3q 2015 la market within a market report

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for a

sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,985,000

$839

33

27

185

66

14.59%

$2,015,000

$760

43

42

187

54

22.46%

1.5%

-9.4%

30.3%

55.6%

1.1%

-19.5%

53.91%

BEL AIR – HOLMBY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








Q3 2014 Q3 2015 % CHANGE

$1,315,000

$670

59

61

134

48

45.52%

$1,648,000

$748

45

39

113

38

34.51%

25.3%

11.6%

-23.7%

-36.1%

-15.7%

-20.4%

-24.2%

BEVERLY CENTER – MIRACLE MILE SFR















Q3 2014 Q3 2015 % CHANGE

$625,200

$486

30

27

72

54

37.50%

$752,500

$537

37

37

72

39

51.39%

20.4%

10.5%

23.3%

37.0%

0.0%

-27.9%

37.0%

BEVERLY CENTER – MIRACLE MILE CONDO















Q3 2014 Q3 2015 % CHANGE

$3,830,000

$1,156

40

42

149

73

28.19%

$5,150,000

$1,461

39

27

136

89

19.85%

34.5%

26.4%

-2.5%

-35.7%

-8.7%

22.9%

-29.6%

BEVERLY HILLS SFR















Q3 2014 Q3 2015 % CHANGE

$1,115,000

$758

29

26

99

68

26.26%

$1,210,000

$737

32

30

84

55

35.71%

8.5%

-2.8%

10.3%

15.4%

-15.2%

-19.1%

36.0%

BEVERLY HILLS CONDO















Q3 2014 Q3 2015 % CHANGE

$2,681,500

$857

36

34

207

89

16.43%

$2,525,000

$1,031

43

46

217

78

21.20%

-5.8%

20.3%

19.4%

35.3%

4.8%

-12.8%

29.1%

BEVERLY HILLS P.O. SFR















Q3 2014 Q3 2015 % CHANGE

$982,500

$576

60

60

129

62

46.51%

$1,182,500

$699

60

55

114

30

48.25%

20.4%

21.4%

0.0%

-8.3%

-11.6%

-51.4%

3.7%

BEVERLYWOOD SFR















Q3 2014 Q3 2015 % CHANGE

$2,525,000

$958

64

60

188

70

31.91%

$2,750,000

$920

55

56

219

61

25.57%

8.9%

-4.0%

-14.1%

-6.7%

16.5%

-12.9%

-19.9%

BRENTWOOD SFR















Q3 2014 Q3 2015 % CHANGE

$760,000

$542

67

67

156

43

42.95%

$700,000

$554

57

60

139

48

43.17%

-7.9%

2.2%

-14.9%

-10.4%

-10.9%

10.7%

0.5%

BRENTWOOD CONDO















Q3 2014 Q3 2015 % CHANGE

$655,000

$423

164

130

298

51

43.62%

$700,000

$466

169

167

320

48

52.19%

6.9%

10.2%

3.0%

28.5%

7.4%

-6.0%

19.6%

BURBANK SFR















Q3 2014 Q3 2015 % CHANGE

$405,000

$345

31

34

84

57

40.48%

$400,000

$368

35

39

80

42

48.75%

-1.2%

6.7%

12.9%

14.7%

-4.8%

-26.0%

20.4%

BURBANK CONDO















Q3 2014 Q3 2015 % CHANGE

$1,313,250

$384

66

60

222

83

27.03%

$1,206,250

$447

80

83

285

78

29.12%

-8.1%

16.4%

21.2%

38.3%

28.4%

-6.1%

7.8%

CALABASAS SFR















Q3 2014 Q3 2015 % CHANGE

$410,000

$332 9

10

22

71

45.45%

$388,000

$354

14

12

23

46

52.17%

-5.4%

6.6%

55.6%

20.0%

4.5%

-36.0%

14.8%

CALABASAS CONDO















Q3 2014 Q3 2015 % CHANGE

$1,395,500

$722

20

22

46

36

47.83%

$1,850,000

$781

25

21

45

35

46.67%

32.6%

8.2%

25.0%

-4.5%

-2.2%

3.2%

-2.4%

CHEVIOT HILLS-RANCH PARK SFR















Q3 2014 Q3 2015 % CHANGE

$834,700

$595

52

58

108

41

53.70%

$1,017,500

$654

74

68

146

37

46.58%

21.9%

9.9%

42.3%

17.2%

35.2%

-9.5%

-13.3%

CULVER CITY SFR















