 Sponsorships To Eliminate Hunger Over the last 20 years, we have raised nearly...

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Page 1: 33 MILLION - Second Harvest Foodbank of Southern Wisconsin · 2019. 5. 23. · Finale check presentation Logo on campaign posters and banners (over 2,500) Recognition in five Foodbank

33 MILLION ME

AL

S

2016 Sponsorships To Eliminate Hunger

Over the last 20 years, we have raised nearly...

Page 2: 33 MILLION - Second Harvest Foodbank of Southern Wisconsin · 2019. 5. 23. · Finale check presentation Logo on campaign posters and banners (over 2,500) Recognition in five Foodbank

CAMPAIGN SPONSORSHIP BENEFITS

DIAMOND

$25,000PLATINUM†$20,000

GOLD$15,000

SILVER$10,000

BRONZE*$5,000

Recognition in Foodbank Fall & Winter SCOOP newsletters (25,000 name list) Logo Logo Logo Name Name

On-air recognition during NBC15 Grand Finale check presentation Logo on campaign posters and banners(over 2,500) Recognition in five Foodbank campaign eblasts (13,000 each) Logo Logo Logo Logo Name

Group sponsor recognition on Foodbank Facebook page (over 3,000 “Likes”)

Logowith link

Logowith link

Logowith link

Logowith link

Logo with direct link to sponsor website on Foodbank website year-round (avg. 5,800 visits per month)

Recognition at Kick-Off Luncheon8 tickets & logo on

banner

8 tickets & logo on

banner

8 tickets & logo on

banner

8 tickets & logo on

banner4 tickets

Recognition in Food/Fund Drive guidebooks (450) Employee participation in Grand Finale Sort-a-thon Up to 24 Up to 24 Up to 16 Up to 12 Up to 8

Employee participation in Grand Finale Phone-a-thon Up to 10 Up to 10 Up to 10 Up to 10 Up to 6

Large sponsor check displayed at Foodbank for 6 months Outside Dane County: Local Press Release Logo with link to sponsor website on NBC15 website Individual Facebook and Twitter post recognizing sponsorship Recognition in NBC15 campaign promotional commercials that air 5 weeks

Logo & Audio Logo Logo

Logo on Kick-Off Luncheon invite (450) Exclusive volunteer opportunity with NBC15 anchors John Stofflet and Leigh Mills Up to 8 Up to 6

Logo on volunteer gift bag (500) Logo recognition on Grand Finale Postcard (25,000) Logo prominently displayed behind Grand Finale Phone-a-thon (featured in about 27 NBC15 remote cut-ins)

For details on our NBC15 Share Your Holidays sponsorship opportunities, contact Lisa Gundlach, Major Gifts Officer • 608-216-7212 • [email protected]

Dear Community Partner,

As Second Harvest continues to learn more about the effects of hunger on health we are dedicated to providing healthy nutritious food and the NBC15 Share Your Holidays to eliminate hunger campaign is a critical source of support to do so.

Sponsorships begin at $1000 and provide meals to community members struggling with hunger. Additionally, your business will have employee engagement opportunities during this important campaign.

Thank you for considering a 2016 sponsorship to make a tremendous impact.

With gratitude,

Dan Stein President/CEO Second Harvest Foodbank of Southern Wisconsin

Don VeselyVP/General ManagerWMTV NBC15

21,000 MORE MEALS SPONSOR OPPORTUNITIES

Your sponsorship of $1,000 will provide 3,000 meals! Benefits for each opportunity vary, but may include:• Name recognition on Second

Harvest’s website with direct link• Name recognition in Second

Harvest’s winter newsletter• Name and/or logo recognition at

event• Name recognition in emails• Complimentary event tickets

Grand Finale Box Sponsor

Grand Finale Hospitality Room

Grand Finale Sort-a-Thon

Kick-Off Luncheon Event

Online

Virtual Food Drive

Check Out HungerCheck Out Hunger retailers participate in the NBC15 Share Your Holidays campaign by encouraging customers to add a cash donation to their bill at checkout. In addition to outstanding marketing benefits*, Check Out Hunger retailers receive marketing tools like promotional posters and donation scan cards to help encourage support from customers.

Second HarvestFoodbank of

Southern Wisconsin

Channel One Food Bank

Second Harvest Heartland

Second Harvest Northern Lakes Food Bank

Feeding America Eastern

Wisconsin

Second Harvest Foodbank Territory

Page 3: 33 MILLION - Second Harvest Foodbank of Southern Wisconsin · 2019. 5. 23. · Finale check presentation Logo on campaign posters and banners (over 2,500) Recognition in five Foodbank

CAMPAIGN SPONSORSHIP BENEFITS

DIAMOND

$25,000PLATINUM†$20,000

GOLD$15,000

SILVER$10,000

BRONZE*$5,000

Recognition in Foodbank Fall & Winter SCOOP newsletters (25,000 name list) Logo Logo Logo Name Name

On-air recognition during NBC15 Grand Finale check presentation Logo on campaign posters and banners(over 2,500) Recognition in five Foodbank campaign eblasts (13,000 each) Logo Logo Logo Logo Name

Group sponsor recognition on Foodbank Facebook page (over 3,000 “Likes”)

