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    Oxford University Press 2011

    COMMUNICATION SKILLS

    Sanjay Kumar, Currently Associate Professor of

    English at JK Lakshmipat University (JKLU), Jaipur

    Pushp Lata, Currently Head, Department of Languages,

    BITS, Pilani

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    Oxford University Press 2011

    Chapter: 1

    Fundamentals ofCommunication

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    Communication

    Definition

    Process

    Important Features

    Importance

    Purpose of Professional Communication

    Differences between General and Professional Communication

    Types

    Flow of Communication in an Organization

    Informal Network - Grapevine

    Communication Barriers - Types and Measures

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    Definition

    Communication essentially means the transfer of ideas,feelings, plans, messages, or information from one person to

    another. I t is eff ective only when it gets the desired action or

    response.

    Communication is a network of interaction where the sender

    and receiver keep changing their roles.

    Communication is a dynamic process, the main components

    of which are sender, message, channel, receiver, andresponse.

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    Process

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    Noise

    Sometimes there occurs a hindrance in the communication

    process; this hindrance is called noise.

    Noise can be defined as an unplanned interference in thecommunication environment, the one that causes hindrance to

    the transmission of the message.

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    Features

    Two-way

    Creative

    Functional

    Sender and receiver keep changing their roles

    Continuous

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    Communication

    Types (Parties involved)Means, Kinds, Manners, Forms

    Interpersonal

    Intrapersonal Mass

    ExtrapersonalHorizontalVertical Diagonal

    Flow

    SpiralParalinguistic

    Vocal CuesExtralinguistic

    Non-verbalVerbal

    Haptics

    (Touch)

    Kinesics ChronemicsProxemics

    WrittenOral

    Interview

    Speech

    MeetingsProfessional

    Presentation

    Seminar GD Letter MinutesMemo Reports

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    Artefacts

    Linguistic

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    Importance of Communication

    Business has grown in size

    Business activity has become complex

    Business has become competitive

    Workers are organized through trade union

    Promotes a spirit of understanding and cooperation

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    Purpose of Professional

    Communication

    Advising

    Counseling

    Giving Orders

    Providing Instructions

    Marketing

    Persuasion

    Giving Warnings

    Raising Morale

    Staffing

    Projecting Image

    Preparing Advertisements

    Making Decisions

    Getting Feedback

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    Differences between General and

    Professional Communication

    General Communication

    Content:Contains generalmessage

    Nature: Informal in style andapproach

    Structure: No set pattern ofcommunication

    Method: Mostly oral

    Audience: Not always for aspecific audience

    Language: Does not normallyinvolve the use of technicalvocabulary or graphics, etc.

    Professional Communication

    Content: Contains a formal andprofessional message

    Nature: Mostly formal andobjective

    Structure: Follows a set patternsuch as sequence of elements in areport

    Method: Both oral and written

    Audience: Always for a specificaudience, e.g., customers, banks,etc.

    Language: Frequently involvesjargon, graphics, etc. for achievingprofessional purposes

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    How much time do you spend

    on the following?

    Informal note

    Memos

    Letters

    Circulars and notices

    Press releases

    Reports

    Handbooks

    Manuals

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    Unplanned exchangesMeetings

    Brainstorming

    Telephone Interviews

    Formal presentations

    Discussion groups

    Seminars

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    Different Types of

    Communication Flow

    Horizontal

    Vertical

    o Upwardo Downward

    Crosswise

    Spiral

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    Flow of Communication in

    an Organization

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    Informal Network

    Communication in an organization travels through powerful

    informal networks: grapevine

    Rapid

    Multi-directional

    A measure of public opinion

    An outlet for anxieties

    May be used to resolve conflicts

    Often, it is not accurate: incomplete, distortedResponsibility who takes it???!!

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    Informal Networks

    Single strand, Gossip, Cluster, etc.

    Gossip has stickiness factor

    May effectively be used to reach tipping point

    Not ignoring grapevine proves to be very useful

    Threatening the possible sources will not help

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    Barriers to Communication

    Definition: When you convey your message to someone or a

    group of people and the message is not received clearly and

    unambiguously, it is known as barr ier to communication.

    Thus, the message received is not as the message sent.

    Barr iers to effective communication could cause roadblocks in

    your professional and personal l ife and it could be one of the

    major hurdles in achieving your professional goals.

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    Further Discussed

    Measures to rectify communication failure

    Types of communication barriers

    Tips for Effective Communication

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    Steps to Rectify

    Communication Failure

    1. Identify the problem

    2. Find out its cause

    3. Select and apply the best alternative

    4. Follow up religiously

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    Types of Communication

    Barriers

    Based on the Nature of Barr iers

    Barriers of psychological nature

    Barriers arising due to emotional reactions, negative attitudes,

    and wrong timing of messages

    Barriers originating from the communication networks

    established by organizations

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    Verbal Barriers

    Lack of proper planning

    Selection of a wrong variety of language

    Badly encoded or wrongly decoded messages

    Semantic gap Differences in perceptions

    Variation in language

    Wrong inferences

    Categorical thinking

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    Non-verbal Barriers

    Raising eyebrows

    Bulging eyes

    Keeping your hands or thumbs constantly in the pockets of

    your trousers

    Awkward gestures Flashing eyes

    Rolling eyes

    Quick movements

    Very slow movement

    Avoiding eye contact

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    Listening Barriers

    Making the speaker feel as though he/she is wasting thelisteners time

    Being distracted by something that is not part of the ongoing

    communication

    Getting ahead of the speaker and completing his/her thoughts

    Topping the speakers story with ones own set of examples

    Forgetting what is being discussed

    Asking too many questions for the sake of probing

    Note:These barriers are elaborately discussed in the chapter

    entitled Developing Effective Listening Skills.

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    Miscellaneous Barriers

    Premature evaluation of message

    Information overload

    Distrust, threat, and fear

    Less time for orientation and for adjustment to change

    Emotional reaction

    Rigidity in attitudes

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    Some Remedies

    Send the data only to the people who require them

    Emphasize the major ideas

    Delete unwanted ideas

    Maintain transparency in policy matters

    Ensure clarity in message and look for a genuine feedback

    Understand others emotions

    Understand other cultures and language variations and use

    the appropriate variety in the given context

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    Make sure that information overload does not affect the

    communication environment adversely.

    Maintain openness and acknowledge that people have different

    perceptions and views regarding one thing.

    Encourage innovative ideas and views so that people should

    not unnecessarily live in fears.

    Listen attentively to others

    Speak with clarity and conviction

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    Some Remedies

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    Thank you !!!

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