38490125 final project report submission pureit arvind and apurve

8/6/2019 38490125 Final Project Report Submission Pureit Arvind and Apurve

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PROJECT REPORT SUBMISSION

COMPARISION OF PUREIT WITH

ITS MARKET COMPETITORS

SUBMITTED BY

APURVE PATIL

ARVIND RANIWAL


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ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset Iwould express my sincere thanks and deep sense of gratitude to personnel

who helped me during the collection of data and gave me rare and valuable

guidance for the preparation of this report.

I take this opportunity to express my deep sense of gra titude and

appreciation to my project guide Mr. Rupesh Gupta (Territory Sales

Officer) for assistance, motivation, and being a continual source of

encouragement for me.

I also express my gratitude towards my parents and sincere thanks to my

friends, well wishers for their encouragement and kind co-operation tocomplete this report.


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DECLARATION

I, Apurve Patil, a student of MBA (2010-11) studying at IIPS (International

Institute of Professional Studies), Indore (M.P.) , solemnly declare that the

project work titled- Pureit and Its Compitetors was carried out by me at

Eureka Forbes Ltd; Mumbai, in partial fulfillment of the MBA programme.

This programme was undertaken as a part of academic curriculum

according to the University rules and norms and by no commercial interest

and motives.

Apurve Patil


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HISTORY OF

HINDUSTAN UNILEVER LIMITED

Heritage dates back to 1888.

Was formed in 1933 as Lever Brothers India Limited.

Earlier known as Hindustan Lever Limited.

Is a part of the 40 billion Unilever Group.

Headquartered in Mumbai.

Turnover for 2008-09 is Rs. 20, 239 crores.

CSR Initiatives Project Shakti

VISION

To earn the love and respect of India, by making a real d ifference to every Indian

MISSION

Add Vitality to life and meet everyday needs for nutrition, hygiene, and personal care

with brands that help people feel good, look good and get more out of life.


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75 Year History & Strong Leadership

SOME HUL PRODUTS IN B.C.G. MATRIX

What is Good for India is Good for HUL


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PURE IT

Pureit is a water purifiermade by Hindustan Unilever. It is sold in India. Pureit meets

the E.P.A. germ kill criteria.

PURIFICATION MECHANISM

A Pureit consists of four parts: a 'microfibre mesh', a 'carbon trap', a 'processor' and a

'polisher'. The microfibre mesh is a sieve, which filters out visible dirt. The carbon trap

removes parasites andpesticides. The processor is a tablet which contains a form of chlorine,

which removes bacterial and viral content. The polisher improves taste and clarity of water

and removes the residual form ofchlorine from the water. Hindustan Unilever collectively calls

these parts the germkill battery kit or the battery.

PUREIT FORM AND SPECIFICATIONS

Pureit is a self-contained water purifier. It has dimensions (H X W X D) of 61 X 29 X 26 cm, and

weighs 4.1 kg.

The Germkill battery kit purifies 1,500 litres of water at 25 C in moderately humid conditions.

It's expiry date is 2 years from manufacture and comes with an end of life indicator.

The plastic parts and the Germkill battery kit are made using food safe, non-toxic, engineering-

grade materials.

HISTORY

Pureit was initially launched by Hindustan Unilever Ltd. in the southern Indian city

ofChennai in 2005. The brand was rolled out across India i n phases, with full national

presence having been established in the first half of 2008.

CLAIMS

Pureit claims complete protection from water-borne diseases caused by germs. [1]

Pureit claims to be 'As Safe As Boiled Water'. This is also their tag line.

Pureit meets E.P.A. germ kill criteria.


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INSTITUTIONS THATHAVE TESTED PUREIT

Pureit has been tested by numerous institutions around the globe.

Medical institutions

SRL Ranbaxy Clinical Reference Laboratories, Mumbai, Maharashtra.

Sundaram Medical Foundation, Chennai, Tamil Nadu.

King Institute of Preventive Medicine, Chennai, Tamil Nadu.

Scientific institutions

Indian Public Health Association, Kolkata.

Institute of Public Health Engineers, Kolkata.

National Institute of Cholera and Enteric Diseases, Kolkata.

Central Food Technological Research Institute, Mysore, Karnataka.

National Environmental Engineering Research Institute, Chennai, Tamil Nadu.

International institutions

London School of Hygiene and Tropical Medicine, UK.

Scottish Parasite Diagnostic Laboratory, Glasgow, UK.


