3.3 reports of different kinds - annual, status, survey, proposal

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 1

    Reports of different kinds

    - Annual report- Status report- Survey report

    - Proposal

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 2

    Basic Report Categories

    Proposals

    Analytical

    Informational

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 3

    Planning Writing Completing

    Analyze Situation

    Gather Information

    Select Medium

    Get Organized

    Revise

    Produce

    Proofread

    Distribute

    Analyzethe Audience

    Composethe Message

    Three-Step Writing Process

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 4

    Analyzing the Situation

    Define the Purpose Prepare the Work Plan

    Why It Is Being Prepared

    What It Will Deliver

    What Must Be Done

    When It Will Be Done

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 5

    Elements of the Work Plan

    Problem orOpportunity

    Purpose andScope

    Schedules andRequirements

    Plans forFollowing Up

    WorkingOutline

    Tasks to Be Accomplished

    Final Productsor Outcomes

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 6

    Gathering Information

    Priorities

    Audience

    Purpose

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 7

    Selecting the Right Medium

    DigitalFormat

    MediaRequirements

    DocumentUses

    FeedbackPreferences

    SubjectMatter

    HardcopyFormat

    Audience Members

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 8

    Organizing the Information

    Direct Approach Indirect Approach

    Conclusions andRecommendations

    Overall Findings

    Objective Support

    Overall Findings

    Discussion and Support

    Conclusions andRecommendations

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 9

    Supporting Your Messages

    1. Plan your research

    2. Locate data and information

    3. Process the data and information

    4. Apply your findings5. Manage information efficiently

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 10

    Plan Your Research

    Develop aProblem Statement

    GenerateResearch Questions

    IdentifyInformation Needs

    PrioritizeInformation Needs

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 11

    Research Ethics and Etiquette

    DocumentSources

    ObserveProperty Rights

    RespectParticipants

    Dont Skew Results RespectPrivacy Rights

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 12

    Data and Information

    PrimaryResearch

    SecondaryResearch

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 13

    Evaluating Sources

    Purpose of

    the Material

    Honesty and

    Reliability

    Potential

    BiasCompleteness

    IndependentVerification

    InformationSources

    Authors Credibility Timeliness

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 14

    Secondary Research

    Inside the Company Outside the Company

    Reports and Memos

    Other Documents

    Print Resources

    Online Resources

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 15

    Finding Information

    at the Library

    Business

    Books

    Electronic

    DatabasesNewspapers Periodicals

    Directories Almanacs StatisticalResources GovernmentPublications

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 16

    Internet Search Tools

    Search Engines

    WebDirectories Meta-SearchEnginesOnlineDatabases

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 17

    Search TechniquesKeyword Searches

    Boolean Operators

    Natural Language

    Forms-Based Searches

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 18

    Primary Information

    Documents

    Experiments

    Observations

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 19

    Self-ContainedQuestionsUnambiguousQuestionsNo LeadingQuestionsEasy-to-AnalyzeQuestions

    Short

    Questionnaires

    Easy-to Answer

    Questions

    Clear

    Instructions

    Develop Effective Surveys

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 20

    Effective Internet Surveys

    Save Time

    Minimize Cost

    Boost Response

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 21

    Conducting Interviews

    Types of Questions

    Sequence of Questions

    Culture and Language

    Demographics

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 22

    Using Research Results

    Quoting

    Paraphrasing

    Summarizing

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 23

    Applying the Findings

    Drawing GoodConclusions

    Making FeasibleRecommendations

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 24

    Planning

    Informational Reports

    Monitor andControl Operations

    DemonstrateCompliance

    Implement Policiesand Procedures

    Report Progress

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 25

    Structuring

    Informational Reports

    Comparison Importance Sequence

    Chronology SpatialOrientation Geography Category

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 26

    Planning Analytical Reports

    Assess Opportunities

    Solve Problems

    Support Decisions

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 27

    Challenges of Writing

    Analytical Reports

    Who Is Involved?

    When Did It Start?

    What Must BeDetermined?

    Where Is theTrouble Located?

    Why is this issueImportant?

    How Did theSituation Start?

    Writing Quality Reasoning Quality Responsibility

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 28

    Focus on Recommendations

    1. Establish the need for action

    2. Introduce the overall benefits3. List the required steps

    4. Explain each step more fully5. Summarize the recommendations

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 29

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    An annual report is a comprehensive report ona company's activities throughout thepreceding year .

    Annual reports are intended togive shareholders and other interested peopleinformation about the company's activities andfinancial performance.

    Companies listed on a stock exchange are alsorequired to report at more frequent intervals.

    Corporate social responsibility reports forcompanies with environmentally

    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 30

    http://en.wikipedia.org/wiki/Reporthttp://en.wikipedia.org/wiki/Companyhttp://en.wikipedia.org/wiki/Yearhttp://en.wikipedia.org/wiki/Shareholderhttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Shareholderhttp://en.wikipedia.org/wiki/Yearhttp://en.wikipedia.org/wiki/Companyhttp://en.wikipedia.org/wiki/Report
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    What are the Contents of an Annual Report?

    The annual report is a document that enablessmall businesses with investors to report onthe operational and financial performance ofthe company.

    Contents An annual report typically includes abalance sheet, an independent auditors

    report, a statement of income and a reporton company operations.

    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 31

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    Letter to Shareholders - The letter outlinesmajor achievements, such as market success,launch of new products, customer wins andsignificant management appointments.

    Operating ReviewAnnual reports can provide a detailed review ofoperations, including information on productionlevels, productivity initiatives, new product plans,investment programs and research anddevelopment activities.

