3MARKET

Corporate Social Responsibility Seminar

Dave Newton

Chief ExecutiveWest Itchen Community Trust

CSR - A Two-Way Street

££

££SOCIETY BUSINESS

The Triple Bottom Line

Environmental Social Economic

Levels of Commitment

Reactive ProactiveCompliantEvasive

ETHICALUNETHICAL

1 2 3 4

Types of CSR activities

Business basics

Commercial initiatives in the

community

Community investment

Charitable gifts

Long term strategic involvement in the community

Intermittent support to a range of good causes

Activities in the community usually aimed at increasing sales

Running core business activities in a responsible manner

Drivers for CSR

Positive:

Brand Talent Reduce Investor Risk Goodwill Cost-effective Business Tool

Drivers for CSR

Negative: Risk to Reputation License to Operate Duty of Care Directors Duties Carbon Tax?

CSR & Social Enterprise

££ BusinessSociety

Charity Charity Shop

Social Enterprise

Ethical Business

Business

Enterprise Ethics

Social Enterprise V CSR

Private Sector: Financial return for Investors

Social Sector: Social Change for Beneficiaries

Social Enterprise & CSR

Benefit for Private Enterprise: Improved Social or Environmental Impact CSR integrated without additional 'grants'

Benefit for Social Enterprise: Increased customer base Increased profits Greater impact