Q3 2014 Q3 2015 % CHANGE

$409,000

$386

61

54

111

56

48.65%

$432,750

$433

54

53

80

28

66.25%

5.8%

12.2%

-11.5%

-1.9%

-27.9%

-50.5%

36.2%

CULVER CITY CONDO















Q3 2014 Q3 2015 % CHANGE

$260,847

$242

20

24

82

47

29.27%

$298,000

$322

31

28

94

40

29.79%

14.2%

33.1%

55.0%

16.7%

14.6%

-13.4%

1.8%

DOWNTOWN SFR















Q3 2014 Q3 2015 % CHANGE

$565,000

$545

121

108

303

68

35.64%

$545,000

$598

112

131

315

60

41.59%

-3.5%

9.7%

-7.4%

21.3%

4.0%

-11.4%

16.7%

DOWNTOWN CONDO















Q3 2014 Q3 2015 % CHANGE

$1,082,600

$464

107

102

359

69

28.41%

$1,250,000

$484

134

133

375

48

35.47%

15.5%

4.3%

25.2%

30.4%

4.5%

-30.8%

24.8%

ENCINO SFR















Q3 2014 Q3 2015 % CHANGE

$303,000

$267

23

25

96

76

26.04%

$285,000

$276

53

55

118

50

46.61%

-5.9%

3.9%

130.4%

120.0%

22.9%

-34.3%

79.0%

ENCINO CONDO















Q3 2014 Q3 2015 % CHANGE

$1,255,000

$616

80

72

224

61

32.14%

$1,502,500

$651

60

57

213

41

26.76%

19.7%

5.7%

-25.0%

-20.8%

-4.9%

-32.5%

-16.7%

HANCOCK PARK-WILSHIRE SFR















Q3 2014 Q3 2015 % CHANGE

$650,000

$487

25

30

84

71

35.71%

$781,445

$526

28

22

71

45

30.99%

20.2%

8.0%

12.0%

-26.7%

-15.5%

-36.5%

-13.2%

HOLLYWOOD SFR















Q3 2014 Q3 2015 % CHANGE

$600,000

$554

27

22

64

95

34.38%

$699,800

$627

27

24

64

69

37.50%

16.6%

13.2%

0.0%

9.1%

0.0%

-27.1%

9.1%

HOLLYWOOD CONDO















Q3 2014 Q3 2015 % CHANGE

$1,134,000

$507

40

34

138

76

24.64%

$1,228,000

$592

43

42

122

47

34.43%

8.3%

16.8%

7.5%

23.5%

-11.6%

-37.8%

39.7%

HOLLYWOOD HILLS EAST SFR















Q3 2014 Q3 2015 % CHANGE

$1,145,000

$605

70

63

174

56

36.21%

$1,391,500

$663

68

59

165

62

35.76%

21.5%

9.6%

-2.9%

-6.3%

-5.2%

9.2%

-1.2%

LOS FELIZ SFR















Q3 2014 Q3 2015 % CHANGE

$495,000

$464 7

7

20

32

35.00%

$439,000

$498 7

11

21

33

52.38%

-11.3%

7.3%

0.0%

57.1%

5.0%

0.8%

49.7%

LOS FELIZ CONDO















Q3 2014 Q3 2015 % CHANGE

$2,362,500

$970

50

48

329

146

14.59%

$2,525,000

$848

39

53

320

110

16.56%

6.9%

-12.6%

-22.0%

10.4%

-2.7%

-24.8%

13.5%

MALIBU SFR















Q3 2014 Q3 2015 % CHANGE

$7,200,000

$2,505

15

13

104

132

12.50%

$7,525,000

$2,374

13

17

107

124

15.89%

4.5%

-5.2%

-13.3%

30.8%

2.9%

-6.1%

27.1%

MALIBU BEACH SFR















Q3 2014 Q3 2015 % CHANGE

$1,557,500

$614 8

10

41

55

24.39%

$1,425,500

$800

14

15

43

40

34.88%

-8.5%

30.3%

75.0%

50.0%

4.9%

-26.8%

43.0%

MARINA DEL REY SFR















Q3 2014 Q3 2015 % CHANGE

$760,000

$598

73

74

185

92

40.00%

$870,000

$644

60

62

153

70

40.52%

14.5%

7.7%

-17.8%

-16.2%

-17.3%

-23.9%

1.3%

MARINA DEL REY CONDO















Q3 2014 Q3 2015 % CHANGE

$452,950

$310

102

101

275

49

36.73%

$557,500

$345

122

114

251

44

45.42%

23.1%

11.3%

19.6%

12.9%

-8.7%

-11.0%

23.7%

MID LOS ANGELES SFR















Q3 2014 Q3 2015 % CHANGE