    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 32

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    Financial Statements An annual report provides a detailed

    account of financial performance over theprevious accounting period. It typicallyincludes a balance sheet, income statement,cash flow statement; and equity statement.

    Market Conditions Information on a companys marketing

    strategy is an important indicatorParticipation in market sectors that areexpanding highlights future growthopportunities.

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    Digital Content Small businesses that produce online

    versions of their annual report rather thanprinted copies can take advantage of digitalcommunications technology to add furthervaluable content to the annual report andmake it easier for readers to understandcomplex financial information . For example,designers can include links to videos or

    audio recordings.

    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 34

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 36

    Who Benefits from Status Reports?

    Employees Status reports help employees plan and prioritize their effortsagainst their goals, while also providing a platform to share their

    perspectives. Status report benefits for employees include: Gives them a voice Aligns focus with manager expectations Helps address workplace dependencies Provides a record of efforts and outputs Offers an opportunity for recognition

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 37

    People Managers Status reports provide managers with the information they needto manage the team more successfully. Status report benefits formanagers include: Gives planning and forecasting insights Creates a catalog of employee activity Opens new views into the business

    Provides a minimalist approach to management Offers quick access to urgent matters Allows for the recognition of great work

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 38

    Owners and Executives Status reports help business owners and executives see trendsacross their business. Status report benefits for owners andexecutives include: Gains insights across departments Captures a bottoms-up view of the business

    Increases company transparency Makes for a happier workforce with a voice Creates a powerful motivation and tracking tool

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 39

    Daily Status Report Examples

    Sales teams, particularly those with higher transactionvolumes, use a daily sales status report to improverevenue forecasting and focus the team on what mattersmost: closing the next deals in the pipeline.

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    Survey report

    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 40

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    41

    REPORT PREPARATION AND PRESENTATION PROCESS

    Pre-reportWriting

    Activities

    ReportWritingActivities

    PostReportWriting

    Problem Definition,Research Designand Methodology

    DataAnalysis

    Interpretation ofResearch

    findings

    ReportPreparation

    OralPresentattion

    Reading of theReport by the

    client

    RESEARCHFOLLOW-UP

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 42

    It depends on the depth of your project, your subject matter and theway you carried out your survey.

    Surveys are some of the most useful research tools you could ask for.Surveys are relatively easy to conduct and, depending on the subjectmatter, can be fun for participants to complete.The more challenging part of survey research is the analysis

    component. Not only do survey results need to be computed and added up, theyalso need to be analyzed against the respondent pool's demographic

    information.

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 43

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    44

    Most research reports include the following elements:

    I. Title pageII. Letter of transmittalIII. Table of contents

    IV. List of tablesV. List of graphsVI. List of appendicesVII. List of exhibitsVIII. Executive summary

    a. Major findingsb. Conclusions

    c. RecommendationsIX. Introduction

    a. Background to theproblem

    b. Statement of the problemX. Approach to theproblem

    XI. Research designa. Type of research designb. Information needsc. Data collection from secondary sources

    d. Data collection from primary sourcese. Scaling techniquesf. Questionnaire development and pretestingg. Sampling techniquesh. Field work

    XII. Data analysisa. Methodologyb. Plan of data analysis

    XIII. ResultsXIV. Limitations and caveatsXV. Conclusions and recommendations

    XVI. Appendixa. Questionnaires and formsb. Statistical outputc. Lists

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    Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 10 - 45

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    Project proposal

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    Project proposal

    A project proposal is a detaileddescription of a series of activitiesaimed at solving a certain problem.

    The proposal should contain adetailed explanation of the: justification of the project;

    activities and implementationtimeline; methodology; and human, material

    and financial resources required.25 August, 2003 Lynda Bourne - 3024113 47

    R h P l

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    25 August, 2003 Lynda Bourne - 3024113 48

    Research ProposalPresentation

    Supporting Project Managers inbuilding sustainable

    relationships for project success.

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    25 August, 2003 Lynda Bourne - 3024113 49

    Topic description

    Background Statement of problem Objectives Research question Research Method

    approach

    sampling strategy timeframe

    Scope and location of research

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    25 August, 2003 Lynda Bourne - 3024113 51

    The Problem

    How can a project manager ensureall stakeholders are identified andassessed for importance to theproject

    How can the PM fulfil responsibilitiesin: inspired leadership relationship (stakeholder) management knowledge management HR management

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    25 August, 2003 Lynda Bourne - 3024113 53

    Research questions

    1. How effective is the use of avisualisation tool for project

    stakeholder management?

    h h d

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    25 August, 2003 Lynda Bourne - 3024113 54

    Research Methods -approach

    Deductive Approach testing theory through observation and data

    Exploratory Study Purposive, self-selection sampling

    Longitudinal projects must be around 6 months in length

    In-depth interviews at beginning and end

    with PM Group interviews with key team members

    Self-completion diaries to track issues and changes in stakeholder relationships

    with project

    R h M h d

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    25 August, 2003 Lynda Bourne - 3024113 55

    Research Methods -Timeframe

    Research Project

    Develop Research Proposaland obtain approval

    Develop and test questions

    Develop and test tool

    Obtain participants

    Administer instrument(s)

    Ongoing data collection and analysisFinal collection of data

    Research Report

    Day 1 Day 344

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    25 August, 2003 Lynda Bourne - 3024113 56

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    25 August, 2003 Lynda Bourne - 3024113 57

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    Referenceshttp://www.youtube.com/watch?v=fXszI16k

    CGM

    http://www.statuspath.com/daily-status-report-examples/

    d