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THE COMPETITION

OTHER WATER PURIFIERS IN THE MARKET

1. KENT GOLD:

Product Overview

UF Membrame purifier. Uses no chemicals like Chlorine,

Bromine or lodine

Besides bacteria removes cysts as well

Removes bacteria, as well as cysts

Long life membrane (expected to last upto 4000 litres)

Transparent tank made of unbreakable ABS food-grade

plastic

High base stand enables easy positioning of glass to draw

water

20 Litres stroage capacity

Model : Kent Gold UF Storage Water Purifier

Mounting : Table Top

Dimensions

H (350mm) W (370mm) D (350mm) (Carton)

H (600mm) W (355mm) D (326mm) (Whenassembled)

Bottom Storage tank capacity : 13 litres

Upper storage tank capacity : 7 litres

Membrane type : Hollow fire hydrophilic UF membrane

Filters :Sediment, silver impregnated Carbon, SS wiremesh

Expected life of UF Membrane : 4000 litres


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2.AQUASURE:

Eureka Forbes is a specialist in 5 water technologies, addressing 17 diverse water conditions. Over71 million litres of Aquaguard water is consumed daily.

Eureka Forbes is the world's largest manufacturer of Ultraviolet based Water Purification System.With over 20 products (RO, UV, NF, UF, RO +UV) and over 6 million units sold.

It costs 2050/-

Features Unique 5 stage purification

Storage water purification

AquaSure Storage 4 in 1 (18 Litre)

New AquaSure Storage water purifier with advanced Sureboil technology that kills harmfullbacteria and virus and gives your family 100% pure & safe drinking water and good health.

FeaturesUnique 5 stage purification

Storage water purification

No electricity is required

Cartridge life 1800 Litres

Water level Indicator

2 way tap to monitor flow

Bottom drum Capacity-9 litre

Total Capacity 18 Litre

Technical Specifications*

Dimensions (W x D x H) mm : 274 x 274 x 525 mm

Weight : 2.8 kg


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SPECIFICATION

Storage Capacity 15 (10 + 5 ) LitresPurification stages 4 + magnitubeBreakthrough capacity 3000 litresOne filtration cycle 30 mins to one hour (depending on turbidity)Washable HI -

yfilter dome Polypropylene, special HI -

ymedia

Turbidity removal 60 - 70 %

Price Rs. 2,090/-

Warranty Covered with 6 months warranty


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4.BAJAJ WATER PURIFIER

y 22 Litre capacity

y Food grade plastic containers

y 7 stage purification

y Magnetic tap

y Operates without electricity

y Does not require continuous flow of water

y Natural process of purification ( as it is explained in the below diagram )

SKU CODE:430000

MRP:Rs. 2495.00

Special Offer Price:Rs. 2245.00


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TABULAR COMPARISION OF PURIFIERS AVAILABLE IN

MARKET

FEATURES PURE IT AQUASURE KENT GOLD BAJAJ

1 Launched Jan 2007 1st june 2008 1st may 2010 -

2 Brand HUL Eureka Forbes Kent RO systems Bajaj Naturale

3 Pri

e 1000 ,2000 1390, 2050 1295 ,2495 Rs. 2495.00

5 Weight 2.8 kg

6 Colour Blue, Burgundy White White Whit

7 Capacity 5L ,18L 10L ,18L 13 litre 22L

8 Process Chlorine release Sureboil Gravity

purificationN

tu

l

puific

tion

9 Distributor Palasia Jail Road M.G.Road

10 Replacement 1500L 1800L 4000L No N

d

11 cost of rep 365 400 400 --

12 effectiveness bacteria,virus,parasites

bacteria &virus bacteria & cyst NA

13 Toll Free No 9229 200 300 3988 333 9229335501

14 Services Good Poor Newly launch

15 certification EPA,USA IMA ISO N A

16 Warranty 2yrs N.A. N.A. N A

17 Tap 2 way 2way 1 way No

ppin

18 Main Part Germkill processor Activedisinfectant

UF Membrane Magn tic

ap

19 Auto Switch off Available N.A. N.A. NA

20 End of life Indicator Available (autofill) N.A. N.A. NA

21 Dist Margin 200 150-200 200-400 200-400

22 Scheme Available N.A. N.A. NA

23 Position 1st 2nd 3r N

A

24 Ambassador Common man Smriti Irani Hema Malini NA

25 Dimensions 290*260*610mm 274*274*625mm 600*355*326mm --


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ORGANISATION STRUCTURE

ICE

PRECIDENT

GENERAL

MANAGER

REGIONAL SALES

MANAGER

SENIORSALES MANAGER

TERRITOR

SALES OFFICER

ZONAL SALES OFFOCER

TEAM LEADER

SALES EXECUTIVE


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H.U.L. AND ITS DISTRIBUTION

RURAL DISTRIBUTION OFHUL


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BUSINESS PLAN OFHUL


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SUGGESTIONS

y The indicator of the device should be turned more consumer friendly. The indicator

which is now of the type color symbols must be turned to scalar form as it indicates

the liters of water is purified since used.

y The dark chamber of the device should have a small outlet so that consumer can easily

clean the device when reusing after many days.

As we know the typical Indian consumer minds that they want to clean everything

according to them and they complains that reusing the device after quite a long time,

the water turn not to be useful. So a outlet must be provided for consumer satisfaction.


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38490125 final project report submission pureit arvind and apurve

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