3.3 reports of different kinds - annual, status, survey, proposal
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 1
Reports of different kinds
- Annual report- Status report- Survey report
- Proposal
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 2
Basic Report Categories
Proposals
Analytical
Informational
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 3
Planning Writing Completing
Analyze Situation
Gather Information
Select Medium
Get Organized
Revise
Produce
Proofread
Distribute
Analyzethe Audience
Composethe Message
Three-Step Writing Process
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 4
Analyzing the Situation
Define the Purpose Prepare the Work Plan
Why It Is Being Prepared
What It Will Deliver
What Must Be Done
When It Will Be Done
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 5
Elements of the Work Plan
Problem orOpportunity
Purpose andScope
Schedules andRequirements
Plans forFollowing Up
WorkingOutline
Tasks to Be Accomplished
Final Productsor Outcomes
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 6
Gathering Information
Priorities
Audience
Purpose
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 7
Selecting the Right Medium
DigitalFormat
MediaRequirements
DocumentUses
FeedbackPreferences
SubjectMatter
HardcopyFormat
Audience Members
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 8
Organizing the Information
Direct Approach Indirect Approach
Conclusions andRecommendations
Overall Findings
Objective Support
Overall Findings
Discussion and Support
Conclusions andRecommendations
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 9
Supporting Your Messages
1. Plan your research
2. Locate data and information
3. Process the data and information
4. Apply your findings5. Manage information efficiently
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 10
Plan Your Research
Develop aProblem Statement
GenerateResearch Questions
IdentifyInformation Needs
PrioritizeInformation Needs
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 11
Research Ethics and Etiquette
DocumentSources
ObserveProperty Rights
RespectParticipants
Dont Skew Results RespectPrivacy Rights
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 12
Data and Information
PrimaryResearch
SecondaryResearch
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 13
Evaluating Sources
Purpose of
the Material
Honesty and
Reliability
Potential
BiasCompleteness
IndependentVerification
InformationSources
Authors Credibility Timeliness
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 14
Secondary Research
Inside the Company Outside the Company
Reports and Memos
Other Documents
Print Resources
Online Resources
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 15
Finding Information
at the Library
Business
Books
Electronic
DatabasesNewspapers Periodicals
Directories Almanacs StatisticalResources GovernmentPublications
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 16
Internet Search Tools
Search Engines
WebDirectories Meta-SearchEnginesOnlineDatabases
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 17
Search TechniquesKeyword Searches
Boolean Operators
Natural Language
Forms-Based Searches
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 18
Primary Information
Documents
Experiments
Observations
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 19
Self-ContainedQuestionsUnambiguousQuestionsNo LeadingQuestionsEasy-to-AnalyzeQuestions
Short
Questionnaires
Easy-to Answer
Questions
Clear
Instructions
Develop Effective Surveys
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 20
Effective Internet Surveys
Save Time
Minimize Cost
Boost Response
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 21
Conducting Interviews
Types of Questions
Sequence of Questions
Culture and Language
Demographics
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 22
Using Research Results
Quoting
Paraphrasing
Summarizing
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 23
Applying the Findings
Drawing GoodConclusions
Making FeasibleRecommendations
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 24
Planning
Informational Reports
Monitor andControl Operations
DemonstrateCompliance
Implement Policiesand Procedures
Report Progress
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 25
Structuring
Informational Reports
Comparison Importance Sequence
Chronology SpatialOrientation Geography Category
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 26
Planning Analytical Reports
Assess Opportunities
Solve Problems
Support Decisions
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 27
Challenges of Writing
Analytical Reports
Who Is Involved?
When Did It Start?
What Must BeDetermined?
Where Is theTrouble Located?
Why is this issueImportant?
How Did theSituation Start?
Writing Quality Reasoning Quality Responsibility
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 28
Focus on Recommendations
1. Establish the need for action
2. Introduce the overall benefits3. List the required steps
4. Explain each step more fully5. Summarize the recommendations
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 29
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An annual report is a comprehensive report ona company's activities throughout thepreceding year .
Annual reports are intended togive shareholders and other interested peopleinformation about the company's activities andfinancial performance.
Companies listed on a stock exchange are alsorequired to report at more frequent intervals.
Corporate social responsibility reports forcompanies with environmentally
Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 30
http://en.wikipedia.org/wiki/Reporthttp://en.wikipedia.org/wiki/Companyhttp://en.wikipedia.org/wiki/Yearhttp://en.wikipedia.org/wiki/Shareholderhttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Shareholderhttp://en.wikipedia.org/wiki/Yearhttp://en.wikipedia.org/wiki/Companyhttp://en.wikipedia.org/wiki/Report -
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What are the Contents of an Annual Report?
The annual report is a document that enablessmall businesses with investors to report onthe operational and financial performance ofthe company.
Contents An annual report typically includes abalance sheet, an independent auditors
report, a statement of income and a reporton company operations.
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Letter to Shareholders - The letter outlinesmajor achievements, such as market success,launch of new products, customer wins andsignificant management appointments.
