TABLE & CHEERS

Media Plan

Intro

Account Manager: Paige Dwyer-client relations, company goals, and marketing goals.

Creative Director: Nick Hintz-types of media outlets, advertising mediums

Media Buyer/Planner: Kelsey Strachan-tactics, positioning, set budget, allocated funds

Research Coordinator: Shannon Cardeno-primary and secondary research

The Current Situation

Ages 25-40Enthusiastic fans of sports

Sport’s stadium suite environment Gourmet cuisine

Low calorie options Sport’s celebrities Interactive atmosphere

Fierce Competition

SWOT

S: Wide range menu, stadium suite like environment

W: potential for inconsistency, only located in Midwest region

O: expanding, ethnically diverse menu

T: economic condition, competition prices

Team Players V Foundation Work with the

NCAA Big Ten Midwest emphasis

Location specific events and promotions

Promotional Opportunities Interactive environment

Jersey nightsSpecial deals

Secondary

Media Tech Survey, May 201296% - Cell phone usage93% - Internet usage

eMarketer, June 2012 Adults watch television for large volumes of

time eMarketer,2012

Online/mobile video viewing +25 million people by 2015

How do you find about restaurants?

Media Goals

Reach target audience

Increase impressions within local markets (Midwest)

Use NCAA partnership to gain loyalty and involvement

Media Strategies

Digital mediums

Interactive website

Media Tactics

Lead MediumTelevision

Support MediumsDigital and Mobile

Media Tactics Continuous

television Pulsing digital Flighting mobile

Media Schedule/Budget