$655,500

$323

16

11

47

63

23.40%

$885,000

$373

15

12

43

54

27.91%

35.0%

15.5%

-6.2%

9.1%

-8.5%

-14.2%

19.2%

MID WILSHIRE SFR















Q3 2014 Q3 2015 % CHANGE

$2,540,000

$951

94

68

195

60

34.87%

$2,923,000

$995

72

64

212

51

30.19%

15.1%

4.6%

-23.4%

-5.9%

8.7%

-14.4%

-13.4%

PACIFIC PALISADES SFR















Q3 2014 Q3 2015 % CHANGE

$950,000

$659

95

91

199

45

45.73%

$1,225,000

$709

105

89

164

33

54.27%

28.9%

7.6%

10.5%

-2.2%

-17.6%

-26.6%

18.7%

PALMS – MAR VISTA SFR















Q3 2014 Q3 2015 % CHANGE

$1,877,500

$935

78

74

160

51

46.25%

$1,950,000

$1,130

67

42

148

37

28.38%

3.9%

20.9%

-14.1%

-43.2%

-7.5%

-27.5%

-38.6%

SANTA MONICA SFR















Q3 2014 Q3 2015 % CHANGE

$985,000

$1,036

97

102

233

53

43.78%

$955,000

$905

104

95

198

54

47.98%

-3.0%

-12.6%

7.2%

-6.9%

-15.0%

2.1%

9.6%

SANTA MONICA CONDO















Q3 2014 Q3 2015 % CHANGE

$882,000

$461

173

178

481

57

37.01%

$925,000

$477

187

189

434

49

43.55%

4.9%

3.5%

8.1%

6.2%

-9.8%

-15.1%

17.7%

SHERMAN OAKS SFR















Q3 2014 Q3 2015 % CHANGE

$390,000

$306

56

61

162

64

37.65%

$430,000

$336

83

69

128

43

53.91%

10.3%

9.8%

48.2%

13.1%

-21.0%

-33.7%

43.2%

SHERMAN OAKS CONDO















Q3 2014 Q3 2015 % CHANGE

$775,000

$562

73

91

210

45

43.33%

$786,500

$585

86

103

238

29

43.28%

1.5%

4.1%

17.8%

13.2%

13.3%

-35.2%

-0.1%

SILVER LAKE – ECHO PARK SFR















Q3 2014 Q3 2015 % CHANGE

$1,200,000

$553

85

85

253

71

33.60%

$1,385,000

$584

106

106

289

50

36.68%

15.4%

5.6%

24.7%

24.7%

14.2%

-29.3%

9.2%

STUDIO CITY SFR















Q3 2014 Q3 2015 % CHANGE

$510,000

$387

33

26

94

81

27.66%

$530,000

$406

47

47

98

56

47.96%

3.9%

4.9%

42.4%

80.8%

4.3%

-31.5%

73.4%

STUDIO CITY CONDO















Q3 2014 Q3 2015 % CHANGE

$1,850,000

$831

119

97

470

80

20.64%

$1,580,000

$778

119

118

511

56

23.09%

-14.6%

-6.4%

0.0%

21.6%

8.7%

-29.9%

11.9%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















Q3 2014 Q3 2015 % CHANGE

$445,000

$509

25

27

65

66

41.54%

$525,000

$526

29

25

68

34

36.76%

18.0%

3.3%

16.0%

-7.4%

4.6%

-48.2%

-11.5%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















Q3 2014 Q3 2015 % CHANGE

$1,056,500

$544

24

22

95

84

23.16%

$899,500

$506

26

21

99

101

21.21%

-14.9%

-7.0%

8.3%

-4.5%

4.2%

19.9%

-8.4%

TOPANGA SFR















Q3 2014 Q3 2015 % CHANGE

$1,630,830

$1,046

48

44

113

69

38.94%

$1,760,000

$1,013

45

53

140

46

37.86%

7.9%

-3.2%

-6.2%

20.5%

23.9%

-32.6%

-2.8%

VENICE SFR















Q3 2014 Q3 2015 % CHANGE

$1,172,500

$715

10

10

33

65

30.30%

$1,348,000

$629 4

9

37

36

24.32%

15.0%

-12.0%

-60.0%

-10.0%

12.1%

-44.9%

-19.7%

VENICE CONDO















Q3 2014 Q3 2015 % CHANGE

$1,190,000

$803

33

33

102

47

32.35%

$1,330,000

$882

30

32

97

51

32.99%

11.8%

9.8%

-9.1%

-3.0%

-4.9%

8.5%