Operating ReviewAnnual reports can provide a detailed review ofoperations, including information on productionlevels, productivity initiatives, new product plans,investment programs and research anddevelopment activities.
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Financial Statements An annual report provides a detailed
account of financial performance over theprevious accounting period. It typicallyincludes a balance sheet, income statement,cash flow statement; and equity statement.
Market Conditions Information on a companys marketing
strategy is an important indicatorParticipation in market sectors that areexpanding highlights future growthopportunities.
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Digital Content Small businesses that produce online
versions of their annual report rather thanprinted copies can take advantage of digitalcommunications technology to add furthervaluable content to the annual report andmake it easier for readers to understandcomplex financial information . For example,designers can include links to videos or
audio recordings.
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 36
Who Benefits from Status Reports?
Employees Status reports help employees plan and prioritize their effortsagainst their goals, while also providing a platform to share their
perspectives. Status report benefits for employees include: Gives them a voice Aligns focus with manager expectations Helps address workplace dependencies Provides a record of efforts and outputs Offers an opportunity for recognition
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 37
People Managers Status reports provide managers with the information they needto manage the team more successfully. Status report benefits formanagers include: Gives planning and forecasting insights Creates a catalog of employee activity Opens new views into the business
Provides a minimalist approach to management Offers quick access to urgent matters Allows for the recognition of great work
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 38
Owners and Executives Status reports help business owners and executives see trendsacross their business. Status report benefits for owners andexecutives include: Gains insights across departments Captures a bottoms-up view of the business
Increases company transparency Makes for a happier workforce with a voice Creates a powerful motivation and tracking tool
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 39
Daily Status Report Examples
Sales teams, particularly those with higher transactionvolumes, use a daily sales status report to improverevenue forecasting and focus the team on what mattersmost: closing the next deals in the pipeline.
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Survey report
Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 40
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REPORT PREPARATION AND PRESENTATION PROCESS
Pre-reportWriting
Activities
ReportWritingActivities
PostReportWriting
Problem Definition,Research Designand Methodology
DataAnalysis
Interpretation ofResearch
findings
ReportPreparation
OralPresentattion
Reading of theReport by the
client
RESEARCHFOLLOW-UP
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 42
It depends on the depth of your project, your subject matter and theway you carried out your survey.
Surveys are some of the most useful research tools you could ask for.Surveys are relatively easy to conduct and, depending on the subjectmatter, can be fun for participants to complete.The more challenging part of survey research is the analysis
component. Not only do survey results need to be computed and added up, theyalso need to be analyzed against the respondent pool's demographic
information.
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44
Most research reports include the following elements:
I. Title pageII. Letter of transmittalIII. Table of contents
IV. List of tablesV. List of graphsVI. List of appendicesVII. List of exhibitsVIII. Executive summary
a. Major findingsb. Conclusions
c. RecommendationsIX. Introduction
a. Background to theproblem
b. Statement of the problemX. Approach to theproblem
XI. Research designa. Type of research designb. Information needsc. Data collection from secondary sources
d. Data collection from primary sourcese. Scaling techniquesf. Questionnaire development and pretestingg. Sampling techniquesh. Field work
XII. Data analysisa. Methodologyb. Plan of data analysis
XIII. ResultsXIV. Limitations and caveatsXV. Conclusions and recommendations
XVI. Appendixa. Questionnaires and formsb. Statistical outputc. Lists
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Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 45
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Project proposal
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Project proposal
A project proposal is a detaileddescription of a series of activitiesaimed at solving a certain problem.
The proposal should contain adetailed explanation of the: justification of the project;
activities and implementationtimeline; methodology; and human, material
and financial resources required.25 August, 2003 Lynda Bourne - 3024113 47
R h P l
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Research ProposalPresentation
Supporting Project Managers inbuilding sustainable
relationships for project success.
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Topic description
Background Statement of problem Objectives Research question Research Method
approach
sampling strategy timeframe
Scope and location of research
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The Problem
How can a project manager ensureall stakeholders are identified andassessed for importance to theproject
How can the PM fulfil responsibilitiesin: inspired leadership relationship (stakeholder) management knowledge management HR management
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Research questions
1. How effective is the use of avisualisation tool for project
stakeholder management?
h h d
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Research Methods -approach
Deductive Approach testing theory through observation and data
Exploratory Study Purposive, self-selection sampling
Longitudinal projects must be around 6 months in length
In-depth interviews at beginning and end
with PM Group interviews with key team members
Self-completion diaries to track issues and changes in stakeholder relationships
with project
R h M h d
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Research Methods -Timeframe
Research Project
Develop Research Proposaland obtain approval
Develop and test questions
Develop and test tool
Obtain participants
Administer instrument(s)
Ongoing data collection and analysisFinal collection of data
Research Report
Day 1 Day 344
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Referenceshttp://www.youtube.com/watch?v=fXszI16k
CGM
http://www.statuspath.com/daily-status-report-examples/
d