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3MARKET
Corporate Social Responsibility Seminar
Dave Newton
Chief ExecutiveWest Itchen Community Trust
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CSR - A Two-Way Street
££
££SOCIETY BUSINESS
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The Triple Bottom Line
Environmental Social Economic
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Levels of Commitment
Reactive ProactiveCompliantEvasive
ETHICALUNETHICAL
1 2 3 4
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Types of CSR activities
Business basics
Commercial initiatives in the
community
Community investment
Charitable gifts
Long term strategic involvement in the community
Intermittent support to a range of good causes
Activities in the community usually aimed at increasing sales
Running core business activities in a responsible manner
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Drivers for CSR
Positive:
Brand Talent Reduce Investor Risk Goodwill Cost-effective Business Tool
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Drivers for CSR
Negative: Risk to Reputation License to Operate Duty of Care Directors Duties Carbon Tax?
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CSR & Social Enterprise
££ BusinessSociety
Charity Charity Shop
Social Enterprise
Ethical Business
Business
Enterprise Ethics
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Social Enterprise V CSR
Private Sector: Financial return for Investors
Social Sector: Social Change for Beneficiaries
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Social Enterprise & CSR
Benefit for Private Enterprise: Improved Social or Environmental Impact CSR integrated without additional 'grants'
Benefit for Social Enterprise: Increased customer base Increased profits Greater impact