2.0%

WEST HOLLYWOOD SFR















Q3 2014 Q3 2015 % CHANGE

$599,000

$524

86

76

240

61

31.67%

$590,000

$621

91

96

215

49

44.65%

-1.5%

18.5%

5.8%

26.3%

-10.4%

-20.0%

41.0%

WEST HOLLYWOOD CONDO















Q3 2014 Q3 2015 % CHANGE

$859,500

$635

32

38

87

49

43.68%

$991,000

$646

29

31

64

47

48.44%

15.3%

1.7%

-9.4%

-18.4%

-26.4%

-3.1%

10.9%

WEST LOS ANGELES SFR















Q3 2014 Q3 2015 % CHANGE

$575,000

$476

41

39

98

63

39.80%

$760,000

$506

29

35

71

38

49.30%

32.2%

6.3%

-29.3%

-10.3%

-27.6%

-40.3%

23.9%

WEST LOS ANGELES CONDO















Q3 2014 Q3 2015 % CHANGE

$814,500

$514

104

87

161

48

54.04%

$912,000

$597

77

74

127

27

58.27%

12.0%

16.1%

-26.0%

-14.9%

-21.1%

-42.7%

7.8%

WESTCHESTER SFR















Q3 2014 Q3 2015 % CHANGE

$312,500

$323 5

6

19

127

31.58%

$382,000

$356 9

9

14

32

64.29%

22.2%

10.2%

80.0%

50.0%

-26.3%

-74.7%

103.6%

WESTCHESTER CONDO















Q3 2014 Q3 2015 % CHANGE

$2,050,000

$775

61

52

113

45

46.02%

$1,650,000

$818

52

52

129

40

40.31%

-19.5%

5.5%

-14.8%

0.0%

14.2%

-11.9%

-12.4%

WESTWOOD – CENTURY CITY SFR















Q3 2014 Q3 2015 % CHANGE

$770,000

$683

151

146

486

76

30.04%

$739,000

$656

156

147

439

58

33.49%

-4.0%

-4.0%

3.3%

0.7%

-9.7%

-24.1%

11.5%

WESTWOOD – CENTURY CITY CONDO















Q3 2014 Q3 2015 % CHANGE

$707,500

$332

163

170

537

65

31.66%

$711,000

$345

223

224

526

52

42.59%

0.5%

3.9%

36.8%

31.8%

-2.0%

-20.7%

34.5%

WOODLAND HILLS SFR















Q3 2014 Q3 2015 % CHANGE

$357,500

$335

28

21

62

58

33.87%

$341,500

$370

40

47

74

43

63.51%

-4.5%

10.4%

42.9%

123.8%

19.4%

-26.4%

87.5%

WOODLAND HILLS CONDO















Q3 2014 Q3 2015 % CHANGE

Glossary of Terms

Median Price: A value that separates the upper half of prices from the lower half of prices. It can be interpreted like an average, however the extreme prices (high and low) don’t hold undue. Average Price per Square Foot: The price per each property divided by their respective square footage then averaged across all properties sold in the area for a given time period. Properties Sold: The number of property transactions that closed and transferred ownership. Properties Pending Sale: The number of properties that entered escrow in preparation for sale.

Properties For Sale: The number of properties on the market and seeking buyers. Days on Market (Pending Sale): The number of days that properties currently in escrow were on the market. Absorption Rate: The rate at which the inventory of home for sale are being sold. Percent Under Contract: The ratio of properties to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Michael Lewis Marketing Suite, a high-end, luxury consulting, brand building, marketing firm located in California and Florida. www.michaellewismarketingsuite.com Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

3q 2015 la market within a market report

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