Logowith link

Logowith link

Logowith link

Logowith link

Logo with direct link to sponsor website on Foodbank website year-round (avg. 5,800 visits per month)

Recognition at Kick-Off Luncheon8 tickets & logo on

banner

8 tickets & logo on

banner

8 tickets & logo on

banner

8 tickets & logo on

banner4 tickets

Recognition in Food/Fund Drive guidebooks (450) Employee participation in Grand Finale Sort-a-thon Up to 24 Up to 24 Up to 16 Up to 12 Up to 8

Employee participation in Grand Finale Phone-a-thon Up to 10 Up to 10 Up to 10 Up to 10 Up to 6

Large sponsor check displayed at Foodbank for 6 months Outside Dane County: Local Press Release Logo with link to sponsor website on NBC15 website Individual Facebook and Twitter post recognizing sponsorship Recognition in NBC15 campaign promotional commercials that air 5 weeks

Logo & Audio Logo Logo

Logo on Kick-Off Luncheon invite (450) Exclusive volunteer opportunity with NBC15 anchors John Stofflet and Leigh Mills Up to 8 Up to 6

Logo on volunteer gift bag (500) Logo recognition on Grand Finale Postcard (25,000) Logo prominently displayed behind Grand Finale Phone-a-thon (featured in about 27 NBC15 remote cut-ins)

For details on our NBC15 Share Your Holidays sponsorship opportunities, contact Lisa Gundlach, Major Gifts Officer • 608-216-7212 • [email protected]

Check Out HungerCheck Out Hunger retailers participate in the NBC15 Share Your Holidays campaign by encouraging customers to add a cash donation to their bill at checkout. In addition to outstanding marketing benefits*, Check Out Hunger retailers receive marketing tools like promotional posters and donation scan cards to help encourage support from customers.

* Check Out Hunger, Event and Media sponsors receive $5,000/Bronze benefits with up to four volunteer slots during the Grand Finale Sort-a-thon and Phone-a-thon.

In-kind sponsors receive benefits based on their donation’s value, up to $25,000/Diamond level.† Food sponsors receive benefits based on their donation’s wholesale value, up to $20,000/Platinum level.

Page 4: 33 MILLION - Second Harvest Foodbank of Southern Wisconsin · 2019. 5. 23. · Finale check presentation Logo on campaign posters and banners (over 2,500) Recognition in five Foodbank

MIKE’S MIRACLE HOUR RADIO SPONSORSHIPSDuring the NBC15 Share Your Holidays Grand Finale (Thursday, December 8), iHeartRadio personalities on WIBA-AM challenge listeners to phone in financial contributions during one-hour intervals called Mike’s Miracle Radio Hours. Each hour is sponsored by a local business, who will match donations up to a designated level. In addition to multiple mentions of your business during your hour, you will have the opportunity to pre-promote your hour and your business with a live interview.

Sponsorship Benefits:

TIMESLOT PRICE TIMESLOT PRICE12 noon - 1:00 p.m. $1,500 2:00 - 3:00 p.m. $1,500

1:00 - 2:00 p.m. $1,500 3:00 - 4:00 p.m. $1,500

MIKE’S MIRACLE MINUTE SPONSORSHIPSThroughout the NBC15 Share Your Holidays Grand Finale (Thursday, December 8), NBC15 personalities challenge viewers to phone in financial contributions during one-minute intervals called Mike’s Miracle Minutes in honor of NBC15 Share Your Holidays founder and late NBC15 News Anchor Mike McKinney. Each minute is sponsored by a local business that matches donations up to the level designated below.

Sponsorship Benefits:

TIMESLOT PRICE TIMESLOT PRICE6:00 a.m. $2,500 11:00 a.m. (1 of 2) $2,000

6:30 a.m. $2,500 11:00 a.m. (2 of 2) $2,000

7:25 a.m. $2,500 4:00 p.m. (1 of 2) $2,000

7:55 a.m. $2,500 4:00 p.m. (2 of 2) $2,000

8:25 a.m. $2,000 5:00 p.m. (1 of 2) $2,500

8:55 a.m. $2,000 5:00 p.m. (2 of 2) $2,500

9:25 a.m. $1,500 6:00 p.m. (1 of 2) $2,500

9:55 a.m. $1,500 6:00 p.m. (2 of 2) $2,500

10:25 a.m. $1,500 10:00 p.m. $3,000

SOCIAL MEDIA BLITZ SPONSORSHIP - $2,500

On the day of the Kick-Off event, Tuesday, November 1, we will ask people to hold up a “#Share” sign, take a picture and post it to our Facebook page. For each picture posted, your sponsorship provides 15 meals to those struggling with hunger in southwestern Wisconsin. Our goal is to have 500 pictures posted in one day!

Sponsorship Benefits:

Name announced on NBC15 during

the designated live, one-minute

challenge

Name announced on iHeartRadio during the designated one-hour challenge

Name recognition in two Second

Harvest newsletters

(25,000)

Name recognition

in Grand Finale eblasts (distribution:

13,000)

Emcee recognition

at Kick-off Event

(attendance 200+)

Logo recognition at Kick-off

Event

Name recognition on Second Harvest’s

social media pages

Name recognition on Second Harvest’s

website with direct link

An additional pool of funds will match donations all day, so donations made during “Mike’s” periods, will be tripled!