PRODUCT

Fair and lovely

Presented by: Siddanna MadannaRoll no. 36

SEVERAL DECADES AGO, A SCIENTIST WORKING AT UNILEVER'S RESEARCH CENTER IN MUMBAI, INDIA ASKED A QUESTION NO ONE HAD BEFORE - IF LESS VITAMIN B3 IN THE BODY COULD LEAD TO PIGMENTATION, COULD THE REVERSE BE TRUE?AFTER EXTENSIVE RESEARCH, IT WAS PROVEN THAT VITAMIN B3 COULD INDEED LIGHTEN THE SKIN. AND THUS, FAIR & LOVELY, THE WORLD’S FIRST SAFE AND EFFECTIVE SKIN LIGHTENING PRODUCT, WAS BORN AND LAUNCHED IN 1975.

INTRODUCTION

SEGMENTATION

1) The target segment for the brand is middle class Indian women who want fairer skin.

2) House wife 3) College student Both are male & female

TARGET

1) Young women aged 18-35 2) There is repeated evidence that schoolgirls in the 12-14 years category widely use fairness   

creams. 3) The poor also are a significant target market for

Fair & Lovely.HLL marketed the product in ‘affordable’ small size pouches to facilitate purchase by the poor.

4) Also men aged 15 to 45 and also school boys aged 12 to 14.

USP

1)      Power of beauty.2)      Fairness in 4 weeks.3)      Maximum fairness with the power of 8.4)      For flawlessly fair skin.5)      Change your story- Fair n Lovely Menz Active.

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Fair & Lovely Advanced Multivitamin

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